Chapter 1012 You don’t have it, but I do!
In the hall of the Yang family villa, Mr. Yang and his wife sat at the main table, and Yang Wenfeng and his wife sat on one side. They all stared at Yang Huan, especially Yang Wenfeng, with some anger in his eyes.
Although Mr. Yang didn't act like Yang Wenfeng, he still had some words of blame in his voice.
There was a tense feeling in the hall, as if a family war was about to break out.
This made Zhang Ning, who was sitting next to Yang Huan, a little panicked. She looked at Yang Wenfeng and then at Yang Huan, and she was also at a loss.
"Uh, Dad, why are you looking at me like that?" Yang Huan asked with a wry smile.
It would have been fine if he hadn't asked, but as soon as he did, Yang Wenfeng got angry.
"Hey, you little brat, you still have the nerve to ask? What do you mean you bought me a football team? Do you think your father's money is so easy to make? Four billion, my little ancestor, do you think it's only four hundred thousand?"
After Yang Wenfeng finished his scolding, he was still shaking his head in regret.
It seems that he is regretting now. Why did I indulge him so much in the first place?
As a result, this kid became more and more outrageous and excessive.
"I know you are capable and rich, but this is not the way to spend money. That's 4 billion!"
He had worked hard for most of his life and had accumulated such a huge fortune. To be honest, it was difficult for him to take out 4 billion in cash at one time, but his precious son just threw it away.
It is a good thing that young people have ideas and courage, but the problem is that nothing can be excessive!
Yang Wenfeng felt that Yang Huan's decision this time was too hasty.
I guess he was used to the smooth sailing in Europe and thought he could do the same in China. But little did he know that the domestic environment could be the same as that abroad.
There are many people who are very powerful abroad, but immediately fail when they return to their own country.
"Have you ever thought about what will happen next after investing 4 billion in one go? Yangcheng Hengda has burned 2 billion in the past three or four years. What are you going to do? Will you also burn 2 billion? Or even more?"
Yang Wenfeng seemed to be confused. No matter how he calculated the deal, it was not a good deal!
"I'll handle this matter. I'll immediately ask the outsiders to remove the news and clarify that it's fake news. I'll talk to the Sino-Singapore Group. At most, I'll sponsor them for a few years at a high price, but this deal will be cancelled!"
Yang Wenfeng believed that he had this ability.
But who would have thought that when Yang Huan heard this, he actually laughed, "Dad, you are wrong."
When Yang Wenfeng heard this, he was stunned.
Not only him, but even Mr. Yang and others were a little surprised.
"Let me tell you this, even if it really cost 4 billion, I think it's worth it.
"Yang Huan said seriously.
Yang Wenfeng didn't pay attention to anything else, he just heard Yang Huan say even if, does that mean, it's not 4 billion?
But Old Man Yang could hear it. He was not interested in money or anything like that. He just wanted to know what his grandson was thinking.
"Ah Huan, why don't you tell me about it?"
Yang Huan nodded towards the old man, "Grandpa, let me ask you a question. I heard that you have been paying attention to football recently. Do you know how many years those professional clubs in Europe, such wealthy clubs, have been around?"
After hearing this, Mr. Yang frowned and thought hard, "It seems like a hundred years have passed?"
"Yes, basically it's been a hundred years, and fifty or sixty years is rare, but have you ever thought about why these teams can survive for so long?"
At this moment, Mr. Yang and Yang Wenfeng were silent. They really didn't know.
"From a macro perspective, professional football has been able to survive for so long because of the demand from fans."
After a pause, Yang Huan smiled slightly, "I don't know if you have noticed that since the US subprime mortgage crisis and then the European debt crisis, first the US government and then the European Union have all been developing the sports industry, especially football, and now, our country has also begun to pay attention to this area."
"I have a friend, James, the son of News Corporation's Murdoch, who told me that whether it is the TV era, the Internet era, or the mobile Internet era, content is king. Whoever controls the content is the king!"
"Among all the high-quality content, sports events are a crown, and football is the most dazzling and valuable jewel in this crown."
"At the same time, if you look at all developed countries, especially European and American countries, the sports industry is the most high-quality resource in the tertiary industry. In Europe, there are five major leagues, as well as the Champions League and the European Cup. Not to mention the United States, the sports industry is in full swing. Doesn't this prove the point?"
After hearing this, Mr. Yang and Yang Wenfeng nodded in unison.
I have to admit that Yang Huan's words are indeed very convincing.
In fact, Yang Wenfeng can also see the development potential of the sports industry in China.
Therefore, in the past few years, the transformation direction of the Yang Group led by Zhang Ning has been inseparable from the two major areas of sports and entertainment, and both have made considerable progress.
"In the past few years, I have gradually discovered a very interesting phenomenon in Europe, that is, the market with the greatest potential for the football industry is in China!"
When Yang Wenfeng heard this, he shook his head and said, "I don't quite understand."
Everyone knows that Chinese football is the area that all football fans complain about the most, and there is almost no one who does not enjoy making fun of Chinese football.
How can a country that can’t even make it to the World Cup dare to say that it is the most promising football market in the world?
Please don't say it out loud, it will make people laugh.
.
Yang Huan shook his head after hearing this, "Dad, you don't understand football, especially professional football."
Yang Wenfeng suddenly felt depressed. How could he save his old face when his own son ridiculed him in person?
His wife next to him rolled her eyes at him viciously. Who told you to laugh at him for no reason?
"As I mentioned to you when I was in Southampton, professional football has unique social attributes. It is not a simple industry, and no industry is completely independent. Just like real estate, there must be a lot of supporting industries, and the same is true for professional football."
"If we want to develop the tertiary industry, the sports industry is indispensable, and professional football, as the most high-quality content in the sports industry, will definitely be ranked first. This can be seen from the enthusiasm of domestic fans. To be frank, as long as there is this group of fans, why worry that Chinese football has no hope?"
At this point, Yang Huan chuckled, "It's just a matter of time!"
"As for the fact that professional clubs are losing money now, this is also normal, because even in Europe, it is difficult for professional clubs to make money. The main considerations are social effects and sustainable development. But this is not a problem. It's like those who work in the Internet industry. They usually have an idea, which is to attract people first and then slowly find ways to monetize."
Why is Yang Huan not worried that the Plaza de Glory in Madrid will not make money?
The reason is very simple. There are 60,000 to 70,000 people going to watch every game. The crowd has already gathered. You just need to find a way to monetize it. This method cannot make money, no problem. I will try another one tomorrow. If it still doesn’t work, I will try another one.
As long as Atletico Madrid can still attract tens of thousands of fans who come to watch every game, sooner or later, this group of fans will be willing to pay.
"The current situation of domestic football is that people have formed a circle and the circle is getting larger and larger. The number of fans is also increasing. Moreover, with the development of the domestic economy and the increase in income, their consumption potential is growing."
Even Yang Wenfeng himself does not deny this.
"What is hindering the development of China's football industry now is not the national team, but the lack of standardization of the professional league. Professional clubs have not been able to form an effective and modern management mechanism. But now all this is slowly changing and gradually aligning with international standards."
"How much did domestic league TV broadcasts cost in the past? How much do they cost now?"
"Also, a few years ago, the Football Association took the lead and sold all the jersey sponsorships of all the teams to Nike. But what about now? I guarantee that when this contract with Nike expires, they will be ready to bleed!"
Yang Huan's words are not groundless, because there are already many voices proposing to renegotiate the contract with Nike.
"Football is an industry with unique social attributes. No matter how popular the European football league is, it is too far away from us and lacks interaction. We can only watch it from afar through the screen. This is nothing. Secondly, there is a lack of a sense of identity.
. "
"I dare say that if all domestic leagues are of the same level, no, they don't have to be the same, as long as there are substitutes of similar level, I believe that local fans will gradually turn their attention to the domestic league."
"Yangcheng Hengda has only been popular for a few years, look at how popular it is in China? If all 16 Chinese Super League teams are like this, within five years, the Chinese professional league will be popular and will surely sweep across the country. If it develops properly in the future, it may even go abroad."
At this point, Yang Huan smiled and said, "Dad, think about it again. China is the world's largest and most promising consumer market, and it has the most popular, attractive and watched professional football league in the country. Tell me, does the Chinese Super League have potential?"
Old Master Yang and Yang Wenfeng were really shocked by Yang Huan's words.
You know what, after listening to his analysis, it really is true.
Even looking at the past period of time, several top domestic financial groups have poured into the professional football market, and they seem to be afraid of being shut out. Obviously, they have all realized this.
Just as Yang Huan said, if you miss this opportunity, you will miss this shop forever.
If you don't act now, it will be difficult to enter the market in a few years when the market is developed.
Even if you are allowed in reluctantly, you will probably have to pay a high price.
Thinking of this, Yang Wenfeng had to admit that his son thought more deeply and thoroughly than he did.
But who is Yang Wenfeng?
He has always been the one to scold others. When has he ever been scolded by others?
Therefore, even if he agreed and supported Yang Huan's ideas, he could not praise him.
"Okay, even if you're right, you're buying a Beijing Guoen for 4 billion?"
Whenever Yang Wenfeng thought of the 4 billion, his heart ached.
That's all hard-earned money!
"Who told you it was 4 billion?" Yang Huan chuckled.
"This..." Yang Wenfeng was stunned for a moment. This was what was said in the newspaper. "Could it be... not?"
"Of course!" Yang Huan laughed. "Tell me, am I that stupid? I rushed to buy it just because they offered 4 billion? Don't I know how to bargain? Besides, what I just said was that even if it's really 4 billion, it's worth it, but that doesn't mean I have to spend 4 billion to buy it, right?"
"Hey, kid, can you be more direct when you speak?" Yang Wenfeng suddenly got angry.
But everyone present burst into laughter.
Everyone knows that Mr. Yang is just trying to save face.
"Three billion, in cash!"
"Cash?" Yang Wenfeng was stunned.
Three billion is not expensive, but this cash...
"I'm afraid our company can't come up with so much cash in a short time.
"Yang Wenfeng said in difficulty.
Who would have thought that Master Huan would just chuckle and say, "It doesn't matter, you don't have it, but I do."
"You?" Yang Wenfeng was delighted.
Oh, my son is indeed a good and filial son.
Unexpectedly, Master Huan's next sentence almost gave him a cerebral hemorrhage, "I'll lend it to you, but remember to pay the interest!"
"What?" Yang Wenfeng jumped up.
Still need to pay interest?
Is this still my son?
"Dad, you said at the beginning that father and son should settle accounts clearly."
Yang Wenfeng was completely dumbfounded.
Isn’t it?
Wasn't it the same when I lent him money?
Five years ago, I lent him 300 million. Five years later, he lent me 3 billion. Damn, things really change.
"Oh, by the way, I left after lunch today."
"So urgent? Where are you going?" The whole family jumped up.
"Let's go to Japan to take a hot spring bath." Yang Huan said with a grin, but he was thinking of Horikita Maki in his mind.
When Mr. Yang heard this, he laughed.
Going to Japan, it turns out it’s just for the Club World Cup.
Yangcheng Hengda also participated, and it has been quite a hot topic in the country recently.
It can be seen that Yang Huan made a special trip home this time, probably for the purpose of acquiring Jingcheng Guoen.
Thinking of this, the whole family suddenly felt warmed.
This kid is not as heartless as he looks!