Chapter 217 Awesome People Don’t Need Explanations

"Master Huan!"

Don Blaustein has been staying in the hotel these days, waiting for news from Yang Huan.

The head office has been urging them to sign the team. After all, Southampton is too popular right now and they are afraid that someone else will get there first and snatch it away.

There's too much pressure on me.

Today, as soon as he received a call from Nicola Cortes saying that Master Huan wanted to see him, he immediately rushed to St. Mary's Stadium from the Grand Harbour Hotel.

He actually ran away!

Seeing Don Blaustein panting, Yang Huan couldn't help but laugh.

"Come on, Tang, sit down and talk. Don't be in a hurry. Have a cup of tea first."

As he spoke, Yang Huan personally served a cup of Tieguanyin tea that he had just brewed.

Don Blaustein had just sat down and was eager to speak even before he had calmed down.

"Don't talk about it yet. Sit down, calm down, and try the good tea I brought from China."

As a last resort, no matter how anxious Don Blaustein is, he has to obey, right?

"I'm really sorry. I went to France these days to discuss a sponsorship, so I kept you waiting for a long time." Yang Huan explained casually with a smile.

"Sponsorship?" Don Blaustein's eyelids twitched. He was allergic to this term.

"What a coincidence, I'm in the same business as you guys."

"Ah?" Don Blaustein's heart sank to the bottom.

Could it be that someone really had gotten there first?

French wine is famous, but I've never heard that French beer can sponsor a football team.

"Master Huan, can you explain it more clearly?" Don Blaustein asked worriedly.

"It is the Calon-Ségur winery in Bordeaux, France that decided to sponsor our Southampton cuff advertisement. The sponsorship fee is 30 million pounds!" Yang said happily.

"Thirty...thirty million pounds?" Don Blaustein really couldn't sit still.

Or is it just a cuff advertisement?

How is this possible?

Even giants like Barcelona and Real Madrid cannot do this.

Unless the other person is crazy!

"Master Huan, stop joking." Don Blaustein said with a wry smile.

Yang Huan also laughed and said, "Believe it or not, I won't explain it anyway."

"Don, I know what you mean. We have already signed the agreement for Heineken to sponsor Southampton. I will honor my promise, but frankly speaking, I'm afraid I have to raise the price a little bit."

When the contract was signed last year, Southampton was in a lower-level league and had not made much progress.

At that time, a sponsorship of three million pounds was considered quite high.

But the problem is that Southampton is now the FA Cup champion and will play in the Europa League next season. It would be unreasonable not to raise the price.

"I can understand!" Don Blaustein was also an intelligent man and was well prepared.

"Our head office has decided to increase the sponsorship fee to £5 million, but we hope that Southampton will cooperate with our activities in the UK at least twice a year for free and grant us the image authorization of the club and its stars."

"It makes sense!" Yang Huan nodded in agreement on the spot.

Signing Heineken for five million pounds is a pretty good deal.

Manchester United's beer sponsor, Budweiser, pays £6 million a year.

If you look at it from this point of view alone, Southampton's deal is a great bargain.

But that was signed ten years ago, and it is said that if it is to be renewed now, the salary will probably increase significantly.

There were actually not many differences in the negotiations with Southampton, and that was not the purpose of Don Blaustein's visit.

"Master Huan, I heard that you are planning to shoot a new MV for Psy and Lin Yuna?"

Yang Huan nodded, "Yes."

"Is there any opportunity for cooperation?" Don Blaustein asked with concern.

"What are the details?" Yang Huan asked.

"Just like last time, they put ads in our music videos, arranged for Psy and Yoona to shoot our promotional videos and commercials, and showcased our Heineken beer in other concerts or events."

This approach has brought us considerable benefits in past collaborations.

Apart from anything else, Psy drank several bottles of Heineken beer during his performance in Times Square in New York, which made Heineken the focus of media attention the next day and brought in huge profits.

"Okay!" Yang Huan nodded.

Anyway, he shot the MV, so if he says it’s okay to product placement, then it’s definitely okay.

Don Blaustein was a little surprised. Wasn't this Young Master Huan too easy to talk to this time?

Just agree to it like that?

Didn't you ask the price?

He still remembered clearly the last time Yang Huan deliberately arranged for him to compete against Greg from Budweiser.

But just when he was surprised and curious, Yang Huan revealed his true face.

"I heard that you recently sponsored the Hollywood blockbuster film 007?"

Don Blaustein was a little stunned. You know all this?

He had to admit that Yang Huan was indeed quite good at gathering intelligence.

Heineken Beer reached a cooperation intention with 007, which was finalized more than half a month ago.

This is also a package of cooperation plans.

In the past, in the 007 movies, James Bond always drank Martini, but this time it was changed to Heineken beer.

For this, Heineken paid 50 million US dollars, which is equivalent to more than 30 million pounds.

The purpose is not only to insert those few seconds of advertising in the movie, but also to obtain the image authorization of 007. Two years later, after 007 is released around the world, Heineken will promote this movie.

For example, before the movie is released, they will get some exclusive movie clips and edit them into commercials. The star Daniel Craig has promised to shoot commercials for them, but Heineken needs to pay additional performance fees.

This plan is similar to the sponsorship that Heineken previously signed with Psy.

But the value is much worse.

After all, he is 007!

But now, Psy and Yoona are also quite famous.

There is no need to mention Psy. Yoona's song "Call me maybe" topped the US Billboard chart for ten consecutive weeks, becoming the hottest champion single in recent years. Following that, she released "I know you were trouble", which entered the top ten of the Billboard chart in the first week and ranked fifth, which was also extremely popular.

Now, is it reasonable to sign these two superstars at once without spending some money?

"I know that Master Huan likes to be direct, so I will say it directly. We are very sincere in continuing to cooperate with you. The conditions are still the same as the previous cooperation terms. We are willing to sign this cooperation plan for 20 million pounds. What do you think?" Don Blaustein showed full sincerity.

Twenty million pounds?

It is 7 million pounds higher than when Psy was signed.

Yang Huan thought about it and shook his head, "Too low."

But they don’t explain why the price is so low, or what their psychological price is.

People who are awesome need no explanation.

Want to cooperate? Okay, you guess!

If you satisfy me, sign it. If you are not satisfied, get out!

Don Blaustein didn't expect that the price of 20 million pounds would not be enough to satisfy this young master Huan.

But fortunately, he was prepared.

"Master Huan, I believe you have heard that Budweiser recently signed the American pop singer Justin Bieber. It is said that the fee reached 15 million pounds. For this reason, they will also place advertisements in Justin Bieber's music video and send it to Youtube."

Yang Huan had never heard of this news. "Then what?"

From a certain perspective, in terms of personal influence, neither Psy nor Yoona can compare with Justin Bieber.

Therefore, the advertising fees for this darling of the American entertainment industry are naturally higher.

"Maybe we can do this. If your MV can beat Justin Bieber's new single on the YouTube and Billboard charts this time, we will add another 5 million pounds!"

This is also the highest chip Heineken can offer.

Yang Huan thought about it and said, "That's interesting!"

He was quite interested in such terms.

Justin Bieber is the most popular idol in the United States.

If they can suppress him, it will also establish the status of Psy and Yoona.

He was happy to accept such a challenge.

…………

…………

Charlene Lahiri sat in a newspaper office.

Although editor-in-chief Lewis approved her unlimited leave, she still came to work early.

The kidnapping did frighten her and she was still a little shaken, but she still wanted to work.

Being alone at home makes you more likely to have wild thoughts and feel fearful.

Sitting in the office, watching her colleagues in the editorial department busying around, she felt ashamed that she could only sit here.

Just when she was about to go out and find something to do, a text message came on her cell phone.

This is a press release sent by Southampton to familiar newspapers.

Yang Huan sent it to her privately in advance, clearly wanting her to prepare early.

Upon seeing it, Charlene Lahiri was shocked.

Thirty million pounds in sponsorship?

Oh my God, how is this possible?

Also, what is the origin of the winery called Calon-Séguinage?

How can you afford such a high sponsorship fee?

More importantly, is Southampton worth such a high price?

All these thoughts flashed through Charlene Lahiri's mind.

In an instant, she had put the shadow of being kidnapped behind her and returned to her previous identity as a smart and capable female reporter.

Everyone in the editorial department is busy preparing manuscripts for tomorrow morning.

Over the past year, the Southern Echo has become the best-selling newspaper in the area around Southampton.

It's just that in recent times, their sales have not been as good as before.

The reason is simple. In the past, they were always able to get first-hand inside information about Southampton.

But recently, Charlene Lahiri has been in a slump, causing the entire Southern Echo to fall into a slump as well.

With a bang, the originally noisy editorial office suddenly became quiet.

Everyone is familiar with this sound.

They all turned their heads and saw Charlene Lahiri with her sleeves rolled up, holding a stack of A4 paper in her hand, looking at everyone.

She is still as stunningly beautiful as before.

More importantly, everyone felt it from her face and her body.

She's back!

She has come out of the shadows and is really back!

"Quick, I just received news that Southampton has signed a sponsorship worth 30 million pounds!"

When Charlene Lahiri said this, the whole audience was in an uproar.

"Thirty million pounds? How is that possible?"

"Manchester United's offer isn't that high, how can Southampton possibly sign him?"

"This is impossible. Who is so stupid as to sponsor a Championship team with 30 million pounds?"

"That's right, I guess I was fooled, right?"

Everyone started talking.

Editor-in-chief Lewis also heard the noise and came out.

After learning about the situation, he also found it unbelievable.

"Charlene, is this true?"

"It's absolutely true!" Charlene Lahiri said with certainty.

She firmly believed that Yang Huan would never lie to her.

As for the reason, she didn't know either.

In short, she believed it!

"I want you to immediately investigate a winery called Calon-Ségur in Bordeaux, France. I want all its information, as soon as possible!"

At this moment, Charlene Lahiri was full of aura.

"I know this winery!" Editor-in-chief Lewis began to believe what Charlene Lahiri said.

"I have a friend in Bordeaux who can help me gather information on this."

Charlene Lahiri nodded, "That's it, 30 million pounds to sponsor Southampton!"

When she said this, a hint of fanaticism flashed in her eyes.

Even though she had been on the headlines of the Southern Echo countless times, she still felt excited every time.

"This will detonate media all over the world tomorrow and even in the next few days!"

Who says it’s not?

With a whopping sponsorship of 30 million pounds, wouldn’t the media around the world take the opportunity to hype it up like crazy?

"Hurry, hurry, hurry, everyone get ready!" Charlene Lahri clapped her hands vigorously.

At her command, the entire editorial department began to operate skillfully again like a machine that had just been lubricated.