Chapter 597 Linmu Studio is too slow
. The launch of WeChat Wallet
has directly changed the existing software application payment ecosystem.
In other words,
it has directly changed the payment ecosystem of all virtual products.
Because Future Store and Vaporwave are two major platforms, one for mobile phones and the other for PCs, which cover almost all the usage scenarios of most users.
In addition, the newly entered Tianhu has dragged in Jiaming Alliance, which Linmu Studio failed to cover.
It can be said that
the mobile terminal is now fully occupied by mobile payment.
The only pure land for virtual products on the Internet is probably the applications that are not logged in to Vaporwave.
However, most of these applications with a slightly larger scale and developers with a slightly more sensitive sense of smell have transplanted their own applications to the mobile terminal in the recent mobile terminal craze.
Even companies with a less sensitive sense of smell.
Seeing that Future S1 and Jiaming Alliance are fighting back and forth, the two app stores are getting bigger and bigger, and the mobile applications on them are becoming more and more popular, they should react.
For example, Sizhu Yueting.
They did not have the idea of transplanting to the mobile terminal in the early stage.
But later they became one of the most optimistic companies about the mobile terminal.
Because they tasted the sweetness.
Since they have transplanted the mobile terminal,
the current popular mobile payment is definitely an obstacle that cannot be avoided.
They cannot change the development direction of the app store.
After all, the platform is in the hands of others.
WeChat is okay, and they will ask whether to connect to WeChat payment. Jiaming Alliance directly supports all platforms.
There is no notification.
In this case,
there are not many other options left for them.
If they want to stay in the existing channels to earn traffic, they have to compromise.
And they generally have no resistance to this mobile payment method.
After all, you do your own thing and settle with real money.
What about the mobile terminal platform?
For example, Sizhu Yueting has a PC version in addition to the mobile versions on Jiaming Alliance and Future S1.
The PC version is not limited by the platform.
They can decide on their own whether to connect to the current popular mobile payment.
And to be honest.
Most of them still agree with this.
Because the current online banking payment is really troublesome.
This is not like Lin Yao’s previous life, just enter a verification code.
At this stage, online banking requires the insertion of a U-shield that uses high-intensity information encryption, digital authentication and digital signature technology to pay.
The whole process is extremely cumbersome.
The lifelong pursuit of Internet companies is to simplify the process and reduce the number of steps for users.
Because even if one more step is taken, many consumers will be lost.
Users are the most troublesome.
Why did Lin Yao's Tencent win the payment war in the end? It was because users of communication software would open it at any time, while using the other side would require one more step, which would make many consumers feel troublesome and directly choose to use Tencent's payment method.
The situation is a bit similar now.
On one side is the cumbersome online banking payment.
On the other side is the convenient mobile payment.
The latter has a simple process, which can reduce the number of user steps, improve user experience, and more importantly, increase stickiness and transaction volume.
After all, when users pay with both, the time they think is different.
In this case.
What is the reason to refuse?
The more daring ones even plan to make their own payment system.
Tianhu, or more accurately, Mou Feng, also realized this.
So he was the fastest to contact these developers who were not within the scope of the major platforms.
In the end, the results can be said to be quite fruitful.
Because the two hit it off.
Except for those developers who want to get a piece of the pie, other developers are happy to access Tianhu payment.
Linmu Studio also deserves some credit for this.
Linmu Studio asked developers one by one whether they wanted to connect to WeChat payment.
This planted the seeds.
It was equivalent to endorsing mobile payment with its own reputation. Then, Tianhu entered the market, which was smooth.
It faced a market that had already initially accepted mobile payment methods.
Of course,
to be honest,
most developers still want to connect to WeChat payment.
Because Tianhu payment and WeChat registered users are not at the same level.
WeChat already has 40 million registered users.
Whether it is developers or people around them, WeChat is still the most used.
It really has the shadow of a national-level application.
In addition,
objectively,
Linmu Studio is indeed more reliable than Tianhu, not only because they are larger than Tianhu,
but also because of the cautious expansion attitude of WeChat payment.
It inexplicably gives people a sense of... security.
The monthly settlement method, the fact that the company has a huge number of users but does not rush to ask the opinions of third-party developers one by one, and then decides whether to connect to WeChat based on their wishes, as well as their past reputation,
all give people a sense of security.
Not only developers, but ordinary users also think so.
Although Tianhu Chat has been gaining momentum recently,
subconsciously,
users still think it is safer to keep their money in WeChat wallets.
However,
no matter what,
Tianhu has indeed seized the initiative this time.
WeChat and Tianhu Chat have barely become a two-horse competition.
...
Next,
throughout October,
the hottest word is still mobile payment.
Because after Tianhu entered the market, two more companies entered the market.
One is the operator of the largest search engine in China, and the other is Jiaming Alliance itself.
Yes,
Jiaming Alliance is also going to develop its own mobile payment method.
In addition,
there are many companies, big and small, that have announced their entry.
Because as users become more and more accepting of mobile payment, more and more users are using it.
The market scale is expanding.
The huge reserve fund is becoming more and more attractive...
In addition.
Deposit, loan and remittance.
Compared with the deposit and loan business, remittance is the least favored by banks.
Because the profit is really not a little bit lower than the other two.
This makes their reaction relatively slow.
Even if Tianhu Payment has taken an important step and has become a payment institution to some extent,
they did not react much .
Instead, they began to chase the huge number of users brought by Internet companies and the huge amount of reserve funds they brought.
Lin Yao actually had such a thing in her previous life.
Because the savings rate continued to decline, banks were experiencing the so-called deposit panic. In
Lin Yao's previous life, Zhifubao's ridiculously high deposit interest rate for a period of time was because the savings rate fell sharply, and the bank's capital turnover pressure was increasing day by day, and they all needed money.
This was also one of the important time nodes for the rise of mobile payment in her previous life.
And various reasons combined.
There are more and more companies entering the mobile payment market, and the market size is getting bigger and bigger... Among them, the
most outstanding one is of course Tianhu Payment. They reacted the fastest, reached a strategic cooperation with Jiaming Alliance the fastest, and also contacted developers outside the platform the fastest. So they are now the most widely used mobile payment software. As for why it is the most widely used, but not the largest. Because they also have a WeChat payment on top... During this period, WeChat payment has not made many moves. With frequent entry here, various electronic wallets have been established, and the scope of application of Tianhu payment is getting wider and wider. Linmu Studio is still playing in its own ecosystem. The biggest move is to announce a batch of third-party applications that support WeChat payment every once in a while. It has been slow to step out of its comfort zone. It seems that it has no intention of competing. Now, the only change in WeChat is that about 90% of the applications on the two major platforms, Future Store and Vaporwave, already support WeChat payment. But even so. They are still the largest in scale. Because WeChat has too many registered users. And the scope covered by the two major platforms, Future Store and Vaporwave, is really not small. In addition. Compared with other mobile payments, users seem to trust Linmu Studio a little more. In the midst of the competition among the heroes and the mixed fish and dragons. WeChat, which is cautious everywhere... is really too special. As the pioneer of the earliest wave of mobile payment, Linmu Studio. Their attitude is of course of great concern. As for the slow actions of Linmu Studio. Some people think that Linmu Studio is too cautious, while others think that Linmu Studio is unwilling to step out of its comfort zone. Others just don't understand what Linmu Studio is up to. For example, Mou Feng. Since the launch of Tianhu Payment, he has been paying attention to the actions and attitude of Linmu Studio. But what did Linmu Studio do? ... Nothing. It just steadily promoted the platform's third-party applications to support WeChat payment. Other than that, nothing else. "Could it be... am I really wrong?" Mou Feng searched for Linmu Studio through the search engine again, trying to find relevant news. However, he didn't find the news he wanted to see at all.
The latest news disclosed by Linmu Studio...is still about games.
On Switch, the latest masterpiece, "Tracking", is about to be released.
Linmu Studio has spent a lot of effort on promoting this game.
And this game was once open for trial play in Future offline stores.
Users who have played it
said that this game is very special.
But this has nothing to do with mobile payment.
In addition,
the third batch of Youmei Future offline stores have also opened.
This is somewhat related to mobile payment.
Users can use WeChat to pay for mobile phones.
But this is still in Linmu Studio's own ecosystem!
Don't they...want to become a third-party payment institution? Do they really just want to use WeChat to connect their ecosystem? Only play the prepaid card model?
Mou Feng stared for so long.
At this moment,
he was really a little suspicious.
Because Linmu Studio was too calm.
Mou Feng sat there, frowning, thinking hard for a long time. He
couldn't figure out why Linmu Studio was so calm.
This is not a game.
It is.
The pioneer of mobile payment is WeChat, and now users trust WeChat more.
But now there are more and more mobile payment players, the market size is getting bigger and bigger, and the scope of application will definitely become wider and wider.
Other mobile payment will continue to go on.
The scope of application is getting wider and wider.
Will users still insist on using WeChat?
Will users really not churn?
This is not something that can bring back lost users by launching a useful function.
At first, Mou Feng thought that Linmu Studio wanted others to charge first and take the risk.
Create an opponent.
Then rely on the huge number of WeChat users to achieve overtaking.
But the reality is completely different.
Others are almost out of sight.
Linmu Studio seems to have broken down halfway...
"Forget it."
Mou Feng stared at the game news that Linmu Studio had just released for a long time, then shook his head gently and said to himself: "I don't know what you are thinking, but I hope you won't miss the opportunity and regret it because of your arrogance and self-confidence..."
Next.
Tianhu is ready to go one step further and negotiate with the bank.
It is still too troublesome to recharge online banking now.
He plans to... cooperate with banks, adopt a three-party agreement, and sign relevant agreements with both the user and the bank.
In short,
next,
when users apply for new cards that cooperate with Tianhu and banks, they will no longer need to insert the U-shield and enter the dynamic password
. Instead, they can directly fill in their Tianhu account when applying for the card. In this way, when users use Tianhu payment again, they will no longer need to jump to the online banking to recharge, but can directly deduct the balance on the bank card.
And this
will completely change the current ecology of mobile payment prepaid cards!
Mou Feng feels that after taking this step,
Tianhu
may be completely invincible!
This is why he said that.
Linmu Studio
is really too slow.
Others will not wait for them...
Mou Feng's words are indeed correct. Although WeChat is a pioneer, others do not intend to wait for WeChat.
Throughout October,
mobile payment has been permeating the lives of the public bit by bit.
Moreover, it has attracted unprecedented market attention, and various companies have begun to enter this market in different forms.
And in late October,
a statistical agency issued a report.
The transaction amount in this emerging market is about to break through one trillion.
One trillion.
It's really terrifying.
You can imagine how users accept this thing.
It's only been a short time.
Mobile payment has even been hailed as a new invention.
At the end of October,
the latest move of Tianhu Chat has added more fuel to the convenience of mobile payment.
They announced with two major commercial banks that they have reached a cooperation agreement and will officially launch Tianhu Card.
This card completely breaks away from the shackles of online banking payment and adopts the method of direct deduction.
Not only did it surprise users,
but it also taught peers how to go in the future. As soon as
this announcement was issued, Tianhu Payment became a new trend in mobile payment! It seems that WeChat has been left far behind. After all, WeChat hasn't even finished the application of its own platform!
Competitors who had long been impatient with WeChat's slow pace immediately turned their attention to Tianhu...
WeChat, as a pioneer in mobile payment, has
now
become unpopular...
...
On the other hand, the players
are fine .
After all, their main consumption scenarios are still the two major platforms of Future Store and Vaporwave, and both of their payment systems can be used.
Although some people in major player communities are discussing the fact that Linmu Studio is slow in mobile payment,
most users don't care about it.
They care more about games.
Because at the end of the month,
the latest masterpiece on Switch, "Tracking", was released.
Many players
have even finished it.
The process of this game is not long, about five hours.
But the impression left by this game on the players
is really too deep.
Because this game is completely different from Linmu Studio's existing games!
This is a game that relies on dialogue choices to advance.
Similar to GalGame.
But it has a quality far beyond GalGame.
The overall feeling it gives people... is like controlling a movie.
Yes.
Movie.
This feeling is really special.
Moreover, it is extremely rare that the focus of the game is not ordinary policemen or gangsters, but the "paparazzi" that rarely appears in police and gangster movies.
In the game, the player plays the role of a paparazzi.
There is no gunfight or fighting in the whole game.
The player is only responsible for tracking and tracking after finding the target.
The arrest business is all done by the police...that is, the O Ji in the game.
Even in the finale.
Facing the gangsters who want to escape by boat.
They need to be rounded up.
The player cannot shoot and will not participate in the pursuit. The player
only needs to lie on the roof of the car, then observe the location of the gangsters, and finally give the location to the O Ji in real time.
The O Ji will take corresponding actions based on the player's intelligence.
Failure or success.
It depends on what intelligence the player has collected.
But even with this kind of gameplay, the player will not feel bored at all during the whole game process.
Because the plot of the game is really full of tension!
There is no slack in the plot.
The rhythm is even more ridiculously fast.
Although the whole plot structure is very simple, it is that the tracking team where the protagonist is located has to deal with a robbery team.
The incident started with a robbery.
An accomplice was exposed.
Then the player needs to follow the team, track the exposed accomplice, and then find out the information of the entire robbery gang.
Finally, close the net.
The gameplay is to track and collect intelligence.
It sounds like nothing.
But the actual operation really makes people sweat.
Because the whole game performance, fluency, tension, and rhythm are very similar to mature commercial films. It
even has the taste of old Hong Kong movies. This is really a surprise
for players . "Awesome! Why do I feel like Linmu Studio has hit the ground running after filming Resident Evil? They are really good at handling plots now." "Yeah, anything they do can be an excellent movie. Yes, it really is like a movie. I never thought that one day I would be so fascinated by a game like this that doesn't have much room for operation." "Awesome... Who would have thought that the leader of a robbery gang is a gentle, middle-aged man like an ordinary office worker? And the performance is great! The boss's ruthlessness when he was discovered and tracked, and the scene where a blade cuts the artery of the tracker, is really tense! Of course, in the end he was hung by a hook and died of a severed aorta, which can be regarded as a retribution. God sees what you do!" "Now Linmu Studio really feels that everything they do is awesome, and they have a sense of being a school of their own." "If this were made into a movie, wouldn't it be better than those commercial films?" "Hahaha, did you notice? The phone in the protagonist's hand is actually Future S1." "I see, it's a small easter egg, right? But what I care more about is the tablet in one of the team members' hands, it seems to have the Future logo... Could this be a new product of Youmei?" " Possibly." "..." In addition to discussing the newly released games, many players also noticed the easter eggs that Linmu Studio put in them. In fact, there are similar easter eggs in "Resident Evil". But only for mobile phones. But this time. In the game "Tracking". Youmei's new products can be said to be all on the market. If players look carefully, they can actually see that not only the tablet but also the headphones have the Future logo.
This discovery
did not cause any waves at first.
However,
as someone reposted it on social media, it was different.
The game "Tracking" did not become popular.
But the Easter eggs in it have attracted much attention.
Because Future's third batch of offline stores have also opened.
There are basically Future offline stores in first- and second-tier cities in China.
More and more people are exposed to Future S1.
The ease of use of Future S1 has been deeply rooted in people's hearts.
Now many users are looking forward to Youmei launching more interesting products.
Because their products are really different from other products!
Completely different.
Under this expectation.
The Easter eggs suspected to be new products in the game are of course attracting much attention.
New mobile phone?
Laptop?
These speculations are all there.
Of course, there are headphones.
However, this thing is relatively common and users often use it, so I don't think that Youmei can do it differently.
So the discussion is relatively low compared to others.
But the heat of related topics has indeed risen.
Many users are speculating.
Will Linmu Studio give everyone another big surprise next year?
And for companies that have recently entered the mobile payment market.
See related news.
I completely lost interest in following WeChat's actions.
Until now, Linmu Studio has not made any moves.
It seems that
Linmu Studio really doesn't want to go further... Their WeChat payment just wants to play in their own ecosystem.
So what are you paying attention to?
The model of Tianhu payment is the future!
...
At the same time.
Linmu Studio.
"One million and seven hundred thousand copies."
Lin Yao glanced at the sales of "Tracking" and smiled softly: "Compared to other popular games, it is indeed a little less, but the results are already very good."
Mu Wanqing replied helplessly: "I also told Zhu Nianqiao that, but she was still very frustrated."
This time, "Tracking" barely broke away from Lin Yao and was completed by the console product department alone.
Lin Yao only gave opinions at most and did not intervene too much.
So after the game sales came out, Zhu Nianqiao and the project team members were a little frustrated.
Because compared with other mainstream games of Linmu Studio, the game led by Lin Yao, this result is really much worse.
This inevitably makes them doubt their own abilities...
"This is the upper limit determined by the type of game. I played the game and it's really excellent... Never mind, I'll go to the console product department in person later."
Lin Yao wanted to explain, but she thought it would be better to explain it in person than to let the black-haired and glasses-wearing girl in front of her relay it. So
she stopped talking.
In fact, this is also a double-edged sword for Lin Yao in Linmu Studio.
The more dazzling the light she exudes, the easier it is for the staff to lose confidence.
She is already working hard to improve this situation.
However, it seems that it will take some time for the staff to build up their confidence.
"Let's not talk about this... Miss Mu, has Tianhu reached cooperation with most commercial banks?"
Lin Yao put down the information in her hand and asked about mobile payment matters.
"Yes, six."
Mu Wanqing nodded and replied.
"Then let's announce the last batch of third-party applications that support WeChat payment."
Lin Yao breathed a sigh of relief: "Now, we support WeChat payment on all platforms."
Mu Wanqing's expression was a little solemn: "But compared to Tianhu, we are still a little slow. They are moving faster than expected. Do we also have to start business negotiations with the bank?"
"That's normal. We are not stupid... As for business negotiations, we do have to talk. Tianhu has taken a big step. The previous discussion about connecting to online banking is indeed not enough, but..."
Lin Yao paused and said: "We are not talking about third-party agreement cooperation to issue cards, but about... cartoon-like business."
"Cartoon-like business?"
"Yes, cartoon-like business."
Lin Yao nodded, then chuckled: "Now the market is big enough and the competition is fierce enough. We can be the first to come out..."
(End of this chapter)
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