Chapter 198 Hey, Brother Ba! (Happy New Year)
[Project Name: I am a Big Internet Celebrity]
[Project Overview: By simulating the real-life MCN online celebrity brokerage operation model, every player can experience the feeling of becoming an online celebrity in the game, with every move attracting attention...]
Yang Dong is fully responsible for this project.
Chen Ba is only responsible for giving money to people. As for how to make this game, that is Dong Ge's concern and he will not interfere.
This was agreed upon at the beginning.
But then again, although Chen Ba will not interfere with Yang Dong's decisions and ideas, he also has the right to know and must know the general framework and content of the game.
At the planning seminar.
As the game producer, Yang Dong briefly introduced the planning scheme and main gameplay mechanism of the game "I am a Big Internet Celebrity".
"This is an online game..."
"The game itself is actually a short video platform similar to Douyin and Kuaishou, and its name is [BaShi]."
"After players click to download and install the game, they will enter the registration page of the [BaShi] APP and register a social account."
Yang Dong introduced: "The gameplay of the game is actually divided into two parts. One part is to become an internet celebrity from scratch, accumulate fans through works, and then start live broadcasts to sell goods, receive business orders, etc."
"The other part is the perspective of ordinary users. Players can follow various Internet celebrities and learn about their latest developments in the game, just like watching short videos and reading Weibo."
"I have a question..."
Xiao Lu raised his hand and asked, "I think I understand what you mean. You want to simulate the relationship between Internet celebrities and their fans in real life through the interaction between players."
"But what if I just watch it, and no one follows me, likes it, or comments on it?"
"no!"
Yang Dong smiled and said, "If it's a normal social platform, there's nothing wrong with you doing this. But you're playing a game now, and since it's a game, there are tasks!"
Main quest: Get 100 followers! Side quest: Follow 10 influencers! Through this "mandatory" quest, players can be linked with each other to form the necessary basic conditions for the birth of a simulated influencer.
Of course, there are rewards for completing tasks.
There are two types of rewards, one is game coins, and the other is game props!
In-game coins can be used to purchase luxury cars, mansions, digital products and various other things in the game. They can also be recharged to the [BaShi] platform to reward other Internet celebrities or purchase products promoted by these Internet celebrities.
The game props are magical!
In the game "I am a Big Internet Celebrity", there are all kinds of "magical" props, which are as outrageous as Doraemon's four-dimensional pocket.
For example, the Beauty Pill! After obtaining this item, you can make a cosmetic change to your [Ba Shi] avatar, allowing the AI to draw you more beautifully.
There is also a portal that allows you to switch your video or picture background to any place in the world.
There are also traffic cards. According to the quota of different traffic cards, the [BaShi] platform will push your works to a fixed number of users to increase exposure and the speed of increasing fans.
All in all, it was a lot of fun!
After all, "I'm a Big Internet Celebrity" is a virtual game, not a real social platform. Since it is a game, it does not have to follow certain specific rules of reality.
“What about the marketing hype?”
"In this regard, I will ask Mr. Huang to help formulate a plan, and then ask Brother Ba to write an AI agent code..."
The growth of internet celebrities is inseparable from the assistance of the MCN companies behind the scenes. In the game, every player will sign a contract with a different agency when he or she embarks on the path of becoming an internet celebrity.
Yang Dong will ask Brother Ba to write an AI agent program for the game.
This AI agent will analyze market trends based on the player’s existing data and situation, and provide players with various suggestions, marketing plans, and help in increasing fans.
The code was written by Brother Ba, but the core marketing hype idea was provided by Mr. Huang Qing. After all, he previously worked for an MCN company and was quite familiar with these things.
"Different brokerage companies will have different situations."
"For example, if player A and player B are signed to the same agency, then the AI agent will suggest that they hype up a CP or form a collaboration. Player C is from another agency, so they generally don't have much overlap, and if they do, they will just smear and target each other..."
Although the game is small, it has everything.
The game mechanisms that Yang Dong thought of were actually based on the chaos on the Internet in reality, and they did not come out of nothing.
certainly!
Games are games after all, and most of them are fake. The essence of this game is to let everyone satisfy their "internet celebrity addiction" and it should not be taken seriously.
Therefore, there is no need to be surprised by any magical realist scenes that appear in the game "I am a Big Internet Celebrity".
“I have a question!”
Xiao Lu’s question was answered, but Huang Qing, then CEO of Tianba, raised a very critical question.
"You said your game is an online game, so how do you charge for it? If it is an in-app purchase, what is the specific charging plan?"
This is very important!
Whether a game is fun or not, before the game is made, no one dares to jump to conclusion, nor dares to guarantee that the game will be a success.
Putting this point aside, as an online game, the profit model of "I am a Big Internet Celebrity" is worth discussing.
In-app purchases? One-time purchases?
Judging from the game framework and system, the most suitable model for "I Am a Big Internet Celebrity" is definitely the props charging model, which is the very common in-app purchase krypton gold.
But how does this game allow in-app purchases?
"flow!"
"By recharging in the game, you can buy a data card with a certain amount of money, which can increase your speed and efficiency in gaining followers and help you become a big internet celebrity as soon as possible."
Yang Dong explained: "Players who pay for games can maximize their traffic. When other players are still struggling to get 100 fans, he has already gained thousands or even tens of thousands of fans!"
"We will also appropriately protect the experience of small or even zero-paying players. Ultimately, no matter how high the traffic is, it must be retained."
“As long as the conversion rate of a work is high enough, even a small or even zero-paying player can also beat the big spenders and become a big internet celebrity first…”
He gave an example.
On a certain online literature website, large rewards can gain extremely high attention, bringing huge traffic and readers' collections to the novel.
This is the advantage of krypton gold.
But in the end, it all depends on the work. If the novel is good, it will definitely be more powerful with rewards. But if the novel is not good, even if you spend money on it, you can't compare with those authors who don't spend money on it.
The same is true for the krypton gold system of "I Am a Big Internet Celebrity"!
The big spenders may start out much faster than others, but in the middle and late stages, zero spenders and small spenders may still be able to catch up with the gap, or even surpass the big spenders.
"Yes, that's no problem."
Chen Ba, who had been silent the whole time, spoke up for the first time: "This in-app purchase plan is really good. The experience of both zero-spending and high-spending players is guaranteed."
That's settled!
After the seminar, Chen Ba allocated a special fund to Yang Dong, and then asked Xiao Lu, Liu Jinfu and Li Qizhen to stay, while the others adjourned the meeting.
"Brother Ba, what's the matter?"
"It's nothing, I just want to tell you that you three don't have to participate in Brother Dong's new project. We have other arrangements."
Any other plans?
After hearing this, Liu Jinfu and Li Qizhen were still indifferent, but Xiao Lu became interested and couldn't help asking, "What's the arrangement? Isn't it your new project, Brother Ba?"
“It’s not a new project.”
Chen Ba was speechless. He felt that Xiao Lu was very smart when he was smart, and very stupid when he was stupid.
Tianba Studio is not a game company of astonishing scale, how can it launch multiple game development projects at the same time? Money is not the problem, the problem is the lack of people! All the staff of the studio have been transferred to Yang Dong to develop new games. What new games can the remaining few of them make?
"If it's not a new project, then what is it?"
“A very special job!”
Chen Ba smiled, took out a document about two fingers thick from the drawer and distributed it to everyone.
There is no mistake in the poem, post, content, and read the book on 6, 9, and bar!
Xiao Lu took it and took a look.
This document looks thick, but you can tell from the title that it is a plan for a remake of "Love Staff".
"A remake?"
"Well! Remastered version is just a nicer way of saying it. You can also think of it as a castrated version..."
Chen Ba explained: "As a PC game, Love Adviser has won numerous praises from players thanks to its excellent matching mechanism."
But computers are still not very convenient.
The mobile version of "Love Staff" is now available, but after actual experience, players still find it inconvenient and too demanding on configuration.
So someone suggested that we remove all the fancy features of Love Advisor and only keep the core "matching" mechanism, making it a small software that can be activated with one click? "One click to activate, tell us what you think, and the system will match you with the most suitable love advisor!"
Chen Ba took out his mobile phone to demonstrate: "For example, if I am a travel blogger and I see a video about Jiangning and want to travel to Jiangning, then I can open the software..."
"I want to travel to Jiangning. Do you have any recommendations for interesting attractions and delicious food?"
"We are matching you with a love consultant near Jiangning City. Please wait..."
What a waste of time! Xiao Lu frowned and said, "Isn't this just like taking off your pants to fart? I can get an answer by asking the AI assistant directly, so why do we need to add a matching mechanism?"
“Yes, you can get an answer by asking the AI assistant directly, but do you think the answer given by the AI assistant is more reliable or the answer given by the local people is more reliable?”
Chen Ba smiled and said, "Oh, by the way, this local who gave you the answer is, to some extent, the person who best suits your preferences and understands you the best."
Xiao Lu: “…”
He seemed to understand.
Compared to searching for answers directly on the Internet, asking the AI assistant directly seems to involve an additional "matching" process, but the reliability of the results is greatly improved.
This is still a question about tourism.
What if you ask other questions? For example, some more advanced and professional questions, or some emotional questions?
Obviously, AI is not only unable to help with this kind of problem, but the answers it gives may even make people laugh and cry.
There is no information available online. After all, if you have a quarrel with your girlfriend, and you expect to get comfort or even a solution to the problem online, that is crazy. As for seeking medical advice online, that is even more ridiculous. For a minor cold, the search engine may suggest amputation! In these application scenarios, the amazing matching mechanism of "Love Advisor" can be very useful.
The matching love advisor is definitely the person who best suits your taste and shares similar interests with you. The suggestions or plans they give may not be 100% correct, but they are much more reliable than those given by others.
"But... can the castrated version still have such a magical database match?"
Xiao Lu had some doubts.
The reason why the full version of "Love Staff" can achieve such accurate and suitable matching is mainly due to powerful AI data analysis.
The castrated version is limited by the size of the software and the incompleteness of various data. It is definitely not as easy to use as the complete version, and the matched love advisor may not be so accurate.
"Mobile games can be shared and shared!"
Chen Ba had already prepared a solution, which was to share the terminal and mobile games so that the castrated version of "Love Staff" could also enjoy the most comprehensive AI matching mechanism.
Oh yes!
The castrated version of "Love Staff" can no longer be called this name. After all, it has been castrated to this extent, and it is a bit inappropriate to call it by the original name.
Then call Brother Ba's assistant! You can wake up the system by saying "Hey! Brother Ba". After waking up, you can directly tell the content of your request for help, and the system will directly match the user with a dedicated player to provide real-time answers.
"Hey, Brother Ba?"
Xiao Lu carefully considered the voice wake-up word and then complained: "It's copied from Siri, right?"
"Why is it plagiarism?"
Chen Ba was very annoyed and said, "Whose voice assistant doesn't wake up like this? If not, how do you wake it up?"
"Fuck, Brother Ba!"
Xiao Lu said proudly: "Four syllables are easy to remember. If it were three syllables, it could be set as a wake-up word like "Wow, Ba."
“Are you sure that’s the wake word?”
Chen Ba rolled his eyes and said, "If they really dare to set it up like this, we won't be able to publish this castrated version, do you believe it?"
Swearing is definitely not okay.
Xiao Lu was just joking. As for the wake-up word, as long as it's easy to remember and pronounce, it's fine. The fewer syllables the better.
“This is not difficult…”
After listening to Brother Ba's description, Xiao Lu and the other two thought about it and felt that this job was very simple and that they could produce a castrated version in at most half a month.
"Okay, then half a month!"
"Once you guys have finished this castrated version, we'll have another meeting to discuss the content of the major update to Global Evolution."
"Major version update?"
Hearing this, Xiao Lu was stunned and said, "Didn't we just finish a round of updates?"
"This time is different..."
Chen Ba rubbed his brow and said, "This update is mainly to remove the restrictions. You can continue to evolve, and there is no limit on the number of times."
Nine evolutions are too few! Some players don’t want to start a new game and want to continue playing, but after reaching the end of the evolution road, they can’t continue to improve their strength, which is a bit embarrassing.
Why can't it evolve infinitely?
(End of this chapter)