Chapter 152
Random Entertainment relies on small cards to attract passers-by into the circle, but it is not only small cards that keep people.
Its rise in a short period of time has caused many entertainment companies to imitate. It
is nothing more than forming their own group, filming the process of forming the group, uploading it to the public platform, and then relying on the unique features of marketing trainees or artists to retain fans, and adding some offline interactive fan activities during the period to improve fan stickiness.
The formula is here, but no company can copy it.
The outside world blames the reason on the magical peripherals of Random Entertainment.
But now Random Entertainment has contracted the domestic entertainment peripheral industry. Most companies have signed contracts with Random Entertainment. Random Entertainment will be responsible for the production and sales of peripherals in the future.
Recently, many companies have released their own temperature-changing cards, but the albums sold in bundles still have no improvement.
This makes many small companies feel uneasy.
"I give up on them. They can't judge their own aesthetics, so they rely on Random Entertainment. Do you think they dare to rely on netizens?" Zhao Xu has been running business recently, and he always meets the CEOs of companies with similar sizes to his own. Because they are all in the same industry and in similar situations, they have added each other's contact information.
Random Entertainment has become a trend in the fan circle. Those people wanted to follow suit, but they didn't expect that the fans outside wouldn't even look at them.
Although they left Random Entertainment, they still stood on Random Entertainment's side when faced with this kind of thing.
Another staff member in the office collapsed on the chair, hugged the pillow and sighed, "It's all because of this small company that only wants to cut the leeks and run away, making the reputation of us who really want to be idol groups worse."
Compared with those companies that have no fans, their small company, which has been established for less than a year, is much better.
There are investors who are willing to invest, there are program groups that give them resources because they are from Random Entertainment, and there are fans who followed the trainees from Random Entertainment.
But this is still not enough.
To survive in this circle, you can only expand your fan circle and have a fan base, so that you can appear on shows and get endorsements, and make money. It
is much harder for idols to make a living than for actors. Actors can still play small roles in places like Hengdian, but idols have no way to go in the domestic market.
If it weren't for Random Entertainment taking the lead in building a platform, all the domestic companies that wanted to make idol groups would have gone bankrupt long ago.
I don't know who in the office cursed, "Ungrateful things."
Everyone knows that it was referring to those who complained about Random Entertainment in the group chat, but it seems that the others present were also hurt by it.
Zhao Xu: "..."
She put the pillow aside, stood up and said, "I'll go down and see how they're practicing. Let's go back and rest early today. Our recording time is in the early morning."
Zhao Xu stood up and tidied up the things on the table, and then glanced at the hour clock next to him, "It's half past twelve, let's go back quickly, while we can still sleep for a while in the afternoon, we have to go there at two in the morning."
Hearing her say this, the others also started to pack up their things, but their movements were a little slow and reluctant.
"...Do you think we have a chance to run into Jiang Zhi?" The man in the corner looked at her and asked in a low voice.
The place they were going to record in the evening was the place where they had worked before. There were several old employees who had been with Random Entertainment since they worked in the backstage of the Gailexi Stadium.
At that time, Random Entertainment was undergoing internal reorganization, and many people resigned on their own initiative, thinking that it was difficult to survive in Random Entertainment with their abilities, so it was better to leave early with N+3.
It was estimated that not only these employees felt embarrassed, but also the seven people in the practice room downstairs felt embarrassed.
Zhao Xu thought about it carefully, "... the big boss may not go to such occasions, but if it is Jiang Juyou, she will probably come, but not necessarily tonight."
Someone next to him prayed, "I hope we don't run into each other."
Because it was really embarrassing.
"Okay, you guys hurry up and go back to sleep. I'm going downstairs first. See you tonight." Zhao Xu turned around and said hello to them while holding his things and went out.
At this moment, Yang Siyu and Li Yao were both downstairs watching them practice. The atmosphere in the practice room was so heavy that it felt like there was no oxygen. Zhao Xu didn't dare to breathe after pushing the door open. He walked to the corner quietly and put down his bag.
The practice room had old wooden floors, which were damaged in several places. The mirror in the front was a large floor-to-ceiling mirror they bought themselves, because the landlord did not allow them to be installed on the wall, so the mirror they bought was movable.
Two Bluetooth speakers were placed in the front, and the sound quality of the music played was not very good.
Because the seven boys are still in school, most of their practice time is in the afternoon after school or on weekends.
Occasionally, they will rent a venue and open a mini live house, which can accommodate about 70 to 80 people, or go to some shopping malls to participate in business on weekends.
The company has been established for half a year and is still in debt.
"Take a break first." Yang Siyu saw Zhao Xu coming in and raised his head to the seven boys in front.
After Zhao Xu came in, he did not sit by the wall like them. Instead, he raised his wrist to check the time. "It's almost one o'clock. I mean, let them go back and rest for a while. Our recording time is at four in the morning, and we have to be there to rehearse and prepare at two in the morning. Including makeup and hair, it will take another five hours."
"The recording will take four or five hours. If they don't sleep now, they won't be able to sleep."
Li Yao looked at Zhao Xu, and then at the seven boys standing in a row. "...Okay." She turned to the seven boys and said, "You go upstairs and take a nap. I'll call you when the time comes, and then go to the big bathhouse next door to take a shower."
Yang Siyu also urged them, "Go quickly, we'll clean up here."
"Thank you, teacher." The seven boys bowed neatly, then looked at each other and pushed each other to leave.
There were a total of fourteen groups of artists in this recording, and recording and live broadcast were interspersed. Their group was lucky, not only was it the opening, but it was also recorded and broadcast.
Zhao Xu, who got the performance order list from the assistant director, almost knelt down in front of the director.
Zhao Xu saw the two people squatting and kicked them, "Why are you still standing here? Let's go, let's go to sleep."
"Idol New Museum" is the first live broadcast type music program in China. The platform has found many marketing accounts to promote it, and the live broadcast quota has been allocated to many media.
Today, those fans who were browsing their phones saw a lot of videos of people queuing at the entrance of the Gailexi Stadium waiting for their idols to come in and go out.
She didn't get a spot in the recording, but thanks to her marketing account, Jiang Liuxing got a spot in the live broadcast venue.
She didn't forget to bring her friends to drink soup when she ate meat, and she also arranged the spots for Zhou Keke and Liu Yue.
It was still early for the audience to enter, and fans were standing on the roadside waiting for their idols to come in and go out. This was
the first time that the road to the Random Entertainment Gate was blocked. If the security guard hadn't cut a path for cars to pass, it is estimated that the idols would not be able to go to work today.
The entrance and exit for the idols to come in and go out is at the ticket gate of the Gailexi Stadium.
Fences were placed on both sides of the one-way street to prevent fans from crowding onto the road.
The artists hadn’t arrived yet, but there were a few passing cars. Seeing that the road was full of people and they were still waiting in a strict line, some curious people rolled down their windows and asked what was going on.
The bored fans would also explain to passersby.
Liu Yue and Jiang Liuxing also picked up their cameras after a long absence. They had been out playing a lot recently and almost forgot their identities as fans.
Liu Yue, who hadn’t felt the commute to work for a long time, also had a sense of sudden realization. She had only experienced queuing up in the early morning to take photos on the way to work abroad before, and this was her first time in China.
Listening to the voices of people speaking Chinese around her, it felt quite novel.
"How did you manage to do it once a week before?" Jiang Liuxing was exhausted after standing for two hours. She had been standing in front of the railing for two hours and was almost stiff.
Liu Yue next to her was fine. "Once a week? There are seven days a week for singing and dancing performances abroad. I had to squat two or three times a week."
Zhou Keke and Jiang Liuxing gave her a thumbs up.
While everyone was chatting and waiting, the security guards who were standing leisurely on the roadside suddenly became busy. They stood one person at a distance. It seemed that the artists were about to arrive.
In fact, the artists have already been at the backstage of the Gailexi Arena. The so-called way to work is actually driving a nanny car from the back door to the front door of the Gailexi Arena.
After a while, a commotion was heard in front, and a white nanny car stopped at the intersection.
The female singer who got out of the car had already done her makeup. It seemed that she was seeing such a scene for the first time and was a little embarrassed.
In addition to idols, "Idol New Museum" also invited many solo singers, and any singer is more famous than them.
The first female singer who went to work on the way to work relies on her works. She may not have as many die-hard fans as random entertainment groups, but she also has a lot of fans and audiences.
"What should I do? Just walk over?"
"Ahhhh, so embarrassing!"
"Should I stop to take pictures? Should I pose for you?"
Because it was her first time here, she was a little at a loss. The fans standing on both sides of the road were very supportive. Most of them came for Equals3, and there were also some fans of other singers and groups.
For artists like this who have no competitive relationship, the fans on both sides of the road gave them high enthusiasm and cheers.
On the way to work, a group of artists would come every ten minutes. Artists who came to such an occasion for the first time would be more or less embarrassed, but the fans were very happy. The fans
with cameras on the scene quickly pressed the shutter, and some fans took the opportunity to shout loudly.
This scene was filmed into many small videos and uploaded to the Internet. Fans who chased stars through the screen were also infected.
"I can't imagine how cheerful and happy I would be if I were there."
"It was really tiring, but really happy!!! There were so many fans at the scene, but everyone was very friendly. It was the first time I saw a cheering scene without fighting in circles. The fan next to me heard that I didn't have breakfast and gave me a European bread and coffee! The experience was really amazing!"
"What a joke, can you fight in SJY's venue? The only fans dare not show their faces in SJY's venue."
"This is our internal entertainment?!"
"So this will happen every week in the future?"
"No, this is a seasonal show. There are only twelve episodes this season, but don't worry, there will be other music shows to follow."
Including the Random iWatch platform, there are a total of four music shows. They coexist peacefully, one for each season, and will be tried out in a seasonal way first. When the domestic idol market heats up, they will be changed to a fixed weekly program.
Today's excitement let everyone know that China has its own music show. There are
even small anchors who rushed to the scene, wanting to broadcast the idols' way to work to the outside world.
Several groups came, and almost all of them were gone, and then the Equals3 nanny car appeared.
The bright black painted spacious nanny car is a random entertainment style at first glance. It slowly stopped at the intersection like a creeping beast.
The car door hasn't even been opened yet, but the screams outside almost overturned the car.
The security guards held the fence to prevent the fans from rushing out excitedly.
The car door slowly opened, and Jiang Wangran's hand was raised before he stuck his head out.
After he got out of the car, he stood aside and greeted the fans on both sides. Sang Mo and Chen Wu also got out of the car one by one.
Chen Wu, who was standing in the middle, was sunken, and the fans knew at a glance that he didn't wear height-increasing pads. Some fans teased him and shouted at him, saying that they liked his sunken figure and asked him not to wear insoles in the future.
The corners of Chen Wu's mouth that had just been raised were suppressed by the words of the fans.
The reason for not smiling was that he actually had pads.
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Because my mother has been discharged from the hospital, I don't need to accompany her anymore, so I can resume updating at 7 o'clock every night. But if there are special circumstances, I will still let you know in advance!