Gu Mo's new album sold 480,000 copies in twelve minutes, with total sales approaching 10 million. Is that impressive?
Looking at the current Chinese music scene, it is naturally powerful.
An amazing achievement belonging to the first echelon.
Most singers who release albums basically lose money to gain publicity, and make money by taking on commercial performances, filming variety shows, and holding concerts based on the popularity of the new album.
Gu Mofa's album "Ten Years" can really make money through sales.
If we go back a few years, Gu Mo's album sales would only be in the second tier.
At that time, almost all music platforms had no upper limit on the number of purchases a single account could make. This meant that top artists' wealthy fans, friends, family, or marketing teams could easily contribute to sales of hundreds of thousands of copies at minimal cost.
It may take less than a minute to achieve the "Epic Record Certification" achievement, which means a total sales volume of 30 million.
What’s scary is that this kind of sales volume is officially recognized by the music platform.
The marketing team then creates an image of a top artist releasing an album, creating an image with terrifying commercial value and popularity, and directly making huge profits from brand endorsements, commercial performances in variety shows, and film and television pay.
…
Chinese people have the gene of joining in the fun and making things perfect in their bones.
Not long after, Gu Mo's new album sales exceeded 500,000 copies. After reaching 500,000 copies, many people began to work on unlocking the "one million copies" sales goal.
But what the audience cares more about right now is what Gu Mo’s two new three-character songs are.
The first song to be unlocked is called "Unpredictable", which is also the scheduled theme song for the new drama "Twenty Women" produced by Ren Ya Studio with a lot of money.
The MV of this song stars the male and female protagonists of the TV series, with other supporting actors participating. When the TV series is officially aired, a cover version of "Guess" from the perspective of the female protagonist will be released.
Just like when Gu Mo authorized the cover rights of "Absolutely Crazy" to the two male protagonists of the BL drama "Flying Flower Order", to put it bluntly, it's a business.
"Unpredictable" by Gu Mo.
The lyrics, composition and arrangement are all by Gu Mo.
Special performances: Shu Yao, He Kai, Liu Shiyun, Li Zhilan, Yi Yang. Although Gu Mo will have a guest role in "Twenty Women", he is not considered the main actor.
The prelude of "Unpredictable" is composed of piano and strings.
The story of this MV is equivalent to a replica of the plot of "Twenty Years a Woman".
The screenwriting work was taken over by Ren Ya Studio.
The MV plot begins.
It was in a rented house.
The heroine played by Shu Yao frowned as she looked at the hero He Kai who was sitting on a gray sofa, playing with his mobile phone and laughing.
When she walked in front of the male protagonist, he immediately stopped smiling and turned off his phone as if he was guilty. He also placed the phone in the gap of the sofa and pressed it hard with his left hand to prevent the female protagonist from taking it away and looking at it.
Right now.
Gu Mo appeared in the rental house as if he had disappeared. Neither the male nor the female protagonist seemed to see him.
Singing also came out of his mouth.
"I can't guess. You've been up and down lately. I don't want to ask too much about your silence.
Let temptation lock each other's hearts.
I can’t guess why being together is even lonelier than being apart. Both of us just get by.
Can’t feel every touch, real and hot.”
In the MV plot, the relationship between the male and female protagonists takes a sharp turn for the worse.
Especially when the heroine discovered that the hero might have fallen in love with someone else, she did not become hysterical or pester him, but turned around and left gracefully.
Because she found that breaking up with the male protagonist was more comfortable than suffering together. In fact, this is also the view of love in "Twenty Women".
A woman of thirty is completely different from a woman of twenty.
The younger you are, the more trial and error costs you have.
If this one leaves, maybe the next one will be better behaved.
Of course, in the script of "A Woman of Twenty", it must be consistent with "A Woman of Thirty" in some aspects.
That is, the heroine cannot be "love-brained" and cannot have an "on-again, off-again" relationship with a man under the guise of "starting a business or working".
A love-brained person cannot be the heroine.
"If the freedom of being near and far away is what you want, then I would rather go back to living alone.
If your hot and cold gentleness is your excuse, then I would rather never be serious about you.
…
I no longer want to pursue who is right or wrong in this feeling. The more you care about someone, the harder it is to figure them out.”
The song "Can't Guess" is a mirror.
A mirror that allows countless young male protagonists to see themselves.
With Gu Mo's wonderful performance, it captured the hearts of countless fans, and many people cried bitterly.
Because of this, they felt more and more that the song was about themselves and regarded Gu Mo as their "soulmate".
…
It is well known that women's spending power is far beyond the imagination of men. Many men can never understand how women's spending concepts are formed.
Naturally, these new female fans of Gu Mo also contributed a significant amount of sales to their new idol's new album. Most of the female fans purchased ten or even a hundred copies of the album from a single account.
Even if you don't give it to anyone, it's worth wasting it.
This is proof of their support for their idols!
Although another three-character song has been unlocked, it will be delayed for an hour before it is officially released to fans, mainly to avoid the internal consumption of the popularity of the album songs.
Not long after.
The topic #猜不透# has become a hot search and trending topic on major platforms.
It was mainly Ren Ya Studio that made great efforts in promotion. After all, this song was linked to the new drama produced by Ren Ya Studio.
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