Capital city.
Ren Ya Studio.
The company's management is in a meeting.
Deputy General Manager and Partner Yuan Qing said seriously, "Everyone here should know that our boss cried when he listened to Gu Mo's new song during the live broadcast.
According to the promotional plan we had originally agreed upon, she did not have this "crying scene performance" segment.
Because of **'s character and development path, she is positioned as a strong and beautiful woman.
Normally, she shouldn't cry unless she can't help it.
In addition, her new drama "A Woman at Thirty" will be broadcast on Mango TV soon. The main content is about a thirty-year-old woman who starts her own business after divorce.
This is also a big production for her to switch from movies to TV series.
What do you think about this matter? Is there any promotional material that can be used?"
"Mr. Yuan, I think the timing of **'s tears this time is very appropriate.
As the saying goes, it is not a sin for a man to cry, let alone a woman?
She can also appropriately show her emotional and fragile side to the audience and fans, thereby stimulating the fans' desire to protect her.
If this man was another male artist, some female fans would definitely find it hard to accept, but if it was her ex-husband, they would barely understand."
"Oh, so how are you going to promote it?"
"Mr. Yuan, this is what I think.
You can amplify her crying behavior and cooperate with Mango TV to market her new drama "Women at Thirty"
When necessary, let the marketing accounts muddy the waters and create a topic of "rekindled old love" for Ren Ya.
After making a big deal out of it, let ** not give a direct answer.
Our studio's official blog can release relevant plot materials of "A Woman of Thirty" to indirectly deny the possibility that **'s old love will rekindle.
At the same time, the new drama was promoted, killing two birds with one stone.
By the way, since **’s ex-husband agreed to cooperate with us in publicity.
So can we invite him to compose a promotional song for "Women at Thirty" to boost its popularity?
As for the theme song of "A Woman at Thirty", it has been decided long ago.
Yuan Qing: "You can invite me to sing, but I'd also like to pay you more so that I can publicize it later.
Not only does it increase Gu Mo's value and make him owe us a favor, but it also indirectly tells the audience and fans that their relationship is only a partnership, not a relationship."
"Mr. Yuan, we should work with the 'We Are Divorced' production team to publicize the incident of her crying.
Secondly, we organized marketing accounts to play a collection of her classic works in a loop.”
…
Collaborative publicity by multiple stakeholders.
As time went by and the show gained popularity, countless netizens who loved to watch the fun learned about it and suddenly jumped into the fray.
I began to understand why Ren Ya was crying.
It turned out that her ex-husband Gu Mo sang a song that moved her to tears.
At the same time, the so-called "big data" will push a collection of videos of Ren Ya's previous film and television works to more netizens on a large scale.
Some marketing accounts obtained a high-definition edited version of Gu Mo's singing video from Mango TV.
As a result, within a very short period of time, Gu Mo's new song spread on major social and short video platforms and became popular.
It gives people the illusion that Gu Mo is extremely popular.
This is the power of marketing and promotion, and it is also the power of money to pave the way for money.
However, a good love song can easily make people put themselves into their own story and resonate with it.
…
…
Do you know?
As a Chinese question-and-answer community website, it has a large number of users, with an average of 100 million monthly active users.
Some of the well-known answerers know how to get traffic.
Some time ago, when "We Are Divorced" was being promoted on a large scale, a well-known answerer asked whether this program was necessary and whether it had the nature of entertainment to death?
Will it provide netizens with a wrong set of values?
At that time, these issues caused a lot of controversy on the show "Knowing".
Now, with Gu Mo's new song, he is beginning to show signs of becoming popular.
A well-known answerer asked a question.
What do you think of Ren Ya's ex-husband Gu Mo's new song?
As the answerer, I must throw out some ideas to stimulate discussion.
He first talked about his own ideas, mainly discussing Gu Mo's lyrics, music and singing skills.
Then he dug another hole and asked why Gu Mo could make Ren Ya cry while singing. Was there a possibility of acting or rekindling old love?
Soon, a large number of users responded and commented.
As for why this answerer deliberately created the title of "Ren Ya's ex-husband"? It's because Gu Mo is not well-known.
When he takes off this title, it will prove that he is famous.
If Ren Ya was given the title of 'Gu Mo's ex-wife', it would prove that Gu Mo's fame had reached an extremely high level.
An answer that was highly praised.
"Gu Mo's new song was able to make Ren Ya cry, I can actually understand that.
Because I cried too.
I thought of my first love, the one with whom I had a sweet relationship for two years, a quarrel and breakup, a reconciliation, and then a complete breakup.
Sometimes, I can see photos of her attending friends’ gatherings through the Moments posted by mutual friends and learn about her recent situation.
Occasionally, when I feel like being mean, I will use my secondary account to check her social media updates.
Just like the lyrics say: 'Maybe I can still see news about you online'.
I can only occasionally see news about her online because I dare not and do not want to disturb her life in real life.
Until half a month ago, I saw a video sent by a stranger through big data push.
At a wedding, my first love girlfriend wore a white wedding dress and smiled like a flower.
At first I was confused and felt infinite regret.
If we had been together in the beginning, would I be her groom?
But I didn't cry at that time. I felt that I had let go of this regretful relationship.
Because our personalities are completely opposite, she is very extroverted, while I am introverted to the point of social anxiety. After all, everyone has their own life and must move forward.
But when I heard Gu Mo's new song, my tears were like autumn maple leaves, falling continuously and scattering sadness all over the ground.
It’s not that the song has a tear-jerking magic, but that at that time, I happened to recall the scenes related to my first love.
I think Ren Ya cried not because Gu Mo's new song was so good, but because her beautiful memories with Gu Mo touched the softest part of her heart.
…
…
Gu Mo finally "remembered" his Weibo account password. At the request of the program team, he logged into the Weibo account that had been "voluntarily blocked for many years."
His Weibo account is certified as a singer, and he has 1.3 million fans.
Most of them are zombie fans, and a small number are black fans who follow him just to curse him, as well as Ren Ya’s die-hard fans.
His last Weibo post was three years ago.
The number of likes, reposts and comments exceeds 100,000. This data does not seem like that of an unknown celebrity, but rather a top-tier artist.
However, the vast majority of comments were scolding him.
Who made the news of his divorce from Ren Ya suddenly exposed?
Continue read on readnovelmtl.com
