Chapter 110 The Highest Bidder Wins

"Why are you here?"

"What are you doing here?"

When Don Blaustein and Greg met in the elevator, the first thing that came out of their mouths was a barrage of questions.

Then both of them felt a little panicked, and they both guessed that the other's appearance would bring some influence and changes to themselves.

At the very least, it will make this negotiation more difficult.

"You two, the elevator is here, please!"

Nicola Cortes led them out of the elevator.

Sun Yue has now become Yang Huan's finance minister and has started to get busy with setting up a marketing team. Many things at Southampton have been handed over to Nicola Cortes.

Yang Huan also trusts this former banker very much. Except for finance, most of the power other than that is given to him. Moreover, Sun Yue has already established a complete marketing and public relations team in Southampton. In addition, he also comes here to work and attend meetings every week, so there is no problem with the normal operation of the team.

"Yang Huan, let me tell you a piece of news in secret." Charlene Lahri leaned over as she watched the two people walk out of the elevator.

Yang Huan chuckled, "Let me make this clear first, don't think I will agree to take a photo with the artifact for you to see, I'm not interested."

Charlene Lahiri blushed, feeling embarrassed and annoyed. Can't this guy be serious?

"Are you going to listen or not?" She gritted her teeth, stamped her feet, and became angry.

"Listen, listen, go ahead." Yang Huan saw this and knew that things were a bit urgent.

Everyone is almost here, why are you in a hurry?

"The two companies are now fighting for the right to be the partner of the London Olympics. They are not British companies, so they are under great pressure. So now they are trying every means to increase their presence in the UK. You should understand what I mean."

After hearing this, Yang Huan shook his head vigorously, looking puzzled, "What do you mean? I don't understand!"

Looking at his expression, Charlene Lahiri was so angry that she had the urge to strangle him to death. Will you die if you don't act crazy and stupid?

"Then just keep pretending!" She finally turned her head away angrily, trying to pretend that she didn't see it.

Yang Huan just laughed and said nothing.

Soon, three people came to the front.

"This is our boss, Mr. Yang Huan!" Nicola Cortes took the initiative to introduce the two people. "This is Greg, the agent of Budweiser, and this is Don Blaustein, the manager of Heineken in the Netherlands."

"Hello, both of you, welcome to Southampton!" Yang Huan stood up and shook hands with them.

Greg is an American who looks very smart, while Don Blaustein is a typical Nordic man, big in build and a bit honest.

From the first impression, Don Blaustein left a better impression on Yang Huan.

"Two of you, what do you want from me?" Yang Huan sat down with a smile, looking at the two people standing in front of him.

Greg looked at Don Blaustein and took the lead.

"Mr. Yang Huan, I heard that Psy is an artist under your command, and he is planning to perform in cities such as London, New York, Tokyo, and Hong Kong, and is also planning to release a new MV. Is this true?"

Yang Huan nodded, and couldn't help but admire that these guys were quite well-informed.

"It's true, what's the matter?"

"We hope to sponsor Psy, invite him to shoot a commercial for us, and promote our Budweiser beer in live concerts and music videos." Greg expressed his idea with a determined look on his face.

"Okay, sure!" Yang Huan was also very interested in this kind of cooperation.

Anyway, since he made Du Ziteng famous, it is only natural for him to sign some endorsements and advertisements and make some money.

Moreover, Yang Huan is setting up an agency for Du Ziteng and Lin Yuna, and recruiting various talents from the entertainment industry. This is considered to be a formalization, so there will definitely be income.

When Don Blaustein heard this, he thought Yang Huan was going to agree and became anxious.

"Mr. Yang Huan, Heineken is also very interested. We are also willing to invite Psy to endorse our beer around the world!"

When Don Blaustein said this, Greg next to him looked angry, but he suppressed his anger.

As early as when the two met, they had already guessed that there would be a fight.

Even though Psy has become so famous so quickly?

"You should all be very clear about Psy's current worth and appearance fee. You've all heard the new version of the song before. I don't need to say much about its effect. If you are interested, I can give you 90 to 120 seconds of product placement in the new MV, but the specific advertising method is up to me."

The most important thing when shooting a MV is to ensure quality. Yang Huan would never do something like forcibly inserting content for advertising, which would ultimately ruin the entire MV. So he has to decide how to advertise, not the sponsor.

The first version of Psy’s MV has received over 300 million hits on Youtube. No matter how good the second version is, it will not be lower than this. Moreover, the advantage of this kind of product placement is that it is more effective than advertising on TV.

Therefore, Yang Huan's proposal also attracted the interest of Greg and Don Blaustein.

"It's going to be difficult if both of you are interested!"

Yang Huan looked at the two sponsors with some embarrassment. Both were big-name sponsors, world brands, and it was difficult to offend either of them.

"Why don't you just bid, the highest bidder wins!"

Nicholas Cortes was dumbfounded. Isn't this a bit too naked?

Master Huan, can't we be more reserved?

Charlene Lahiri had a look of despair on her face. This guy always liked to make some special moves.

"Okay, we can offer five million pounds!" Don Blaustein was the most interested, and he himself liked Psy very much.

Heineken is currently planning to promote itself vigorously in Europe, especially in the UK. It has previously sponsored the Champions League and now plans to sponsor the London Olympics. Don Blaustein has certain authority and can make decisions.

Greg was pissed off that Don Blaustein beat him to the punch. "We'll pay 5.5 million pounds!"

"Five and a half million pounds? Yeah, okay!" Yang Huan thought the price was acceptable.

Don Blaustein gritted his teeth and said, "We'll pay six million pounds!"

After hearing this, Yang Huan nodded again and looked at Greg.

Americans figured out that a 30-second commercial during the annual Super Bowl in the United States costs three million, and there is no way to guarantee that every one of their tens of millions of viewers will watch the commercial, so the advertising effect is greatly reduced.

However, by inserting advertisements in Psy's new version of the MV, it is guaranteed that it will get 100% viewings, and the number of viewers will be many times higher than that of the Super Bowl. There are hundreds of millions of viewers on YouTube alone, and the duration is longer than that of the Super Bowl, and it also has unique exclusivity.

This is undoubtedly a very cost-effective deal.

"We offer 7 million pounds!" Greg figured it out and immediately raised the price.

Yang Huan found it interesting when he heard it.

It's satisfying to add millions at a time. If you add hundreds of thousands at a time, how much will you get after all this time?

Come on, shout as much as you can, and fight as hard as you can!

"Eight million pounds!" Don Blaustein also became angry.

This damn Budweiser beer is against us Heineken everywhere. Do you really think we don’t have the strength to compete with you?

This time we have to go all out and get the copyright to contribute to our fight for the cooperation rights for the London Olympics.

Greg wiped the sweat from his forehead and said, "Nine million pounds! If you have the guts, add more!"

"I'll give you a raise!" Don Blaustein was also furious, "10 million pounds!"

Yang Huan was watching with great delight, while Charlene Lahri, Huang Ying and Nicola Cortes on both sides were stunned.

The two rivals are set to confront each other.

Greg couldn't stand it anymore, he held his heart and picked up the phone, "Mr. Yang Huan, wait for me one more minute."

After saying that, he walked aside to make a phone call.

"Okay, no problem!" Yang Huan nodded in agreement with a smile.

Don Blaustein also gritted his teeth and said, "You can make a phone call, so why can't I?"

"Mr. Yang Huan, wait for me for a minute too!" After saying that, he also went to make a phone call.

Yang Huan sat there, nodding with a smile, as if he saw the money falling from the sky.

The appeal of Psy’s advertisements is still amazing, which is mainly reflected on Youku.

Now the click rate is still increasing crazily with nearly 10 million views every day. It can be predicted that in the near future, this song will rank first in the click rate of Youtube.com. Even the second version of the MV will attract hundreds of millions or even billions of views.

The effectiveness of this advertisement is amazing!

And you have to know that Psy’s current advertising endorsement fee is already over five million pounds.

This is also the reason why they consciously started from 5 million pounds.

That being said, it was still too crazy in the eyes of Charlene Lahiri and Huang Ying.

They're adding up one million pounds at a time, it's going crazy.

"After spending so much money, can we recover the cost?" Huang Ying said in disbelief.

Nicola Cortes shook his head. "For a large company like them, they rarely consider the cost when doing this kind of advertising. They focus more on the impact and building of the brand. Now that Psy is very popular among the younger generation, it is natural for them to pay attention to it."

"It's just like when many beer manufacturers competed for Super Bowl advertising with sky-high prices. Many people said it was a loss, but they spent so much money and directly raised their sales by 20%. It was crazy!"

For large companies like Budweiser and Heineken, 20 percent of turnover is quite astonishing.

Moreover, by sponsoring Psy, the company can also tap into the youth market, killing two birds with one stone.

Greg finished his call and came back.

Don Blaustein on the opposite side also walked back.

The two men faced each other again.

"Mr. Yang Huan, this time we will offer 11 million pounds!" Greg said gritting his teeth.

Without waiting for Yang Huan to express his opinion, Don Blaustein followed up Greg's words and shouted, "Then we'll pay 13 million pounds!"

This surprised Greg, as 13 million pounds was his highest psychological price.

According to the market assessment of the head office, Psy's current advertising value is approximately 13 million pounds.

"In addition, our company heard that Southampton currently has no beer partner. We are very interested in sponsoring Southampton. If Southampton can be promoted to the Championship next year, we are willing to sponsor 3 million pounds and become Southampton's beer partner!"

Oh my God, everyone present was dumbfounded!

Even Yang Huan himself couldn't believe it.

Three million pounds to sponsor Southampton?

Heineken is about to launch a killer move!

Could it be that they are really determined to win the cooperation rights for the London Olympics?

Greg stood there in a daze. Budweiser had no interest in Southampton. After all, it was an English League One team. Even though it had many superstars, Budweiser had no interest in sponsoring such a low-level team.

So faced with such lucrative sponsorship terms offered by Heineken, Greg was helpless and could only stand there.

Yang Huan looked at Greg. The lonely look on the American's face told him the answer. Budweiser had already withdrawn from the battle, and the final winner would be Heineken!

"Okay!" Yang Huan stood up. "Thirteen million pounds, I'll sign it with you on behalf of Psy. I can agree to the other three million pounds to sponsor Southampton, but it's only for one year."

Without waiting for Tang Blaustein to speak, Yang Huan continued, "But we can give you the priority to renew your contract under the same conditions!"

Yang Huan is very ambitious and he wants the team to be promoted to the Premier League as soon as possible, so the £3 million in the Championship will definitely increase in price when it comes to the Premier League.

After all, prices have gone up, the salaries of the stars have gone up, the salaries of the staff have gone up, everything has gone up.

Is it possible not to increase the sponsorship fees?