Chapter 175 There are so many people
Song Rui joined the queue.
I marveled in my heart.
Apart from attending concerts, she had never seen so many fans of the Fifth Group in her life.
No, does the Fifth Group actually have so many fans?
So many people come to buy the endorsement of the Fifth Group?
Are you crazy?
Isn’t the Fifth Group a mediocre group?
Song Rui was confused.
So she couldn't help but pat the girl in front of her.
"Are you the coordinates?"
The fan name of the fifth group is ugly enough when it is typed online, but when it is said offline, people know what shame is.
Then Song Rui saw the puzzled eyes of the beauties in the front row.
"Um?"
Those clear eyes seemed to be extremely unfamiliar with the word "coordinates".
Song Rui was so embarrassed that she wished she could dig a three-bedroom apartment with her toes and crawl into it.
But the conversation has already begun, and we can only continue with it despite the difficulties.
"You're not a fan?"
"Fans?" The beautiful woman in the front row pondered for a moment, then quickly realized something. She pointed at the sign in front of the store and asked, "Are you referring to fans of these people?"
"Yes, yes." Song Rui nodded.
"I'm not."
"Then why are you here..."
Song Rui's question was nonsensical, but the beauty understood what she meant.
She said excitedly, "I saw the commercial. It was so well-photographed that I thought the scent must be delicious, so I came to check it out."
"So that's how it is." Song Rui found it a little unbelievable. Would someone actually buy a product just because the advertisement was good?
But when she looked at the photos, she was indeed curious about the smell of these perfumes.
The cold Yin Hongxue, the gentle Zhu Xiangming, the flamboyant Lu Yao...what would each of them taste like?
The line moved faster than Song Rui had imagined. With more than a dozen people in front of her, it felt like it would be her turn soon. However, once she entered the store, she realized why the line was moving so fast.
"The six-color neon dress series is sold out." The salesgirl had a gentle smile on her face and spoke softly the moment Song Rui approached.
"Sold out?" Song Rui widened her eyes.
Didn't she come out to buy perfume as soon as she saw the ad? Doesn't she live in a remote area? Isn't this mall usually not popular?
Didn’t the fifth group lose a lot of fans due to poor management?
Didn’t the sales of the previous EP go badly?
How come the product was sold out when she went to the offline store to buy it just after the endorsement was officially announced?
As she was thinking about this, Ding Ling saw a salesgirl carrying several boxes walk out from the door behind the counter. She searched the store for a while and then walked towards a young woman sitting on the sofa.
"Hello, here are the 100 bottles of Crimson Flame perfume from the Six-Colored Neon Dress series that you purchased."
So capable!
Song Rui opened her eyes wide.
Song Rui pulled the salesgirl next to her and asked, "Don't you have any purchase restrictions?"
Is it really okay to ask one person to buy a hundred bottles?
There were so many fans queuing outside, and this person sold out 100 bottles?
The salesgirl gave a wry smile and said, "Before today, our store has never had so many customers, so we didn't have any relevant regulations. We were indeed a bit rushed today. We will start limiting purchases later."
It is obvious that today's flow of people far exceeded the store staff's expectations, and there was no contingency plan, so the new series was sold out early.
Song Rui was a little hesitant.
So was her special trip in vain?
The salesgirl said at the right moment, "We have samples of the six-color neon series here. You can feel their taste. If you like any, you can pre-order them. We will restock them tomorrow, so you can come back tomorrow to pick them up."
Song Rui agreed, so the salesgirl took her to the counter, where six bottles of perfume were displayed, consistent with the online advertisements and the signboards in front of the store. There were also small standees of the six members, standing next to the corresponding perfumes, which were very cute.
Song Rui went straight to the Crimson Flame, which interested her the most.
The salesgirl began to introduce: "This perfume is called Crimson Flame. It's a chypre floral fragrance. It smells very bold and fiery, but it's not a blazing flame. Instead, it's like magma flowing underground, mysterious and dangerous."
Song Rui listened, picked up the perfume test paper with her left hand, sprayed Jiangyan on the perfume test paper, and shook her left hand lightly. The scent of the perfume floated to the tip of her nose.
fragrant.
An extremely overbearing fragrance.
The entire senses are deprived by this fragrance, making it impossible to pay attention to anything else.
A very bold taste, just like what Lu Yao showed in the advertisement.
While Song Rui was smelling each perfume in the offline store, her online fans were not idle either and went straight to Daifen's online store.
At the same moment when the endorsement was officially announced, Daifen’s online store launched an exclusive link to the six-color neon series. The large picture on the homepage allows people to see it by clicking on the store. Fans rushed to the store and placed orders without hesitation.
At this moment, it is not important to them whether they need perfume or not, nor is it important for them to smell the perfume. The price of perfume is no longer a choice that they have to make a decision after comparing many factors. At this moment, the most important thing in their hearts is the popularity represented by the numbers behind the units sold.
Fans of only one person will only buy the perfume they have in their hands, fans of the group who have the "ability" to buy all six perfumes will go all in, while those who don't have the "ability" will hesitate for a while and carefully choose one or two that they are interested in. But for them, fans of only one person and fans of the group who are all in can post their orders and pictures, but they can't do that.
What do you call the fans who don’t serve their customers well?
But then again, what kind of situation would make someone buy six bottles of different perfumes at once? You could never finish them in a lifetime, right? If you weren't a fan, this would be something you wouldn't do in the first place.
Buying one or two bottles is enough to show your respect, okay?
Fans are committed to showing their strength in these real money projects, and also to showing the value of the Fifth Group. In particular, fans of each group are determined to believe that they are the most capable in the group. They can post articles to brag about it, and also hope that the so-called capital will be interested in their self-reliance and give them more resources.
Song Rui saw more than one person who bought a hundred bottles of this huge amount of perfume at one time. After the purchase, they quickly started a retweet lottery on Weibo. As soon as Song Rui got home, she saw a retweet lottery Weibo.
I wrote a very long copy, but I can summarize it in one sentence.
One hundred bottles are in stock. Share the post with the topic and you can enter the draw.
When she saw the words "in stock" and then saw that the blogger had the same IP as hers, Song Rui felt that the other party was the person she saw in the store who bought a hundred bottles of perfume in one go.
Not only did they buy a hundred bottles, they also gave them all away. Tens of thousands of yuan were wasted like that. They are really capable.
A few days after the endorsement was announced, fans' attention was focused on it, from analyzing the differences between each flavor, to comparing whose photos were better, to who had more orders... There were countless competitions, but outside the fan circle, with Daifen's heavy investment in publicity, more people saw this advertisement and the Daifen brand.
The concept of young and handsome boys and "the first perfume in life" is not uncommon, but the unique youthful atmosphere and Ge Zhengyuan's gorgeous photography allow the boys' personal characteristics to be fully displayed in the advertisement, showing their charm and indeed attracting many people to buy the product.
These days, when Cai Yuzhen sees the reports in the background, she walks with a breeze.
From the moment she went against all odds and decided on the Fifth Quadrant as the spokesperson, to finding her good friend Ge Zhengyuan to shoot the commercial, and finally to the official announcement of the commercial going online, only she herself knew how much hardship she had endured along the way.
But now, she got a good result.
Originally, we hired the Fifth Quadrant as our spokesperson, not anticipating how much sales they would generate. While they appear to have a decent following and a decent amount of traffic, how much public recognition could a group that has only debuted for a few months really have? And how much financial resources do their fans possess?
She is more interested in the influence of the training system among the young generation and even the younger generation, and she is planting a seed in the hearts of the fans of the Fifth Quadrant group who are still in elementary school, middle school and high school.
Let them know the existence of Daifen.
In this way, when they grow up and want to buy a perfume, they will not only think of those familiar big brands.
When Daifen's name appears in their minds and becomes an option, the endorsement has already played its role.
And now the sales volume is far better than she imagined, which is beyond her expectation and a complete surprise.
After the meeting, Cai Yuzhen sat in the office with the report in her hand, pondering. Looking at the numbers on it, she felt that her understanding of the fifth quadrant combination might still be a little one-sided.
She took out her cell phone and opened the account of the Fifth Quadrant group. The latest Weibo post was the link to their new album that had just been released.
Cai Yuzhen then remembered that they had just released the promotional song for their new album not long ago. The song performed very well, so well that their project team quickly brought forward the time of the official announcement of the endorsement, for fear of missing out on the popularity of the song.
And now, their new album is actually online?
Cai Yuzhen clicked on the link, and the phone automatically jumped to the music app, where ten songs appeared one by one.
Cai Yuzhen clicked on a song and saw Lu Yao's name without surprise.
The songs in this new album, like the promotional song, were also written and composed by Lu Yao.
Cai Yuzhen put the file aside, put on headphones, added all the songs to the playlist, closed her eyes and began to listen slowly.
After a busy day at work, I can empty my mind and immerse myself in the world of music.
After the ten songs were finished and more than half an hour had passed, Cai Yuzhen finally came to her senses when the world in her ears became completely quiet.
She turned on the screen, looked at the ten songs in the album list, pondered for a moment, and made a phone call.
After a long time, the call was connected.
"You better have something to say."
Ge Zhengyuan's sleepy voice came from the other end of the phone.
Cai Yuzhen chuckled: "Do you want to take another photo of Lu Yao?"
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