Girls with average financial resources are willing to work tirelessly to collect data for their idols and increase their influence.
A girl may have several trumpets and a large group of "girlfriends".
The sales of Gu Mo's new album had been somewhat sluggish.
After the release of "Happy Breakup", sales soared from over 1.5 million copies to 2.3 million copies, and are still growing rapidly.
In addition, Gu Mo has another four-character song.
It also attracted many male fans.
But their contribution to Gu Mo's album sales was not significant. The vast majority of male fans only contributed to one or more sales.
It is rational, but also cash-strapped.
…
…
The popularity of Gu Mo's new album has caused his commercial value to rise sharply.
Brands that had been waiting or hesitating have now switched to luxury fashion and jewelry, high-end watches and leather goods, and even affordable luxury clothing and cars.
There are also daily FMCG products, including beauty products, household items, shoes and clothing.
Of course there are also electronic products such as smartphones, home appliances, etc.
As long as there are brands that are willing to cooperate with Gu Mo, they all contacted Gu Mo Studio to seek cooperation.
Short-term endorsements to long-term.
Based on the brand influence, Gu Mo is given the rank of brand friend, brand ambassador, and spokesperson. Two brands are even willing to give Gu Mo the title of global spokesperson.
For example, before the new album of Qimao Free Novels was released, they asked Gu Mo to be the spokesperson and made a lot of money.
The same goes for Cool Cat Music. Gu Mo's new album is exclusively available on Cool Cat, which not only contributes to daily active users and sales, but also attracts millions of new registered users.
This time, it is the one that makes the most money!
Qimiao chewing gum, which was about to sign an endorsement contract but then changed its mind for some reason, was subjected to a wave of "negative marketing" by its competitors, causing its reputation to plummet and its sales to drop sharply.
The relevant person in charge is listening to the boss’ roar in person at this moment!
For the sake of a few million in endorsement fees, at least tens of millions in profits and a portion of market share were lost.
Li Xiaoli has been in charge of the company's business during this period.
The agent's responsibilities are gradually being transferred to Gu Mo's assistant Cheng Jiaojiao.
"Mr. Gu, besides the endorsement, a brand heard that your new album isn't finished yet, and there's no music video yet. They want to insert a soft advertisement in the music video.
As long as we agree, we will customize the MV script according to your song.
As for the price, the lowest bid is seven figures. If it's for an exclusive ad for a song's music video, then we're willing to quote eight figures."
"Inserting advertisements in the music video? I agree in principle, but I need to review the specific list of brands."
Gu Mo is not opposed to inserting advertisements in MVs.
Making money is not shameful.
It's the same principle as many TV stations inserting variety shows into advertisements in order to make money.
These days, everything is about money and making a lot of money!
However, Gu Mo still has some principles.
He doesn't want fans to be distracted while watching the music video, for example, he included an advertisement for "Jiaoutiancheng Marriage and Dating Network" in the song "Happy Breakup".
He can't make this kind of money, nor does he want to make it.
Otherwise your conscience will hurt.
"No problem, your career is the most important!" Li Xiaoli knew very well that she could make money at this stage.
But more importantly, the premise is to benefit Gu Mo's acting career. He can't give up a bright future and make quick money for the sake of short-term benefits.
In Gu Mo, she saw the shadow of a "superstar", just like the former contracted artist Ling Fei, whose acting career was at its peak at that time.
“By the way, besides endorsements and advertisements.
There is another important thing, that is, you have been invited to the CCTV Spring Festival Gala. They hope that you and Ren Ya will perform a new song together.
I asked if you could sing a solo?
But according to the relevant person in charge, the possibility of you singing solo on the Spring Festival Gala stage is not high.
So I don’t think it’s a completely beneficial thing.”
Gu Mo's new album was a success and its commercial value increased.
Then the corresponding status must also be improved.
If Gu Mo and Ren Ya collaborated on a song on the Spring Festival Gala, some people would think that he was riding on his ex-wife's popularity and was trying to create a rumored CP.
"Then wait and see. I'm not in a rush anyway."
Being able to perform on the Spring Festival Gala stage is a great honor for Chinese people. Gu Mo also wants to collect stamps from CCTV Spring Festival Gala, but if he doesn't, he won't be sad.
After all, the appeal of the Spring Festival Gala to celebrities and artists, and its positive role in promoting their careers, are far less than they were 10 or 20 years ago.
in addition.
Gu Mo is not opposed to cooperating with Ren Ya.
But not on the Spring Festival Gala!
Unless the two of them work together, there will be extremely high benefits that he cannot refuse.
…
…
"Sister Yuan, do you mean that Gu Mo refused to sing with me, so the Spring Festival Gala production team asked me if I would be willing to sing with other artists?"
Ren Ya was sitting in the office when she heard some "bad news" from her agent Yuan Qing.
"Yes, if the person in charge of the Spring Festival Gala program team is correct, then that's the case. The person in charge didn't say why Gu Mo refused."
After Yuan Qing finished speaking, she saw Ren Ya's mood getting depressed, and immediately comforted her: "If I were Gu Mo's agent, I would also refuse this cooperation on his behalf.
Because whether it's you or him, this cooperation will do more harm than good."
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