Chapter 227 Naked Swimmer
In a mansion in Los Angeles worth more than two million dollars.
Scooter Braun, Justin Bieber, and Greg, who flew back to Los Angeles from Europe, are holding a lively celebration party.
In four days, the click rate exceeded 50 million, which is only one step away from breaking the 100 million mark.
The spread of social networks is always getting faster and faster. I believe it is entirely possible to exceed 100 million within a week.
"This success proves one thing: a golden signboard on a social network still has huge potential value to be tapped. The money earned from a song and the sensation it creates are now greater than what a singer could earn in a year or even a lifetime of hard work in the past."
Everyone present nodded continuously after hearing what Scooter Brown said.
Justin Bieber was only seventeen years old and didn't know much about this kind of thing. He just drank and listened with a smirk on his face.
He was not very interested in any of these things.
"The most important thing is that you, the gold medal pusher, are really awesome!" Greg raised his glass with a smile.
With a clang, Scooter Brown smiled in response to his appreciation.
"To be honest, I didn't think about it so deeply at first, but ever since Miracle Entertainment made Psy famous, I've been thinking and analyzing, how can a chubby guy with unprofessional singing skills and no dancing skills become a superstar with just one song?"
Judging from his tone, he seemed to admire Yang Huan's behavior of making Psy famous.
"Then I thought we should give it a try, and that's how we succeeded this time!"
At this point, Scooter Brown raised his glass high.
“Here, I must also thank Mr. Greg for his strong support. It’s a pleasure to work with him!”
Greg quickly raised his glass and said, "I wish us a happy cooperation!"
All the people in the room raised their glasses high and toasted in celebration with laughter.
Justin Bieber is a young man after all, and he has no interest in being with these middle-aged people, so he walked into the living room by himself.
With a click, the 70-inch TV in the living room was turned on.
"According to our reporter, the new single by popular singer Justin Bieber has caused a sensation in the Internet and media fields as soon as it was released. On the famous video website Youtube, the MV of the new single has been released for only four days, but it has already generated more than 50 million hits, making it the talk of the town."
"However, as the saying goes, fame brings controversy, and the controversy surrounding Justin Bieber's new single has always existed."
"Just this morning, our station received an exclusive tip from an informant. This person, who claims to be the assistant to the president of Budweiser Europe, has a lot of evidence in his hands, proving that not only is there serious data fraud in Justin Bieber's new single, but even his previous claim that his laptop was stolen was a lie to deceive netizens."
"Let's hear what he says!"
Perhaps it was because the TV volume was too loud, and the people who were originally celebrating noisily were all attracted over at once.
Everyone was watching the news on CNN.
But when Greg saw the confidant who was fired by him on the spot because he flattered the horse but hit the horse's leg appeared on the screen, he was completely dumbfounded. Not only dumbfounded, but also panicked.
So many things were done by this person, and he actually went to the TV station to expose himself?
"I am the former assistant to the president of Budweiser's European subsidiary."
"I have enough evidence to prove that Justin Bieber's new single has serious click-rigging behavior, which was done by the record company's team and by people hired by Budweiser Europe's president Greg."
"That Greg is not a human being!"
"He doesn't treat his employees as human beings at all. I just couldn't stand his behavior of deceiving the majority of netizens, so I raised some objections. As a result, he fired me on the spot and didn't even give me severance pay."
"So, I will stand up and testify against him and reveal all the truth!"
"These are the evidences I can provide, everyone take a look!"
Scooter Brown was no longer interested in looking at any evidence and immediately turned to Greg.
"What's going on?" Scooter Brown pointed at the TV and asked in an unfriendly tone.
Greg was also caught off guard. "I don't know. This bastard is such a traitor that he actually went to the TV station to sell me out!"
"He said you fired him."
Greg certainly couldn't say that this guy was flattering the wrong person. "This guy is unreliable. After I found out, I fired him on the spot. I didn't expect him to work for a TV station."
Scooter Brown slapped his forehead hard.
I'm not afraid of god-like opponents, but I'm afraid of pig-like teammates.
No one understands how such a person could have risen to the position of President of the European region and have such influence within Budweiser.
"You don't know?" Scooter Brown wanted to throw this bastard right out of the mansion.
"You don't know, but he's going to the TV station to expose us now!"
Greg was also speechless and didn't know how to answer.
"Look at the evidence he has. It's almost ironclad. Even CNN has reported it. Soon, all the major TV stations in the United States will report it. How will we explain it then? How will we give the public an explanation?"
When Greg fired his confidant, he was also dizzy due to lack of sleep, but now he is sober.
"Why don't we just deny it? His evidence is one-sided and we won't admit it!"
Scooter Brown also felt that this was the only way for the time being.
But at this moment, the doorbell of the mansion was rang.
The black maid ran over to open the door, only to find that several police cars had parked outside the door at some point, with their lights flashing.
"What's going on?" Scooter Brown came over.
"Hello, Mr. Scooter Braun, we are from the Los Angeles Police Department. Justin Bieber tweeted that his laptop and phone were stolen, which has aroused public concern. Many fans have called us and asked us to investigate and severely punish the thief."
When Scooter Brown heard this, he immediately panicked.
"So, now, please both you and Justin Bieber come back with us to assist in the investigation!"
Everyone at the scene was stunned.
Seventeen-year-old Justin Bieber was completely frightened.
Everyone knows that this is a play, but if the police get involved, the nature of the situation will be completely different.
Damn, how come the direction of everything changed suddenly?
"We'll go with you."
Even though he is a well-known figure in the entertainment industry, Scooter Braun does not dare to be arrogant when facing authoritative law enforcers.
But as soon as she walked out of the mansion door with Justin Bieber, the spotlights outside suddenly flashed.
The dazzling spotlight made Scooter Braun and others cover their eyes quickly.
Damn, there are media reporters outside who have come here to hear the news.
It’s over, it’s over, I’m so embarrassed this time!
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Sarah Kamanga pushed open the door of the UTB high-level conference room.
This forceful action immediately frightened all the Youtu.com executives in the conference room.
When they all looked over, they found that this man, who had just taken office not long ago and was rumored to be Larry Page's confidant, had a very ugly expression on his face.
"Can anyone tell me what's going on with Justin Bieber's single click-through incident?"
As soon as the Google global vice president finished asking the question, someone stood up immediately.
"Mr. Kamanga, this is actually a common practice among music companies."
Sara Kamanga leaned over and sneered at them: "So you all know it."
The executive looked around at everyone, took a deep breath, and nodded, "Yes, RCA, Sony, Universal and other music companies basically do this, and it doesn't do us any harm..."
Before he could finish his words, there was a bang and Sarah Kamanga slammed her fist on the desk.
"What do you mean there is no harm? Do we have to wait until all advertisers abandon our platform and put us on the sponsorship blacklist before we start to think of ways to solve it?"
Everyone present was startled and didn't dare to say anything.
"I used to be in charge of advertising. I know better than any of you here what advertisers value most. They don't care about money. They want results, real results, not the exaggerated but worthless numbers you listed!"
Everyone knew that Sarah Kamanga must have been called over by the president and given a severe scolding.
At this time, turn around and transfer the anger to them.
Who exposed the issue of Justin Bieber's new single inflating clicks, triggering protests from advertisers?
Justin Bieber is faking clicks, but what about others? Are they also faking clicks?
If everyone is swiping, then what’s the point of placing ads?
"According to what you said, music companies all fake it, so Gangnam Style was also faked?"
This song has been a standout on Youtube for the past six months and has become a signature song.
It can even be said that it is a monument that countless record companies cannot even dream of.
"No!" The executive who stood up just now shook his head.
"They didn't brush it?" Sarah Kamanga was a little surprised.
“I can’t guarantee whether it was fake or not, but based on a comprehensive analysis of the click-through rate and the length of time users spent watching the videos, it should not be fake, because if it was fake, it would have required the use of hundreds of thousands or millions of users.”
This project is too big and the cost is too staggering. Who can afford it?
“In fact, Gangnam Style’s early data is very eye-catching, but not outrageous.” Another executive stood up and analyzed.
"And if I remember correctly, when this song was released, their boss smashed an Aston Martin in Korea for Lin Yuner. This was big news at the time and attracted a lot of attention. In addition, there were other factors, such as some stars sharing the video link on WeChat, Facebook and Twitter, so there was no need to swipe."
Sarah Kamanga nodded continuously.
"Look at it, everyone, this is a great case. Facts tell us that as long as you have the ability, you can still stand out even if you don't brush it. As a platform, we should vigorously support such high-quality projects."
Everyone present understood what Sara Kamanga meant.
"Headquarters has already made the decision. Change it. Make a big change!"
When Sara Kamanga said this, the whole audience was shocked.
"Change? Change the rules and ranking algorithm?"
"Yes, we need to establish a set of rules and order that can better ensure that high-quality products stand out and ensure that advertisers will not lose confidence in us!"
"So... when does it start?"
"Now, immediately, right away!"
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With Sara Kamanga's words, the entire YouTube community started to go crazy.
The crackdown storm immediately swept across the entire Youtu.com platform like a tornado, and the data of major record companies plummeted.
The number of hits on Sony Music's channel originally reached 850 million, but suddenly dropped to 2 million.
This is not just water, it's a vast ocean!
Universal Music also lost 1 billion hits, and RCA suffered the smallest loss, but its hits were reduced from 160 million to 120 million.
The data of the three major music companies have all seen a sharp drop, which is jaw-dropping.
The data for Justin Bieber's newly listed single has also dropped from more than 20 million to more than 4 million. The decline is so large that it is really surprising.
Youtu.com's heavy-handed attack immediately shocked the industry, which believed that this was Youtu.com's strong crackdown on data falsification.
This round of anti-counterfeiting storm has also attracted attention from all walks of life on the Internet and even in the traditional media sector.
The American CNN TV station even recorded a special program named "The Truth Comes Out" and quoted a saying from Warren Buffett: Only when the tide goes out, you'll know who's been swimming naked.
The program believes that when several major record companies experience a plunge in stock prices, truly high-quality products will emerge.
For example, the click-through rates of Psy’s two MVs of Gangnam Style did not fluctuate too much, and they are still far ahead in the Youku rankings.
Both of Yoona's singles are also very popular, and even the latest Lagonda Conqueror advertisement has maintained a steady increase in click-through rate.
When the clicks on Justin Bieber's new single were reduced to more than four million, the click rate of Yoona's advertisement increased to four million, and the gap was not big.
What made netizens even more depressed was that Justin Bieber and his agent Scooter Braun had to hold a grand press conference after being asked by the police to assist in the investigation.
But this time it was not to promote the new single, nor to explain the falsified data of the new single, but to clarify the previous theft of the laptop and mobile phone at the request of the police.
"I want to apologize to all netizens and fans. The so-called theft of my laptop and phone was just a marketing trick by me and my team. I regret my deception and hope to be forgiven by netizens and fans."
But no matter how sincere Justin Bieber spoke at the press conference, even if he cried, it was useless.
Except for a small number of die-hard fans who still support him, the majority of netizens have chosen to abandon him.
Who would be willing to believe a liar who had previously sworn to his own truth?
But these netizens are also very depressed.
The major record companies are unreliable, and neither is bad boy Justin Bieber.
What can be trusted these days?
Maybe, Psy and Yoona are okay.
As a result, countless people began to look forward to their new single.
Miracle Entertainment also fulfilled Yang Huan’s previous promise. After giving its competitors a week, it officially launched the second generation of Psy and Yoona’s hit songs in response to the calls of countless netizens.
The fox is howling!