Chapter 232: A Small Thing

Bert Hoyte had just got off the plane at London's Heathrow Airport and rushed straight to St. Mary's Stadium in Southampton with his team of negotiating assistants.

He hopes to negotiate the deal with Southampton as soon as possible.

But unexpectedly, when he arrived at St. Mary's Stadium, accompanied by Southampton's executive chairman Nicola Cortes, walked into the office and passed the meeting room, he saw Southampton's marketing director Sun Yue and Adidas negotiator Marcus Baumann through the open door.

Was he the first to get there?

Bert Hoyet was suddenly in a panic.

If Nike's current demand for Southampton is more about preparing for the future in one or two years.

Well, what adidas needs for the Saints is now!

Liverpool was poached, and Chelsea was the only team left to support the entire British market.

This is definitely not what Adidas wants to see.

If we want to reverse this situation, then defeating Southampton will undoubtedly be a good supplement.

Even though this is just a Championship team.

But when have you ever seen a Championship team so awesome and attract so much attention from the entire English football world?

Even now, the media across Europe are discussing what big moves Southampton will make this summer.

Even Premier League teams may not be able to get this level of attention.

"Nikola, how did your talks with Adidas go?" Bert Hoyet asked with a smile as he sat down in another conference room.

Nicola Cortes was a little embarrassed and shook his head. "The progress is OK. We talked for a day yesterday, but the two sides couldn't agree on the price. I don't know if there will be any new progress today."

Bert Hoyet understood what was going on and nodded.

After Nicola Cortes left, he immediately waved to his team.

"Wait a minute, the negotiation price starts at 20 million pounds!"

"Twenty million pounds?"

"No way? It's too high!"

The previous 15 million pounds seemed outrageous to many people. After all, Nike only paid this much when it sponsored Inter Milan.

But now to sponsor Southampton, a Championship team at that, you have to pay 20 million?

“The most important thing is data sharing and cooperation in virtual reality technology!”

This is another crucial negotiation point for Bert Hoyet's trip.

Whether or not to get jersey sponsorship is not very important. What is really important is the cooperation in big data and virtual reality technology, which is what Nike headquarters values ​​most.

The members of the negotiation team all knew what was going on, so they didn't say anything more.

…………

…………

After leaving the small conference room, Nicola Cortes passed by Adidas' negotiation room and found that the door was closed.

I felt very strange. Is the negotiation over?

But when he returned to the office, he found Sun Yue sitting in his office, sitting on the sofa, crossing his legs and playing WeChat.

"Master Huan, Adidas is very tight on the price, 18 million pounds, and they won't let up no matter what."

After speaking into the microphone, Sun Yue waved his phone at Nicola Cortes.

Soon, a prompt sound was heard.

Sun Yue immediately clicked to answer the call.

"Eighteen million pounds? Isn't that too insincere?" This was Yang Huan's voice.

Then, another one came.

"What do you think?"

Sun Yue pressed the button again and said, "Just now I deliberately left the door of the conference room open, allowing Marcus Baumann to see Bert Hoyet and the others. It was obvious that he was nervous and wanted to use some small moves to cover it up, but how could he hide it from me?"

This guy looked a little proud when he talked about it.

Nicholas Cortes on the side was depressed.

It turned out that the door of the conference room was deliberately open.

This guy is so cunning and outrageous that he even hid it from me!

No wonder Cash Harris said not to do rival business with the Chinese.

The news came back immediately.

"Then put some pressure on them. It's only 18 million pounds, which is too little!"

Nicholas Cortes smiled bitterly.

My Master Huan, 18 million pounds, that is already the treatment of a top football team.

Inter Milan’s price is not that high yet, AC Milan’s price is almost the same, is it still low?

"I understand!" Sun Yue answered concisely this time.

Nicola Cortes sat aside, watching him end the WeChat call and waiting for his next move.

But who knew that this kid actually started playing games.

This is too outrageous and outrageous!

"Hey, I say, people are waiting over there!" Nicholas Cortes felt very uncomfortable and finally couldn't help but speak.

"I know!"

"You don't see them?"

"See you!"

"So why are you still sitting here playing games?"

"Wait, what's the rush?"

Sun Yue suddenly thought of something, "Oh, right."

He stood up immediately, but instead of going to meet the guest as Nicholas Cortes had expected, he walked outside the office and called the receptionist in.

"Go to the two meeting rooms and ask if they want anything to drink."

"Okay, Mr. Sun!"

"Give me a cup of coffee by the way, Nicholas, what do you drink?"

Nicola Cortes was a little angry, "I can't drink anything!"

"Then give him a cup of boiling water to cool him down!"

Sun Yue laughed and continued to play his game, muttering to himself.

"Wow, we haven't played for just one day and Master Huan is already so far ahead of us. These days, if you don't play harder, you'll be ranked second in line sooner or later!"

Nicholas Cortes was depressed.

Young Master Huan is like this, how come even Sun Yue is like this?

They are Nike and Adidas, giants in the field of jersey sponsorship. How can we offend them?

"I say, what on earth are you thinking?" He finally couldn't sit still anymore.

"Talk about it, what else can you think of?"

"How do we talk?"

"Let's talk about it, didn't Master Huan say it? The highest bidder wins!"

"Then you have to go talk to them. Why are you leaving them there while you hide in my office playing with your phone?" Nicola Cortes couldn't stand it anymore.

Sun Yue couldn't help laughing and put down his phone. "I say, Nicholas, it's not us who are in a hurry now. Look at you. You are exactly what Young Master Huan said, a grandson who runs a business and engages in pyramid schemes. If you go to talk like this, won't you be slaughtered like a fat sheep?"

Nicholas Cortes blinked a few times and then fell silent.

He felt that he was indeed very anxious.

"Negotiations are all about psychological warfare. Supply and demand determine price fluctuations. Now it's clear that several of their sponsors are competing for our project. If we don't raise the price appropriately and put some pressure on them, won't we miss the opportunity to make a fortune in vain?"

Sun Yue's words left Nicola Cortes speechless.

"You were always talking about the fiscal deficit. Isn't this a good opportunity to improve it?"

When it comes to the fiscal deficit, Nicola Cortes is at a loss.

This is a permanent pain in his heart.

So he simply didn't say anything.

But he was a man who couldn't keep things to himself, and he couldn't sit or stand there.

Sun Yue played with his mobile phone for a while, and found it funny to see him sitting and standing like this, so he simply stood up.

"Forget it, I'm going!"

Soon, Sun Yue arrived outside Nike's negotiation room.

He knocked on the door gently a few times and walked in.

"I'm sorry, Beltre, I wanted to come over just now, but you know, Marcus is too persistent and wouldn't let me go!" He closed the door as he spoke, shaking his head helplessly.

If Nicholas Cortes were there, he would have cried out in pain.

Jesus, this guy can act like Leonardo Dicaprio.

He shouldn't be a marketing director, he should go to Hollywood to make movies and win an Oscar!

Bert Holt stood up with a wry smile and shook hands with him. He really couldn't tell whether what he said was true or false.

"Belt, to be honest, our Master Huan just called and yelled at me."

Bert Holt and others all raised their heads at once.

We are in the process of negotiation, why are you scolding?

"Our Young Master Huan scolded me. He said that a sponsorship of 20 to 30 million pounds was such a trivial matter, but we still couldn't reach an agreement after so long of negotiation. He said that if I couldn't reach an agreement before tonight, I would no longer be the head of the marketing department tomorrow and he would fire me!"

When everyone heard this, they were stunned and found it funny.

20 or 30 million pounds? What a small matter?

This Young Master Huan is really extremely wealthy!

However, as long as you have heard a little about him, you will not doubt that he has such ability.

"So, let's be direct. How much can you give?"

Sun Yue's straightforwardness made it impossible to use the bargaining chips that Bert Hoyet and others had carefully prepared for a long time.

It's too blatant, they're just going to start a bidding price war!

“How much does Adidas offer?”

"It was 20 million yesterday, and it was raised to 2 million today, but it's still a bit far from our psychological price." Sun Yue said frankly and sincerely.

As for how far this point is, it’s not specified, so you guess!

Bert Hoyet knew that this was close to the upper limit of what the head office could achieve.

"The most we can give is £25 million, but we have demands."

"explain!"

“You must provide virtual reality technology and equipment to help us build a product development system.”

"This is a bit troublesome. I can't agree on behalf of Master Huan, but I promise to do my best to help you negotiate. It won't be a big problem!"

Just kidding, cooperating with Nike will bring huge benefits to the application and promotion of virtual reality technology and equipment.

Who would be stupid enough to refuse?

"Also, the big data and analysis results of your R&D center must be shared with us unconditionally."

"That's fine!" Sun Yue nodded in agreement.

Bert Hoyet felt a little exhausted. He felt that his side was too passive during the negotiations.

Who can blame Southampton for being so awesome?

"Well, I'll go ask our Young Master Huan for instructions. I'll be back as soon as I get a reply!"

After saying that, Sun Yue turned around, opened the door and walked out.

At the door, he even called the receptionist to give each guest a cup of coffee.

It’s all cold!

Bert Hoyet sat back in his chair helplessly.

"They are trying to use us to force Adidas to raise prices!"

"Isn't it? It's outrageous!"

"They are simply making fun of us!"

Nike's negotiation team was no fool and saw the problem at a glance.

Bert Hoyet is of course no exception.

In terms of demand, Adidas needs Southampton more.

Therefore, unless Adidas refuses to offer a high price, Nike will have no negotiating advantage in jersey sponsorship.

"Quick, call the US headquarters immediately, we must make a second plan!"

Bert Hoyte has a hunch that Adidas is at the end of its rope and is likely to compromise with Southampton.

Therefore, Nike must prepare early.

Fortunately, they still have a trick up their sleeve.