Chapter 459: Unmovable (seeking votes for next month)
After watching the promotional video of "Labo",
most of the players' first reaction was... WTF!
Of course.
Before that, players were also confused. For example, the assembly line appeared in the promotional video at the beginning, which seemed to have nothing to do with the game console.
Then the appearance of cardboard made players even more confused.
What does this have to do with the game console?
However.
As various cardboards were assembled into paper toys... and then various ways of playing with the switch joycon controller appeared.
Players could only admire them.
Linmu Studio... is really a genius!
This is possible?
Cardboard toy assembly, and then real-time interactive games?
This is possible! ?
All the people who watched the promotional video, whether they like the game or not, smiled sincerely when they saw the paper piano appear and the switch joycon controller was inserted into the paper piano.
Then the keys were pressed and the sound was made. And when they saw the little boy with the robot backpack throwing a punch, switching to the game screen, and the robot in the game also threw a punch, the players laughed even happier. This is a... very special experience. Some players remembered their handicraft classes in elementary school when they saw this video, some players remembered the toys they wanted in their childhood, and some players thought of parent-child interaction. They have different ideas. But there is one idea that is the same. That is... this idea... is simply amazing! Not long after the trailer was released. The topic about LABO quickly became popular. It is not only popular in the gaming circle, but also outside the gaming circle! Countless players who don’t know about switch, after watching the trailer, have asked in other communities, what is this? It feels so creative! Yes. This thing has attracted the attention of ordinary people, and even many middle-aged people who hate games can’t help but praise it, saying it is interesting. Of course. You can say that there are also derogatory comments, such as low age and childishness, but there are very few such people. Most people just shout that it is awesome. Regardless of praise or criticism, in terms of popularity, Labo has indeed "exploded". Overseas, the official account of Linmu Studio on social media just released the promotional video of Labo, and it rushed to the hot topic list in many regions on the same day. In China, the forums are full of related topics. "Genius! Really genius! Cardboard can be played like this?" "This is so awesome! Damn, tears are coming down, isn't this the toy I always wanted to play with when I was a kid!" "The handle can also be used as a toy, so interesting... This is the experience that only the switch can provide!" "Fortunately, the console has a switch, otherwise the console war would be so boring!" "The demonstration of that paper man seems to have some kind of programmable function. How can it be played? When will it be released? Don't stop, announce more news quickly!" "Linmu Studio is awesome! Actually, the R&D cost of this thing is not that high, it's just a pile of broken cardboard boxes, but it's really high. The cost of creativity... is very high! It's really hard to imagine how much a company has to invest in building corporate culture to gather such talents, and how much energy it has to invest to nurture such creativity! Let me give you a counterexample, Tianhu, they are also considered to be the top game company in China, but in my eyes, they are not a game company, but an ordinary commercial enterprise in the guise of a game company... They can make a lot of money and invest a lot of money in games, but no matter how much money they invest, they can't become a game company, because they... don't play with this concept! Really, Linmu Studio is awesome!" "In this fast-paced era, you still remember to take us 'back to the past', awesome! You are amazing, Linmu Studio, we were worried about your Vaporwave game platform, and you turned around and launched "LABO". Now think about it, I don't need to worry about you..." "Dedicated to you who have a childlike heart... I'm really about to cry, it turns out that there are still people who remember what I wanted to play when I was a child." "..." Lin Yao's goal of launching Labo was achieved on the day the promotional video was released. The popularity exploded, the praise was overwhelming, the unique creativity increased in value... The reputation of Switch was instantly established. On the second day, Linmu Studio announced the specific sales strategy of "LABO". There were four sets of sets sold in the first batch. The first set was a five-in-one set, which included the game itself and five paper toys: a remote control car, a fishing rod, a house, a motorcycle, and a piano. The price was 199. The second set was a robot set, including the game itself, a robot backpack and related accessories, and the price was 199! The third set was a sea, land and air set, including the game itself and a car steering wheel, a submarine controller, and an airplane joystick, and the price was 199! The last set was a VR lightweight set, which included the game itself, a VR pair of glasses, and a VR rocket launcher, and the price was also 199! At the same time. Along with the announcement, there was another piece of news, that is, all LABO games have built-in editors, Linmu Studio will continue to update the editor, and LOBA will join the switch membership service and open a separate community. All players can upload their own designs or download "Labo" designed by other players. All paper toy design drawings are public, and players can cut them themselves or directly purchase the finished products. The finished product of a single paper toy only costs fifteen yuan.
In addition, LABO is open to third-party game manufacturers. As for what it can do with the opening, Linmu Studio gave a direct answer. The best-selling and popular game "Mario Kart" on Switch will support the car steering wheel in the land, sea and air set! As soon as
this sales strategy was announced.
Compared with the more reasonable price in the previous life, it supports becoming a cheap peripheral for the carriage, as well as joining the membership service and the open community.
Instantly.
It made the players excited.
Pre-orders were opened that night.
The official website of "LABO"... collapsed directly.
It was better in China, but the overseas homepage server crashed for a whole day because of the venue.
Because at the beginning, Lin Yao clearly said that this was an experimental thing, and the gimmick was greater than the actual, so the technicians did not make sufficient preparations for the influx of a huge number of players...
and as the overseas servers collapsed, the players also collapsed...
"Can't you shut up and take my money!!"
"Repair it quickly, Linmu Studio!"
"I want to spend money! Give me money!!"
"..."
The players were in a turmoil, and they looked like they would rebel if they were not given money.
This caught the technical department of Linmu Studio off guard, and Zhong Xiu scolded them severely for this...
But this was just a small episode.
The purpose of launching "Labo" has been achieved. Anyway, the purpose of improving the B-level and the topicality of the console has been achieved, and judging by the reaction, it seems that the sales are not bad...
Lin Yao is already very satisfied.
...
"I have to admit that their creativity is really good..."
At the same time,
at Gibbs Company.
When Frank released the promotional video at Linmu Studio, he was actually quite nervous for a moment.
Because he thought the other party was going to start counterattack.
However.
When he saw the console logo at the beginning of the promotional video, he was relieved, and after seeing the specific content, he was completely relieved.
It has nothing to do with the PC side!
However.
Although he was relieved, even he felt that LABO was quite unexpected...
"Hehe, how much is creativity worth? How many can it sell? This kind of cheap toy..."
on the side.
Hawkins shook his head and didn't care much. Although he also thought the other party's paper toys were interesting, he was not optimistic about the popularity of this kind of product.
This is actually quite normal.
This is related to the views of each production team and each game company on games.
Lin Yao had seen a very interesting statement in her previous life, which said that
some producers and game companies think that games are electronic games and must keep up with the progress of the times. Every game must improve the game screen and improve the "technical ability". This is the true meaning of the game!
Some production teams and game companies think that electronic games are just the carrier of games, just the best carrier of the current era. Therefore, the most important thing is not to improve the technical ability or how much the perception is improved, but to let the players feel the fun. Even if there is no electronic game as a carrier, the game can be made as long as it can bring happiness to the players. The most representative example in this regard is Nintendo.
Similar differences actually exist widely in various aspects of the game industry.
For example, after the release of Elden Ring in Lin Yao's previous life, the producer personally participated in the debate on the definition of open world. The main point of the debate was that Elden Ring, an open world that seemed to come from nowhere, had no rigid guidelines, no mission system, and the map was just an open world of maps. And the open world with clear guidance and clear mission prompts, which allows players to advance the plot according to the producer's ideas and enjoy the fun, which one is more friendly to game players...
Lin Yao had such a debate in her previous life, and of course there is such a debate here.
And Hawkins obviously has a very traditional view of games. For him, this broken paper box is still a question of whether it is a game or not.
"...Cheap toy?"
Frank heard Hawkins' words and repeated them softly, then lowered his head and remained silent.
I don't know what.
He was full of confidence at the beginning, but suddenly he was a little worried.
Maybe it was because of Labo's creativity, or maybe it was because of Linmu Studio's attitude of being as unshakable as a mountain.
In short,
regarding the game platform war between Game player and Vaporwave.
He suddenly felt a sense of urgency.
An inexplicable sense of urgency.
"Let's not talk about this! The other party has also launched a special summer promotion. Although the number of active users on our game platform is steadily increasing, it seems that the gap is still huge. We may need to take some drastic measures!"
Frank pondered for a moment, and suddenly raised his head with a firm look in his eyes.
"Dramatic measures? What drastic measures?"
Hawkins frowned slightly when he heard this.
Frank gritted his teeth and said, "We each take out a game and give it away for free to Game Player users! We take out "Mobile Force 4" and you take out "Battlefield 3"!" "
Ah? Are you crazy!? This is the game from the year before last, not some old game that is popular on the streets. Is it limited or unlimited for free? The cost of unlimited is too high!"
Hawkins heard this and his eyes widened suddenly.
"No, it's not high. Last year's game, all the players who should have bought the game bought it. The sales curve is already very low. The cost is not high, but giving away such a well-known masterpiece for free can bring a considerable number of users!"
Frank shook his head vigorously and retorted: "With millions of users purchasing the same amount, this deal is a good deal no matter how you think about it!"
"You're really crazy..."
Hawkins opened his mouth slightly and muttered.
But no matter what he said, he had to admit that he was tempted...
...
July 1st.
The first batch of products of the highly anticipated "LABO" were shipped out of the warehouse.
The war between Game player and Vaporwave game platforms also officially started.
Both sides launched summer promotions.
In terms of promotion intensity.
First-party games from Linmu Studio are more favorable. As for third-party games, it is probably because the commission from Game player is 5% lower. Gibber Company and Dreamland have successfully persuaded some third-party developers to include this 5% in the promotion scope, which makes the price of some third-party games on Game player lower than that of Linmu Studio's Vaporwave game platform. For
first-party platform exclusive games, there is nothing to say, it depends on the personal preference of the players. After all, you can't buy them on other platforms, but for third-party games, it depends on the players' choice.
Players who were preconceived and supported Linmu Studio felt that they were used to using one platform, and the Vaporwave game platform was more convenient. They didn't care about spending five or ten yuan more, so they directly chose the Vaporwave game platform.
But there were also players who thought it was a good thing to save five or ten yuan on another platform, so they chose Game player. In
terms of the number of people, the latter had a slight advantage.
But after all, the Vaporwave game platform has been in operation for a longer time, has a larger player base, and has good user loyalty. So
in the end, the two game platforms seemed to be tied... Of course. This is the player's own feeling and guess, after all, the actual sales data of both platforms have not been released. But... Soon. The balance was broken. On July 5th. Just when the two major PC game platforms held a special summer promotion, and they were in full swing. Game player suddenly announced that from July 6th to July 15th, all Game player users can get a masterpiece for free! And that masterpiece is Gibber's "Mobile Force 4"! At the same time. On this basis. All users who spend money during the Game player summer promotion, no matter how much they spend, even if they only spend one cent, can get another masterpiece for free! That masterpiece is Fantasyland's "Battlefield 3"! These two masterpieces were released at the end of the previous year and have been on the market for less than two years! Get them for free! And... there is no limit! When this news came out, the players were stunned, and then immediately opened the software store... There was no way, this attraction to players was really... too strong. The two masterpieces given away for free are not unknown, but very famous! And they have not been on sale for a long time. The most important thing is that even if these two games are discounted, the price added up is almost 300 yuan, but now you can save more than 100 yuan for free, and you can save 300 yuan for two games for free! This made many players who were not interested in shooting games originally, with the idea of losing money without them, ready to download Game player to get some games. Many players are also ready to buy a game on Game player and get two games! Moreover, Game player's move to give away games for free has become a hot topic in the gaming circle. Countless players spontaneously helped promote Game Player, telling other players that Game Player had free games to claim! This directly formed a kind of positive cycle. On the same day, the number of registered users of Game Player began to soar... Hawkins saw the data change, although he still felt a little sorry for the money he had given away, he still laughed... On the other side, Linmu Studio soon learned of the news, and then the news was quickly passed on to Lin Yao. "Huh?" Lin Yao heard the news and immediately replied with a 'ha', looking stunned. "How should we deal with it? Do we have to give away games too?" Mu Wanqing asked softly with a worried look on her face. Lin Yao came back to her senses with a strange look on her face. The only thought in her mind was... do all the newcomers to the game platform like to play like this? She shook her head slightly, suppressed her extra thoughts, and then replied: "We are giving away games, and the volume is probably not as loud as the other party. After all, the other party has taken the lead. Forget it. They are giving away games to make users develop the habit of using Game Player, and we are in a leading position. The most important thing is to consolidate the existing players. In addition, even if we want to give away games and give players benefits, we don’t give them now. Giving them now will only collide with them, and then giving them a higher topic for nothing. Let ’s wait for a while." It’s not that Lin Yao is reluctant to spend money, but the party that gave away the game at the beginning is the loudest. If Linmu Studio follows suit and gives away games now, it will only make players feel that Game Player is giving away games with Linmu Studio... It’s just a disguised way to increase the popularity of the other party. And she herself has seen platforms that give away games in her previous life... It’s really not necessary to follow suit. "Yeah." Mu Wanqing heard this, hesitated for a moment, and nodded slightly. "Also, how are the sales data of this summer special promotion?" Lin Yao asked.
"Compared to last year, it's about the same."
Mu Wanqing opened her red lips and continued, "But about the same doesn't mean there is no impact. The emergence of Game player still has an impact on us, because the Vaporwave game platform is developing rapidly, and the sales volume should have a more obvious increase every year, but this year it hasn't."
"Is that so..."
Lin Yao was not surprised by this answer. She lowered her head slightly, thought about it, and said, "Miss Mu, double the budget of the Vaporwave game platform department. It's okay to send games to the other party to increase the volume, but we can start from the player experience, continue to improve the player community and creative workshop, increase servers, and build a more stable network service...
Then arrange staff to collect player feedback and suggestions every once in a while, and then summarize them for me. We will start from another direction and make the Vaporwave game platform better!"
In the final analysis.
The game platform is still a software for players to use. It is more important to make them feel comfortable and have a better experience.
"In addition, I will write a plan during this period, involving the transaction system of the Vaporwave game platform... Let the game platform department be prepared."
Lin Yao hesitated for a moment and continued.
In fact, this thing is very sensitive, especially in China, which is why she has been reluctant to add it...
Because adding a trading system will inevitably bring about some gray industrial chains, and this plus the name of the game will easily...
However, now is the time to take a step and try it out.
After all, you can't really throw the baby out with the bathwater.
"Trading system?"
"Yeah."
Lin Yao nodded: "But this is more sensitive, let's take it slowly, the most important thing is what I mentioned earlier." "
Okay."
Mu Wanqing nodded gently.
"In addition."
Lin Yao thought about it and looked at the location of the PC production department: "Now all game production is on track, this year's game promotion will be advanced, we will warm up the game... Let's hold a direct meeting or release a mixed cut in August or September, and draw a pie first... No, let's raise the expectations of the players first! Let all the production teams be prepared!"
...
Game player's game-giving trick
really worked.
The user volume of the Game player game platform began to increase, and industry analysts were more optimistic about the future of Game player.
And for this.
Linmu Studio didn't do much... "Labo" did attract a lot of attention, but that was the action on the console side.
On the PC side, Linmu Studio didn't react much to Game player's game-giving trick.
They didn't follow suit, but just issued an announcement saying that they would continue to improve the community and creative workshop of the game platform and optimize the network environment.
In response, players responded mediocrely.
After all, it sounds like empty words and clichés...
And Linmu Studio's attitude.
Some analysts feel that it is unreliable and that Linmu Studio is too arrogant and will definitely fail in the end.
But some analysts believe that Linmu Studio is responding to changes with the same attitude...
However, no matter what the view is.
Most analysts in the industry have a consensus, that is, Linmu Studio seems to pay more attention to the console platform, and Game player really has a chance to challenge the Vaporwave game platform.
Lin Yao did not respond to this.
After all... What does the analyst have to do with Linmu Studio? Linmu Studio is not listed!
And in the commotion.
Time came to the beginning of August.
The summer special promotion of Game player and Vaporwave game platform officially came to an end!
On the day when the summer special promotion ended, the Game player platform immediately announced that the cumulative number of registered platform users had officially exceeded 80 million! Approaching 100 million!
After the announcement of this number, it immediately attracted a lot of attention and made many players smack their lips.
Because... fast.
Really too fast!
You know, it took nearly a year for the Vaporwave game platform of Linmu Studio to exceed 100 million registered users...
And now, the game platforms of Giber and Dreamland have only been launched for a few months? The number of registered users has exceeded 100 million?
Is it really true that the predecessors planted the trees and the future generations enjoyed the shade? As soon
as the data came out.
Now, not only some analysts who support Linmu Studio changed their attitudes and felt that Linmu Studio should do something.
Many players who support Linmu Studio and think that they are stable also think that Linmu Studio should do something.
We really can't stand still!
After all, the other party has ridden on our faces! Those insignificant improvements to the community and optimization of the network environment are useless!
For those two mystery games, actually my initial idea was to make them into action-adventure games. But probably because I haven’t played many mystery games myself, most of my memories of these two games come from movies and TV shows… For example, Sherlock Holmes and Detective Di Renjie have only been seen in movies and TV shows.
So my perspective is that of a bystander, watching the story unfold, and then naturally using my own perspective and feelings to talk about how to make games.
But I didn’t get it right, and I said the positioning of mystery games. But in fact, if you look at the recommended games from my perspective, the games should reflect more of a movie-like experience rather than a mystery game, so I changed it after seeing your comments.
This is a misunderstanding caused by my lack of ability .
As for the positioning of the two mystery works, the orthodox and social schools, I just wishfully think so. The father of detective novels is the orthodox school, and although I watched Di Renjie a long time ago, I vaguely remember that there are many cases involving the anti-Wu school and the pro-Li school. The impressive Blue Shirt Story involves the rebellion of the King of Yue and the prince falling into a trap and being accused of usurping the throne and almost being killed. This is a collision between maintaining the rule of Wu Zhou and protecting Li Tang, involving all aspects of the court society, so it is natural to think that this is biased towards the social school.
But then I saw your comments and checked the factional divisions of the two works and found that there were indeed disputes. The next day, I wanted to use a flattering way to point out the disputes. In the final analysis, it is all my personal opinion.
This is a problem caused by lack of time. Sorry...
(End of this chapter)
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