Chapter 106: Promise Yourself (Text)

There are rules everywhere in this world, in every place, every industry, and even every person.

But behind the rules, there are often many unspoken rules that outsiders cannot see.

When it comes to the Michelin travel guide, Richard Parker is undoubtedly the person who is most familiar with their unspoken rules.

"Let me tell you this. Michelin has 500 independent food spies like me around the world. These 500 people have to search and inspect gourmet restaurants all over the world, especially in Europe. And the inspections must be anonymous, and they cannot show their Michelin credentials."

"According to the most standard, with a credit card and a car, they have to check out more than 80 three-star restaurants, hundreds of two-star restaurants, and over a thousand one-star restaurants in one year. How much do you think it costs?"

After hearing what he said, Yang Huan understood a little.

The most unrestrained thing in this world is public spending.

Michelin employs these food spies, and each of them is a food lover. Even if they do not spend money in areas other than work, the expenses just for eating are staggering.

Didn’t Elvy Dekun just say that?

The average consumption level in a Michelin three-star restaurant is 300 euros. What about the highest consumption level?

"Michelin does not accept any form of gifts or advertising. Its only income is the publication of the Michelin Travel Guide. According to various versions, the average annual circulation is 1.5 million copies, and the highest price is only 24 euros. In other words, without taking into account any other expenses, Michelin only earns 36 million euros from publishing in a year."

At this point, what Richard Parker wanted to say has become clear.

"Do you think that Michelin's income can support such huge expenses?"

"In recent years, with the emergence of other food evaluation organizations in the United States and Europe, Michelin's lofty status has been constantly challenged, and its evaluation mechanism has also been questioned. There have been constant turmoil in the past few years."

Yang Huan understood what Richard Parker meant, and he also understood why Elvy Dekun wanted to avoid suspicion.

After all, there is no selection in this world that can be truly fair, just, objective and independent.

Even the Michelin travel guide.

Since the cost pressure is too great and the income is low, Michelin must find ways to increase revenue and reduce expenditure.

Increasing revenue means increasing income other than distribution, and reducing expenditure means reducing investment in evaluation. For example, random inspections cannot be conducted every year. Some restaurants may only be visited once every few years, or even only once from beginning to end.

Or for some restaurants with certain qualifications, after establishing good relationships through certain activities, allow them to be on the list, etc. These are all feasible ways.

In fact, this has happened to Michelin more than once.

In the past, a Michelin food spy wrote a book exposing the inside story. Later, a Belgian restaurant was listed on the list first, and then opened some time after the travel guide was published.

All these cases illustrate one thing without exception: there is something fishy going on!

"Whether from the perspective of the company or from the perspective of a friend, I hope you can accept the honor of Michelin three stars, because I will often invite you to dinner in the future!"

Richard Parker laughed at this point, "You know, I really like Chinese food culture."

All the reasons Yang Huan had previously given for wanting to give up this honor now seemed unnecessary.

After listening to what Richard Parker said, he felt that keeping this honor would also be good for him.

"Okay, I'll think about it carefully!"

Of course Yang Huan couldn't agree on the spot, so at least he had to pretend.

Richard Parker was also a seasoned veteran and didn't say much after hearing this.

"After you open your branch in London, remember to give me a call. I'll find a chance to patronize you!"

Yang Huan understood what he meant, smiled and nodded in agreement.

At this time, Elvy Dekun came back and saw the two of them chatting and laughing. He knew that the discussion was going well, but he pretended not to know. "What were you talking about? Why are you so happy?"

Yang said with a smile: "We are discussing a way to resolve the embarrassment and doubts that Michelin is facing now."

When he said this, Elvi Dekun immediately became interested.

"Tell me about it quickly."

"It's very simple, just cooperate with us!" This is what Yang Huan suddenly thought of just now.

"The problems you are facing now are nothing more than people questioning your fairness and impartiality, and that you are operating in secret, with the outside world not knowing your specific selection criteria. There are also problems with the selection speed and efficiency."

Elvi Dekun nodded, "Yes, that's right."

Even Richard Parker has paid attention to this. If this problem can be solved, it would be a great help to Michelin.

"It's actually very simple. You can set up a few public service accounts on our WeChat platform. When your spies go to a restaurant to review it, they can directly use WeChat to tell users what they ate and saw, and they can even complain or praise it, etc."

Yang Huan’s idea is quite unique. The number of WeChat users is increasing rapidly, and it is very convenient. It can be done with just a smartphone, with almost no additional cost.

"People nowadays attach great importance to the right to know and the sense of participation. You have to let them know everything they are interested in, let them comment, participate in the evaluation and become a part of it, then you can resolve this distrust to the greatest extent."

"Great! Great!!!" Elvy Dekun clapped his thigh and praised.

“This is such a great idea!”

Richard Parker heard this and thought it was a good idea.

"I'll have someone prepare it as soon as I get back!" Elvy Dekun is very excited now.

Because he really felt that Yang Huan's proposal was like a bolt from the blue, and it solved an imminent problem for him.

If you think about it carefully, this Young Master Huan is truly a genius.

The ideas that come up on a whim are so brilliant, so great!

"Okay, I'll also send my technicians to France to provide you with help and advice."

Yang Huan actually has his own little thoughts.

First of all, cooperating with such an authoritative evaluation organization will greatly enhance the image of WeChat.

In addition, the data accumulated from Michelin's food reviews can help WeChat provide travel assistance and food guides to the greatest extent in the future, which is also very attractive to WeChat users.

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After seeing off Richard Parker and Elvy Dekun, Yang Huan called Huang Tianshun over and told him about this matter.

"So that's what happened!"

After listening to Yang Huan, Huang Tianshun agreed with Yang Huan's change of mind and keeping the Michelin three-star sign.

It is a great honor.

And maybe even the London branch will have a chance to make the list.

"Old Huang, from now on we will just cook the way we want and use the ingredients we want. Don't worry about whether they have three Michelin stars or not. It has nothing to do with us!" Yang Huan said proudly.

"I understand!" Huang Tianshun also thought it through and felt relieved.

"But Master Huan, it's best not to let too many people know about this. After all..."

"Well, you decide for yourself!"

Yang Huan was not interested in this kind of thing, so he let Huang Tianshun handle it himself.

After seeing Huang Tianshun off, Yang Huan sat in the open-air restaurant, facing the Test River, looking at the sailboats and yachts on the river bank, thinking about something.

"Young Master Huan." Huang Ying walked to Yang Huan's side and sat down across a table.

"Is there something I can help you with?" It's rare for someone to come to you on his own initiative.

Huang Ying didn't know why, but she blushed whenever she saw him, especially when she thought of his eyes, which seemed to be able to see through her outer clothes and directly into her underwear.

She was also wearing the underwear that Yang Huan gave her today, and it felt quite strange.

"Here is the key to your house. I have cleaned it for you." She pushed a key towards me.

After coming back, Yang Huan didn't even go home.

"Oh, okay!" Yang Huan took it.

He is considering whether to open more Wangjiangge branches in major cities.

But would this be a step too far?

Also, should we leverage the relationship with Michelin to have more Chinese restaurants on the list and improve the status of Chinese cuisine?

At the very least, we have to make those people who look down on Chinese food and always think that Japan has many three-star Michelin restaurants, which means Japanese food is good, take a look. This is not entirely because of the food and attitude.

Huang Ying was sitting nearby, and seeing him staring at the river in a daze, she knew that he was thinking about something, and there were many things she couldn't say.

Originally, she wanted to help Du Ziteng thank Yang Huan, but now...

She was really curious about the structure of Master Huan’s head.

How is it possible to do so many incredible things?

She really wanted to understand it better.

"By the way, Huang Ying."

"Ah?" Huang Ying was suddenly startled.

"What's wrong with you?" Yang Huan felt strange. Why was this girl so startled?

"It's okay, it's okay!" Huang Ying's face was flushed and she looked very pretty.

Yang Huan laughed, "You helped me design the house, cleaned it for me, and will be my part-time worker in the future. Honestly, how do you want me to thank you?"

Looking at Yang Huan's ambiguous eyes and smile, Huang Ying's heart was confused.

Could it be that he wants to pledge himself to me?

She even forgot to ask when she agreed to work for him as a part-time worker.

"No, you don't need to thank me."

"Yes, yes!" Yang Huan laughed, turned his head to look behind him, made sure there was no one there, and leaned over.

"How about I take you to the mall again?"

When talking about shopping in the mall, Huang Ying's face turned even redder and she couldn't sit still.

"Master Huan, if you keep talking nonsense, I will ignore you from now on!"

Yang Huan laughed even louder, "How did I say that? I was serious and wanted to go to the mall to buy a gift for you. Isn't that serious?"

"In short, don't mention the mall." Huang Ying stamped her feet lightly and stood up.

"It's okay if we don't mention the mall. We just launched a gift giving app. I'll go see if there's any Dameris on it."

Dameris, isn’t that the store where Yang Huan took Huang Ying to choose underwear?

Huang Ying bit her lower lip lightly, stared at Yang Huan fiercely for a while, then said, "I'm not going to pay attention to you!" and left.

Yang Huan shrugged, imitated her tone, and said in a coquettish voice, "I'm going to ignore you, you bastard!"

After taking a few steps, Huang Ying burst into laughter.

This guy is such a chatterbox, never serious for a moment, but it's hard to hate him.

After Huang Ying left, Yang Huan waved at Long Wu and said, "Give me my phone."

After picking up the phone, Yang Huan quickly logged into Apple's official App Store and found this social gift app called wrapp. He logged in directly with his WeChat account and entered the main page, which felt very simple and comfortable.

"Wow, there really is a Dameris, Andres Ihaan did a great job!"

Yang Huanzhen found Dameris' gift card and gift.

"I have to choose the sexiest one." He felt amused and thought that Huang Ying's expression when she received the gift must be very funny.

The Internet has such advantages and benefits.

"Huang Ying has it, so others should have it too." Yang Huan decided to do this.

Zhang Ning is still in China and cannot enjoy this treatment for the time being, so Yang Huan decided to give one to Huang Ying, Charlene Lahri and Lim Yoona.

But when he was searching for Yoona, he found that a fan wanted to give her a gift card, and more people were allowed to add more amounts.

Yang Huan thought about it and simply clicked in, and found that this fan had given one pound.

"Wow, that's too stingy, isn't it?"

Yang Huan shook his head and entered one hundred as the amount, but felt it was too little.

"This is the first time that Young Master Huan is giving a gift card to a beautiful woman. Giving one hundred or one thousand is too little. You should give at least ten thousand!"

So he entered four zeros, but his hand shook and he accidentally entered too much.

What’s worse is that the order was directly generated and sent out.