Chapter 166

"Ding——"

"Welcome back to Midsummer Night, I wish you a pleasant day! The schedule of today's performances and activities can be viewed by clicking on the upper left corner of the Galesi homepage. Please feel free to find on-site staff if needed. The travel and accommodation sponsorship will be returned to the Galesi account within 30 days after the end of the event! Once again, I sincerely hope that you will have a happy day!"

The audience who scanned the code to enter the park received this notification. Because of the stop, the gate was blocked for a while.

The cumulus clouds like wool topped the sky, blocking the sun from time to time. It was sunny and not too hot.

Many tourists couldn't wait to take out their mobile phones to take pictures as a souvenir after entering. The clouds above their heads became the protagonists and were photographed by countless people.

Xie Chen and Zhao Jiajia also stopped at the door, exclaiming without knowing what was going on, and pressing the shutter button frantically.

"Wow..."

"I've only seen it in cartoons, it's so beautiful!"

After taking the photo, the two put away their phones and looked at each other.

Zhao Jiajia pointed her finger and said, "Today I slept until I woke up naturally, ate and put on makeup leisurely, and then rushed here and waited in line for only ten minutes... Today was too smooth, it was really God's help!"

"And today the weather was also very good, the temperature was not very high, who understands me, I'm really happy!"

"I understand!"

The two were so excited that they almost cried at the door.

They were both freshmen who had just finished the college entrance examination and entered university last year. They didn't have much time and money to relax themselves.

Xie Rong is better off because she follows random entertainment artists, and occasionally she can get cheap tickets and go out to chase stars on weekends.

Zhao Jiajia is in a worse situation because of the nationality difference. It is very difficult for her to go out to chase stars. She can only check her phone and watch the stage every day to relax herself.

Today's music festival is a real relaxation for both of them after the college entrance examination.

Looking around, the whole park is full of girls dressed in youthful and beautiful clothes, and occasionally there are boys who carefully match their clothes.

There is only one Midsummer Night Music Festival this time, and it is all based on lottery, with only more than 50,000 places. At that time, the number of applicants was nearly 20 million, some came for the music festival, and some came for the 1,500 subsidy.

After applying, they had almost no hope, and even thought that even if they won, only one of them could win. Unexpectedly, both of them won. They went crazy in the dormitory because of this, and were complained by the dormitory next door.

The two girls who came to the music festival for the first time were full of curiosity about everything. Because there was still some time before the music festival officially started, they walked around according to the map of the campus.

"Have you been to this kind of music festival or concert?" Xie Yan asked curiously. The prices of performances in China are generally high. She was still a student at the time and didn't have much money, so she had never seen any performances. She thought that Zhao Jiajia was pursuing a foreigner, so she might have seen one or two performances.

But Zhao Jiajia also shook her head and said, "No, my family was too strict during the three years of high school, and I didn't dare to show that I was chasing stars."

"Alas, it seems that both of us are poor people." Xie Ran earned all the money from her part-time job, and Zhao Jiajia saved from her living expenses.

Although you don't have to pay for tickets this time, the expenses after entering are not covered.

There is also a special food street in the park, with hundreds of food trucks lined up together, and the scene is also spectacular.

"Wow--"

The two little girls exclaimed as they looked at the endless food area.

It was only a little after eleven o'clock, and they had eaten before coming here, but sometimes they don't care so much, regardless of the life and death of their stomachs, they are full of thoughts about trying it.

The two of them remembered the instructions they had just seen in the event schedule. Orders in the food area are all made in the Gailexi APP. After the order is placed and the bill is paid, the food truck will start making the food. When it is ready, they will be notified, and only then can they go to pick up the food.

They found a seat in the dining area and sat down, and started to look through the menu.

There are a total of 147 food trucks here, and the menu is huge. The two of them were dazzled just by looking at the menu.

"I just finished my meal, so I'm not that hungry. Let's just order some snacks." Zhao Jiajia was not hungry, but she was greedy. Coincidentally, Xie Ran was the same.

They looked for a long time and finally chose a crispy roll with fried fries.

There were people eating here at this moment. The APP also showed the estimated time for the food to be served. Some of the options required waiting half an hour before they could pick up the food.

The French fries they chose were a popular snack, so they had to wait for 20 minutes.

It was boring to wait here, so the two of them started studying the activity map.

This park is really too big, divided into several sections, and there are also several food areas. Otherwise, it really couldn't accommodate 50,000 people eating at the same time.

The food area they are in now is the closest to the entrance. Because there are many people who have just entered the park, this area is now full of people.

Not far away is a place where you can shop. There are clothes and cosmetics for sale, as well as some small accessories for dressing up. Many brands have set up activity check-in spots there for tourists to take photos and check in.

"...I was originally worried whether random entertainment would be a loss, but now it seems that I was overthinking." Xie Yun took a look at the map. This map can be clicked and zoomed, and you can see the flow of people and the content of activities in the target area.

There are no less than 30 brands stationed in the shopping area. Now from the map, it can be seen that there is a red light there, and it seems that many people have gone there.

Various coffee and beverage brand chain stores have also set up small carts in various parts of the park to facilitate tourists to replenish water in time.

Well-known fast food brands are also here, so there is no need to worry about food.

Random Entertainment does not have exclusive sponsors, and any brand that wants to come in can do so. They do not charge booth fees, but only take 10% of the turnover.

They don't make much money, but they don't care about making money.

In addition to places to eat and shop, there is also a self-service area for tourists to sing and have fun, but it's just the beginning, so there are not many people there.

"Buzz buzz buzz--"

The fries they ordered were ready, and their phones rang at the right time.

"I'll go get them, you sit here, or someone will take our seat later." Xie Ran stood up, picked up her phone and said.

"OK! Then go ahead!" Zhao Jiajia also held both people's bags in her arms to prevent any items from being lost.

Today, there are people like them who are here for the first time, and there are people who have been here several times.

A place like a music festival that can relax the soul, as long as you go once, you will want to go a second time, not to mention that the basic service such as random entertainment is particularly good, which leaves a deeper impression on people.

The Midsummer Music Festival is held every month, and some people have perfect attendance, not only coming every month, but also not missing every show.

The show "Back to Midsummer Night" was particularly popular in the first two months. As long as the show was broadcast, it would dominate the hot searches. Later, when other variety shows and TV series came out, the topic was taken away, but it is still the king in offline activities.

Basically, every concert is sold out. It can earn more than 50 million yuan from one concert, not to mention that there are four concerts in a month. Moreover, it also has peripheral revenue. Excluding costs, the profit alone is hundreds of millions.

A small portion of the money earned can be exchanged for the reputation of the last concert. Even if the last concert does not earn a penny, it is worth it.

Just look at the online discussions in the past few days. The show "Back to Midsummer Night" has returned to its peak popularity, even higher than when it was first broadcast.

The fact that you can watch the concert for free alone can attract many people, not to mention that you will also be reimbursed for 1,500 yuan.

At this moment, the scene is bustling with people entering, and the Internet is also noisy. There are Reuters photos of various on-site parks, which make a group of people who were not selected envious.

“Title: Eat melons and discuss/It seems that everyone is very curious about whether the music festival makes money. As an insider, I will give you an answer when I have time.”

“First of all, I am just a stall owner in the food area. There are not many people at the moment, so I am not very busy.”

“Let me first answer the question that everyone is most curious about, whether it makes money or not. The answer is yes, and it makes a lot of money.”

“Many music festival organizers will sell booths to reap more money.”

“The main income of music festivals comes from three directions: tickets, sponsors, and booth fees.”

“Tickets are basically sold by organizers to ticket companies at a price lower than the face value, and then they sell them. Some ticket companies will also give them to scalpers, so the ticket price has nothing to do with the organizers, they have already made all the money.”

"Sponsors will basically give several million for the title sponsorship, and more famous ones will give more. Of course, some music festivals do not have sponsors."

"As for the booths, they are basically the same, all tens of thousands of yuan. Sometimes we have to charge a high price in order to make back the tens of thousands of yuan."

"The Midsummer Music Festival did not charge us for the booth, but they did take a commission, 10%."

"The merchants participating in the entire event were determined before the show started. What to sell on site and what price to set must be reviewed by sjyl. It does not allow us to set the price too high, fearing that people cannot afford it." " If

the price exceeds 20 yuan, they will ask us to go back and reconsider it. If we are not sure about it, we will not be eligible to stay."

"So the price of food on site is mostly 19.9 yuan."

"Then the brands are also not allowed to go above the official price, and in order to be competitive, sjyl encourages them to offer promotional prices to stimulate consumption. That's why there are so many competing products in the park. It's all because sjyl wants to stimulate both sides and let them compete, so they all come in."

"Several of us store owners had nothing to do that day, so we estimated and calculated. After throwing out all the costs and subtracting the money they donated, we made hundreds of millions."

"But what I want to say is that it's common to lose money when organizing a music festival. It's rare to make as much money as sjyl. I guess only sjyl can make so much in history."

Comment area:

"…It's only a few hundred million. The festival has been running for half a year. I thought it would make a few billion."

"What are the people above thinking? Don't you see how much the cost of random entertainment is?"

"The pure profit is a few hundred million. The revenue must be even higher. The people above are really children."

"A few hundred million is not a lot? The top stars may not make 100 million after a domestic tour."

"No wonder they all sold it for 19.9."

"Sjyl still understands me and knows that I have no money."

"Some companies are so stupid that they seem to run away after taking this profit. Sjyl is the maverick and smart. He knows that only when the service is good can there be continuous harvest. Only when the reputation is spread out will people come next time."

“Who knows, I was ready to be ripped off when I entered, but when I opened the app, the menu prices were all 19.9, I was so scared that I went to the staff to tell them that the app was crashed [covering face]”

“I’m really upset, it’s almost over, and I haven’t been there once. I didn’t have time before, so I thought I would go for the last one, but what happened, it changed to a lottery system [smile]”

“I’m going to fight you, a bunch of European emperors!!! "

The Midsummer Music Festival relied on random entertainment marketing in the early stages and word of mouth from tourists in the later stages. It sold out every show and created a legend in the domestic music market.

The venue was full of people, but there was no crowding. Xie Ran and Zhao Jiajia walked around the park with French fries.

They walked up a small slope, where many people were sitting on the ground. Looking from a distance, they could see the big screen of the main stage. This place was very close to another sub-stage, so it would be very convenient to sit here if they were in a hurry.

After discovering this, Xie Ran was surprised and said, "We can sit here! "

Zhao Jiajia looked around and saw that many people had spread out picnic mats and sat here, and there were a lot of food on the mats.

"I think it's okay. Let's grab a spot while there are not many people here." Zhao Jiajia said and began to rummage through her bag for their picnic mat.

There are many small earthen slopes like this. The advantage is that you don't have to feel the crowds when sitting here, but the disadvantage is that the sound quality may not be that good.

The two of them spread out the mats and sat down. As soon as their buttocks touched the ground, they made plans.

"Let's order some more food. It's nice to eat and watch at the same time. Otherwise, if you order later, there will be too many people and you will have to wait for a long time. "Before Zhao Jiajia could say a few words, Xie Ran's eyes lit up and she said bluntly, "I think so too!"

The two talkative people put their heads together again and started ordering food.

At the same time, Ke Youming and his group were also studying how to order food.

This time, the company just let them come here to have fun, and they didn't have to write reviews or deliberately observe the stage performances.

The boys who hadn't relaxed for a long time showed their excitement.

If the seven of them acted together, the conspicuousness would be too big, so they played separately, and they were accompanied by their own assistants and bodyguards.

Ke Youming was with Lu Zhao and Xu Zhiyuan, which is what the outside world calls the Golden Triangle.

None of the three dressed up deliberately, just wearing hats and masks, and dressed very low-key.

But in today's occasion where there are more women than men, they are enough to attract attention.

Ke Youming was lowering his head to study how to order, and Lu Zhao next to him heard someone whispering behind him.

He pulled down his knitted hat to cover his eyebrows and eyes, and then said to the two people: "It seems that someone recognized us."

Xu Zhiyuan's mind was on eating at the moment, and he didn't have time to look over. He just waved his hand and said: "It's okay, didn't the agent say that as long as our faces are not exposed?"

"Then pull the mask up a little." Lu Zhao said and kicked him with his leg.

Before their official debut, their faces were not allowed to be exposed. Even if everyone had already figured out who they were, their facial features were not allowed to be exposed.

Ke Youming had never been so conflicted when he was writing the math paper for the college entrance examination. He randomly selected a few and handed his phone to the staff, then asked them, "Brother, let's see what you eat."

He selected for two teammates. Anyway, they couldn't eat sugar and oil mixtures, so there were only a few choices.

"Where are we going to see later? Can we get inside the fence?" Xu Zhiyuan looked at Ke Youming and asked.

Every time he heard this kind of question, Ke Youming had to sigh. In the minds of several teammates, he seemed to know everything and could do everything. They loved to ask him everything.

"I don't know. Let's ask in the group later." He said helplessly.

Lu Zhao put down his phone and said, "I saw a guide online saying that we can go to the small earthen slope. There aren't many people there."

"Then where are we going and how to get there?" Ke Youming looked at him.

"There are several small earthen slopes. Any one will do."

While they were talking here, a group of girls were secretly taking pictures of them with their phones.

"Is she a celebrity?"

"I don't know her."

"Who cares? I'm attracted to her figure. I want to be suffocated by someone wearing a knitted hat."

"...You have an incurable habit."

"Tsk, hehe, look over there."

"Oh my god..."

"If she's a sister, go up and ask for my WeChat."

"Which one do you want?"

"The one wearing a jacket."

"They have a masculine vibe..."

"Are the male college students in your school so handsome?"

"...Don't even mention those confident kappas."

They sat in the dining area. The tables around them were full of people. They were surrounded.

When the assistant and bodyguard went to get the food, a girl came over to ask for her WeChat.

"Can you give me a WeChat? My friend, that thing, ugh! I want your WeChat." This girl must have mustered up the courage to come here. Her ears were red. While she was talking, she kept looking in the direction of her companions, as if she was trying to find courage for herself.

The target person, Ke Youming, panicked for a moment, and kept glancing in the direction of his two teammates and the assistant.

The assistant sitting at another table hurried over and said, "I'm sorry, it may not work."

The assistant had only been working in this job for a short time and was not very experienced, so he didn't know how to deal with this situation.

Ke Youming also said, "I'm sorry, I'm really sorry." After he finished speaking, he stood up and bowed in the direction of the female companion to express his apology.

The two teammates at the same table had been trying to hold back their laughter until they were shaking like a sieve, and their necks had turned red.

After Ke Youming sat down, the two of them immediately started to make fun of him.

"Add WeChat, add WeChat."

"If they want to add you, just add them!"

"Get lost."

They even sent this message to the group, but unexpectedly, several other people were also asked for WeChat.

The positions were suddenly reversed, and Ke Youming smiled at them: "Okay, now you two are the only ones who are not asked for WeChat."

"..."

At the same time, Jiang Wangran and the other three were preparing to go on stage. Today was the last music festival, and they were the opening act, just like when the show just started.

The first stage of the day started at one o'clock. There was less than an hour left, and the staff said that the stage was already full.

Chen Wu called the two people who were exercising their wrists over, took two deep breaths, and then said, "... Today is the last performance. I still say that, don't get hurt, don't leave any regrets, and don't care too much about whether you look good in the camera."

As he said that, he stretched out his hand, and Jiang Wangran and Sang Mo put their hands on it, and continued to listen to him: "Our goal is--"

"Let everyone who comes feel that it is worth the money!"

Their program has competition, but the competition system is not obvious.

The program is ranked according to the number of people in front of the stage, from high to low. The popular groups can donate their quota, and the donation amount is provided by Random Entertainment, the organizer.

Before the last game today, they had never met the families who received the donations. It was not until the program team arranged a meeting for them two days ago that Sang Mo and his friends learned about the impact of the results of the competition during this period.

Although the three groups of Random Entertainment are very popular and have high popularity, they are not among the top, and their rankings have been fluctuating in the top five.

Last month, Equals3 won their first first place in this season's program, and was also the only first place among the three groups of Random Entertainment.

Timetrain and AIcho have been hovering between second, third and fourth place, and the most recent time was when Timetrain was only 42 people away from the first place.

After meeting those families, they could no longer regard the ranking of the competition as a charity event.

Chen Wu and Sang Mo, who had a low tear point, had not yet recovered from the shock of the past two days.

As soon as they picked up the guitar, they thought of the little girl with recurrent osteomyelitis they had seen two days ago. She was still fine, but they hugged their heads and cried bitterly. When they left, they wished they could leave their guitar to her.

Seeing that the two of them had tearful faces again, Jiang Wangran said, "Be in good shape and don't think about those things for now, otherwise you won't be able to touch up your makeup

after it's smudged." Sang Mo let out a long sigh and waved his hands, "There's only one goal for today's invitation, and that's to rock the place."

They wanted to say something else, but the staff in front of them suddenly called out their names.

"Equals3, get ready--"

As soon as the words fell, they heard the music of the opening performance in the distance.

The staff on their side also stood up and walked towards the backstage with the guitar for them.

The teacher in charge of makeup also carried her waist bag and followed them.

The Dance Crew was performing on the stage, and the screams of the audience had broken through the accompaniment and reached the backstage.

The three of them could hear the deafening screams with their ear monitors.

Just like the first day on stage, the trembling feeling of nervousness and excitement came over them again——

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I hope everyone is healthy! It's getting colder recently, so be careful!