In the past two years, Ren Ya's popularity has declined a lot due to the box office failure of her movies.
But she is still an undisputed big star in the entertainment industry.
Ever since she participated in the variety show "We Are Divorced", her popularity has reached its peak thanks to the marketing sentiment of her personal studio and the spontaneous promotion of netizens.
The popularity is even higher than before!
As a result, the news that Ren Ya and her ex-husband Gu Mo collaborated again three years after their divorce quickly became a hot topic on major platforms.
On Weibo, there are several hot topics related to Ren Ya.
#Ren Ya's new drama "Women at Thirty"#
Entertainment circle Yan Jie loves to speak the truth: "#Ren Ya's new drama "Women at Thirty"# As a film and television blogger, Ren Ya is an actor I personally like very much.
From the role of Huadie, I saw her unparalleled spirituality in acting.
After years of honing her acting skills and experiencing setbacks in life, I believe she can vividly portray the outward appearance and complexity of a divorced woman's inner activities.
I hope she can return to the peak of her career with this "Women at 30".
Balabala…”
In her comment section, a lot of Ren Ya fans are here for team building.
Either thank this well-known blogger for speaking out in support of Ren Ya, or enthusiastically recommend Ren Ya’s excellence to some new netizens.
In fact, in this topic, many well-known marketing and entertainment accounts are mostly dedicated to trending topics related to Ren Ya. In other words, Ren Ya is an SVIP user of these marketing accounts and the financial sponsor.
Some accounts only publish press releases, the kind that mindlessly follow the trend and exaggerate.
A small number of ambitious marketing accounts have taken a different approach, focusing on promoting videos showcasing Ren Ya's explosive acting skills, or including nine-square grid photos of her characters.
At the same time, there are a small number of Mango matrix accounts for promoting and marketing film and television dramas.
#Ren Yagu Mo collaborates again#
In this topic, the main marketing scope of Ren Ya Studio is to publicize that the theme song of Ren Ya's famous work "Happy Events of Flowers and Butterflies" was composed by Gu Mo.
It seems that they intend to use the successful case of "Happy Events of Flowers and Butterflies" to indirectly prove that "Women at Thirty" will also be a great success.
…
Short video.
Some accounts captured live footage of Ren Ya and Gu Mo shaking hands to express their pleasant cooperation.
Add a paragraph of text and arrange for the voice-over that netizens get tired of listening to and complain about as "亖人", and the content of this video is done.
"Brothers, I'm emo, it turns out that making money in the entertainment industry is so easy.
Even if we ordinary people work hard for several years, our earnings may not be as much as what a star earns from selling one song.
If Gu Mo, an out-of-date artist, can easily earn 300,000, then he must make at least tens of millions a year, right?
As for other celebrities, how much money do they make, and do they pay taxes?"
“My dear girls, I am so happy.
Ren Yajie's new drama "A Woman at Thirty" once again collaborates with Gu Mo, and it is very likely to be a phenomenal hit drama.
Who is Gu Mo? He is Ren Yajie's ex-husband and the composer of Ren Yajie's song "Love Offering".
This time it’s a powerful alliance.”
…
Do you know, a Chinese Q&A community.
What do you think of Ren Ya's new drama "Women at 30"?
“Thank you for the invitation. I’m in the United States and just got off the plane.
I think this show is going to be a huge success.
First of all, this is the first big drama that Ren Ya has filmed since returning to the television industry after her failure in transitioning to the film industry.
I believe the quality of this TV series must be very high, otherwise she wouldn't have gone to so much trouble to promote it.
The fact that she put aside her pride and asked her ex-husband to participate in "We Are Divorced" for this drama is evidence. Now she is willing to spend a lot of money to invite her ex-husband to collaborate on the promotional song for the new drama.
If Ren Yaming knew that the quality of this drama was very poor, would he still promote it like this?
I can guarantee that this drama is one in which Ren Ya’s acting skills will explode.
If it doesn't look good, you can come to the US and treat me to 7.62 flavor peanuts! "
…
Topics related to Ren Ya's new drama and her renewed collaboration with Gu Mo are all over the internet.
Mango TV, which spent a huge sum of money to purchase the exclusive broadcasting rights for the drama "A Woman of Thirty", is even more delighted and is happy to add icing on the cake and market it crazily.
One of the reasons why the new drama was successfully marketed this time was that Ren Ya was famous enough.
Secondly, the price of 300,000 yuan for one of Gu Mo's songs also greatly attracted the attention of netizens.
Some people changed the concept, saying that Gu Mo earns 300,000 yuan a day and easily earns over 100 million yuan a year, and then add a sigh of "It's so easy for celebrities to make money."
If rational netizens refute this, they will be accused of sympathizing with celebrities and being accused of betraying the "working people" class group.
The related heat is too high.
Previously, the vice president of Fengyun Culture conveyed through Ren Ya Company that he wanted to invite Gu Mo to sing a song, which was nothing more than pursuing the ultimate cost-effectiveness.
But after seeing this hot search, Vice President Fengyun immediately gave up the idea.
Three hundred thousand for a song, the premium is too high, he can't make the decision for the shareholders.
…
…
Qingquan Village, the behind-the-scenes location of the program crew.
A staff member hurriedly reported the good news to the director.
"Director Sha, great news.
Ren Ya and Gu Mo's collaboration on a promotional song for their new drama has gone viral online. "Our variety show is poised to be a phenomenal hit."
If this variety show becomes a hit, all staff members will receive bonuses comparable to their salaries, or even more!
Director Sha was delighted when he heard this. It was like a piece of cake falling from the sky.
"In that case, let's arrange for our Matrix account to add fuel to the marketing of Ren Ya's new drama and increase her popularity."
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