Chapter 590 Suspected of Monopoly
On August 20,
the new version of WeChat was officially launched.
In fact, when this version was disclosed, countless users expressed their expectations.
After all, when the number of users of a software exceeds 10 million,
the qualitative change actually begins.
Many peers may not have reacted yet.
They think it is easy for a mobile application to break 10 million.
This is also the current mobile application, especially the hot mobile games, which gave them an illusion.
But in fact
, at this stage, Future S1 is so popular that the shipment volume will only be close to 20 million.
Although Jiaming Alliance has more users, the number of smartphones that can run WeChat is only about 200 million at most.
This also excludes many users who are unwilling to try new things, and even if they use smartphones, they cannot adapt to WeChat because of their early age.
Now,
WeChat has 30 million registered users.
It can really be said to be a half-national-level application.
This level of application is
a communication software that users download and use almost every day.
A small version update may attract everyone's attention.
What's more, such a big version update with great fanfare.
With so many users, even if only one person out of ten expresses his or her opinion, it is a huge voice.
So,
when the new version of WeChat was officially launched on August 20, the topic of WeChat appeared on the hot search
within an hour . And people discussing it were everywhere. Social media, forums, player communities, and even various WeChat groups and Tianhu chat groups. You can see the discussion. This really exceeded the expectations of many colleagues in Linmu Studio. It is probably because the number of registered users of WeChat exceeded 30 million too quickly, so fast that everyone ignored it. What an exaggerated number. In the new version of WeChat, the function with the strongest user experience is of course the stranger dating function. This function did not have a good reputation in Lin Yao's previous life. Even in the later period, it was completely a dispensable function. However, when this function was first launched, it was really popular. At the beginning, on the communication software, most people were looking for people to chat. Because most users don't have many friends, there is nothing they can do about it. In the process of development of communication software, even WeChat, it is not possible for everyone to accept it at the first time. Everyone has different degrees of acceptance of new things. Many early adopters may download WeChat and find it useful, but they are the only one using it in their social circle. No doubt. This is normal. In this case, "LBS social networking", that is, social needs based on location services, was born naturally. No one in my circle of friends uses WeChat. But with the advancement of mobile Internet, online life is no longer limited to PCs, and people can access the Internet at any location. Naturally, some people will want to find someone to chat with in the distance or nearby. This is the most fundamental need of human nature. Although some people do use this function with ulterior motives. However , this is not a problem with the function itself, but the purpose of each user using the function is different. This cannot be used to kill this function. Now WeChat is here. The situation is actually the same. Users also face the problem of not having many friends and low chat activity. At this time, the stranger dating function such as "Shake" was launched. It was immediately popular! How popular is this function? It directly caused a large number of users who originally did not plan to download WeChat to download the application instead. On the day the new version was released, the number of users went up quickly. This is another benefit brought by this feature. That is... it makes many potential users feel that if they download this software, they can chat even if there is no one around them to chat with. This has a great role in promoting the spread of the software. In addition to this function. In the new version of WeChat, there is another change that is praised by peers, that is, WeChat opens the interface. At present. Users can directly share music, news, food, photography and other message content with friends from third-party applications. For example, if a user hears a good song on the Sizhu Yueting platform, he can share it directly with his friends. Of course. There are still few scenarios where this function can be used. The main reason is that there are few applications supported by Jiaming Alliance. Future S1 is better. After all, WeChat only opens the interface. Whether it can be shared quickly or not still depends on the efforts of other software. However, on Future S1, the applications that support this function have a very good experience. Many software developers are also happy to provide support for this sharing function. Because this is a natural communication channel!
In this update of WeChat,
there are many other updates, big and small.
For example, Emoji expressions and custom chat backgrounds are not to be mentioned.
Users are very surprised.
In comparison,
the public account function and QR code social mode
did not cause much waves at the first time.
Many ordinary users feel that the former is not useful.
As for the latter, it will take some time for users who are already accustomed to entering the other party's WeChat number to add friends to personally feel that it is useful.
The overseas version of WeChat, which was the first to go overseas, also failed to cause waves.
This is mainly because the shipment volume of the overseas version of Future S1 is not high.
However ,
the fact that it has not caused a wave now does not mean that these functions do not exist.
They are there, and have always been there.
Users will find out what this means one day.
In fact, on the day the new version was updated, some smart people... discovered what the public account, a killer weapon, means.
...
On the other hand
, peers also discovered the benefits of QR code social networking earlier than users.
For example, Mou Feng of Tianhu.
"Open your own QR code."
Mou Feng picked up his Future S1 and signaled Li Guangsheng to open his QR code.
Li Guangshang did as he was told, and then raised his phone.
Mou Feng used the camera to scan the QR code, and then looked at the page for adding people that quickly popped up, and was slightly startled.
"How is it?"
Li Guangsheng looked over, and then was slightly startled, and exclaimed: "It's out now?"
"...Yes, it's out now."
Mou Feng nodded slowly, then exited the page for adding friends, and opened his QR code again.
The QR code technology is actually not a new thing here.
To put it simply, the QR code uses a number of geometric shapes corresponding to binary to represent text numerical information.
Then it is automatically read through image input devices or photoelectric scanning devices to realize automatic information processing.
This is an open coding technology, and there is no dispute over patents and copyrights.
Mou Feng has also heard of it, and even touched it.
But this thing has always been used here in the fields of transportation and postal logistics.
It is generally used to facilitate staff to track the transportation, distribution and management of goods.
He never thought that this thing could be used to add friends...
and it can be so smooth!
Actually.
This thing is a bonus attached to the mobile payment system.
Lin Yao didn't think of it at the beginning, and thought it had to be re-developed.
But I didn't expect it to be here too.
At the beginning, he said he wanted to build a new social system with QR codes.
Zhong Xiu was confused.
Because he didn't react.
Not to mention Mou Feng.
However, although he was surprised when he used it for the first time.
But Mou Feng looked at his QR code, thought about it carefully, and felt that it was reasonable.
Isn't a QR code a way to store information?
Just put the user's identity ID, as well as the avatar, nickname and other information attached to it into the QR code, express it through the QR code, and then automatically process it and jump to the add friend interface...
Before.
The hardware performance of smartphones is generally low, and scanning the code has high requirements for mobile phone pixels, processors and other related components.
It may not be possible.
But.
Now the times are different, even the smartphones of Jiaming Alliance can perfectly do this job...
"Hiss..."
Mou Feng suddenly took a breath. He
vaguely realized something.
Although he didn't have the global perspective like Lin Yao.
But at this moment, he did see a possible future.
"What are you thinking about?" Li Guangsheng asked immediately after seeing his reaction.
Mou Feng was about to explain.
But suddenly. The voice of Li Guangsheng's secretary came
through the office door that was not closed tightly. "Sister Li, have you changed to Future S1? Let's add a friend." "Okay, what's your WeChat ID?" "No need, just open 'Scan' and scan my QR code directly... Look, it's out, this is me." "Wow, so convenient?" "..." Mou Feng and Li Guangsheng turned their heads together. After listening to the conversation outside the door in full, they continued. "I was just thinking about this!" Mou Feng suddenly turned back, looked at Li Guangsheng, and said solemnly: "I have a hunch! Next! QR code will be an important entrance to the mobile Internet!
Linmu Studio has a really good sense of smell! QR code! What a genius idea! We must keep up with them! We must also add the scan function to the app!"
"...I understand. "
Li Guangsheng was stunned, and then reacted instantly.
In fact, it was not that he understood...
about the mobile game.
Mou Feng asked him to keep up with the footsteps of Linmu Studio.
Then, Tianhu made a lot of money directly.
Now.
Mou Feng asked him to keep up with the footsteps of Linmu Studio again, and he subconsciously wanted to do it.
This is a kind of stress response...
Mou Feng said to keep up, and Linmu Studio is doing it again.
Then no matter what... imitate first, it's right!
At this moment.
His idea was so simple. He
really crossed the river by feeling the way of Linmu Studio...
and after saying that, he immediately left the office and found someone to be responsible for this matter.
Mou Feng watched Li Guangsheng leave, and then looked down at the QR code again. He
fell into deep thought.
He vaguely felt that things were far from that simple.
But he really couldn't think of more...
...
Tianhu was whipped by Linmu Studio for so long and became the fastest reacting company.
Most of the other peers discovered the QR code function, but they just discovered it.
Even many senior executives of Linmu Studio's peers did not react as fast as users.
August 21.
Shake and other functions.
Although the novelty is still there.
But more users have noticed more content in the new version.
Among them, the new QR code social mode!
Just send your own QR code to add friends?
This is too convenient! ?
As more and more users speak out, more and more users have noticed this function.
The QR code identity recognition function
completely subverts the previous complex operation of adding friends, entering account, nickname and other information in the search, and then searching. It realizes the one-scan addition of friends, which greatly facilitates user use.
So soon.
The related popularity began to ferment rapidly.
QR code, It became popular in one day!
At the same time, WeChat, with its huge user base and the advantage of being really easy to use, made the QR code instantly accepted by all users!
At this moment, users discovered that making friends can be so easy and comfortable.
Just a simple sentence to add a friend.
Then open the QR code and it's done.
And on the same day.
WeChat's daily user growth officially jumped to 100,000.
100,000 registered users a day!
Then the next day, the third day, the fourth day...
it even increased instead of decreasing!
When this data was disclosed.
Many people realized
what the QR code function means.
In fact, it is not just a QR code.
Shake, public account , open interfaces, Emoji expressions, custom chat backgrounds, etc.
For many people who didn't react, these
were just a software update.
Although it was useful, it was
just an update. But
now,
the number of users is increasing by 100,000 every day!
This is different...
Many people have realized that WeChat now has 30 million registered users!
If it continues to grow by 100,000 every day,
when will it end?
50 million... or 100 million?
A communication software with 100 million users...
hiss.
Is this still just a simple communication software! ?
Thinking of this,
finally,
many people have come out of the illusion of the recent popularity of mobile terminals, and have also come out of the illusion of WeChat short messages. It has grown rapidly over time, and I have come out of the illusion that this is nothing great.
I admit one thing.
The emergence of WeChat has indeed subverted people's lives.
Its rich social functions, simple and easy to use, and rich features
have indeed made it almost a monopoly in social applications!
Monopoly!
Among social applications, the only one that can still compete is probably Tianhu Chat.
But this ability is like a three-year-old child fighting a top boxer.
It can really fight.
But even if the child uses all his skills, it probably can't make the top boxer move a step, right?
A monopoly social software.
A game company whose revenue is far ahead of the second place.
WTF!!!
Before we knew it,
Linmu Studio, a game company, seemed to have become a tech giant...
Of course,
most investment banks in the industry already have an accurate understanding of this fact.
Linmu Studio is indeed not just a game company, but a tech giant.
Their transformation and growth path is legendary.
What's even more outrageous is that they have maintained the same high growth rate of their original game business during the transformation period.
This is the most outrageous.
And this is also the reason why Linmu Studio's game competitors and players feel that they have become a tech giant without knowing it.
Because it's really too fast.
Everything is too fast.
The game business is still the same.
Then,
WeChat suddenly appeared and then monopolized it.
Now, in many player communities, players have begun to estimate Lin Yao's worth again...
They have a hunch.
Their spiritual wife.
This year's ranking on the rich list will surprise everyone!
Investors are more concerned about what WeChat, an application that now has more than 30 million registered users and is increasing by 100,000 every day, will bring to Linmu Studio.
Even many investors hope that Linmu Studio will raise funds for it separately...
Yes.
Youmei raised funds first.
Now investors hope that Linmu Studio will do it again.
You don’t want us to intervene in the game.
Okay.
Then other projects can be financed.
We are willing to invest.
Even the new shareholders of Youmei have such ideas and tried to test Zhang Youjie’s mouth.
Zhang Youjie was speechless.
Lin Yao of Linmu Studio certainly had no intention of raising funds.
Mobile phones are mobile phones, and software is software.
These are two different things.
However, Linmu Studio
did demonstrate to all investors what WeChat, an application that now has more than 30 million registered users, will bring to Linmu Studio...
At the end of August,
WeChat made a small version update.
Some bugs were fixed, and the official news function was officially added.
The so-called official news is to push the most popular news to users every day.
When this feature was launched, the news pushed on the first day were all official media news.
But on the second day,
in addition to pushing official media news, Linmu Studio also promoted the multimedia project "Resident Evil" on the most prominent headlines...
Users only need to open WeChat
to see information about "Resident Evil" on the news account.
[The whole world will be infected! ]
[The first trailer of "Resident Evil" was released, and Lu Xiu dubbed the heroine Rebecca. ]
Click in.
You can directly see the trailer of the movie version of "Resident Evil" issued by Linmu Studio.
In the trailer,
in addition to the pictures released at the e-sports festival,
the pictures of the train and the male protagonist Billy Cohen were also released for the first time.
The whole promotional video is full of suspense and horror.
Especially at the end.
When the classic look back shot of Resident Evil was reproduced in the movie,
it left a deep impression on all the audience.
This is also the first time that Linmu Studio has promoted its own work on WeChat.
The effect...
is explosive!
The main reason is that WeChat users open the software every day, and the official news function is very fresh.
Suddenly, they saw the words "the whole world will be infected".
Then they clicked in and saw the beautiful CG picture.
Then they clicked on it.
It was another promotional video full of suspense and horror...
Whoever saw it would be deeply impressed.
Originally,
the multimedia project "Resident Evil" was only well-known among the gamer community. After all
, it was first unveiled at the e-sports festival.
However,
after the promotion by WeChat,
countless ordinary people also knew about it.
This made "Resident Evil", which was originally defined as a fan movie, instantly become a popular movie, and a popular popular movie.
Because tens of millions of people.
Whether to watch the movie is another matter.
But at least.
They all know that a movie called "Resident Evil" is about to be released...
At this moment.
The power of WeChat is fully revealed.
People who know a little bit about the inside story, when they calculate the promotion cost saved by this movie, they all take a breath...
Of course.
Besides being amazed,
this also brought another topic to the forefront, that is, WeChat... Is it suspected of monopoly?
Obviously.
Some people don't want to see a killer like WeChat being controlled by Linmu Studio...
(End of this chapter)
Continue read on readnovelmtl.com
