Chapter 601 Linmu Studio laughs at us for having few users, I laugh at them...
Users' credit awareness and credit behavior need to be cultivated.
Many times, a small operation may lead to endless troubles.
Especially for a software like WeChat that is in a rapid growth period and once had the hope of becoming a national-level application.
Of course.
You say that lending itself has no benefits at all, but that's not true.
It's a double-edged sword.
After all, everyone has difficulties, and for an ordinary person, asking him to open his mouth to his relatives and friends around him, anyone who has experienced it will probably say that it is a very uncomfortable thing...
However, when the threshold for lending is too low, the disadvantages are obviously greater than the advantages.
This will cause users to have cognitive biases about this thing.
Simply put.
It is easy for users to feel that this money does not need to be paid for, and even think that this is their own money.
It is difficult for them to realize that the essence of lending is to overdraw the future.
After all, you can get the money with a few clicks.
Many people may not realize how serious lending is until they can't pay it back.
If nothing goes wrong, WeChat will exceed 100 million registered users next year.
There will be more and more in the future.
200 million, 300 million, 500 million.
All are possible.
When this number swells to the point where most people in China are using this software and it dominates the market,
then the audience of any bank in China
will not be comparable to that of WeChat.
Any bank!
In this case, WeChat still wants to promote lending...
What is Lin Yao trying to do?
Want to go to heaven?
This is also the main reason why Lin Yao does not want to get involved in this kind of business.
So most competitors are worried that Linmu Studio will suddenly attack again.
That is completely nonsense.
After Lin Yao took a crucial step in WeChat payment, she had the entire business group prepare for updates related to payment at the end of the year.
There was no intention to get involved at all.
As for herself, she began to consider using the advantages of Linmu Studio itself to lay the foundation for tablets and produce games for all platforms of Linmu Studio.
"Small-scale games?"
Wang Mang, the head of Conglong Studio, looked at Lin Yao curiously.
"Yes."
Lin Yao picked up a plan: "Take a look at this."
Wang Mang took it and flipped it open.
The title of the plan was "Dead Cells".
This is a 2D platform action game.
The painting style looks very old, and the gameplay is relatively simple.
Lin Yao wrote very clearly that this is a soul-like game, where players need to challenge many guards along the way and explore a huge castle with constantly changing rooms in the repeated cycle of killing and death.
Meat pigeons plus souls.
This is probably the feeling given by the planning book of this game.
And Wang Mang took a rough look at the planning book, and his biggest feeling was still the details.
Whether it is the carefully designed levels.
Or the sharp and refreshing, fully drawn actions.
Or the game mechanics and content.
All are in the planning book.
Under the completion mechanism.
It can be said that there is nothing to be missed.
"This type of game is not very large. Whether it is the console product department or the PC department of the headquarters, they basically can't spare time in the future, let alone the mobile game department."
Lin Yao handed another plan to Zhang Tian, the head of the West Han Studio: "So, I hope to hand it over to you, let you make games based on the switch, and then port them to all platforms, including the tablet we are about to announce. Of course, it also depends on the type of game. You can start with the traditional game carrier and leave the porting to the end."
Zhang Tian, the head of the West Han Studio, also reached out to take the plan.
He also opened it and took a look. The game is called "Hollow Knight".
Compared with the previous game.
This game is more recognizable, especially the art style.
The game world is also larger.
In the original painting, deep caves, ancient cities and dangerous ruins can be seen everywhere.
"In addition to these two projects, there are two more projects."
Lin Yao pushed the remaining two plans in front of the two people: "They are "Overcooked" and "Dead by Daylight", covering platform action, soul-based, cooperative, and asymmetric competitive games."
Wang Mang and Zhang Tian looked at each other.
Then they immediately put down the plan in their hands and picked up the other two plans.
After a quick look, they exchanged them.
Then, they all showed amazement.
There are really four games, each one is different.
There is "Dead Cells" that pays tribute to the rogue game, "Hollow Knight" with a unique art style, "Overcooked" with a cute style, and "Dead by Daylight" where you play as... a killer and a fugitive, in Lin Yao's words, an asymmetric competition.
The two had never even heard of the gameplay of "Dead by Daylight".
But just looking at the plan,
they can feel it's interesting.
"How is it? I hope you don't mind. Giving the project to you doesn't mean that your production ability is not as good as the headquarters, but the focus is different."
Seeing that the two had roughly read the plan, Lin Yao explained: "You are not just firefighters, but the main producer of the first-party games of Linmu Studio in the future."
"Boss, please stop teasing us."
Wang Mang and Zhang Tian looked at each other again, and then said: "We have no objection to this. It's better to say that we are very happy that you gave us a chance. There is still a gap between our production ability and that of the headquarters. We know this better than anyone else... For such a game, we will definitely give 200% of our attitude."
"Well... Actually, there is no need to be so exaggerated."
Lin Yao saw that the two had a tense face, and she felt a little embarrassed.
In fact, she had been preparing to do these projects for a long time.
But she never found the time.
The headquarters of Linmu Studio was too busy.
"Then let's make it a decision. Conglong Studio will be responsible for Dead Cells and Dead by Daylight, and Xihan Studio will be responsible for Hollow Knight and Overcooked. You will directly contact Zhong Xiu."
Lin Yao thought for a moment, handed the plan to the two of them, and changed the subject.
The two took it solemnly.
The moment they received the plan,
they both had a vague premonition.
That is - after this independent production, their studios may really usher in a qualitative change!
After all, this time, Linmu Studio Headquarters will not provide any support.
Unlike the previous masterpieces, it is actually mainly Linmu Studio Headquarters that contributed.
Wang Mang and Zhang Tian left with great confidence.
Lin Yao watched the two leave and smiled gently.
In fact, she also hopes that the two studios can transform.
To be honest,
there must be a gap in the production capabilities of the two first-party studios and the headquarters, otherwise they would not have been supplementing the headquarters, only responsible for certain individual functions of the game, and acting as assistants.
But this.
Lin Yao can't say it.
Personally,
she is not willing to say it.
"I always had that dream like my daddy before me..."
Lin Yao watched the heads of the two studios leave the office, humming softly, straightening her waist, and re-tying her ponytail.
Then,
just as she put down her hand,
the knock on the door rang again.
Zhong Xiu and Xi Qianyu, the head of the marketing department, walked in together.
"Lin Yao, you really want me to go to North America?"
As soon as he entered the door,
Zhong Xiu spoke up, with an unbelievable look on his face.
"What else?"
Lin Yao gently shook her high ponytail, and then said with a smile: "Didn't you say that open world games like Grand Theft Auto are difficult to make? If you don't have a reference, then go to a real city for reference."
In the Grand Theft Auto series, except for the first few games
, the game maps in the latter ones are all based on real cities.
Although Lin Yao and the completion mechanism can make the planning document extremely detailed,
some things
are really hard to experience without seeing them with your own eyes.
Lin Yao remembers
that there was a time.
Many players even suspected that Rockstar's project team had really robbed a bank...
because some of the jargon and culture were too detailed.
Of course.
This time, Lin Yao didn't ask Zhong Xiu to experience those shady things in person.
Just let him experience the city's style.
Let him have more confidence in the biggest game project of Linmu Studio's PC department.
Zhong Xiu hesitated for a moment and said, "This... it should be more appropriate for you to go, right?"
"I don't really want to leave Pengcheng, and you will be the first line of game production at that time, what should I do? Okay, it's decided."
Lin Yao shook her head: "This time you go with Miss Xi, you can ask the staff of the North American branch to assist, and then go around the places you are interested in."
"By the way, why did Miss Xi go to North America?"
Zhong Xiu glanced at Xi Qianyu next to him, a little curious.
"Business negotiations."
Lin Yao answered casually: "You don't need to worry about the issue of character authorization."
"The project of the host department?"
Zhong Xiu asked curiously.
"Yeah." Lin Yao nodded.
"..."
Zhong Xiu didn't ask any more questions.
This time, both product departments of Linmu Studio have an unprecedented project.
He still understood, after all, he was responsible for one of them. And he was obviously a little excited
to get Lin Yao's exact answer. Next, the two of them talked carefully with Lin Yao about the details of this business trip, and then left together. Lin Yao watched the two of them leave again, then stood up, facing the French window, raised her hand, and stretched hard. She looked at the scenery for a while.
After relaxing for a while,
Lin Yao sat down again, thought for a moment, and opened a new document.
The PC department and the console department are working hard for the next blockbuster game.
The mobile game department should also prepare.
The card-drawing mobile game is just an appetizer.
The current mobile game market has entered a period of rapid development. It is time to release a game to establish the status of Linmu Studio.
As for what to do.
Lin Yao thinks...
MOBA mobile games are a good choice.
...
The two main product departments within Linmu Studio are preparing for two unprecedented game projects.
Although the project was established, the purpose was somewhat impure at the beginning.
For example, the Grand Theft Auto of the PC department also carries the heavy responsibility of mobile phone publicity and output.
But when the project started, everyone, including Lin Yao, wanted to make a good enough game.
Whether it is mobile phones or WeChat payment.
In fact, it has not affected the main business of Linmu Studio.
Of course.
The actions of the product department of Linmu Studio have not affected other projects of Linmu Studio.
Now Linmu Studio can really be called a group...
Since WeChat updated the cartoon mode.
Compared with the first major version update, the user growth rate of WeChat has reached a new level.
Because it is really too convenient.
Moreover, after the spread effect came out, the growth rate of new users has never declined.
At present, instant messaging is a complete incremental market.
The group growth rate is so exaggerated.
At the same time when Zhong Xiu and others set off for North America.
WeChat registered users have exceeded 60 million.
It is foreseeable that
WeChat registered users will exceed 100 million next year.
This is the first instant messaging software in China with such a large number of users.
Really.
WeChat has soared to the point where other competitors can't even see the taillights of their cars.
And this is undoubtedly desperate for the competitors of WeChat payment in the mobile payment market.
Because Linmu Studio's payment system is deeply bound to WeChat.
And this means. For
every user added to their instant messaging software, WeChat payment will add a user.
This increase... How can it be beaten?
Tianhu Chat can't even see the tail of the car, right?
WeChat's high growth.
It's really enough to make all competitors despair.
Many third-party payment institutions that originally wanted to imitate WeChat and combine instant messaging and mobile payment have given up such an idea because of the rapid expansion of WeChat.
Instead, they have begun to develop in the direction of financial integration tools.
In simple terms,
they weakened the communication function of the platform.
Instead, they developed it as a payment software and online financial tool.
Even Tianhu has vaguely shown this trend.
They no longer imitate WeChat and only provide simple wallet functions.
Instead, they have stuffed a lot of financial tools into it.
For example, lending and lending with a different name...
There are also extremely small loans and the like.
There is also a good name, called pocket money.
The common point of this type of micro-loan is that the amount of money borrowed is very small, but the interest rate is almost skyrocketing.
Maybe because the principal is not much,
users feel that the repayment is only a few more yuan.
But a few yuan together.
The income is also very huge.
In fact, Mou Feng opposed the launch of these products on Tianhu Chat.
But it was useless.
Because the profit is really considerable.
And everyone is doing it, why doesn't Tianhu do it?
Linmu Studio doesn't do it either?
Who knows what they are thinking?
The composition of the board of directors of Tianhu is complicated. When the benefits of a project can be described as lucrative,
Mou Feng's opposition is meaningless.
This can be said to be a chain reaction to some extent.
Moreover,
probably because they are willing to invest heavily in publicity and promotion,
these competitors who no longer imitate Linmu Studio and rush towards financial instruments
are developing quite well .
Because borrowing is really too convenient.
And desire.
Everyone has it...
However,
because of the mobile payment market, most users are still on Linmu Studio's WeChat.
So even if competitors develop well, most users still trust Linmu Studio's WeChat more.
They are still a little wary of other third-party payment institutions.
So most users still hold a cautious attitude to contact these things.
Unless Linmu Studio also offers similar loans,
they may feel relieved to contact...
and this is also the reason why Lin Yao is reluctant to touch these things...
really.
According to the good reputation of Linmu Studio now, it can really make countless users feel at ease to overdraw the future...
This is really... too scary.
And probably because WeChat did not enter the market, the market was barely stabilized, and it did not run all the way like a wild horse.
However,
this also made WeChat an existence that exudes an attractive fragrance in the eyes of countless financial institutions, and everyone wants to take a bite...
After all,
those third-party payment institutions of average size can bring such huge profits.
What if they cooperate with WeChat?
They are the largest traffic entrance!
How many customers can they bring? How much profit can they bring?
This led to countless financial institutions looking for Linmu Studio again.
Cooperation!
Must cooperate!
Even if you give money to Linmu Studio to facilitate cooperation.
There is no way.
The benefits are really considerable.
It can be said to be a huge profit!
When the benefits of a thing can be seen,
everyone wants to get involved.
Even.
The Fujian merchants in Lin Yao's hometown, led by Lin Bing, united and contacted Lin Xi.
The request was simple.
They wanted to contribute money and make money together.
However, Lin Xi did not tell Lin Yao about this for the time being, but asked Zhang Youjie to go back and deal with it.
This also led to a situation.
That is, financial institutions with big money all chased Lin Mu Studio.
Some small third-party payment institutions.
Lending is booming.
But there is no money.
Many financial institutions look down on these small third-party payment institutions.
Then.
These third-party payment institutions turned their attention to the money in the hands of users...
P2P, this pitfall, was born.
Moreover.
It developed faster.
Because the interest rate they gave at the beginning was really too tempting.
It was completely at the level of attracting crimes.
And this is no longer a third-party payment institution.
It is a complete intermediary service platform.
Moreover.
Once this model was applied.
It immediately attracted many third-party payment institutions to imitate.
Even some larger third-party payment institutions imitated it.
After all, this seems to be a hundred benefits for the platform.
Tianhu even wanted to.
But Mou Feng strongly opposed it and said that there was a great risk of violation of regulations, which made the other members of the board give up the idea.
The emergence of P2P immediately made the already chaotic mobile payment, or more accurately, the recently emerging mobile financial market, even more chaotic.
Some official media have reacted and started to issue relevant reports.
However, at the beginning, the wording was more rigorous and not too critical. It just objectively talked about the chaos in the industry.
For example, there is no entry threshold, and the platform can be established without any qualifications.
And these will definitely not affect the entire market.
The entire market is still developing abnormally.
In addition, it is close to the end of the year... The timing is delicate, and the development is really very rapid.
Lin Yao also noticed this situation.
In fact, she was also helpless.
Although she knew what this would lead to, she could not change it.
However.
As a pioneer of third-party payment platforms, WeChat has not taken any relevant actions in this regard, which has obviously attracted attention.
In late November,
Lin Yao received an invitation.
An invitation for an interview.
After hesitating for a moment, Lin Yao agreed.
This interview was published on the last day of November.
Lin Yao did not show up, it was just a text interview.
In the interview,
she made it clear that WeChat payment will not be involved in financial lending related fields now or in the future.
In addition, she also talked a little about the problems of P2P, such as the lack of supervision of the source of funds, the difficulty in pursuing liability for breach of contract, and the huge risks.
Overall, it is not optimistic.
This report is quite powerful.
After all, Lin Yao is the head of Linmu Studio, the developer of WeChat.
Users still trust this software.
The release of this report is equivalent to pouring cold water on the entire industry.
Of course,
this also made many competitors of WeChat very dissatisfied.
Cursing
and even mocking Linmu Studio.
The person in charge of a platform called Fudaibao publicly said that Linmu Studio missed the opportunity and regretted it, so it slandered the entire industry...
They are obviously trying to help small and medium-sized enterprises and individuals in need!
This has also been generally recognized by the industry.
Rhymes like "Linmu Studio laughs at us for having few users, and I laugh at them for making little money" have come out...
Lin Yao was so angry that she laughed.
However,
this state did not last long.
Soon,
Linmu Studio welcomed a wave of heavyweight guests...
Guests that even Lin Yao was stunned.
After the reception, on the third day,
the second wave of guests came.
This time they were more important.
The day before yesterday was from the city, but this time it was not just from the city.
When they came to Linmu Studio, in addition to the inspection, they also chatted with Lin Yao for a long time.
After sending this group of guests away,
Lin Yao scratched her face and didn't come back to her senses for a long time.
Instead, Mu Wanqing next to her asked in a low voice: "Lin Yao... are you considered a think tank now?"
"... Do you think I am? And I am the boss of a private enterprise, I think too much."
Lin Yao came back to her senses and rolled her eyes at her.
It seems that she is not infected. Her throat is fine, but she has a runny nose. It should be a cold, but there is no way to test it, and it is not certain. Forget it, just treat it as a cold. I hope it can be relieved as soon as possible...
(End of this chapter)
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