After Gu Mo finished speaking, Lin Tingya applauded.
He smiled broadly, “Boss Gu, when your new album is officially released, I think we can have netizens guess which two words make people tremble, and then conduct marketing and promotion activities.
At that time, we at Cool Cat Music will cooperate with the promotion throughout the process.
At the same time, users who have listened to the new album and participated in the discussion will each receive a rare avatar pendant with the word "Hello" on it.
The so-called "out-of-print avatar pendants" are not valuable, but in the eyes of those users with a collecting hobby, they are worth real money.
Many people may not use this pendant, but it must be available in the warehouse.
As for why Lin Tingya made the decision, users only need to listen to the songs from Gu Mo’s new album and discuss it to get the out-of-print pendant?
There is no other way. If we ask users to spend money to buy the album directly, it may drive away many potential consumers. We should first "trick" people into coming in to listen to the songs.
As long as people listen to the songs, there will always be a certain proportion of users who will pay for them.
Because of the presence of outsiders like music critics, Lin Tingya stopped at the point and did not engage in in-depth discussions on marketing and publicity issues.
After several music critics were escorted to the airport by Gu Mo's studio staff with travel expenses and gifts.
Lin Tingya, on behalf of Cool Cat Music, negotiated with Gu Mo to finalize all matters concerning the album.
The main problem is to determine the date when the new album will be put on sale.
"August 10th is Chinese Valentine's Day, and it's said that a romantic movie starring a popular artist will be released on that day.
The two songs on your new album aren't about sweet love, so it would be inappropriate to release them on this day.
How about 8pm on the 9th?"
The 9th is Friday, and 8pm is the most active time for netizens.
Since many people don't have to work or go to school on Saturday, they have plenty of time to surf the Internet on Friday night.
Naturally, it is impossible to avoid the saturated marketing promotion of Gu Mo’s new album.
Lin Tingya added: “The sixth episode of ‘We Are Divorced’ will be aired on the 10th.
Although the attention of netizens will be largely drawn to the mysterious celebrity guest, as a popular guest on that variety show, the related popularity will also feed back to your new album.
Maybe you will be the biggest winner."
"Then let's go with number 9." When Gu Mo was in junior high school, his lucky number was 9. As he got older, he didn't care much about these issues.
Now that I heard Vice President Lin of Cool Cat Music mention 9 again, it can become Gu Mo's lucky number again.
After confirming the release date of the new album, the next thing to talk about is the promotional issues.
Li Xiaoli and marketing and public relations manager Xu Zhao connected the activities of 'accelerated unlocking of new songs', exclusive rights and avatar pendants set by Gu Mo with Lin Tingya.
Including the most critical issue of price!
This is of utmost importance!
The price of digital albums of some well-known singers is generally around 30 yuan. However, Gu Mo is not a "well-known singer", so the price should not exceed 30 yuan.
After all, in the eyes of many people, Gu Mo is not worth 30 yuan.
This is true no matter how good the song is.
He has no 'brand premium' capability.
Gu Mo, the guest on the variety show "We Are Divorced," is different from Gu Mo, the singer. Many male viewers are willing to watch the free variety show to support Gu Mo, but it is unlikely that they will pay to support him.
…
…
As for the promotion of the new album, Gu Mo temporarily became a hands-off boss.
He first dealt with the things he had promised to others.
After spending half a day making a song demo, Gu Mo called Cheng Yunfei, a film and television star. After a few simple pleasantries, Gu Mo explained his purpose.
"Brother Yunfei, I'm sorry, I've been busy with the new album recently.
I've kept you waiting for so long.
In addition, I created a song demo based on the movie script and the carefully edited movie trailer you provided. I hope you like this song.
Previously, Gu Mo promised Cheng Yunfei on a variety show that he would compose a theme song for the new movie produced by his company.
It has been delayed until now.
During this period, he also sent a message to the other party, explaining the reason, and the other party expressed understanding.
…
In addition, there is one thing worth mentioning.
Ever since Cheng Yunfei exposed Gu Mo's nickname "Dugu Qiubai" on a variety show, many film and television companies have approached Gu Mo's studio seeking cooperation, willing to spend a large sum of money to purchase theme songs for their films and TV series.
But Gu Mo politely declined on the grounds that he was busy with personal matters.
There is nothing we can do. Those people in charge of the film and television companies are not doing their job.
Just empty promises but no money.
The so-called "heavy sum of money" is not heavy at all. It is basically the price of spending 100,000 or 200,000 to get rid of beggars.
Or they would quote a sky-high price, hoping to make a big splash, and then be vague when Gu Mo Studio negotiated the price with them and prepared to sign the contract.
They are happy to make promises verbally, but are hesitant when it comes to signing legally binding contracts.
Such a film and television company should get the hell away from here!
Writing songs for a reduced price? Sorry.
Even if Gu Mo doesn't make any money, he can't lower his own value.
It's easy to lower the 'market price', but it's hard to raise it. Besides, Gu Mo has no connections with those film and television companies, so why would he offer a discount to compose songs for them?
Cheng Yunfei on the other end of the phone let out his signature hearty laugh.
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