Chapter 631 What are the players looking at?
Linmu Studio is no longer the unknown company it was before.
Just like some game companies, they always think that their games are still necessities, but they don’t realize that they are now just a bloated rich lady guarding the legacy of their predecessors.
If they keep using the things in the past to position themselves,
it will be a joke.
Lin Yao is not stupid enough to do that.
However,
the attention level of Linmu Studio’s every move now is still beyond her expectations...
Ever since the news that Linmu Studio still holds the copyrights of at least four works broke out,
the discussion about what Linmu Studio is going to do with these copyrights has never stopped.
Players have their imaginations running wild.
Their peers have also joined in the fun and come forward to show their imaginations.
They seem to be determined not to give up until they figure out what Linmu Studio is going to do with so many copyrights.
It’s really a headache.
"Damn, it was announced at the Carnival, so why is it that important?"
Linmu Studio.
Lin Yao shook her ponytail, glanced at the screen in front of her, and complained.
Damn.
The players continued to guess wildly.
The more often the statement that Linmu Studio wants to make a game that brings together all the famous game characters appears,
the more players will believe it.
All the players know, so what kind of surprise is this? How can they be surprised?
Although there are very few players who agree with this statement, three people can make a tiger.
In addition.
It was hard enough for the business department represented by Xi Qianyu to negotiate. At this time, the wolfish ambition of Linmu Studio was exposed... Wouldn't it just increase the difficulty for them? Wouldn't it just increase the difficulty for yourself?
Moreover, Linmu Studio is not only going to make a game, but also a movie plan...
It also involves hundreds of IPs...
When I thought that everyone knew the bold idea of Linmu Studio, and then the copyright owner raised the price and waited for the price to rise... Lin Yao felt his scalp tingling.
"After all, the results of "Day of Reincarnation" are too dazzling."
Mu Wanqing stood aside, thought for a while, and replied: "Maybe we can divert their attention..."
"We are already preparing to divert their attention, but we can't release the content of the carnival in advance, right?"
Lin Yao turned her head and looked at Mu Wanqing, saying helplessly.
"That's one aspect..."
Mu Wanqing and Lin Yao looked at each other, then hesitated for a moment and said: "But we can mention something else before the carnival to divert attention..."
Lin Yao asked curiously: "For example?"
Mu Wanqing paused, and said: "...For example, the results of the linkage of "Day of Reincarnation"."
"Isn't this a bit too exciting?" Lin Yao laughed.
"Anyway, everyone knows that the collaboration between "Day of Reincarnation" and comics is very profitable, so why not just tell them how much money it makes."
Mu Wanqing explained: "In addition, this can also be a reason for us to conduct crazy business negotiations. If an IP collaboration is so profitable, then it is normal to negotiate more copyrights just in case, isn't it?
Then combine it with the carnival, everything will make sense."
"Huh? That makes sense..."
Lin Yao heard it, thought about it, and felt that it was really the case: "However, if this exaggerated number is exposed... it may also increase the difficulty of IP negotiations."
"Indeed, what if we really take a prepared attitude?"
Mu Wanqing smiled lightly, and then said: "If we really encounter a difficult copyright holder, then give up first... In fact, no matter what we do, if we take an attitude that we must have the other party's copyright, it will not end well. The copyright holder will always have the initiative." "
But if we can take the initiative, it will be different... Let them feel that it is profitable to cooperate with us, instead of making them feel that we need them, the situation will change dramatically."
"'Dark Grave' is a good example. The difficulty of similar copyright negotiations has begun to decrease sharply."
"And Linmu Studio just saw that Dark Knight Rises was so profitable, so they wanted to prepare more copyrights... It's a good way to take the initiative, and there are also joint works at the Carnival. As long as Dead by Daylight can significantly increase the popularity of the joint works."
"We should be able to take the initiative in most cases if we put on an attitude that if you don't want to talk, forget it."
"..."
Mu Wanqing said her thoughts.
The more Lin Yao listened, the brighter her eyes became. After Mu Wanqing finished speaking, she immediately said:
"It's decided, Miss Mu!"
...
Ever since Linmu Studio was exposed to have negotiated other copyrights.
The entire domestic game circle, whether players or practitioners, has been circling around this matter.
Some are discussing, some are speculating, and some are imagining.
The heat has been rising all the way, and there is no sign of cooling down.
It has been like this for a while.
Then...
Then they can't take care of this matter...
Because there is a more explosive news, which was announced through the channels of Linmu Studio.
This time it is not speculation, not the opinion of any peer, and even less is it calculated by some data agency.
Instead, Linmu Studio, the game producer, released a set of data on the collaboration between "Day of Reincarnation" and the "Dark Scrolls" comic
.
Put aside those parts that are difficult to quantify.
Put aside those modifiers.
Put aside everything.
Because neither the players nor the colleagues of Linmu Studio care about these.
The only thing they care about.
Or rather, what makes their eyes suddenly fixed is the last number.
... One month after the joint activity of "Day of Reincarnation" was launched, the total monthly turnover of the game across all channels was 2.9 billion, nearly 3 billion!
3 billion! One game! One month! ...One joint activity!
The moment they saw this data.
Everyone, how could they have the heart to discuss copyright!
The 1.6 billion during the Spring Festival shocked everyone at that time.
But now Linmu Studio told them that there is something even more exaggerated!
Damn it.
The turnover of a game in a month is 3 billion!
Two-thirds of Tianhu's quarterly revenue!
Tianhu is not the second!
Your quarterly revenue is not even comparable to the turnover of the big brother's game!
Really.
All colleagues saw this number.
They felt like
their heads were about to explode...
their brains were shaking!
...
At the same time.
North America.
Gibbs Company.
Frank put out his cigar, leaned back, picked up this month's report, breathed a sigh of relief, and smiled a little.
After Gibber's game re-entered the Vaporwave game platform,
the situation became better.
The Vaporwave game platform is indeed powerful... Whether he is willing to admit it or not, it is the undisputed number one game distribution and sales platform on the PC side.
They have the largest number of players, which is simply not comparable to the Game player developed by Gibber and Fantasy Kingdom.
The year before last, the two companies admitted defeat and paid a price to let the game re-enter the Vaporwave game platform.
The sales of their games immediately increased significantly.
This is one aspect.
On the other hand.
Last year, Linmu Studio, or more accurately, Lin Yao's attention was focused on Youmei Technology.
There was also a wave of mobile game development in China.
Although Linmu Studio is considered to have the best balance between traditional games and mobile games.
But the energy in the second half of the year is still somewhat scattered.
This also allowed Gibber and Fantasy Kingdom, which are much older than Linmu Studio, to seize the opportunity.
Their scale and reputation are there.
As long as they don't commit suicide and there are no strong external threats,
they can still please the players and make them buy their games.
Last year and the year before last,
the two companies were overwhelmed by Linmu Studio alone. It was not normal at all!
Frank thought so anyway.
And this year, the revenue and other data of Gibber finally returned to normal.
He was very happy.
In the first quarter of the new year, not only did Gibber's total revenue return to the normal level before Linmu Studio rose, but it also increased by 10% year-on-year.
This is really a good result.
"Everything is on the right track."
Frank put down the report, took out a cigar from the cigar box again, lit it, and began to smoke comfortably: "If only Linmu Studio had been making hardware..."
Frank had also heard of Youmei Technology, a subsidiary of Linmu Studio, and he had even used the mobile phone they launched.
It was really amazing...
The moment he picked up the phone, he understood why Gibber was able to recover this time.
To be honest,
it would be a lie to say that you are not envious.
But he knew very well that Gibber could not do such a thing.
Let alone mobile phones.
How many companies dare to enter the game console market to fight?
Gibber dares not to do that anyway.
As a listed company,
no shareholder will support Frank to take risks.
Frank also does not think he has the ability of the head of Linmu Studio.
So, although he is envious, he quickly adjusted his mindset.
Hardware has nothing to do with Gibber.
Even if Linmu Studio becomes the richest man because of Youmei Technology, it will not affect Gibber, because these are two completely different fields and there is no competitive relationship.
It is better to say that
after adjusting his mindset,
Frank would rather Linmu Studio focus on developing hardware, and it would be better if it could completely abandon the game market.
As the head of Gibber, he knows that the game market is currently in a period of rapid development. Without opponents like Linmu Studio,
Gibber will live a more prosperous life.
The value of his equity will also be greatly improved.
Last year and the first quarter of this year are proof of this.
"I hope you can keep it up."
Frank exhaled another puff of smoke: "Or you can just keep doing hardware and mobile games... Hehe, mobile games."
He shook his head.
He had also heard about the mobile game development boom that Linmu Studio had set off in China.
But there has been no such sign in North America for the time being.
The main reason is that there is no catalyst like Future S1.
Although Future S1 has opened up the market in North America, the number of users is far from being large-scale, which is why Lin Yao chose to make "Grand Theft Auto".
So Frank has never felt that mobile games are competitors to traditional games.
After the Spring Festival revenue of Linmu Studio's "Day of Reincarnation" was announced, he was surprised.
But later he learned that it was because of the Spring Festival bonus.
He didn't care.
This kind of short-lived dazzling achievement can't last long and has no meaning.
In addition,
it seems that mobile games are only popular in China where Linmu Studio is located.
Traditional games are still the main focus in Europe and the United States.
After realizing this,
he didn't care even more.
After all, he didn't have the ambition to go to the East to compete with Linmu Studio for the market.
The main overseas markets are not affected.
What does that have to do with Gibbs?
So he hopes that Linmu Studio will stick to these two areas.
As long as they don't make traditional games, everything will be fine...
Dongdong -
a knock on the door suddenly sounded.
Frank's thoughts were interrupted.
He sat up, waved his hand to disperse the smoke, and then said, "Come in."
The door was pushed open.
The head of Gibbs' marketing department walked in.
He looked like he was going to the execution ground.
"What's the matter?"
Frank didn't notice the strangeness of his subordinates. He bit his cigar and woke up his computer screen while asking.
"...Boss, I think there are some problems with the conclusion I gave in February."
The head of the marketing department hesitated for a while and finally spoke.
"Problem?"
Frank picked up the cigar and frowned and asked, "February? Explain it clearly."
"Uh, boss... maybe you should take a look at this!"
The head of the marketing department gritted his teeth, took a step forward with a die-or-die mentality, and handed the information directly to Frank.
Frank bit his cigar again, then reached out to take the information and looked through it.
Then...
Frank saw the numbers above, and froze in place as if he had been hit hard.
Then.
He subconsciously opened his mouth.
His teeth loosened, and the cigar he was biting fell directly with flying sparks.
A hot touch came.
"Hiss hiss hiss... shit!!!"
Frank finally came to his senses, he stood up suddenly and swept the cigar off his thigh.
Then.
He didn't care about the hole burned in his expensive custom-made trousers, nor did he care about the pungent smell of burning fabric in the air. Instead, he stared at the head of his company's marketing department and said in disbelief: "...Are you sure!? 600 million a month!? US dollars!? Did you get the wrong unit!? "
"No, boss, it's 600 million." The head of the marketing department shook his head: "This is also announced by Linmu Studio..."
"Are they celebrating the damn holiday again?"
Frank widened his eyes and continued to ask.
"Not really... Although it's not that there is no holiday, it's 'Qingming Festival'. I specifically asked my Chinese teacher, and he said it's not a holiday for spending money, and people don't want to reward themselves on such a holiday..."
The head of the marketing department shook his head again.
"Then what's the matter with this damn data!?"
Frank's voice became sharp: "It was only 300 million in February! It's already exaggerated! You said it was because of the holiday, how come it has doubled now!? This is the revenue created by a damn game!?" "
So I said there are some problems with my conclusion."
The head of the marketing department was a little embarrassed: "This game may not have such high revenue because of the holiday, but it has always had such high revenue... As for why it doubled, I have a detailed report later..."
He just finished speaking.
Frank immediately lowered his head, then quickly turned the page and found the description of the joint event.
"Joint? Comics? Influence...?"
On the other side.
The head of the marketing department spoke again, explaining guiltily: "When their event went online, I noticed something unusual, and then I followed up for a while, and found that their mobile game... was unexpectedly popular.
Not limited to their country.
After the game and comics were linked, the game's popularity began to radiate, and the first to be affected was the Japanese market.
Then it was most of Asia, and then the European and American markets..."
"Linmu Studio was already very well-known, and the comic "Dark Engraving" is also very popular in Europe and the United States. Linmu Studio also bypassed restrictions and provided all Jiaming Alliance users with channels to play. Some time ago, a new server was specially set up..."
"Anyway, I asked the internal analysts to do some calculations, and they came to a conclusion - about 40% of the revenue of "Day of Reincarnation" last month came from overseas."
"This is an extremely high proportion."
"And now the popularity of this mobile game is still very good. According to the current trend, analysts estimate that this mobile game, even without joint activities, can bring 300 to 400 million yuan in revenue to Linmu Studio every month."
"BOSS... This may be a brand new game carrier, a brand new blue ocean market, a market that is larger than consoles and PCs..."
"And it is very likely to have a certain impact on the traditional game market..."
"..."
He said his conclusion in a concise manner.
And Frank finally raised his head and said in surprise: "Jesus..."
He had just finished saying that it would be great if Linmu Studio could focus on mobile games and hardware.
Now he saw this.
The shock was so great. It
was almost like his head was lifted up!
Could it be... Linmu Studio is not making mobile games because of hardware?
Such a thought suddenly popped up.
Then.
Frank thought of the "brand new market" and "impact" just mentioned by his subordinates, and suddenly he got an idea.
"Go make me the next mobile game."
Frank didn't care about hitting himself in the face, and quickly ordered: "Then notify all producers to go to the conference room this afternoon, you go too, bring the materials you sorted out, and bring that damn mobile game!"
The head of the marketing department nodded immediately.
"Also - you have to figure it out for me! What kind of festival is it that they spend money on!"
Frank finally couldn't control his emotions when he said this, and growled: "Don't push everything to the 'Spring Festival'! It's not about the Spring Festival at all! The Spring Festival is not a festival where players spend money over there!"
"..."
The head of the marketing department was embarrassed and opened his mouth, but still didn't dare to say anything, so he could only nod again.
...
Lin Yao didn't know.
A notice from Linmu Studio and a mobile game.
Directly made Frank, the helmsman of Gibber Company, have a deep misunderstanding of the Spring Festival in China...
She was really relieved these two days.
Because when the revenue data of the "Day of Reincarnation" joint event was announced.
Whether it was colleagues or players, they no longer cared about IP.
They all turned to discuss the revenue data of "Day of Reincarnation", which was ridiculed as "a few collaborations to acquire Tianhu".
Although it also caused some disturbances.
But the impact on Linmu Studio was far less than their discussion of IP.
That was enough.
Lin Yao was relieved and began to concentrate on preparing for the annual fixed program after the relocation of Linmu Studio - Carnival.
In fact, most of the things have been decided.
After all, it has been three years.
The process is also familiar.
But there is one thing, he needs to ask the producer's opinion.
"Preview trailer?"
Zhong Xiu looked at Lin Yao in surprise: "Grand Theft Auto is still a while away from release. Will it really be announced at the Carnival?"
"That's up to you."
Lin Yao smiled: "In fact, it's not that only games that are released recently can be announced at the Carnival. This is just the inherent impression our strategy over the past few years has given you. Didn't we talk about Call of Duty, which will be released the following year, at the first Carnival?
So if you think it's appropriate, you can announce it. You can prepare for it.
After all, this game is quite suitable for being the main event."
"Main event?"
Zhong Xiu glanced at Lin Yao, then smiled and shook his head: "You are the main event every year!"
Lin Yao replied directly: "But I won't show up this year."
"...Huh!?"
Lin Yao was very calm.
But when Zhong Xiu heard her words, he jumped up from his chair, looked at Lin Yao with an incredible look on his face, and shouted: "You won't show up this year!? Why!? What will the players watch?? What carnival are you still attending!?"
Lin Yao: "......?"
(End of this chapter)
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