Chapter 112 The Advertisement Is Real

Chen Ba was very distressed.

The source of his distress was that he seemed to have underestimated the charging standards for tacky game ads.

The money for this thing is calculated based on the exposure rate/number of clicks, not the actual conversion rate as he thought.

The average price of a short video ad click or 15s/30s full view is about 0.3-1 yuan. As a compromise, 0.6 yuan per click means 600,000 clicks or full views.

This is the most basic solution.

There are also advanced advertising plans, which is to use big data to place advertisements targeting specific regions, groups of people, time periods, genders, keywords, etc., and adjust advertising strategies in real time based on data statistics.

This thing has water...

If the conversion rate of the ad is high, then there is no problem. But if the conversion rate of the ad is extremely low, and only a few of the thousand target users actually play the game, then it will be a big disadvantage.

“It requires a lot of big data analysis.”

Yang Dong explained: "This kind of advertising depends mainly on the accuracy of the user profiling of big data analysis. If the big data analysis is correct and all the ads are delivered to the target group, then there is no loss."

“But if the platform’s big data is unreliable and it pushes ads to people who are not interested, and the conversion rate is very low, then it’s hard to say.”

"You are quite right..."

Chen Ba nodded.

After Wang Kun’s engagement party, he registered an advertiser account on the current mainstream short video, free online novel and social platforms.

These are carefully selected.

He wasn't sure whether the big data recommendations of the platforms he chose were reliable, so he could only try them one by one and invest some money to see the results.

Garbage Elimination is now available on the Guozi App Store, Tianba official website and Huazi App Store, and can be downloaded for free! So far, the game has only been downloaded a little over 100 times, far less than any PC game under the studio.

certainly!

This is also the reason why Chen Ba did not notify his fans. If he had notified them, the number of downloads would definitely be more than this.

But there is no need to inform...

Fans who like to play Tianba’s old games are basically not the target audience of "Garbage Elimination", and they probably don’t like to play this kind of mobile game.

Therefore, apart from the core fans who frequently follow the official WeChat updates of Tianba Studio and know a little bit about the inside story after reading the official website announcement, most people do not know that Tianba Studio has released a match-3 mobile game.

This is not surprising.

Most players simply play games, and few people treat game developers as their real parents and pay attention to the latest developments all the time.

Mijia games?

All I can say is that two-dimensional games are indeed different from normal ones, and the concentration of fans is higher than that of ordinary games.

Take ordinary games, such as Tianmei Studio, which developed the King of Glory, for example. 90% of the players don’t know that Tianmei actually has a lot of games, including a public welfare game called "See".

The same goes for Tianba Studio.

There are still some overlapping players between "Studying Simulator" and "Living Under Someone Else's House Simulator", but the players of "Star Emperor" and "God's Grace Continent" play their own games.

Is there anyone who has played all the games produced by Tianba Studio?

Of course there are! But the number is small, and as Tianba Studio develops more and more games and the themes become more diverse, the number will decrease.

…

Zhang Jianhua is 55 years old this year.

Born in a difficult era, his parents named him Jianhua, which means to build China. He lived up to his parents' expectations, worked hard and devoted himself to the system, and now he has become a... grassroots cadre! Well, although he didn't become a high-ranking official, and it's impossible for him to get promoted at his age, he is very satisfied with his current life.

People must learn to adapt to their own ordinariness. Being able to recognize one's own mediocrity is the greatest blessing!

His son became a lawyer after graduation, and his daughter married an honest and hardworking chef. The family lives in harmony. Not long ago, he also had a lovely grandson. Life is so sweet.

What else do you need a bicycle for? Zhang Jianhua's family is not rich, but compared with many families, they are already very happy.

Although his salary is not high, he can't spend it all if he only smokes and drinks. After work every day, Zhang Jianhua's favorite thing to do is to watch various short videos.

Since he got a smartphone, he has become addicted to watching short videos, which is much more interesting than watching TV! But there are too many ads...

Having been in the system for many years, Zhang Jianhua had a high level of awareness. When his daughter bought him a mobile phone, he set his sights on Huazi and would not buy any other one.

Huazi had not yet used Hongmeng at that time, and was also using the Android system. Huazi naturally had the common problems of the Android system. He watched short videos and accidentally touched or clicked on them, and unknowingly downloaded a lot of junk software.

Then, the phone got really stuck.

Zhang Jianhua was very distressed about this. He was still unfamiliar with the operation of the smartphone and didn't know how to restore it to its original state.

"Daughter, come and help me check, why is my phone so slow?"

"Mom! Your phone is filled with all kinds of garbage, so it's stuck..."

"Come and try this "Garbage Elimination"! Play the game while cleaning up your phone's garbage. Just try it for ten minutes and your phone will be running smoothly again..."

"Really? I've only been playing with it for five minutes and it's working just as smoothly as when I first bought it!"

"Click the link below the video..."

A short video advertisement that he suddenly saw aroused Zhang Jianhua's curiosity.

There are such games? He has played mobile games before, but how can he play games to clean up mobile phone garbage? How come he has never heard of it?

Although his daughter repeatedly stressed the importance of not clicking on random advertisements, Zhang Jianhua was so moved after watching the advertisements that he even forgot his daughter's warnings.

His thoughts were simple.

Anyway, I’ve accidentally clicked on ads so many times, it doesn’t hurt to click it again. What if the ad is real?

With the mentality of giving it a try, Zhang Jianhua clicked on the link below the video and downloaded and installed a game with a broom icon called "Garbage Elimination".

The game installation package was very small, and since Zhang Jianhua was using the company's network, the installation was completed quickly.

Enter the game.

The first thing that catches your eye is the "Start Game" button, with a large colorful pattern behind it.

Zhang Jianhua clicked to start the game, and then a large pile of small software blocks appeared on the screen, including the familiar WeChat, the short videos he often watched, and a few unfamiliar icons.

"It's Candy Crush!"

Zhang Jianhua laughed as soon as he saw it. He had played this kind of game before. He had played this type of game back in the days of feature phones.

However, compared to the button operation in the era of feature phones, it is much more convenient now. Just tap the screen a few times with your fingers and the blocks will be eliminated.

“Ding ding ding!”

Zhang Jianhua clicked on the WeChat icon, and after changing their positions, the three green WeChat icons connected together and disappeared with a pleasant ringtone.

[1.14M WeChat cache garbage has been cleaned up for you]

Can it really clean up the garbage?

Although Zhang Jianhua had a hunch that the advertisement was true when he saw the garbage cleaning option in the game pop-up window before playing the game, he still found it incredible after actually cleaning the garbage on his phone.

This is amazing! Young people may think it’s nothing, but for middle-aged and elderly people like him who are not very familiar with smartphone operations, playing a game to clean up mobile phone garbage is simply amazing.

After tasting the sweetness, Zhang Jianhua became more interested. In addition, match-3 games are really stress-relieving. Soon he devoted himself to the game and connected all five levels with great momentum.

Every time you complete a level, the game rewards you with a comprehensive cleanup.

Zhang Jianhua didn’t know what exactly was cleaned up, but 17.33G of garbage sounded like a lot.

"Oops!"

Zhang Jianhua had been playing games for half an hour without realizing it. When he turned around, he realized that it was already three o'clock in the afternoon.

Can't play anymore.

He has to go to a meeting later. Today's meeting is quite important, so he must prepare the meeting materials.

Thinking of this, Zhang Jianhua quickly quit the game.

There is no mistake in the poem, post, content, and read the book on 6, 9, and bar!

But just after he quit the game and subconsciously slid the main menu of his phone, Zhang Jianhua realized belatedly that the phone seemed to have become smoother?

"Hey! It's really smooth now..."

After sliding it a few more times to make sure it was not an illusion, Zhang Jianhua smiled and said, "Oh, it feels like a new phone."

"A new phone?"

"Mr. Zhang, have you got a new phone?"

My colleague sitting next to me couldn't help but complain, "You really should change your phone. It's so slow. I see it freezes for a few seconds every time you take a photo."

“I didn’t get a new phone!”

Zhang Jianhua explained: "I spent so much money on this phone, and it's not broken, why should I buy a new one? I mean, my phone is as good as a new one now, if you don't believe me, try it..."

The colleague took the phone that Zhang Jianhua handed over, fiddled with it for a few times, and immediately showed a surprised expression.

"Hey! It's true!"

"It's so smooth, you didn't accidentally click on the factory reset?"

"What is factory reset?"

"You wouldn't understand even if I told you, anyway... Oh, that's not right, you didn't restore it to factory settings!"

The more his colleagues played with the phone, the more surprised they were. If he had simply restored the phone to factory settings, it would be understandable that Lao Zhang's phone became so smooth and seamless, but he did not restore it to factory settings.

That's strange!

Lao Zhang's cell phone is a must-have in their department. Everyone, young and old, men and women know that Lao Zhang's cell phone is so slow that it makes it difficult for him to even take a picture.

This is also related to Zhang's usual usage habits. He is too naive. Others would quickly swipe past the ads they see, but Zhang never misses any ads he is interested in and clicks on them one by one.

If this continues, your phone will definitely be filled with junk software and it will be strange if it doesn't lag.

The only thing to be thankful for is that although Lao Zhang is a bit stupid, at least he didn't think of visiting "risky websites". Otherwise, in his case, his phone would have been attacked by various Trojan viruses long ago.

"I didn't do anything!"

Hearing his colleagues' exclamations, Zhang Jianhua smiled and said, "I just clicked on an ad and downloaded a game called "Garbage Elimination". I played it for just a few minutes."

"ah?!"

When my colleague heard this, his expression immediately froze.

He also likes to watch short videos, and the videos he likes to watch are exactly the same as Lao Zhang. So earlier today, he also saw the video advertisement of "Garbage Elimination".

But he is different from Lao Zhang.

When he saw this cheesy ad, he swiped down without giving it a second thought, skipping the ad recommendations directly.

As a result, what Lao Zhang said now was exactly the same as the lines in that cheesy video advertisement. He had known Lao Zhang for so long and knew very well that he would not lie or deceive people intentionally.

So, that ad is real?

That little game that looks so tacky, can it really have such a good effect?

"Of course it's true!"

Zhang Jianhua said with great joy: "I didn't believe it at first, I just wanted to give it a try, but I didn't expect the effect to be so good. Moreover, this game has no advertisements, and there are cash rewards for completing levels."

"Then I'll give it a try..."

After hearing what Zhang Jianhua said, his colleague immediately became interested. He really didn't expect that the tacky advertisement was not a lie. He thought it was false propaganda, but it turned out to be true?

No, this must be tried.

The people in this office are about the same age as Zhang Jianhua. Although his colleague is younger, he is also 48 years old this year.

So his mobile phone is not much better. At most, his usage habits are better, and at least it can be used normally without downloading any junk or rogue software.

If this "Garbage Match" game is really as magical as advertised, then you really have to give it a try. Anyway, you have nothing to do and it's nice to kill time by playing a game.

One person tells ten people, ten people tell a hundred people!

With Zhang Jianhua’s example, colleagues in the office soon downloaded the game “Garbage Elimination”.

After playing it, everyone found that this game is really magical! In the elimination part, the sound effect and hand feedback of the blocks are great, and the game is no worse than Happy Elimination.

And there are no built-in ads! The game interface is clean and the game content is interesting. It is a free function to clean up the junk on your phone. You can also play it as "Happy Candy Crush".

As for mobile phone cleaning, this area gives everyone a lot of surprises.

It was not a big deal for middle-aged men like Zhang Jianhua, but the young people in the office soon realized the unusualness of "Garbage Elimination".

How come the cleaning speed is so fast? Other junk cleaning software takes two or three minutes just to screen files, but Junk Elimination can do it in less than a second.

Not only is it fast, but it also cleans very cleanly, to a level that is almost abnormal.

The most outrageous thing is...

The cleaning function of "Garbage Elimination" even works on the "Garbage Elimination" program itself.

I even hit myself when I got mad? I have to say, this is too perverted!

I have never seen a garbage cleaning program that treats itself as garbage and cleans it up as well.

Based on this point alone, everyone thinks that "Garbage Elimination" is very reliable. After all, it is a garbage cleaning software that doesn't even spare its own garbage cleaning, so why do you say that it doesn't clean thoroughly enough?

In addition to cleaning itself, "Garbage Elimination" has also discovered new features.

It is more cruel and perverted than cleaning yourself, and it is really a very difficult function...

(End of this chapter)