Chapter 9 New Employees and Game Promotion
A week later, Jiangning Tianba Technology Co., Ltd. was officially established.
At the same time, the platform also made a unified settlement based on the sales of "Study Hard Simulator" last month, and a huge sum of 540,000 yuan after tax was transferred into Chen Ba's bank card.
The receipt of game sales revenue greatly alleviated Chen Ba’s financial pressure and also made him more confident when recruiting people.
After all, I have no money in my pocket, so I will inevitably feel guilty when negotiating salary and benefits with others.
Not anymore.
After he became rich, in addition to continuing to recruit employees, Chen Ba also purchased all the necessary computer equipment according to his needs, including monitors, keyboards, mice, printers, tables, chairs, benches and other common office supplies.
The house that I had previously liked has been rented out, and a sign that read "Tianba Games" has been hung at the door.
However, at present, apart from Chen Ba himself, the only people working on the Tianba game are Yang Dong, a senior from the same school who was recommended to him by Wang Kun, and the newly recruited artist Zhang Xiaojuan.
Classic combination: the three of us!
Yang Dong was from Zhonghai next door. He wore glasses and was slightly thin. He was two years older than Chen Ba. As Wang Kun introduced, he was also a graduate of Jiangning University, only one year older than Chen Ba.
Zhang Xiaojuan is a native of Jiangning. Her chubby round face is always filled with smiles, but her art skills and art design are average.
To be honest, the reason why Zhang Xiaojuan was recognized by Chen Ba was not because of her ability. The main reason was that this girl was really cheerful and loved to laugh, and her laughter could easily infect the team atmosphere.
For a makeshift team, it is not a bad thing to have such a smiling girl in the team to liven up the atmosphere.
Besides, Chen Ba only offers this much salary, and no matter how average the person's ability is, it meets the requirements. There is really no need to be picky.
Yang Dong was the first employee to join the company, followed by Zhang Xiaojuan. Considering that the team was a start-up and needed to give everyone some confidence, Chen Ba also revealed the existence of the [Hard Study Simulator] to them.
“Awesome!”
Yang Dong's eyes lit up and he said, "I bought this game too. I didn't expect that you, my junior brother, made it all by yourself."
Before coming here, he actually wasn't very optimistic about Tianba Games. He just wanted to work there for a few months and then look for another job.
This is normal.
After all, there are countless startup studios like this that have closed down in the industry. If he didn't urgently need a job, he wouldn't accept the invitation.
However, this thought disappeared immediately after he learned about the existence of the "Hard Study Simulator".
He had also played this game, and as an insider himself, he knew very well how amazing this was.
It can be said that Chen Ba, who made this game single-handedly, was attracted to stay based on his technical strength alone.
Zhang Xiaojuan had never played it, so she didn’t know what Yang Dong was sighing about.
However, when she learned that the newly established Tianba Games actually had a finished game, she immediately decided to try it out.
“Play whenever you want!”
"Anyway, we are not fully staffed these two days, so we can't carry out work normally. If you want to play games, you don't have to wait until after get off work. You can play now."
Chen Ba generously said that he would give Zhang Xiaojuan an activation code so that she could download the game for free, as a benefit for new employees.
Although this benefit is a bit shabby, or even equivalent to nothing, free is the best. When Zhang Xiaojuan heard that she didn't have to spend money to buy it, she immediately applauded.
"broken!"
Yang Dong put on a mask of pain and said, "If I had known, I wouldn't have rushed to buy it. Now I've lost 18 yuan."
"It's only 18 yuan! Can I refund you?"
Chen Ba rolled his eyes.
It's only 18 yuan, and you even say it's a huge loss. Ask yourself with your conscience, is this 18 yuan really a loss? Playing games first after joining the company is the first thing Tianba Game Studio did after its establishment.
At the very least, you have to understand the current situation of the studio and the only game in the studio before you can carry out your work smoothly.
However, except for Zhang Xiaojuan who had never played the "Study Hard" simulator and therefore enjoyed it more, Yang Dong and Chen Ba had completed it several times and had lost interest.
So they have other things to do.
Chen Ba was responsible for contacting a recent college graduate who had just called to inquire about the studio's situation and inviting him to visit the studio.
Yang Dong was responsible for contacting a number of big anchors on live broadcast platforms and big UP hosts on video websites, and in the name of business cooperation, he paid them to broadcast live or make a video about the "Hard Study Simulator".
That’s right!
Chen Ba didn’t do promotion before because he had no money, so he didn’t dare to contact those big anchors and big UP hosts.
It's different now.
With the first sales share settled by the platform and more income to come, Chen Ba also decided to look for big anchors and UP hosts to promote his business.
It must be money...
Almost every homepage of those big anchors and big UP hosts has the words "For business cooperation, please contact XXX" written on it. The unexpected elements that appear in their live broadcasts or videos are almost all advertisements.
What? Your favorite streamer started playing a two-character open world game today. Are you both excited?
Haha! Don't be happy too soon.
There is no mistake in the poem, post, content, and read the book on 6, 9, and bar!
Maybe they just accepted the business order for this game. Xiaomi is recognized for being generous with money. Big anchors can earn tens of thousands of yuan for an hour of broadcasting. It's so easy to make this money!
certainly……
The price of this kind of promotion is generally determined by region.
For example, the users of Game A happen to have a high degree of overlap with the users of Game B. They all like the same type of players and have the best traffic generation effect. Then Game A will spend a lot of money to invite the anchor of Game B to promote it.
On the contrary.
If game C has little to do with game AB, one is an FPS game and the other is a Candy Crush game, then the FPS game will not spend a lot of money to hire a Candy Crush anchor to promote it.
In the final analysis, profit comes first! Game manufacturers are not pure sand dollars, just throwing money around. Traffic diversion also depends on the specific effect. It is impossible to divert all traffic to themselves.
【Study Hard Simulator】is a stand-alone simulation game.
So Yang Dong set his sights on the anchor of the stand-alone section of a certain seafood and dental live broadcast platform.
"Most of these anchors' fans like to play single-player games, and most of them are Steam platform users."
Yang Dong analyzed: "At the same time, these anchors also have dedicated recording and broadcasting UP hosts on other video websites, so the marketing effect can also be optimized."
"Can!"
Chen Ba, who had just finished a phone call, nodded and highly approved of Yang Dong's plan.
"But let's talk more about the price. Their offer is too expensive..."
Chen Ba felt heartbroken.
The studio itself doesn't have much money, and the prices asked by these big anchors are more outrageous than each other. One even asked for 200,000 yuan for just four hours of broadcasting, and 100,000 yuan of that would be given to her as a platform gift. Chen Ba was speechless at the time.
This is impossible. Although he can afford the money, he doesn't want to be wronged. The number of fans and fan loyalty of this anchor cannot support this price at all.
Cost performance is definitely the first priority!
The anchors and UP hosts who have a normal number of fans but strong audience stickiness and a high conversion rate are expected to be the ones that Tianba Games should consider cooperating with.
Big anchors are not considered for the time being.
The bigger the anchors, especially the top male and female anchors on each platform, are simply not something that a small workshop like Tianba Games can approach.
Even if we pay their asking price, Tianba Games will not be able to make back the money, it will be a pure loss-making business...
(End of this chapter)