Chapter 1028. Isn’t this a big deal?
Before acquiring Jingcheng Guoen, Yang Huan asked Miracle Media to conduct a very detailed and in-depth market research.
Yang Huan pays special attention to the fans' perception of the club.
After a series of investigations, Yang Huan discussed with Sun Yue and others and generally believed that the team's poor recruitment of players, especially when other Chinese Super League teams began to spend heavily, the team's failure to recruit high-level players and the aging of the team's personnel structure led to a lack of competition and difficulty in forming competitiveness in the Chinese Super League. This has become a major complaint among fans.
But Yang Huan has achieved this through a series of high-level signings and operations.
However, there is another very important point, that is the tickets.
There is no doubt that Beijing Guoan is the hottest gold medal football market in the country, even the team in Guangzhou cannot compare to it.
However, behind the enthusiasm, there are also a lot of problems lurking, such as scalpers.
This is a phenomenon that cannot be eliminated even in the European football market, which is so regulated and market-oriented, let alone in China. As long as there is demand, there is value in hype, and groups like scalpers will appear.
But the question is not whether scalpers exist, but whether they are too rampant.
In the past, in addition to selling tickets, Beijing Guoan also gave away many tickets to various parties.
Because tickets are hard to come by, there will definitely be people who try every possible means to get them through various channels and relationships.
If you use it yourself, it doesn’t matter, but the problem is that many free tickets often fall into the hands of scalpers.
Yang Huan didn't mean to eliminate scalpers. That was impossible. Not to mention him, even if the government stepped in, it would be impossible!
All he wants to do is to regulate himself as much as possible and increase the hype cost of scalpers as much as possible.
Limiting the number of free tickets and regulating their use and circulation has undoubtedly become a very effective means.
However, once they really decide to do so, they will definitely offend a lot of people. This is why the leadership of Jingcheng Guoen in the past knew the problem but never dared to take action.
People will definitely consider the consequences before doing anything.
If you offend ordinary fans, the worst that happens is you get scolded, but what can you do about it?
But if you offend someone you shouldn't offend, who knows if you will suffer disaster for no reason?
Only someone like Young Master Huan would dare to do such a thing.
The reason is simple, he is not afraid!
Whoever is looking for trouble with Young Master Huan, isn't that just looking for trouble for himself?
"Master Huan means that we must establish a membership system, but our membership system is not for making money, but for better serving the fans."
Fang Wei loudly conveyed Master Huan's opinions at the top.
"It's like those clubs in Europe. Their membership is not just about asking fans to pay membership fees. The convenience of buying tickets, fans' consumption points, members' birthday gifts, etc. all depend on our daily accumulation bit by bit, so that fans can enjoy super value services when they buy membership."
“Is this difficult for us?”
The answer is actually very simple and not difficult. It just depends on whether you have the motivation to do it.
"We will work with Southampton to introduce their complete management system, which will not only be used for our internal management, but also for our fan system management, and strive to create better and more considerate services for the fans."
Southampton has a large number of members. In addition to being able to exchange points for free tickets, there are many other benefits for members.
For example, if you do not have enough points and want to buy tickets, members can have priority. There are even many popular matches where tickets are only open to member fans. But even so, there is still a shortage of supply, and members often draw lots or make selections based on member points.
But after purchasing a membership, you can get points and discounts when buying things in the fan store, receive a free exquisite gift and fan magazine every season, and have birthday privileges on your fan’s birthday, etc.
It can be said that the Saints have accumulated a wealth of experience in serving fans, and are continuing to dig deeper and expand.
?Everyone present couldn’t help but secretly marvel at what they heard.
The situation in Beijing has really changed!
At least, after Master Huan took over the club, the club's business philosophy has undergone tremendous changes.
Fans have been elevated to an unprecedented high status by the club. How to provide and create better service value for fans has become the most important thing for the club.
But don’t underestimate this change, because it will completely change the capital’s national grace.
"This time in Europe, I also mentioned the matter of the Workers' Stadium, the home stadium, to Master Huan."
Fang Wei's light words once again attracted everyone's attention.
Many fans are unaware of the truth and think that Workers' Stadium is the home stadium of Beijing Guoan and is owned by the club. In fact, it is not.
Beijing Guoan rents the Workers' Stadium as its home stadium and needs to pay the venue rental fee.
As for the Workers' Stadium, although it is happy to host events such as concerts, it also needs to rely on old customers like Jingcheng Guoen for support. Moreover, the popularity brought by Jingcheng Guoen is also of great benefit to the Workers' Stadium.
But these days, everyone is thinking about generating income.
At present, Guo'en pays 250,000 yuan for the venue rental of the Workers' Stadium for each game. Compared with other commercial competitions, concerts, etc., which cost up to 600,000 or even 800,000 yuan, it is indeed much cheaper.
But the stadium is not theirs, so naturally the supporting services and facilities such as field maintenance, turf replacement and upkeep cannot be satisfactory, and the Guo'en team also has to organize its own security on match days.
According to preliminary estimates, the cost of each game is around 500,000 yuan, which basically exceeds 10 million yuan a year.
However, the club's revenue from the stadium, apart from ticket sales, is so small that it is almost negligible. This has to be said to be quite unreasonable.
The match-day revenue of around 30 million per year is definitely a slap in the face to the so-called gold medal football market!
The root cause of all these reasons is that Beijing Guoan does not have its own home stadium, which not only directly leads to the club's lack of revenue, but also leads to a poor viewing experience for fans.
"Master Huan meant that we must have our own home stadium and supporting commercial ecosystem. So, he asked me to talk directly with the Workers' Stadium after returning to China. Our first choice is to acquire the Workers' Stadium and the surrounding areas, build a new stadium and supporting commercial facilities. That will be the foundation for us, Beijing Guo'en, to build a century-old giant."
The geographical location of Gongti is indeed very good, and the land is large enough, which completely meets Yang Huan’s requirements.
"Mr. Fang, this may be difficult. After all, the Workers' Stadium is a public resource."
Fang Wei nodded. "It's not easy, but we all know that the area around the Workers' Stadium has been mostly abandoned. In recent years, people have repeatedly proposed protecting the Workers' Stadium, but we all know that it all comes down to funding."
After a pause, Fang Wei continued, "The government is vigorously promoting the sports industry. The renovation of the Workers' Stadium will definitely arouse their interest. We promise that after purchasing the Workers' Stadium and the surrounding land, we will demolish the original buildings and stadiums, build a football theme park, and turn it into a landmark building in the prime location of the city center!"
Everyone present was dumbfounded.
Are these all Master Huan’s ideas?
If so, isn't this a huge deal?
Let’s not talk about anything else, just take the location of Gongti. How much would such a large piece of land cost in the core area of Beijing where every inch of land is valuable?
Also, even if the government agrees, and even gives you a big discount or a series of preferential treatment because you want to build a football theme park, how much money will you have to invest to make it happen?
Of course, we have to admit that the idea of a football theme park is indeed quite good.
The Beijing Municipal Government and the district where the Workers' Stadium is located are both vigorously developing sports. The problem of the Workers' Stadium being old and dilapidated is a long-standing one, and has been a headache for higher-level leaders for a long time. If Beijing Guo'en proposes to take over at this time, there will definitely be no major problems.
The key issue is how to distribute the benefits.
"Master Huan means that our club should be responsible for this matter. Funding is not a problem, but we must do it ourselves. If the conditions cannot be agreed upon, then we will move to another place."
Fang Wei's words made everyone present feel Yang Huan's courage.
A football theme park must be built. Not only the Beijing municipal government but also the country will probably strongly support it.
So, the question now is where to do it.
Workers Stadium is of course the first choice, as it is a paradise for Guo’en fans, but there is also no shortage of good plots of land in the city center of Beijing.
If you want to engage in commercial real estate, it is a little difficult in the city center, but if you want to acquire an abandoned stadium, there are still many options. In fact, if it really doesn't work, the worst that can happen is to move away from the city center and go outside. Then there will be no problem. It is estimated that all district governments will flock to it.
The reason is very simple. The football theme park planned and outlined by Yang Huan is not only an image issue, but can also help the government generate revenue. Who would not be happy about killing two birds with one stone?
By that time, in order to attract the capital's national entitlement, policies and preferential treatment must be provided.
In fact, Jingcheng Guoen’s predecessors had the same idea before, but the huge investment made them lose interest.
But what Master Huan sees now is obviously different from what state-owned enterprises see, and he sees the long term.
However, as long as they thought about the fact that Beijing Guo'en was going to build a huge football theme park in Beijing, everyone present felt their blood boiling, because they all knew that this would be the foundation of Beijing Guo'en's century-old giant.
Not only that, the football theme park can once again raise the influence of Beijing Guoan to a whole new level.
Because in the Chinese Super League, Beijing Guoan’s move will be earth-shattering.
At the same time, Master Huan is also using this move to tell everyone that he acquired Jingcheng Guoen not to respond to policies, nor to inflate the market value and then cash out. What he wants is long-term operation.
He is optimistic about the football industry and the sports industry, so he wants to lay a solid foundation for Beijing Guo'en.
Only with a solid foundation can Guo'en be invincible in the Chinese Super League and even in Asia!
As Guoan’s senior executives, they can all relax and work for the club.
After saying all this, Fang Wei himself felt somewhat excited.
"OK, everyone, I believe that everyone is very clear about Master Huan's thoughts."
"When we were in Europe, he asked me to tell him that we should all work at the club with peace of mind and do our best. We don't need to worry about the rest!"
After hearing Fang Wei's words, everyone present nodded in unison.
As long as Young Master Huan wants to run the team for a long time, what do they have to worry about?
Could it be that you are afraid that Young Master Huan won't be able to pay your salary?
Don't be ridiculous, how is that possible?
"Master Huan is full of expectations for our new season. I hope that we can all go all out and never let Master Huan down. Do you understand?"
"clear!"
Following Fang Wei's question, the whole audience answered in unison, their voices loud and full of fighting spirit.