Chapter 404 Have you heard of Easter eggs?
Ever since Linmu Studio announced the opening credits of the console,
related discussions have begun to rise sharply.
In fact, the marketing strategy set by Mu Wanqing and Lin Yao this time is quite simple. It is nothing more than a kind of "controlled leakage", that is, releasing information in a planned and purposeful manner, testing the market reaction, and whetting the appetite of players to ensure that there are enough players paying attention to the game when it is released.
At the same time, it causes panic and confusion to potential competitors...
However, let's be honest.
In a sense, this marketing method is actually a gamble on the company's credibility and good reputation.
If
the final game or console does not satisfy the players on the day of the announcement, it will suffer a serious backlash and become a joke that many players enjoy talking about.
Imagine.
A company said it would announce a masterpiece.
Then the players' appetite was whetted, but the production company suddenly said at the press conference that the masterpiece was a mobile game...
Then facing the silent scene, they still asked, don't you have a mobile phone?
It's simply killing people and cutting their hearts...
Lin Yao herself is also very clear that this marketing strategy is a double-edged sword.
If the final game or console fails to achieve the expected effect and fails to impress the players,
then she will probably become a famous scene...
She dared to do this because she was really confident in this console and game.
This is also one of her major advantages.
She herself
is the best market analyst.
"To be honest, although it is a bit risky... but it is really useful. Just publishing some seemingly plausible LOGO animations has caused such a large-scale discussion... I don't know if we will open Pandora's box and let all game companies imitate it."
Lin Yao looked through the fierce discussions of players on the forum.
She couldn't help but sigh.
"No."
Mu Wanqing shook her head gently, and then smiled gently: "This kind of marketing strategy is not something that everyone can do. Think about it, what will happen if Tianhu learns from us?"
"..."
Lin Yao's expression became a little strange.
"Yes... they will definitely be called crazy, or no one will care about them."
Mu Wanqing smiled and said, "After all, they don't have the reputation of Linmu Studio, nor do they have such high attention as Linmu Studio. Players' expectations of them are different from our expectations of us.
This is the decisive factor for the success of our marketing this time, and it is also the capital for us to do this."
"...That's right."
Lin Yao nodded: "But from another perspective, this also means that we must not fail this time, otherwise no players will be willing to believe in us in the future."
"No, you will never fail."
Mu Wanqing shook her head, looking very confident in Lin Yao.
Lin Yao moved her chair and turned around, looking at Mu Wanqing, smiled, and stopped talking about this topic, but asked: "Ms. Mu, do you have any ideas about placing advertisements in the promotional video of the e-sports event this time?"
"... Add it directly to the beginning?"
This question touched Mu Wanqing's knowledge blind spot.
She hesitated for a long time and said uncertainly.
"Well... I thought so at first, but now I think it's too simplistic and crude."
After hearing this, Lin Yao thought about it carefully, then shook her head and said, "The console's logo animation will appear in the opening of many games in the future. It will be very inconsistent if we add this to the opening of the promotional video for the e-sports festival."
"..."
Mu Wanqing was out of ideas.
This is indeed not her area of expertise.
Although she can come up with marketing ideas... but whether it is the 30-day countdown or the gradual release of the game logo animation every day, it is Lin Yao's idea.
In this regard, Lin Yao has a unique advantage.
"We must show the console's logo in the promotional video of the e-sports festival, but it can't be too obvious. After all, this game and console have nothing to do with the e-sports event. We are just jealous of the popularity of the event... So we can't put the cart before the horse. It doesn't matter if it is added during the game, just treat it as an advertisement, but before the e-sports festival starts, we still have to let most players focus on the event."
Lin Yao also knew that things like this still had to be thought of by her, who was deeply poisoned by various marketing methods in her previous life... She stopped making things difficult for Miss Mu, but lowered her head and thought about it.
Mu Wanqing stood quietly aside, no longer disturbing Lin Yao.
Lin Yao thought for a while, then raised her head again, leaned against the back of the chair, and looked up at the ceiling: "Now the game logo animations are gradually released every day. It can keep the related topics hot... So in the promotional videos of e-sports events, directly releasing the animated LOGO will not be very effective, and it is too easy to steal the show. The host's logo animation cannot steal the limelight, but it is best to let the players notice it. If it can increase the breadth of the dissemination range and create new topics, it will be even better. Well... Got it!"
Lin Yao suddenly straightened up and looked at Mu Wanqing with sparkling eyes.
Mu Wanqing tilted her head: "?"
"Ms. Mu, have you heard of Easter eggs?"
Lin Yao smiled brightly and asked suddenly.
...
That day.
In the afternoon.
Linmu E-sports is located three blocks away from the headquarters of Linmu Studio.
Nie Hui received Lin Yao's urgent notice and did not dare to delay for a moment. He immediately began to notify the relevant e-sports players and coordinate the time.
Now, Linmu Studio's e-sports festival at the end of each year no longer needs the assistance of Reflecta.
As for the reason.
There are factors that Linmu Studio has grown in size and Nie Hui can already take charge of his own business.
Of course, there are also factors that there are many spectators at the e-sports festival.
Especially many overseas spectators.
In the past two years, with the huge success of Linmu Studio's e-sports events at the end of the year, the number of overseas spectators who come to watch the games has increased year by year.
The support for Linmu Studio in Pengcheng City has also increased.
This kind of support from the administrative agency is more powerful than any assistance from a private company.
With the support of the city, Linmu Studio has become very comfortable with the organization of e-sports events
. This year, Lin Yao did not ask too much about e-sports events.
Nie Hui and his branch company started preparing four months ago.
Now basically everything is on track.
As the day of the event approaches.
Two promotional videos related to the e-sports festival were about to be released.
But Lin Yao stopped it with a word, saying that it would be slightly changed.
Nie Hui did not complain and immediately went to prepare.
This e-sports festival, there are two promotional videos in the early stage, one is called the New King and the other is called the Challengers.
The first promotional video features last year's champion team and players, and the main theme is "madness".
The second promotional video features other well-known teams and players, and the main theme is "leave a name in this battle and challenge the new king".
The two promotional videos are not divided by project.
There are many players participating.
After all, it is the promotional video of the entire e-sports festival.
When these professional players received the invitation from Linmu E-sports to reshoot, they were quite surprised.
After all, this promotional video was shot a long time ago, and it was changed now?
But it was strange.
Nie Hui just asked and did not force them to come. After all, everyone was training at the end of the year. Lin Yao's advice was to cast a wide net.
As long as there were professional players in both promotional videos, it would be fine.
Lin Yao thought that there would not be many professional players willing to come.
But in the end.
There were unexpectedly many e-sports players willing to join in the fun, and the number was far beyond expectations.
After all, the popularity of e-sports events is inseparable from the efforts of Linmu Studio
. In a way, the e-sports players can play in the game thanks to Linmu Studio.
Most of the players who received the invitation agreed as long as they had time.
December 5th.
The reshoot officially began.
Because the number of people exceeded the limit, Lin Yao did not need to reshoot so many shots, so in the end, only four relatively well-known e-sports players were selected.
Two were shot in the studio.
Two were shot outdoors.
Lin Yao did not go to the outdoor shooting, but went to see the shooting in the studio.
The two players who came to the studio to shoot the interior this time were Lu Tai from the FIREN team and Du Qi from the RS team.
They are well-known players in the breakout project and the hero project respectively.
"Why do you suddenly reshoot the shots?"
Shooting site.
Lu Tai is not familiar with Du Qi, but it does not prevent him from talking to Du Qi.
After all, he is a famous player in the e-sports circle.
Du Qi from the RS team is a very shy young man. Although he is a little uncomfortable with Lu Tai's familiarity, he still answered: "I don't know... Maybe he is not satisfied?"
"If he is not satisfied, it is impossible to reshoot now, right? And even Lin Yao is here..."
Lu Tai shook his head slightly, and then looked in the direction of Lin Yao with some surprise: "She didn't come before."
Lin Yao was standing in front of a monitor at the moment, and seemed to be debugging something.
There were very few staff over there.
It felt very mysterious.
Just when Lu Tai was thinking about this.
Suddenly.
He noticed that the game screen appeared on the screen.
Because it was a bit far away.
Lu Tai couldn't see the specific picture clearly, he only vaguely saw that it seemed to be a cartoon style...?
Lu Tai is also an old player of the games under Linmu Studio.
However, there have been a lot of competition training recently. He hasn't played other games for a long time. He is not sure whether this is a new game from Linmu Studio.
"Lu Tai, Du Qi."
Just when Lu Tai was thinking about it.
The staff notified them to prepare.
And Lu Tai was able to get closer and look at the screen.
It was indeed a game.
It was a game he had never played before.
"You can just sit on the sofa."
Lin Yao saw Lu Tai coming over, walked to his side, and explained to him what he should do later.
Lu Tai nodded, and then asked curiously: "Mr. Lin, is that your new game?"
He pointed to the screen.
"You will know next month."
Lin Yao smiled at him, but did not answer him directly.
Lu Tai scratched his head, and seeing that Lin Yao was unwilling to say, he stopped asking questions, but followed the instructions and sat directly on the sofa.
On the other side.
A supporting actor was also called over and sat next to Lu Tai.
Lu Tai looked at Longtao with some curiosity, but he didn't care much. He was about to turn around.
Suddenly, he saw Lin Yao handing a game controller to Longtao.
Controller?
Lu Tai was stunned, and then suddenly remembered something...
No way! ?
(End of this chapter)
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