Chapter 653 So, what about this time?
After WeChat provided the traffic entrance.
"Fandian Takeaway" and "Leave Home Safe" were immediately reborn.
As expected by competitors, the influence of WeChat is indeed huge.
The two pioneers who were about to be overtaken by competitors relied on the WeChat traffic of Linmu Studio and instantly pulled away.
They became the well-deserved first again.
The market once again became a situation of one king and many strong ones.
Their financing is back on track.
However. Just
when everyone thought that "Fandian Takeaway" and "Leave Home Safe" were so helped that they would increase subsidies and directly crush all competitors.
They didn't do that.
Not only did they not do that. They
even reduced some of the advertising and promotion costs.
Now the first-tier cities have fallen into the battlefield of taxis and takeaways.
Bus stations, elevators, major video websites.
Most riders can see many competitors' advertisements.
Every day when I enter the elevator, I see the competitors' advertisements, and when I negotiate orders, I see other people's advertisements.
Competitors are burning money like crazy.
All this happened before Linmu Studio's WeChat was updated.
Many riders of Fandian Waimai saw countless advertisements of competitors, but their own company was silent, which really disappointed them.
Even when Fandian Waimai encountered problems in financing, many riders planned to find better jobs.
Later, WeChat opened the traffic entrance.
It was a shot in the arm for everyone.
But then, in first-tier cities, Fandian Waimai still did not make much movement.
It just maintained the minimum advertising promotion instead of expanding the scale.
They did usher in a structural adjustment internally, established a new business department, and began to optimize the experience in all aspects on a large scale, and strengthened the requirements for riders, but at the same time gave riders higher treatment.
It is equivalent to using the money for promotion to optimize the experience, and tying all traffic sources to Linmu Studio's WeChat with a thin rope.
I have to say.
This is really bold.
Everyone thinks it's bold.
You know, what if... what if the traffic entrance of WeChat can't attract more users one day, it may be finished.
But Fandian Waimai did it, and not only did it, they also opened up a new battlefield.
Group buying!
This also comes from the advice of the investment department of Linmu Studio.
The so-called group purchase is that consumers who do not know each other use the "power of people gathered on the Internet" to gather funds and increase their negotiation power with merchants in order to obtain the best price.
As long as there are enough people, merchants can offer prices that cannot be obtained by buying individually, with small profits but quick turnover and large quantities.
To put it bluntly,
it is still a platform.
But this time,
"Fandian Takeaway" did not promote it on a large scale in first-tier cities, but only set up outlets in third- and fourth-tier cities, and reminded users in the APP.
Such a new field
was of course immediately discovered by competitors who observe "Fandian Takeaway" and "Leave Home Safe" with a microscope every day.
As competitors followed up immediately,
the impact of WeChat opening the traffic entrance is indeed great.
But for some reason, "Fandian Takeaway" actually gave up large-scale promotion.
This is an opportunity!
There is still group buying now...
I am not doing well.
Then I can't blame others.
WeChat opened the interface, and after a brief period of doubt in life,
seeing that "Fandian Takeaway" was so unpromising, other competitors became active again.
Burn!
As long as we burn a way out, Linmu Studio will not be a problem.
After all, it's just traffic!
Then what I burn money for is not traffic?
Perhaps because of the negative attitude of 'Fandian Waimai', investors have regained their confidence.
Then.
The battlefield is open again!
There are more related offline advertisements.
The location of the 'Fandian Waimai' team.
The head of the marketing department looked at Tian Zhan with hope and asked, "Are you really not going to do large-scale offline advertising?"
"No, maintain the current scale."
Tian Zhan shook his head.
The head of the marketing department immediately showed a disappointed expression, then hesitated for a moment and asked: "Brother Tian, are we out of money?"
"It's not that we are out of money, but if we keep burning money endlessly like our peers, we will be finished sooner or later."
Tian Zhan shook his head, thinking of the glaring figures given by the investment department of Linmu Studio: "It's too unprofitable to compete with our peers now, so it's better to slow down the investment. When the bubble begins to burst and competitors can't afford to play this money-burning game, we can choose to do the opposite and seize the opportunity to win."
"Now we have to turn our attention to third- and fourth-tier cities, and take the lead in grabbing beachheads in other small cities to maximize profits."
"But the problem is that by then no one can afford to play, which means no one is willing to play with us."
The head of the marketing department retorted: "Now we are seizing the market in order to expand, attract more capital, become the first in the industry, and then make profits.
If the capital winter you mentioned really comes, who will play with us then?"
Tian Zhan breathed a sigh of relief and replied: "Linmu Studio."
"..."
The head of the marketing department was stunned, then showed a thoughtful expression. After a long time, he said: "It's still a bit risky. It's not that I don't trust Linmu Studio, but Linmu Studio has never been involved in similar fields. If it's games, chat software, mobile phones, then I trust them 100%.
However, what we do is a food delivery platform with basically no technical threshold. We maintain the status quo in first-tier cities and move to third- and fourth-tier cities. If one of our current competitors really survives and even squeezes us out of the market, then it's all over!"
"Compared to this, taking the initiative to fight is equivalent to holding your own life in your own hands!"
"..."
Tian Zhan had to admit that the other party made sense.
Although the current response of 'Fandian Takeaway' is far from passive, the hidden dangers do exist.
There was silence for a long time.
He finally said, "Let's do it first. If there is such a sign, I will be the first to adjust the strategy. I choose to trust Linmu Studio, but I won't be blind. Don't worry." "
...Okay."
The head of the marketing department saw his expression, thought of the life service section of WeChat, and finally nodded.
In fact, he was not very sure that he was right.
Because Linmu Studio really gave too much...
He also felt that this company was awesome from the bottom of his heart.
But on the other hand, he also felt that it was too risky to give up first-tier cities and postpone advertising.
In this way, will "Fandian Takeaway" really be competitive over time?
He was not sure. He
could only say.
Let's see first.
I hope "Fandian Takeaway" will not become a loser who left in disgrace and stayed in a small city while guarding Jinshan.
...
At the same time.
Linmu Studio.
"Done."
Lin Yao raised the drawing paper in her hand and showed it to Mu Wanqing with a smile.
On the drawing paper.
A man wearing a white robe with a red ribbon, a hood on his head, and a delicate hidden sword extending from his left fist appeared on the paper.
He jumped from a height, and because there was a protrusion on the front of the hood, he looked like a white eagle with wings spread.
"Quite handsome." Mu Wanqing took a look and gave a fair evaluation.
"His name is Altaïr, which means "flyer" or "flying eagle" in Arabic."
Lin Yao turned the drawing paper over, took a look at it herself, and then said: "He is agile, good at stealth, proficient in various fighting skills, and has extraordinary physical strength and energy. He also has a very ridiculous visual ability called Eagle Eyes, which is simply a super sixth sense that allows him to see people's true intentions.
But as for the game settings, it's okay to be a little exaggerated. I think most players will be most impressed by the parkour of flying over eaves and walls."
"..."
Mu Wanqing blushed a little because she didn't understand.
But fortunately, Lin Yao didn't explain it to her.
The reason she said this was just because she recalled the scene of herself playing the game and wanted to talk about it.
"Well."
Lin Yao looked at the figure on the drawing paper, smiled, then put it back on the table, raised her hand and stretched hard: "The plan for the last project in the 'Love Letter Project' is also done! Ah——"
She couldn't help but stretch out her tone and sighed softly, feeling relieved.
Mu Wanqing knew Lin Yao's state during this period very well, and was happy for her from the bottom of her heart: "Well, you have worked hard."
"Is that it?"
Lin Yao leaned back in her chair, heard Mu Wanqing's words, turned her head to look at her, and blinked.
Mu Wanqing thought about it and smiled gently: "So what do you want to do? Play mobile games together?"
"Damn, you dare to bring this up?"
Lin Yao said with a smile: "I didn't settle with you last time."
Mu Wanqing retorted: "You fought back at that time."
"Okay."
Lin Yao straightened up and sat up again: "But forget about playing mobile games, let's talk about the mobile phone conference. After a year or two of hard work, you can have a good rest next time, and you can play mobile games every day." "
... Every day?" Mu Wanqing gently pushed the glasses on her small nose bridge and said mischievously.
"You'd better talk about mobile games."
Lin Yao glared at her lightly, and then couldn't help laughing.
Although Mu Wanqing looks like this, she is actually quite shy.
And she is the type who obeys everything.
"Of course I'm talking about mobile games."
Mu Wanqing didn't know what Lin Yao was thinking, but she showed an expectant expression and whispered, "I'm also looking forward to the days of real relaxation and rest."
"Then work hard and finish the work in front of you first!"
Lin Yao woke up her screen again, then checked her OA mailbox and glanced at the email sent by Youmei.
"The time and place of the mobile phone launch have been confirmed. Now all that's left is to determine the process, the people on the stage, and the rehearsal."
Lin Yao clicked on the last email, then smiled and said, "I'll talk to Uncle Zhang later. This launch depends on him!
By the way, Miss Mu, notify the others, we'll have a small meeting to confirm the process of the launch."
"Okay."
Upon hearing this, Mu Wanqing quickly gathered her emotions, then turned and left the office.
The press conference process.
Actually, there is not much to talk about.
Because this year's press conference only has one new product, although it is the most important mobile phone.
But there are definitely not as many links as the first time the mobile phone was unveiled, and because of the previous two press conferences, most of the people in charge also have experience.
So Lin Yao did not spend too much time.
The first draft of the process was quickly
finalized. Next, it only needs to be adjusted slowly during rehearsals.
Then, after the process was finalized.
Lin Yao called Zhang Youjie.
"I'm on stage this year!?"
Zhang Youjie on the other end of the phone was a little helpless: "Xiaoyao, you are not really going to run away like what is said on the Internet, are you? Every year, you, a young and beautiful girl, go on stage. This year, it's me. Can users really accept it?" "
What do you mean by running away? That's so ugly."
Lin Yao smiled: "I called it a break! And who said I was going to run away. In addition, Uncle Zhang, do you think the press conference is a carnival? It's a carnival for players! And what is the focus of the mobile phone press conference? It's the mobile phone! Youmei has been developing for two years, and Future mobile phone users are no longer limited to players. What they pay most attention to is the new mobile phone. As for the people on the stage, not many people will care. As long as the mobile phone can make people's eyes shine, it's fine."
"But I'm not as charming as you, and I can speak well." Zhang Youjie was still a little hesitant.
"That's the charm of the product."
Lin Yao retorted: "As for being able to speak back, weren't you very good at fooling me when I was a child? You said you would bring gifts every day, but in the end you brought loneliness..."
"...You have a good memory." Zhang Youjie was a little embarrassed.
"Besides, there's no such thing as being eloquent. There are very few opportunities to improvise on stage. Most of the time, you just read from the script, or in short, read the script."
Lin Yao continued, "I'll prepare for you in this regard, and then you just need to get used to the stage and be more natural in your expression.
As long as you don't say anything like 'suffocating for dreams' on stage, there won't be any big problems..."
"Suffocating for dreams?" Zhang Youjie was a little curious.
"Nothing, just a casual remark."
Lin Yao smiled and said, "It's decided, how about it?"
"I understand." Zhang Youjie hesitated for a moment and agreed, "You've really worked hard in the past few years, and I can't let you take on everything... It's a pity that as an elder, I really couldn't do more for many things before, sorry." "You
can't say that."
Lin Yao looked down at the tip of her shoe that was slightly exposed, and chuckled, "In fact, you have taken good care of us two sisters in the past two years. It is thanks to you that I can feel at ease with Youmei Technology. You are much better than Lin Bing."
"Hahaha, I'm going to record this for your father to listen to."
Over there.
Zhang Youjie was in a good mood immediately after hearing this, and he laughed loudly, then he said with some emotion: "If I knew my daughter was so good, I should have found a companion when I was young."
Lin Yao smiled and didn't say anything.
Then the two chatted for a while.
Lin Yao hung up the phone.
But after hanging up the phone, Lin Yao didn't sit down, but looked down at her footsteps at the first time, with a strange look on her face.
A few minutes later.
Mu Wanqing pushed the door in and saw a funny scene.
Lin Yao stood in the middle of the office like a wooden stake, with her beautiful and round long legs together, and she was looking down at her feet from various angles.
"What are you doing?"
Mu Wanqing walked up to her and asked with some amusement.
"...Don't move first."
Lin Yao looked up and saw Mu Wanqing, and immediately grabbed her arm and asked her to stand still.
Mu Wanqing was a little puzzled, but she still stopped.
Lin Yao helped her adjust her posture so that her posture was consistent with hers, then took a step forward and looked down from Mu Wanqing's chin.
Mu Wanqing: "..."
"Fuck!"
After a while,
Lin Yao stood up straight, looked down at her feet, and then raised her head again, saying unhappily, "How come you can see more areas than me?"
"..."
Mu Wanqing was slightly startled, then reacted and couldn't help laughing.
She knew Lin Yao was being silly again.
She looked at Lin Yao, who looked concerned, and couldn't help it. She opened her arms and gently hugged her, rubbed her white neck with her cheek, and laughed.
"What are you laughing at? No, stand up straight, damn! I don't believe it!"
"Haha..."
...
Mobile games, live broadcasts, takeout, taxis, and then group purchases derived from takeout.
This year, the mobile terminal seems to have never stopped.
New things are released every once in a while.
At first, it was just entertainment applications such as card-drawing mobile games and live broadcasts.
The scope of influence is limited no matter how large it is.
However,
when takeout, taxis, and group purchases are released,
it is not that simple.
All users with smartphones are affected.
The last time an application caused such an exaggerated impact was the launch of mobile payment.
But mobile payment is just one area.
But now, the two most basic needs of people in food, clothing, housing and transportation have been affected...
Until this moment, many people have realized
what the launch of 4G really means.
The era of mobile Internet has really arrived...
Especially, with the recent fierce competition of takeout, taxi, and group buying.
Related advertisements can be seen everywhere, and everyone is subsidizing crazily.
All users have benefited and experienced the feeling of eating a big meal without leaving home, or someone picking them up with a press of the phone.
This is really great!
On the other hand,
this has also made smartphones more and more important.
Because in order to achieve the above convenience, users first need a smartphone.
After all, no matter how good the software is, if users want to hold a feature phone, it is difficult for a good cook to cook without rice.
And this has rapidly expanded the domestic smartphone market.
Because users now have higher and higher demand for mobile phones.
If when 4G was first launched, users would still hesitate whether to buy a smartphone and whether it was worth buying a smartphone.
Then this year,
users will no longer be entangled.
As long as you want to buy a mobile phone, the first choice will always be a smartphone.
On the other hand, the mobile terminal is unprecedentedly prosperous now, and there is a new atmosphere every day. Many users who used old mobile phones before can't help but start considering changing their phones.
This has led to an increasing demand for smartphones...
As users' demand for smartphones has increased, the biggest beneficiaries are, of course, UMedia and Jiaming Alliance...
The former has benefited more, because no matter what kind of mobile application it is, it runs more smoothly on Future S1 than on Jiaming Alliance phones, and it is more comfortable to use.
Because compared to Jiaming Alliance, UMedia's mobile phones have unified hardware and a unified development environment, which is really friendly to developers.
This quarter,
the sales growth of mobile phones of both Jiaming Alliance and UMedia Technology is very gratifying.
However,
most people in the industry know that this is not the end.
Now food delivery, taxi-hailing and other software are still fighting fiercely to seize the market.
Wait until they decide the winner.
More people will experience the benefits of mobile terminals.
By then, users will have the greatest demand for smartphones.
Golden Age.
Jiaming Alliance has called it this for a year.
They have almost cut off all feature phone production lines and are gearing up to prepare for the upcoming golden age.
And in this situation.
Linmu Studio, or more accurately, UMedia Technology, released a new press conference promotional video.
[Once again, change everything! 】
When such a huge slogan appeared on Future's official website,
no matter it was users, peers, or challengers in various fields that relied on the rise of mobile Internet,
almost everyone's attention was attracted.
On this day, even the long-discussed battles of food delivery and taxi-hailing became overshadowed.
Because the driving force behind the current situation, Youmei Technology, which can be called the source of all evil, has stood up again.
Although it has not been announced yet,
everyone can guess what they might announce next -
a new mobile phone!!!
On this day, many people opened Future's official website and saw the slogan, and they were stunned.
Peers felt terrified, users were looking forward to it, and challengers in various fields that relied on the rise of mobile Internet stared at the webpage.
Last time,
Future S1 was announced, which directly opened the door to the mobile Internet era.
So, what about this time?
(End of this chapter)
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