Chapter 465 New Form of Game
Li Guangsheng really wanted to laugh.
He really wanted to laugh.
There is a premise for Kexi Entertainment to make such a big fanfare and implement the black-red strategy.
That is, Linmu Studio cannot make any moves, and PCZ must be able to benchmark the other party's products.
The benchmark here is not just a verbal talk, just like Pepsi and Coke, you should at least taste similar.
In fact.
Kexi Entertainment has been working hard to benchmark, leaving aside Tianhu, focusing on promoting that the performance is better than Switch, and then adding the concept of holding a handheld to play online games, and assisting with some games that deliberately imitate Linmu Studio's first-party.
It really feels like the taste is similar.
If it cooperates with the black-red strategy, leaves an impression in the minds of mainstream players, and then operates on the public opinion side to optimize the experience of PCZ in online games, it may really become the second in the industry that is deeply bound to the first in the industry.
After all, players may scold, but some fundamental things are not easy to change.
Li Guangsheng also understands this, such as online games, which Lin Yao and Linmu Studio cannot change... This is the most favorite game mode for most domestic players.
But, again, the premise of all this is.
Don't make any big moves during the period of being the first in the industry.
After the black and red steps are completed, apologize in time.
The big move here does not refer to the ordinary announcement of a game.
Instead, it must be a big move that can trigger heated discussions in the entire gaming circle and directly suppress the other party's enthusiasm...
Kexi Entertainment has always believed that Linmu Studio will not make big moves, and if there are any, they can handle it completely.
Li Guangsheng was not sure at first until he saw the promotional video of "Ring Fit Adventure".
The first time, he actually didn't understand what it was. He
didn't even react. It wasn't
until the game character appeared next to Lin Yao later, combined with the name of the game and Lin Yao's previous actions, that he understood what it was.
Ring Fit! Adventure!
Mou Feng was really right...
Linmu Studio does have bigger surprises waiting for players.
This is another game that combines virtuality and reality! A novel game that has never appeared before.
And this surprise and game were brought by Lin Yao herself...
The name Lin Yao is really special to players in the gaming circle.
With the rise of Linmu Studio, the name Lin Yao has appeared more and more frequently in the eyes of players. She is the core of the entire Linmu Studio and the creator of many excellent games of Linmu Studio. Most importantly, she is really beautiful.
These layers of buffs make all players have a good impression of her and are very interested in her.
When the switch was announced, the girl walked up to the stage with her hands behind her back, inserted the switch into the base, and smiled. The players who watched the live broadcast are still impressed and can't forget it.
But it happens that such a super producer who can't be avoided when talking about Linmu Studio is not like other game producers who like to show up. Except for the face-to-face meetings of early online games, Lin Yao rarely appears in front of players.
This casts a layer of mystery on her.
Players are actually looking forward to seeing Lin Yao, because every time she appears, she will bring great surprises to players, and... she is really beautiful! ! In addition, players who have watched the video recordings of the early online game face-to-face meetings know! She is not only beautiful, but also very cute!
So, such a spokesperson with a "surprise" attribute, who is also very beautiful and eye-catching.
At this time point.
At a time when Keshi Entertainment had made the gaming community a mess and the Switch console frequently appeared in the players' sight, it suddenly appeared in the players' sight and brought a fitness game that combined reality and virtuality. Even though Li Guangsheng, the opponent, didn't understand the specific gameplay, he thought it would be very interesting.
This was using the momentum created by Keshi Entertainment to promote their own games!
Li Guangsheng could foresee it.
How things would develop next...
Keshi Entertainment's black and red strategies and apology letters would not work.
Not only would they not work.
They might also dig a hole for themselves!
The players' discussion came to an abrupt end, leaving behind a reputation that could not be redeemed... and a mess.
Thinking of this, Li Guangsheng suddenly put down the Switch and called the mainstream gaming community in a hurry.
He took a look.
Then, he laughed out loud again.
...
When the PCZ was at its worst, Linmu Studio released a promotional video for a new game, which was indeed very eye-catching.
After all, Linmu Studio has its own traffic in the gaming circle, and something like that happened in the gaming circle during this period.
Moreover, Lin Yao personally participated in the new promotional video!
It's hard not to explode when these BUFFs are stacked up.
More importantly,
this game is really unexpected!
Not long after Linmu Studio released the first trailer of "Ring Fit Adventure",
the second trailer was released soon.
Many players who only saw Lin Yao and didn't fully understand what kind of game "Ring Fit Adventure" is, after watching the second trailer, they completely understood what kind of game it is.
In the second trailer,
the protagonist is still Lin Yao. She stands in front of the screen and is playing the "game", but the way she plays the game is more special.
The characters in the game will follow her actions in reality and take corresponding actions.
When Lin Yao jogs, the game character holding the same ring will run forward.
When Lin Yao squeezes the fitness ring in her hand, the ring in the game character's hand will eject gas and push open the closed door.
When Lin Yao places the fitness ring on her abdomen and shakes it left and right, the character in the game will also start rowing left and right.
There are many similar scenes.
Squats, high leg lifts, pulling...
In short.
It's real exercise, and at the same time... playing games!
Many players watched the second promotional video and didn't even care about Lin Yao at the first time.
Their only thanks is, can the fitness ring be like this? Can the handle be like this? Can the game be like this! ?
This game, although the style and gameplay of this game are far from the masterpieces in the minds of ordinary players.
But as long as you are a player, you have to admire the game's imaginative design after seeing this promotional video.
Combining fitness with games!
You are really amazing! !
Linmu Studio! ! !
"Fuck! Linmu Studio has really done a lot of things in the aspect of 'playing'."
"Game companies may care about your health more than you do! Although this statement is full of complaints, the facts are now in front of us. They actually combined games and fitness together!!! Awesome!"
"This is really good! People who usually want to lose weight are ecstatic. They feel that if they play games together, their attention will be on the screen, and they won't feel too tired when holding things, and they can stick to it."
"Wow, this feels quite fun! I can do it!"
"Linmu Studio is really creative. I surrender. They can combine this. It's exercise and fun. It's amazing!"
"Although this fat otaku may not be very interested, I really admire the creativity of Linmu Studio... They are really special... By the way! Kesi Entertainment should speak out! And they are also trying to make trouble! Forget it!"
"What are you talking about Kesi Entertainment! What game are you paying attention to! The focus is Lin Yao! Lin Yao! She is really dazzling!! After watching the promotional video, I really want to live with her..."
"The person above, everyone is waiting for the first pervert to come out so that they can look less perverted. Since you said it first, I'll say it too! My wife is so beautiful! Her thighs are so long!!"
"You are so disgusting. People are here to promote the game, and you are criticizing others! Bah! Disgusting!...By the way, if you buy this game now, will Lin Yao play with you?"
"To be honest, it's totally unattractive. Lin Yao has such a great figure... Girls are envious and shocked at the same time."
"Lin Yao looks so sexy with sweat all over her head..."
"The person above, you guys have had enough..."
Soon.
On the forum, all the posts that were originally discussing the game went off topic...
However. Although
they were off topic.
But the players' attention was indeed always on the game "Ring Fit Adventure" and the game trailer.
And this situation.
Soon began to spread.
And gradually, it directly calmed the mainstream game community.
Because most players are obviously more interested in "Ring Fit Adventure", which was promoted by the boss of Linmu Studio himself and made people exclaim at the first sight that "the game can actually be played like this".
As for those posts that are still trying to smear the Switch, players are unwilling to pay attention to them
. After all... isn't it good to discuss Lin Yao? What's the point of arguing with these people who are obviously taking money! Therefore, as the attention of ordinary players was attracted,
the managers of major mainstream communities no longer had any scruples and began a large-scale rectification.
With one up and one down,
soon, the topic of "Ring Fit Adventure" had an absolute upper hand.
And that night,
Linmu Studio began to exert its strength, and "Ring Fit Adventure" began to be promoted on a large scale outside their own platform.
Not limited to the game circle.
Social media, outdoor, traditional media, and even TV commercials.
Various channels.
The promotional video of "Ring Fit Adventure" began to be played.
And such a game that combines the two elements of play and fitness, as expected, everyone who saw it had their eyes lit up.
They may not necessarily buy it.
But they all felt that this game was very interesting.
"What is this? Where can I download it?"
"Do I need to buy a console? It seems a bit expensive."
"So creative! So great! I feel like if there were games, maybe I could stick with it."
"Fitness? Games? Is it possible?"
"..."
Various blue ocean users began to leave messages on social media.
Then, in just two hours.
"Ring Fit Adventure" quickly swept across major platforms, and at the same time occupied the top topics of social networks, shopping platforms, and trendy culture.
At this speed.
Let alone Cosi Entertainment.
Even Li Guangsheng, many veteran players, did not react.
Many veteran players were confused. They did not deny that the game was creative and interesting, but it shouldn't be a big hit... right?
They even thought that Linmu Studio had also bought traffic.
Until.
They went to major social media to look at the comments under the promotional video.
They understood instantly.
Why?
In fact, it is very simple. This thing has attracted a large number of non-game players and hit the pain points of a large part of blue ocean users... For example, women around 30 years old or younger.
They are really excited about this game!
And the reason why this game can sweep all major platforms in a short period of time is due to their contribution.
This highly innovative "gamified" fitness gameplay has a real exercise effect... Simply put, they feel that using this thing to lose weight will be very useful!
"Ring Fit Adventure" is also popular in this world!
This is actually not surprising.
Although the popularity of Lin Yao's fitness ring in her previous life was related to the epidemic causing everyone to stay at home.
But don't ignore the excellent design ideas of this game!
Fitness, weight loss, and exercise are very hard things.
People are lazy, just like getting up in the early morning in winter, which requires strong willpower to persist.
Exercise is even more so. In fact, everyone knows that exercise is important and has great benefits.
But there are very few people who can really carry out exercise.
Because this is like learning, it requires time investment, and for a long time, you can't see success, and you feel very bad.
Many people impulsively spend thousands of yuan to get a gym membership. They feel bad about the money, but when they think of the fatigue of exercising, they will still back off. It is precisely because they are unwilling to step out of their comfort zone and there is no incentive mechanism in the short term.
Games are different. When it comes to games, even people who don’t know about games know that it means playing! And... fun!
Exercise while playing games.
When they think of the positive feedback given by games in addition to fitness, many people’s first reaction is... This is very reliable!
It feels like it can make people stick to it.
And this.
This is why "Ring Fit Adventure" can also be popular in this world.
In fact.
Blue Ocean users pay more attention to this game than fans of Linmu Studio.
"Ring Fit Adventure" has just been on the hot list.
The word switch soon appeared.
A bunch of people who don’t usually play games are asking how to buy "Ring Fit Adventure" and where to buy it.
And those who usually play games and have heard of Linmu Studio are concerned about the price of the game and when it will be released.
The low-threshold and fun fitness game play has attracted a large number of non-game players who have hit the pain point, directly allowing this product to successfully break the circle.
And because of the foreshadowing of Kirby’s previous breakthrough in the gaming community,
the name of Linmu Studio… also spread.
Faced with the sudden explosion, social media was suddenly full of Switch and Ring Fit Adventure.
Cosi Entertainment was stunned.
Caught off guard,
they responded quickly.
They quickly took advantage of the popularity and announced that their PCZ console also had the idea of launching a fitness game, and then quickly sent an apology letter, expressing their deep regrets for the previous quarrel between their console’s “players” in major mainstream gaming communities.
To put it bluntly, they just wanted to attract attention again.
But neither the players nor the blue ocean users were willing to pay attention to them at this time.
Gamers were busy caring about the types of games in Ring Fit Adventure, the accuracy of the body sense, whether it was fun, and the release time of the game.
As for the blue ocean users, they didn’t even understand Ring Fit Adventure, and Cosi Entertainment was just making a fuss, let alone attracting them.
In the end.
Cosi Entertainment and their PCZ, except for being ridiculed occasionally, were simply forgotten in the corner.
Touching the credit card, apologizing, in front of the sudden explosion of "Ring Fit Adventure", nothing could make a ripple...
Mr. Li, the prince of the insurance company who has been sitting in Cosi Entertainment and the major shareholder behind Tianhu.
When he saw that he couldn't make any waves no matter whether he tried to ride on the popularity or sent an apology letter. He
was directly furious, and in front of all his subordinates, he angrily called the players idiots! Saying that such a stupid thing can become popular! It's outrageous!
And he was incompetent and furious for a while.
Just when he calmed down a little.
The phone rang again.
He looked down, sorted out his thoughts, and picked up the phone.
"Mr. Li, are we still making games here?" Li Guangsheng's voice came from the other end of the phone.
"Do it."
Mr. Li took a deep breath and said unhappily, "Do you still need to ask this question?"
"Then choose to imitate Linmu Studio?"
"Yes."
"Then I have an idea." Li Guangsheng said seriously, "Although a small gadget like "Labo" is not worth mentioning, the final sales volume is less than two million. To put it bluntly, it is just a piece of broken cardboard. No matter how much effort Linmu Studio puts in this regard, it is useless... But their "Ring Fit Adventure" has indeed gained some popularity. Do you think we should also make a similar game?"
Mr. Li was stunned when he heard what Li Guangsheng said, and then suddenly realized that the other party was repeating his original words. His face immediately turned red: "Li Guangsheng! What do you mean!"
"No, I just want to ask for your opinion." Li Guangsheng smiled, and then said calmly: "After all, we Tianhu are the best at copying, and we must copy to your satisfaction!!"
"Li Guangsheng!!!"
Mr. Li heard the sarcasm in Li Guangsheng's words, and the barely suppressed anger surged in his heart again, and he shouted.
But Li Guangsheng hung up the phone directly.
Only Mr. Li was left to continue his helpless rage.
The internal war of the once largest game company in China has officially begun...
...
The time came to the second day.
The popularity of "Ring Fit Adventure" continued to ferment, and it still firmly occupied the top topics of social networks, shopping platforms, and trendy culture.
And Linmu Studio also acted quickly.
Seeing that everyone was interested,
they immediately struck while the iron was hot and held a face-to-face meeting, but this time the face-to-
face meeting was no longer hosted by Lin Yao. Instead, it was hosted by Zhu Nianqiao, who had appeared at the switch press conference.
She answered questions that most players were interested in, such as gameplay, game type, and price.
At the same time, more gameplay was disclosed, and several small games other than regular adventure RPG were demonstrated on the spot.
However.
In addition to the above questions.
In fact, players are also concerned about a question that is not very related to the game.
That is... Where is Lin Yao?
Yes.
Yesterday's "Ring Fit Adventure" swept across major platforms. Not only the game and the console were popular, but also the girl who appeared in the promotional video...
This was a big surprise for Linmu Studio.
Or.
In Lin Yao's eyes, this was an accident.
But no matter what, the players seem to care about Lin Yao.
Zhu Nianqiao didn't care at first, until she explained at the end that Lin Yao went to shoot a new promotional video.
As soon as she said this,
the players were instantly satisfied...
At the same time.
Lin Yao did go to shoot a promotional video, but it was over now.
"...Ah."
Lin Yao lay tiredly in her seat and sighed.
Mu Wanqing stood beside him, patted her thin back with a smile, and comforted her softly.
"Wait for death, Lu Xiu! You stood me up!"
Lin Yao sighed for a while, suddenly raised her head from her arms, and said viciously.
The reason why she personally appeared in this promotional video was completely an accident.
Originally, it was decided that Lu Xiu would star in this promotional video... But because of a conflict in the announcement, Lu Xiu had to go overseas during this period.
So she was abandoned.
The project of "Ring Fit Adventure" is very important, and Lin Yao certainly attaches great importance to the promotional video that leaves the first impression on the players.
But without Lu Xiu, the familiar face.
Lin Yao couldn't think of a suitable actress for the moment, and with the encouragement of Mu Wanqing and Zhu Nianqiao, she knew that her appearance in the promotional video would help the game's popularity...
so she went for it in the end.
Of course, I felt a little embarrassed
. But maybe I've seen a lot of ups and downs, and I've completely adapted to my identity. Compared to before, I feel okay.
Well, it's just a little embarrassing.
"Ms. Mu, I've risked everything for the game. The game must sell at least 5 million copies, right?"
After Lu Xiu finished speaking.
Lin Yao suddenly changed the subject.
Mu Wanqing nodded gently and smiled, "It should be possible. I just took a quick look and it should be able to attract a lot of blue ocean users. After all, the popularity is so high."
"Speaking of which, we don't have a game on the console that has broken 10 million. The closest one is "Mario Kart". I wonder if we can surpass it this time."
Lin Yao breathed a sigh of relief again, straightened up from the table, shook her ponytail gently, and then asked, "By the way, how is the console of Cosi Entertainment?"
"No one is interested at the moment."
"Oh, you deserve it..."
Lin Yao immediately cursed softly when she heard the news.
She also knew the other party's strategy.
She thought that the other party wanted to make a console because they really wanted to develop in the game industry.
Unexpectedly, they played the black and red tricks.
The reason why she chose this time node was indeed to step on their publicity.
And now it seems... the effect is not bad.
...
October 15th.
After a month of fermentation.
"Ring Fit Adventure" was successfully released...
The game was launched in just half a day, because of the novel combination of gameplay concepts and unique creativity, plus the large number of blue ocean users attracted, and the price was very affordable.
Therefore, almost all sales channels were sold out in half a day...
and overseas, it was even earlier, almost three hours, and almost all physical stores were out of stock...
Players who went to buy it a little later got the answer that it was out of stock.
Finally, that night, the situation directly evolved into "one ring is hard to find", and scalpers also emerged, which directly made Lin Yao feel that it was just like that moment at that time...
However, Lin Yao was prepared for this, and there was no epidemic here, so production was completely fine.
That night.
Linmu Studio issued an announcement, asking players to calm down, and they would restock it immediately and it would be available in the next two days.
After seeing the announcement, the players calmed down and did not give the scalpers a bargain in vain.
But no matter what.
The popularity has indeed risen.
Because of the combination of blue ocean users and the novel gameplay of the game, "Ring Fit Adventure" has now become a traffic password.
As soon as the game was unlocked, a bunch of players live-streamed their workouts...
And on the second day of its release, because it was so popular, Ring Fit Adventure also appeared in mainstream media that had nothing to do with games.
The headlines were full of praise:
[Very creative! Fitness and games combined! Let everyone exercise!]
(End of this chapter)
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