In recent days, Mango TV’s new variety show "We Are Divorced" has been very popular on the Internet.
Among the three groups of guests, two are heavyweight guests, namely the popular actor Ren Ya and the top actor Zhang Jiakang.
When the program was first broadcast live, many netizens participated in the discussion and watched it.
Just because it was a weekday, only a few people had the free time to watch the live broadcast in its entirety.
However, with the program's vigorous promotion, and the fact that one of the guests was Gu Mo, who did not play by the rules, the program frequently became a hot topic on Weibo and other major social media platforms.
His two excellent works attracted many music-loving fans to come and watch.
His behavior of speaking so many rhymes attracted heated discussions and followers from countless people.
Many passers-by fans followed this variety show.
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Before this variety show officially started broadcasting, Mango TV also released a street interview video.
A well-known Mango TV host, holding a microphone with the Mango logo, stopped a young woman wearing stylish and cool clothes and delicate makeup and said, "Hello, beautiful lady, are you free for an interview?"
After the other party nodded, she asked, "Do you know the variety show 'We Are Divorced'?"
The young woman said excitedly, "I know. I've been following the live broadcast these days. It's really interesting."
"Then do you know which channel 'We Are Divorced' is on and when it airs?"
"It's on Mango TV at 8pm on the 6th."
Street interview videos are philanthropic and will be interspersed with a large number of similar answers from other interviewees.
Even if some people have never watched the live broadcast of "We Are Divorced", they also said that they saw related recorded videos from short videos or other platforms.
In other words, most of the respondents are aware of this variety show.
Who made this variety show guest so famous and popular online?
It is difficult to avoid big data pushing related videos.
The host then asked the cool beauty, "After watching the live broadcast, will you continue to watch the refined version of the full film at 8 o'clock tonight?"
“Of course I will watch it. After all, the content of the live broadcast and the edited version of the film do not completely overlap.
I personally like Ren Ya, so I started to stay in her personal live broadcast room.
Later I heard from a friend that her ex-husband Gu Mo was more entertaining on TV.
But by then, I had already missed many of his wonderful live broadcasts, including the song "No Longer Contact" that Gu Mo sang during the live broadcast, which I have been listening to these days."
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The outdoor host then interviewed some passers-by in their forties and fifties.
"Excuse me, do you know Gu Mo?"
"I don't know him."
"Who is he? Is he famous?"
"I saw him on a short video. He seemed to be a young man."
"I think he played the ex-husband of that 'Hua' character. He's quite eloquent."
But when the host asked them if they knew Zhang Jiakang, most of them knew him. Even if they had not seen his film or television works, they had heard of this person.
After learning that Zhang Jiakang would also be starring in "We Are Divorced", he said he would turn on the TV to watch the show.
In addition, many young people said that being a fan of Ren Ya was the only reason for watching the variety show. Only a small number of respondents said they liked He Jiaqian, Liu Bowen, and Shen Ting.
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Eight o'clock in the evening.
As soon as the edited version of the film was broadcast, it attracted countless viewers.
After all, there are well-known artists with many fans among the three groups of main guests and observation guests.
In addition, as Mango TV is the most famous provincial TV station in the country, its basic ratings are guaranteed.
In the content before the main film, Gu Mo made a statement that aroused heated discussion among the audience.
"If things go well, I plan to open 180 electronics factories around the world. Let's grow bigger and stronger and create even greater success. I'll try to find you a wife next year and contribute to our country's three-child policy."
The main reason was that Gu Mo had previously officially announced on Weibo that the name of his fan club was [Electronics Factory], which happened to form a causal cycle with the program.
Ren Ya faced the interview: "We will not remarry."
Although Ren Ya said these remarks during the live broadcast, the program team did not emphasize this matter during the publicity.
After the main film was broadcast on the satellite TV station Mango Channel, Ren Ya Studio and the Mango publicity and promotion team began a marketing campaign that dominated the hot searches on Weibo.
Such as [Ren Ya said she would not remarry]
【Ren Ya is absolutely beautiful】
【Ren Ya cried】
By the way, she also pulled her ex-husband Gu Mo and arranged a hot search for him [It turns out that Gu Mo is the original singer of "Wish to Get One's Heart"]
In addition, [Liu Bowen and Chen Ting quarrel] is also on the list.
However, these two are not famous enough and are not Mango TV's main guests.
There aren't many trending searches related to Zhang Jiakang, mainly because he's not very willing to cooperate with Mango TV's marketing. There are only one or two related trending searches, but they're quite popular.
…
Faced with saturated publicity and promotion, the ratings of the program's premiere continued to rise.
Especially when Ren Ya appeared, the real-time ratings reached a terrifying 4.6%, ranking first in the country.
As soon as Zhang Jiakang appeared, the ratings exploded.
As a movie emperor, he almost never appears on variety shows, let alone this kind of abnormal love variety show with a highly entertaining nature.
Those netizens who have a good impression of Zhang Jiakang and love to eat melons have turned on the TV that they have not used for a long time and tuned into Mango TV to watch "We Are Divorced"
As a supporting guest, Gu Mo definitely wouldn't have many screen times.
If his only title was Ren Ya's ex-husband, then he would most likely be a marginal figure in the show.
However, after all his recent moves, his fame has increased significantly. After all, for someone whose fame has already hit rock bottom, any rise in popularity will be a geometric multiple increase.
Especially after the post-production teacher edited the video, Gu Mo's singing of "No More Contact" was placed at the end.
The related popularity is almost catching up with Ren Ya, the ex-wife of the big star.
…
…
For various reasons.
"We Are Divorced" ranked first in national network ratings among all satellite channels in the same period.
The CSM71 city group, which Mango TV values even more, has an average viewership rate of an astonishing 4.18%, and a market share of 18.7%, ranking first with a huge lead.
For the ratings of the CSM71 city group, the user samples are almost all from first-tier cities.
The reason why many of Mango TV's advertisers pay more attention to the ratings of urban networks is mainly because young urban women have stronger purchasing power.
Mango TV is famous because it established a base in the early days through entertainment variety shows, talent shows, and the introduction of popular foreign film and television dramas.
Many celebrity idols, including some well-known foreign artists, do promotions and advertisements here.
At 12:00 a.m. on the 7th, Mango TV simultaneously launched "We Are Divorced". In a very short period of time, the number of views reached millions.
In the morning, a large number of office workers discovered that the number of views of the first video had exceeded 100 million while commuting.
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