Chapter 557 Lin Yao changed the game (crossed out)
Jia Zhang, the music director of Sizhu Yueting platform.
There is indeed no problem with his appreciation ability.
His professionalism is indeed up to standard.
Because most of what he said to his subordinate Han Jing in the analysis was accurate.
For this album, Linmu Studio, including Lin Yao himself who initiated the planning, did not pay much attention to the sales of the album itself.
Or to be more precise, it is not that they do not care, but the purpose of releasing this album is not to make money at all.
The first purpose of Linmu Studio to launch this album is for those players who want a pure version of music.
After all, the live version of Linmu Carnival and E-sports Festival, although the effect is good, is indeed not suitable for backstage listening, the cheers are too loud.
If you just play music without pictures, it will look very strange.
And the second purpose, as Jia Zhang said, is for the game "Call of Duty: Modern Warfare 2".
In Lin Yao's previous life in the gaming industry, various bonuses and limited editions have almost become an indispensable part of game sales.
As for why such a trend has formed, it is actually very simple. In addition to having a strong marketing function, this thing also has a very special function, which is to prevent losses in the second-hand and pirated markets.
Specials and gifts are only given away at the beginning of the game release.
If players want to get these special game version gifts, they need to buy the genuine game at the beginning of the game.
In this way, it can more or less effectively reduce the number of customers lost due to piracy.
It can both market and retain customers.
The launch of limited editions or specials will certainly become a trend.
However,
on the other hand,
specials are free as gifts, so the cost itself must not be too high.
After all, this part of the cost needs to be paid by the game manufacturers themselves.
Once the cost is too high, it is easy to be limited by the cost and cannot be mass-produced, and the number of players who benefit will also decrease, making it less attractive and the marketing effect will not be significant.
What should we do?
This will lead to one of the most popular specials in the industry and outside - setting collections and original soundtracks.
This type of bonus has many advantages. The first is that it is closely related to the game, and players who like the game will not resist it. The second is that the price of these bonuses is low enough. After all, the content itself is part of the game and does not need to be produced separately.
If it is an electronic version,
the cost is almost zero.
Of course, in addition to this, there is also an advanced bonus, that is, bonus DLC such as characters or costumes.
This bonus is also very useful.
However, this thing will bring additional burden to the development team.
The production team of Linmu Studio is too busy recently and can't spare time, so they can only give up.
In "Call of Duty: Modern Warfare 2", Lin Yao adopted the setting collection and original soundtrack bonus method.
It's just that she went a step further and added the popular songs at the e-sports festival and carnival events on the basis of the setting collection and original soundtrack.
The reason for doing this is, on the one hand, to effectively utilize the traffic of the e-sports festival and attract more players who watched the live broadcast of the e-sports festival, and on the other hand, to improve the "practicality" of electronic gifts.
The launch of albums and the sale of albums at a fixed price are the "tools" to improve the practicality of electronic gifts.
If the album is released for free, if it is just a bunch of data files given to players who bought the e-sports festival version of "Call of Duty: Modern
Warfare 2", then the appeal of the special version of "Call of Duty: Modern Warfare 2" will not be too strong.
In order to deal with this problem, Lin Yao's compromise solution is to improve practicality.
So selling albums.
It can be said that it is for the service of games.
After all, Linmu Studio is a game company, and its foothold is always games
. Lin Yao has never thought that the album can make a profit. As long as it can recover the production costs, or make a small loss.
That's fine.
The loss can be earned back by selling games.
As for ordinary users... To be honest, Lin Yao has never thought about it.
Because she also knows that live music can be found everywhere on the Internet now.
In this case, ordinary users will pay for such an album without famous artists?
She doesn't have much confidence in this.
So the user group she defined at the beginning is the player group who wants to enjoy the pure version of music.
And the player group, to be honest... Ten thousand recommendation positions on the music platform are probably not as good as an advertisement played during the interval of the e-sports festival.
When the album advertisement was released,
almost every player knew that Linmu Studio was going to release an album.
The album price, the time of release, and the platform on which it is released.
Players may know these things better than the staff of the music platform.
So when she signed the contract, Lin Yao did not ask for the best recommendation position at all.
Because she felt that everyone who should know probably knew it.
She really did not want to waste too much time on the music platform.
With this time, she might as well think about another promotion plan...
And Jia Zhang, the music director of the Sizhu Yueting platform, was so careless because he understood the strategy of Linmu Studio that he moved the recommendation weight of "Linmu Studio Game Music Album" backwards, and dared to use his eleven-year professional career to guarantee it to his subordinates...
Because Linmu Studio launched the album not for the purpose of selling it! And they couldn't sell it even if they wanted to!
But...
Music Director Jia Zhang overlooked a very important point.
That is... There are really a lot of players who have played Linmu Studio games!
From 3 years old (parent-child games like "Labo") to 50 years old!
There are players of all ages.
And they are spread across all walks of life...
In addition to the gameplay, the games of Linmu Studio,
CG, music and art style... are also highly praised.
Art style and CG are not mentioned.
If the music is not good, the closing ceremony of Linmu Carnival will not be so well received...
And music is another beautiful expression of sound.
The threshold for contact and appreciation is much lower than that of games. A good piece of music can resonate and inspire others to spread the work.
The middle-aged man who owns the record store in the alley in the capital is a typical example.
And such examples.
In fact, after the release of the "Linmu Studio Game Music Album", there are many...
It may take some time for the popularity of the album to ferment.
But there were quite a few people who heard the songs that night, more than expected.
Among them, there are game players and ordinary users who never play games.
There are college students lying on the hard bed in the dormitory, listening to the theme song of "The Witch" while recalling the memories of playing the game.
There are female white-collar workers who just got off work on the bus, listening to "Highway" sung at the Linmu Carnival, and are surprised by the quality of this album that they occasionally find on the music platform, and at the same time saddened by the lyrics.
There are young people who are walking on the street with their friends, listening to "Another One Bites the Dust" while taking a beating.
There are ordinary workers walking on their way home from work, listening to the theme song of the game in the album, opening their hands, facing the wind, and starting to enjoy the rare freedom...
These people are of different ages, identities and occupations.
But they are all enjoying the same album at this moment...
and later.
The middle-aged man who appeared in the Fogg record store also returned home.
He opened the door, took off his coat, thought about it, and did not rush to take a shower, but sat in front of the computer and opened the Sizhu Yueting platform.
Then, following the instructions of the record store owner, he hesitated for a moment, and with a try-it attitude, he entered the words "Linmu Studio Game Music Album" in the search box, and then purchased the album.
The album was stored.
All tracks were unlocked.
The middle-aged man rolled the mouse wheel, looking at the more than 40 songs with mixed Chinese and English titles in the album, and found that he didn't recognize any of them, so he directly clicked on the first song.
Soon, the first song sounded in the small rental room...
The middle-aged man was stunned, then sat directly on the chair, closed his eyes and listened to the first song, and then went to wash up.
Soon, in the bathroom, the sound of water from the shower head covered the singing.
But if you listen carefully, you can still hear the singing vaguely.
The middle-aged man standing under the shower head, listening to another song of a different style, smiled softly, raised his head to face the falling bath water, and the fatigue on his face finally disappeared.
Then.
After taking a shower.
The middle-aged man came out of the bathroom and heard a song he had heard in the record store. He wiped his hair and couldn't help humming along.
At the same time, he began to pack his clothes and cook supper for tonight.
The songs in the album have been flowing in the small rental house...
The man has never stopped playing.
The next song.
And the next song
. Every time a new song jumps out.
It can give the middle-aged man a brand new feeling. Whether it is a symphony or a vocal song, it can bring him surprises and make him move faster.
Finally.
It was past eleven in the morning.
The middle-aged man sat back in front of the computer in his pajamas.
He looked at the screen, then scrolled down and looked at the comments section. After thinking about it, he opened the input box himself.
"...Although I don't know what game theme songs are in the album, they are really good."
The man who was not good at speaking wrote such a simple comment.
Then he paused, thought for a moment, and added a paragraph at the end: "The whole album has many different styles, and each song has a different style. After playing it on repeat all night, I can still keep looking forward to the next song. This is really rare... In addition, to be honest, I have never encountered an album with so many tracks, such a complex style, and each song is still of high quality, but it only costs 20 yuan... I can only say that it is worth the money and it is really conscientious. I recommend everyone to buy it. Such works should not be buried."
After typing this paragraph,
the middle-aged man was finally satisfied. He checked it once, then clicked send directly, and gave the album a full score of five points in the rating column.
On the album page.
As the middle-aged man clicked send, new ratings and comments appeared...
and.
As time went on.
Such ratings and comments, more and more, more and more...
...
The next day
. In the morning.
Everything was the same.
As if nothing had happened.
After all, a small album cannot change the rhythm of people's lives.
People go to class or work.
Occasionally, you may see people wearing headphones waiting for the bus or walking on the road.
But this is the most common scenery in the city, and no one would associate it with "Linmu Studio's game music album".
Pengcheng.
Tianhu.
Mou Feng came to the company early in the morning and immediately got down to work.
Since he promised Li Guangsheng to return to Tianhu,
he has been concentrating on running this company well.
During this period of time,
he is the first senior executive to come to Tianhu every day... It's really hard.
But there is no way... Who let Linmu Studio in China.
Facing such an opponent, if you don't work hard, you will really die...
Mou Feng comes so early every day now because the burden on him is too heavy!
On the one hand, he has to keep an eye on Tianhu's online game reform to cope with the impact of Linmu Studio's "World of Warcraft" and the recent impact of the e-sports festival.
On the other hand, he needs to keep an eye on the mobile online game project being developed internally, and strive to stand on the same starting line with Linmu Studio.
These two things, plus the upcoming Chinese New Year, all kinds of online game activities are going to be launched, but the Linmu E-sports Festival has snatched away all the traffic and attention.
How to determine the time, how to avoid the
Linmu E-sports Festival. It has become the most difficult problem for Mou Feng.
The pressure is really great!
In the office.
Mou Feng took a sip of coffee, threw down the online game-related report with a headache, sighed, and was very helpless.
The E-sports Festival will last until January, and then the online games under Linmu Studio will start activities.
It is estimated that the limited-time gameplay of their popular online games will be opened again at that time...
What should I do?
Mou Feng really doesn't know now.
He rubbed his eyebrows, sat there for a long time, and then looked at another report on the table again. With the idea of changing his mood, he picked it up.
This is a report on mobile online games.
After reading this report.
Mou Feng's mood is much better.
At least the mobile online game is progressing smoothly, and there are already some ideas and progress.
That's it...
Mou Feng put down the information and pressed his eyebrows again: "Linmu Studio, do you think highly of mobile online games? Why is there no news at all? You are always doing those fancy things..." The
reason why he is optimistic about mobile online games and chooses to invest a lot of resources in research and development
is that he thinks Lin Yao is also optimistic about it.
But now... at the e-sports festival, LOGOs appear frequently, but every time they come out, they are all fancy things.
What albums, movies, etc.
There are no mobile online games.
When he thinks of this, Mou Feng is not happy.
Because in his opinion, Linmu Studio will not miss such a good exposure opportunity at the e-sports festival...
But the fact that there is no mobile online game for a long time makes him wonder if there is something wrong with his judgment...
Of course.
He can firmly believe that his judgment is correct, and he is willing to do so.
But Tianhu is not like Linmu Studio. The equity structure is quite complicated. Li Guangsheng and him can only barely stabilize the situation.
In order to convince shareholders to invest resources in the mobile online game project, the reason Mou Feng gave was that Linmu Studio was also optimistic.
But now Linmu Studio has not made any move...
I guess those shareholders will start to make trouble after the e-sports festival is over...
"Why don't you show me the mobile online games in the treasure box... What's the point of all these fancy things, music and movies, are they useful?"
Mou Feng leaned back and complained again, exhausted physically and mentally.
The pressure was one thing, and he really felt that Linmu Studio was not doing its job.
He lay there for a while.
Mou Feng finally recovered. He looked at the time on his watch and found that it was almost nine o'clock, so he got up and prepared to have breakfast.
The restaurant where Tianhu executives eat would open later, and usually it was not open when Mou Feng arrived at the company, so he would not go to have breakfast until nine o'clock.
Go out.
On the way downstairs to the restaurant. Mou
Feng met many staff members.
While responding to the staff's greetings, he carefully observed the staff's status.
Then. He
raised his breath again.
As a person who has visited Linmu Studio.
He had to admit
that the mental outlook of Tianhu staff and Linmu staff was indeed very different.
Tianhu was as sad as visiting a grave, while Linmu Studio was as festive as getting married... I don't know how they did it.
In addition.
Are there too many people wearing headphones in the company today?
After sighing a little about the gap between the enemy and us, Mou Feng brushed shoulders with several staff members again and suddenly felt something strange.
Although there are usually many people wearing headphones in the company, today, there seem to be more...
However, he didn't care much. He
shook his head gently
and continued to walk forward.
But when he arrived at the entrance of the restaurant, Mou Feng saw two people he didn't want to see... two other senior executives and shareholders of the Tianhu product department.
"Tsk."
Seeing a familiar figure.
Mou Feng clicked his tongue. He didn't have a good relationship with these two people. After all, he returned to Tianhu with equity, which did take away some people's opportunities.
He was in a bad mood and didn't want to have breakfast with them, so when he arrived at the entrance of the restaurant, he suddenly turned his head.
Forget it.
Let's eat outside today.
Mou Feng turned around and walked outside the company, heading to a tea restaurant near the company.
This tea restaurant is where he often comes, and the main customers are all from Tianhu.
Mou Feng also often patronizes it, so as soon as he entered the door, he ordered the meal very skillfully. It
was not until he ordered the meal that Mou Feng realized that the restaurant was playing music early this morning.
Moreover, it seemed a little familiar, as if he had heard it somewhere...
But for a moment.
He couldn't remember where he had heard this song.
Mou Feng pulled out a chair and sat down, listening to the symphony with a hint of sadness, and was a little confused.
But he really couldn't think of it.
Then.
The next one.
It still sounded familiar.
But he still couldn't remember it.
"Strange, have I heard it before?"
Mou Feng was thinking hard.
At this time, the waiter came over with the shrimp dumplings and beef brisket noodles he ordered.
Mou Feng reacted, said self-deprecatingly why he wanted to do this, thanked the waiter, picked up the soup spoon, and
swallowed a mouthful of hot soup.
Mou Feng's frown finally relaxed...
but suddenly.
Thump thump thump...
The third song played, and the prelude sounded with great momentum.
"Cough cough cough cough!"
Mou Feng shuddered, his eyes suddenly widened, and then he coughed violently, almost choking to death on the beef brisket in his mouth, and patted his chest desperately.
He remembered it! !
He knew this symphony!
Isn't this the theme song of Linmu Studio's "Monster Hunter" 'Hero's Proof'! ?
"Are you okay?"
Mou Feng patted his chest fiercely, startling the waiter not far away, and hurried over to ask.
"...I'm fine, what's the matter with the song playing?"
Mou Feng swallowed the beef brisket with great difficulty, and immediately looked at the waiter, pointed to the top of his head, and asked in a hurried tone.
This is the restaurant next to Tianhu.
It's not next to Linmu Studio.
How can there be the theme song of "Monster Hunter" 'Hero's Proof'?
Could it be that Linmu Studio is going to acquire Tianhu?
Mou Feng began to think wildly.
"Song? Oh? Song, you are an employee of Tianhu Games over there, right?"
The waiter was a little surprised when he heard Mou Feng's words. After a long time, he reacted and suddenly realized: "This is what your colleague asked for. He said that the game company has released a new album, and many songs are very good. He strongly recommended that we play it, saying that there will definitely be many people who are willing to eat here at noon instead of going to the cafeteria. Then our boss heard it and decided to try it... Don't you say, it's quite good.
Doesn't your company make games? It turns out that you can also make music? That's amazing!"
Mou Feng: "???????"
He had a lot to say.
But he didn't know where to start.
First.
This is not the music of Tianhu, this is the music of Linmu Studio!
Secondly, which traitor in Tianhu is so bold! ? Although Mou Feng knew that domestic game makers with a little ambition all yearned for Linmu Studio, playing the songs of Linmu Studio to attract the staff of Tianhu was really too much! Game makers can like Linmu Studio and their music, but they shouldn't go to this extent, right?
Finally.
New album? The music album released by Linmu Studio?
"...I'm fine."
Mou Feng was silent for a long time, just like changing his face, and sent the waiter away without saying all the words in his heart.
And soon.
He didn't care about the complaints.
All his thoughts were on the 'music album released by Linmu Studio'.
They seemed to be releasing a music album today.
But... No way! ?
Mou Feng's face gradually became strange. He ate half a bowl of shrimp dumplings and beef brisket noodles in a hurry, then hurriedly paid the bill and ran towards the company.
Running all the way back to the company, Mou Feng came to the floor where his office was located. Before he entered the office, he saw several staff members gathered together.
"It has to be Linmu Studio! This is too conscientious, 20 yuan for 40 songs."
"Yes, I have listened to most of the songs in it while playing games, and I have long wanted to..."
The staff members saw Mou Feng. The conversation stopped immediately.
After they smiled awkwardly, they dispersed.
But Mou Feng had already heard it.
...No wonder so many people wear headphones today.
These staff members are game makers, but at the same time, they are also the most loyal game players.
When Mou Feng thought of this, his face became even weirder.
No way?
He paused, and then walked towards his office at a faster speed. He
pushed open the door.
He immediately rushed to the computer, and then, relying on his vague memory, he opened the Sizhu Yueting platform where the album was launched.
"Could this fancy thing be..."
The software started.
Mou Feng muttered to himself as he sat down.
But he hadn't finished speaking.
The next second, he saw the music platform's rankings.
"Huh!?"
...
"Huh!?"
At the same time.
At the headquarters of the Sizhu Yueting platform, music director Jia Zhang held the data report and made a loud and puzzled cry.
Han Jing stood not far away, with an expression that he couldn't hold back.
Next.
For a long time.
The office was very quiet.
After a long time.
Jia Zhang finally raised his head and looked at Han Jing, and asked in disbelief: "Is it true!? 810,000? 810,000 copies were sold in just one night? And it topped the charts?"
"As you can see."
Han Jing barely restrained the expression on his face and spread his hands.
"No, how could that be possible?"
Jia Zhang kept the same expression on his face: "810,000! Just one night? And the data is still soaring? This album doesn't even have a well-known artist! Last time, how many copies of the online album of the most famous independent band in the country sold in a week? 300,000 copies! Did you secretly apply for a chart bonus for this album?"
Han Jing shook his head: "No, everything was done according to your requirements."
"Then why?" Jia Zhang's face was full of curiosity.
"Actually, I wanted to tell you yesterday... Boss."
Seeing the expression on his face, Han Jing couldn't hold it in anymore: "Although what you said makes sense, and relevant resources can be found online, but that is the live version, and it is not suitable to turn off the video to listen to. The noise is really too loud. For people who like these songs, the album is still very necessary, because it is more convenient! Clearer!"
Jia Zhang asked back: "But the sales volume shouldn't be so high, right?"
"Boss, you don't play games, you don't know how many players there are for the games under Linmu Studio."
Han Jing continued to explain: "If you know a little bit about it, you will know that the number is far beyond imagination..."
"You mean... these more than 800,000 are players!?"
Jia Zhang was stunned, and then the muscles on his face were trembling.
"Most of them are gamers."
Han Jing nodded, "But there are also many ordinary users. Especially after several popular songs in the album topped the charts, the data department said that sales are still soaring, which is one of the evidences... and when I walked in just now, I looked at the forum and found that many players were saying that after buying the album, they told other friends who don't play games to listen to it, and they all said it was good.
So wait and see, boss, I have a hunch that the album released by Linmu Studio this time may become a hit! Because there are so many excellent tracks!"
"...Fuck! "
This time, Jia Zhang did not refute Han Jing.
Instead, he cursed...
and then.
He looked at the screen in front of him and looked at the album page displayed on it.
He showed a complex expression of 'all eleven years of professional career wasted'...
and on the album page, the comment with the highest number of likes was reflected in his pupils as if mocking him——
"Lin Yao changed the game (crossed out)... music!"
(End of this chapter)
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