Chapter 177 Spicy Tiao War

"Don't Leave After School: Marble Storm" has a total of five districts, and there are millions of players in these five districts together.

Although among these millions of players, not everyone is very active. Some may only play online every now and then, or even forget about the game after playing it once...

But no matter how you calculate it, there are definitely hundreds of thousands of active players in a district.

Some of the more popular areas, such as Area 3 where the empress [Cherry Pancake Sauce] is located, or Area 5 where the Three Kingdoms of Wei, Shu and Wu are located, have nearly 300,000 active players.

With so many player resources at hand, generating revenue is undoubtedly a very easy task for the local tyrants who control these server areas.

Take from the people and give back to the people! Introducing various advertisers to advertise in this area, and then sharing the so-called advertising fees with the players in this area is just one of the means of generating income.

"Is there anything more abstract?"

Chen Ba couldn't believe it. Advertising in games was already abstract, but there was an even more abstract business? "Of course there is..."

Yang Dong explained: "You have to know that with so many players in one district, if there is really a local tyrant who mobilizes them, the power they can unleash will undoubtedly be terrifying."

"That's true."

Chen Ba thought about it and found that this was indeed a very powerful force.

After all, the number of people is there. With so many people, even if they become water army, one word from each of them can turn black into white.

However, supervision is still needed.

Players in these regions, under the leadership of the local tyrants of their respective regions, may watch the advertisements and take advantage of the situation, but they must not go astray and develop gray industries.

Internet water armies and fake orders are gray industries and should not be tolerated or ignored.

“It must be regulated!”

"I'm keeping an eye on it, and I've also emphasized to these game partners what can be done and what can't be done..."

Yang Dong smiled and said: "We all have the same goal, which is to make the game "Don't Leave After School" more and more popular, and to have more and more players in each region and server."

Since we have a common goal, we will not easily do anything that damages the reputation of the game or seek shady gains for a small profit.

If there are such people, Yang Dong will not just sit there and watch. He will deal with them if necessary and report them if necessary. Any evil will eventually be brought to justice.

For now.

Thanks to the sponsorship from various advertisers, each server and region is doing quite well and the players have also tasted the sweetness.

joke!

Playing the game "Don't Leave After School", you can get a certain amount of points by watching an ad. When the points reach a certain amount, you can redeem various prizes, even cash. Who wouldn't be happy about this? Advertisers are also quite happy.

Because advertising in the game "Don't Leave After School" is really useful. Players get a share of the advertising fees and don't have much prejudice against advertisements. They even have a certain degree of goodwill towards them.

This results in that when they want to shop, they will subconsciously prefer the products in the advertisements, just as a way to support the financial sponsor.

For example, a snack brand placed an advertisement in District 5. At first, it just wanted to give it a try and didn’t hold out much hope.

And it actually worked!

After the advertisement was released, the sales volume on their e-commerce platform increased sharply, and many customers left messages to express their support for the "sponsor", hoping that the sponsor would sponsor more to the fifth district.

"Why do you support District 5?"

"Our players in District 3 have also contributed so much sales. How about taking a look at our District 3?"

"Poaching, huh? If you have the guts, open a cross-server and see which one is stronger, your three districts or our five districts!"

"Come if you want. Whoever wins will voluntarily withdraw from the competition..."

The comment section for spicy snacks was occupied by players from Zone 3 and Zone 5 of "Don't Leave After School". The two sides fought fiercely in order to retain advertisers.

A fight really broke out! This incident was even recorded in history books by the community’s neutral historian, who called it the “Latiao War.”

In the spring of 1925, the spicy snack war broke out.

In order to avenge their poaching, the three kings of Wei, Shu and Wu united and led an army of 100,000 to attack the Cherry Kingdom. However, they were defeated by the Cherry Empress and signed the humiliating "Latiao Agreement", announcing their withdrawal from the competition and giving the Latiao advertisers to District 3.

"Stop fighting, stop fighting, you are all my wings!"

When has this spicy snack factory ever seen such a scene? In the past, when they advertised on other platforms, they were treated like grandsons. They spent money but did not see any effect, and they could not say anything bad.

As a result, advertising in the game "Don't Leave After School" not only became a hot commodity that all districts competed for, but also caused a cross-district war? In ancient times, King You of Zhou set fire to the beacon towers to trick the princes just to make a beauty smile. Today, three districts and five districts are fighting each other just to make the sponsor smile! What a sin! The advertising effect was so good, even unexpectedly good, that the spicy snack factory immediately decided to place advertisements in all five districts in the future, without favoring any one district.

They think it's worthwhile to do so.

After all, the sales volume increased significantly when the advertisement was only placed in District 5 before. Now that the advertisement covers all five districts, the sales volume will surely take off! The fierce battle between District 3 and District 5 for the spicy snacks advertiser has not only become a hot topic in the community, but also made it onto the "Silly News List".

This is going viral! After the news about the spicy snack war was broadcast, the game "Don't Leave After School" became popular overnight, and countless players were shocked and lamented that there was such a magical game in the world.

As a result, in just two or three days, players who were bored at home on vacation flocked into this game, and the number of active players in each region and server saw a surge.

Major companies have also taken notice of the game.

Initially, these companies were very contemptuous and disgusted with the idea of ​​advertising in a game, believing that it was meaningless and the advertising effect was not strong.

But after being exposed to the news event of "Spicy Strips War", these companies were surprised to find that advertising in this game seemed to be a good idea?

Look at that spicy noodle factory, which took advantage of this favorable wind and took off immediately, with its sales more than doubled! Because of the precedent of this spicy noodle factory, more and more companies interested in advertising have noticed the "non-mainstream" game "Don't Leave After School".

There are more ads in the game! Have you ever watched a football game? The football field is surrounded by billboards, and the field is full of ads. The players play football surrounded by billboards.

This is the case with "Don't Leave After School". In every game, various advertising slogans will appear around the venue.

The game lobby page will also rotate various video ads, with the main theme of "everywhere"...

If it were any other game, such dense and frequent advertising would have probably been criticized by players a long time ago, after all, it has affected the normal gaming experience.

But in the game "Don't Leave After School", players not only have no objections, they even feel grateful to these advertisers.

nonsense!

They pay for it, and the advertising fees are indeed shared among the players. If you find it annoying, then don't play. Just let me watch all the ads.

"How much money did you get?"

Chen Ba was a little curious. Logically speaking, although the advertising fee could easily be hundreds of thousands, with so many players in a district, the average share wouldn't be much, right?

"That depends on the situation..."

"It's true that a single ad doesn't make much money, but the more advertisers there are, the more advertising money will be shared with the players."

Taking the third district as an example, Yang Dong gave Chen Ba a detailed calculation.

There are currently more than 40 advertising sponsors in Zone 3, and approximately 300,000 active players.

The advertising fees received by these 300,000 players vary, depending on their online frequency and average online time. Some get a few thousand yuan, while others get a few dozen yuan.

"That's pretty good."

Chen Ba finally understood why players were willing to accept this kind of in-game advertising.

If you play two rounds online every day, you can get a pack of cigarettes, a bag of rice, or a month's electricity and internet fees in a week...

The price you have to pay is nothing more than enduring the harassment of various advertisements in your daily gaming experience.

But the problem is that these ads are not pop-up ads. Apart from affecting the gaming experience, they don’t have much impact on how you play the game.

“After the Spring Festival holiday, I plan to update a pure mode switch in the game.”

Yang Dong introduced: "After turning on the pure mode, the player will not see any form of game embedded advertising, and the gaming experience will not be affected at all."

There is no mistake in the poem, post, content, and read the book on 6, 9, and bar!

"After turning off the pure mode, relevant ads will appear, and you will be added to the zone welfare plan by default, enjoying various benefits and advertising fee sharing provided by advertisers in this zone."

"This is good. We really need to make a mode switching option."

Wang Kun strongly agreed.

Some players may not be short of money and do not care about these small profits. They just want to experience the purest game content.

In this case, he can turn on the pure mode and treat "Don't Leave After School" as a casual game to kill time.

Turning off pure mode is equivalent to joining the game welfare program.

From this point on, you may encounter various advertising harassment when playing games, but the good thing is that you can make money by playing games.

Yes, you can make money by playing games! The unique mechanism of "Don't Leave After School" and the influx of advertisers have determined that playing this game can indeed make money.

At least after turning off the pure mode, there is no such thing as "wasting internet fees" when playing this game, because you will definitely not lose money on internet fees.

However, after eavesdropping on their conversation for so long, Wang Kun also had a question.

That is, if the game becomes free, or if more players play this game, with hundreds of thousands or even millions of people flocking to one area, and there are still so many advertisers, wouldn't the money each player gets be less?

“It will become less, but…”

“No matter how much it decreases, there is a minimum limit. You have to understand one thing, that is, the advertising fee for an advertisement targeting 100,000 people is not the same as that for an advertisement targeting 1 million people!”

Chen Ba explained to his good friend: "The number of players in the server has increased. It seems that there are more people to share the pie, but in fact the pie has also become bigger."

There are only tens or hundreds of thousands of people in a district. No matter how much advertising fees are collected, it is impossible to receive more than 1 million.

But if a district has 1 million active players, then the advertising fee can naturally increase to more than 1 million!

This principle is easy to understand.

Each advertisement has its own exposure cost, including advertising on TV stations, where the price is determined based on the comprehensive ratings of each TV station.

With this exposure cost, no matter whether the number of players of "Don't Leave After School" increases or decreases in the future, the advertising fee received by each player will not change much.

"I see!"

After Wang Kun learned this, he breathed a sigh of relief and said, "I was wondering, if this game becomes popular and too many new players flock in, the interests of the old players will be damaged."

"Haha, no."

"It can be said that the more players there are, the better for the game. After all, the larger the base, the more favor it will attract advertisers, and advertising fees will reach new highs."

Speaking of this, Yang Dong seemed to feel a little regretful.

The core reason why "Don't Leave After School: Marble Storm" can form such a model lies in the marble representing authority.

Because of the existence of the permission marble, players have become the masters and controllers of the game, while game developers have lost their dominance and become regulators.

This happens because the players themselves control the future destiny of the game.

As for other games, since there is a lack of such conditions, this possibility naturally does not exist.

Even if Chen Ba suddenly had an idea and made a prop similar to the "Heirloom Marbles" in other games, he would most likely not be able to reproduce the same scene.

Don't ask why.

The point is that in the game "Don't Leave After School", the concept of "everyone can be the king" has long been deeply rooted in people's hearts, and the meaning represented by the marble is no longer just a simple game prop or game privilege.

in other words.

Even though Tianba Studio has now eliminated the permission issues caused by the game bug, the Hentai Marbles in the game no longer have administrator privileges.

But players will still fight tooth and nail for that supreme position...

The reason is simple.

The game environment and atmosphere have been formed. At this point, it doesn't matter whether there is a marble or not.

When playing games, it is more about the atmosphere and sense of immersion than the mechanism and gameplay.

Games with a strong sense of immersion, such as some games with touching or even heart-touching plots, even if there is no main quest, players will follow their inner thoughts and push the plot to continue developing.

For example, a certain game creates a very disgusting and disgusting villain.

The main quest does not require the player to kill him, but because the plot is well-shaped and the player's emotions are also immersed in the game, this villain will definitely die.

When players are completing missions, they don't mind killing this annoying guy, and they will do so even if there is no reward or mission.

"Don't Leave After School" creates this sense of immersion and atmosphere.

With this thing, even if the authority marbles are suddenly lost, conflicts and fights will still break out between players and between servers.

After all, this is the mainstream way of playing, and everyone is used to it!

(End of this chapter)