Chapter 143
Except Pei Zhiping, who is a foreign big-name cosmetics brand, the other three are all domestic brands.
Han Lemi endorses a fast-fashion brand with the widest recognition and the most offline stores in China. There is no specific region, but she is the only spokesperson.
Si Yanyu endorses an eye care brand that has emerged in recent years. There are two product lines, all of which are endorsed by Si Yanyu, and she is also the spokesperson for the Asia-Pacific region.
Yudan is a domestic fragrance brand, which has shower gel, body lotion, perfume and fragrance. It also clearly defines the identity of Yudan's full-line spokesperson. It
was announced on the day of debut, which is also the first in domestic entertainment.
Compared with using planning to attract attention, the AIcho team prefers to show the commercial value of the four people and use the unique treatment in the industry to attract those career fans.
And this strategy, it must be said, was successful.
The official announcement of the single-person endorsement and the arrival of the luxury brand spokesperson in the Asia-Pacific region, these two operations shocked the netizens who were taking a lunch break.
Timetrain is not without endorsements. After their debut, they have successively taken on a lot of GG and business. Now they still have four or five endorsements. Some brands are even much higher in status than those endorsed by AIcho, but the effect is not as strong as theirs.
There is only one reason for such a big response, that is, the commercial value of the four of them is above the public's expectations.
The Internet is so lively, and the company of Random Entertainment is not far behind.
Now there are seven operation teams built around the group, and the names have changed from the original A1 and A2 to the names of the various groups.
The third floor of Random Entertainment is now the territory of seven operation teams. The original office organization method of the variety show department is continued, and the third floor is also divided into seven areas.
It is a break time at noon. The third floor, which should have been quiet, is filled with suppressed cheers, and the sounds of celebration outside the walls cannot be covered up.
As for the reason for the celebration, you can tell by looking at the mobile phone.
Ling Cheng lay on the recliner at his workstation, closed his eyes and pretended to sleep, but his ears couldn't help but move outside.
Their office is very close to the office of AIcho Team, just around the corner, so they can hear if they talk a little louder.
Just when Ling Cheng was about to withdraw her attention and continue to rest, a colleague sighed beside her, "...Alas, we are all human beings, but why are there such big differences between people?"
This sentence made Ling Cheng depressed again.
She joined the company because of the show, and her entire identity was exposed. Even the fact that she was a fan of Pei Luming did not escape the eyes of the audience.
Because of her identity as a fan, Ling Cheng did not dare to have her own social account. She worked briefly in the Timetrain team for a period of time. When other operation groups were established, she chose to join the Equals3 group.
The operation of Equals3 does not require a lot of pressure. They mainly follow the commercial performance route. After their official debut, they also went to many other music festivals and appeared on a lot of shows.
In addition, there are their own group repertoires, highlights after the group repertoires, fixed rehearsal materials, and practice room highlights.
Several videos can be released in a day, which is like chasing after fans. Except for the editors who are a little tired, other staff members are fine.
But people always have a comparison mentality, and they will envy the atmosphere of AIcho Team.
When she was chasing stars in the past, she always thought that the behind-the-scenes staff and operation team were very simple. After working, she realized how difficult it is to achieve the level of AIcho today.
It requires group planning, and it also requires the artists and staff to have common goals, and the artists to have 100% trust in the operation team. If any of these three is missing, it will not stand up.
Everyone knows how AIcho Team operates. It's very simple. That is, the artists are ambitious enough, trust the team enough, and are obedient enough.
I heard that these endorsements were obtained by their staff who collected the commercial conversion rates of the four artists in the past year, and then took their own career plans for the artists to discuss with the brands.
The purpose is only one, to make the brands feel that the future of the four artists is investable and to place bets in advance.
What they are betting on is the professional ethics and ambition of the artists.
And they are running a boy group. Even if the three of them opened their hearts to the brands, the brands might not believe it.
After all, everyone knows what the image of male artists in the circle is like.
"Ah..." Ling Cheng couldn't help but sighed.
The operation mode of AIcho Team has attracted the learning of two other teams. They are the team that will take over the limited group of talent shows. The two shows have also come to an end. They are preparing for the finals recently. Once the shows are over, they will have to start their work.
For AIcho, the two limited groups are future competitors. If they were handed over to other companies to operate, they would not be able to be called opponents. They would be exhausted by themselves. However, because Random Entertainment is responsible for the operation, they will have to compete with each other many times in the future.
"We have to leave a good impression of the top stars first. Even if someone follows our example, they are just imitators."
"Of course, we should not limit our horizons to idols. Young actresses of the same age are also competitors."
"...Any news about the crews that Si Yanyu recently interviewed?"
As soon as the lunch break was over, the AIcho Team entered the review meeting. The team leader sat in the main seat, asking questions while looking at them. His style of behavior was quite similar to that of Jiang Juyou.
Si Yanyu was a child star and had acted in many film and television works before joining the company. After her official debut, the team did not neglect this. They planned the future group schedule in advance and left space for her personal schedule to facilitate her joining the group.
Traffic depends on the combination, so the works must be of high quality, so that Si Yanyu can stand out from the crowd of young actresses.
"Yes, two have been confirmed. We will join the crew after the promotion period and shoot two in a row." The staff in charge of Si Yanyu said according to the schedule.
Si Yanyu's work after returning to the film and television circle did not choose modern idols, nor did she choose immortal heroes or ancient idols, and she was not the leading actress. Instead, she turned to the film industry and started with small roles.
Looking at this arrangement, we can see that they want to take the route of encirclement. While other young actresses are still struggling in the TV drama circle, let Si Yanyu gain a firm foothold in the film circle with the company's resources.
Before she had any success in the film industry, she had to rely on the popularity and traffic brought by her idol status. The team leader was afraid that she would become too popular after entering the film industry, so he talked to her many times and only agreed to let her go after making sure that she had a clear mind.
The bright colors of the four people were not created intentionally by them, but were like this from the beginning.
When they first appeared on the company's first workplace variety show, the four people had their own characteristics. Even though the editor favored Pei Zhiping in the later stage and gave her more shots, the other three were not buried.
Si Yanyu took the film and television route, while Pei Zhiping took the road of both business and fashion.
At noon, the four of them became a hot topic because of their endorsements, which also aroused discussions among netizens and fans. The topic of discussion was nothing more than why Pei Zhiping's endorsement was for an international brand like REPU, while the others were domestic brands, and their status was obviously not as good as REPU.
Not to mention that they are international brands, but also global spokespersons. The big difference right from the start made the fans of the other three brands feel bad. The group fans were caught in the middle and also complained about random entertainment.
"Grandma Queen."
"...The bias is too obvious."
"One Ye Xing and one Pei Zhiping, both of them are the favorites of the hangover medicine."
"It would be better if the four of them endorsed REPU together. Now the other three brands are upset... Are they complaining that there are too many group fans?"
The comments of the three fans of the only one will only be regarded as sour grapes by the fans of Pei Zhiping's family, but if the fans of the group join in the shouting, they will be asking for trouble.
"I've told you all the group fans are losers, but you still want REPU to sign all four of them? That's so funny. Do you think REPU knows the other three?"
"They're global spokespersons. We can't let someone who hasn't even been on the World Trend be the spokesperson, right?"
"Ah... LETIZIA only signed up for the Asia-Pacific region. Could it be because of other people?"
"This group still has group fans?"
Pei Zhiping, who is known as the royal family, is indeed a top member of the group, but she has achieved such results not because of the company's support, but because there are too many brands that approach her.
"Pei Zhiping has three more endorsements to announce. We have discussed with the brands to take advantage of the high popularity in these two weeks to make an official announcement as soon as possible, so that there will be some discussion."
"...As for the future, we are discussing two more."
"Well - the biggest schedule next month may be Fashion Week. Pei Zhiping has to fly to Paris after Milan, and may come back later than the other three."
After explaining Pei Zhiping's upcoming schedule, the staff member raised his head and said, "There are too many commercial activities. We can't even arrange some variety shows for Pei Zhiping... It would be a bit dangerous if there is no show exposure."
AIcho Team implements modular operations. There are several small groups in a team, and each of the four people has his or her own dedicated staff.
Pei Zhiping's assistant said this mainly because of reports from several other people. Si Yanyu will join the group after the song promotion period ends, Han Lemi has already booked a regular spot on a seasonal variety show, and Yu Dan will be on a dance show. Only Pei Zhiping has no other works to continue his popularity.
The team leader flipped through Pei Zhiping's schedule, which was mostly commercial shoots or offline business activities. There were also a few magazine pages to shoot. The schedule was very fragmented, but it was already scheduled until May.
"That's a lot. Do you want to tire the kids to death?" The team leader smiled and put down the iPad. "Okay, that's the arrangement for now. If the artists have any other ideas, please tell me."
She raised her head, rolled up her sleeves and said, "The most tense moment is coming. The loser will make a PPT and report to Jiang Zhi tomorrow."
As soon as she finished speaking, everyone's heart tightened.
The team leader shouted, "Rock, Paper, Scissors!"
"Ahhh——" She closed her eyes.
"Hahahaha!"
"Thank you for your hard work, team leader~"
"Hahahaha, I told you whoever proposes will lose, but you still don't believe it."
"Come on, team leader, we are cheering for you from afar!"
The team leader waved to them with a sad face, "Let's go, let's go, hurry up..."
At the same time, the four members of AIcho, who had slept until now after the all-night recording, got up. Han Lemi woke up only because her assistant called her.
Seeing that it was her assistant, she forced her brain to turn on the phone, cleared her throat, and pretended to be awake and answered the phone, "Hello, Xiaozhi, what's wrong?"
"Our meeting is over, are you up?"
"Of course I am up, I'm all swollen."
"Okay, come to the company to get your makeup done."
"Okay, I'll be there right away."
After Han Lemi hung up the phone, her brain gradually reacted to what she had just said.
She opened her eyes, "... Damn, I'm not swollen yet!"
How can she cover up this lie? !
--------------------
Han Lemi: It's all because of this mouth!