Chapter 252: Play a Ticket

Marcus Baumann didn't expect that Yang Huan would keep harping on such details.

There has always been a consensus between sponsors and teams on jersey design.

First of all, sponsors don’t care whether the jersey design is nice and decent, or the purpose of the jersey.

The only thing they care about is the return on sponsoring the team and how many jerseys they can sell to recoup the sponsorship costs.

So, from a certain perspective, sponsors even wish that all sponsored teams would wear the same clothes to participate in the competition.

The reason is simple: it can save a lot of design costs.

And in this way, the advertising effect will be great.

From the perspective of team owners, they generally don't pay much attention to the design of jerseys.

They only care about one thing: how much money the sponsors give them.

It can even be said that as long as they are paid enough, they are willing to wear any ugliest jersey.

As for whether fans feel that buying the jerseys is a good deal or worth it, this is obviously not within the team's consideration.

To give the simplest example, Real Madrid’s jersey sales are unparalleled in the world. How many pieces can they sell in a year?

One million!

Sixty euros per piece, that means sales of 60 million euros.

Leaving aside Adidas' costs and various expenses, and deducting taxes, how much share can Real Madrid get?

Four euros at most.

Obviously, making money from selling jerseys is not something the team considers at all.

Therefore, there has always been a tacit understanding between the team and its sponsors.

They wear whatever jersey their sponsor provides them.

And what about the sponsors?

They will consider designing better jerseys for some influential and sales-producing teams as much as possible.

But even if they ask someone to design it, they will consider the cost as much as possible and save as much as possible, because there are rich people paying for it anyway.

To put it bluntly, this is an act of blackmailing fans!

The fans are the most miserable because they have no choice.

Even some hardcore fans love and support the team, so no matter whether the jersey is practical or good-looking, they will buy it to collect.

To put it bluntly, rather than selling jerseys, it is more about exploiting the fans' loyalty and affection for the team.

Yang Huan would not do such a thing, nor would he bother to do such a thing!

The red and white striped Southampton shirt in front of him looked pretty good purely from a jersey perspective.

But such clothes are totally impractical.

At the very least, this kind of clothes cannot be worn out on a normal day!

It’s not that Adidas doesn’t have the design capabilities, it’s just that they are unwilling to do so.

Yang Huan also understood in his heart that Adidas also had its own difficulties.

After all, their high sponsorship of Southampton has already caused controversy among other teams. If they invest more money to design jerseys for the Saints, I am afraid the controversy will be even greater.

But his idea is also very simple.

"These jerseys need to be redesigned!" This is Yang Huan's attitude.

Marcus Bauman smiled bitterly, but did not dare to agree on the spot.

"Or, from now on, we will design our own jerseys, but the profit sharing will change!" Yang Huan said.

Marcus Bauman thought about it and nodded, "Okay."

In fact, Southampton's jersey sales have always been unsatisfactory.

Even last season, when jersey sales hit a record, they were only around 100,000, and were almost entirely supported by a group of die-hard fans.

With such low sales volume, Adidas won't suffer much loss if the commission is increased.

And where Adidas really values ​​Southampton is in the virtual training center.

Now, there is also a smart jersey and supporting patented technology.

"How much can you raise?" Yang Huan asked.

When doing business, you have to say the ugly things first.

Otherwise, there will be things to worry about in the future.

“Five euros!”

Yang Huan burst out laughing.

Only five euros?

"Master Huan, now the top teams including Real Madrid and Barcelona only get a maximum commission of 4 euros for a jersey. Most teams get 3 euros or even 2 euros. Some teams get no commission at all."

Of course Yang Huan knew this, but he felt that he had worked so hard to negotiate a share of 2 euros, which was too cheap!

"How about this? We will be responsible for providing raw materials, garment technology, production and sales channels, and you will be responsible for design. If the sales volume is less than 100,000, the commission will be 3 Euros. If the sales volume is between 100,000 and 300,000 pieces, the commission will be 5 Euros. If the sales volume is more than 300,000 pieces, the commission will be 10 Euros. Master Huan, what do you think?"

Yang Huan thought about it and felt that this suggestion was okay.

"Okay, let's do it!" Yang Huan made the decision on the spot.

It's just a matter of a few hundred thousand euros.

"I'll ask Nicola Cortes to redraft a profit-sharing agreement with you guys later!"

Marcus Bauman nodded. "Then, who is Young Master Huan going to ask for the design?"

Inviting a big-name designer to design a piece of clothing would cost a lot of money.

Moreover, in recent years, famous brand designers will not take such jobs because the restrictions are too great.

Designing jerseys is not like designing fashion. It has much greater restrictions than fashion.

First of all, we have to consider the athletic performance and the traditional elements of the team. If, as Yang Huan said, we also have to consider leisure, then I really don’t know who would be willing to take on such a job.

Even if we accept the offer, the price will definitely be shockingly high.

Yang Huan thought about it, picked up his phone and called Norman Foster directly.

"Hello, Norman, it's me." Yang Huan said with a smile.

Marcus Bauman felt a little strange after hearing this.

Norman?

Is there a famous fashion designer named Norman?

Norman Foster was discussing something with Huang Ying at this time. He was a little surprised when he received the call, "Master Huan, you called me, what's the matter?"

As soon as she heard it was Young Master Huan, Huang Ying immediately listened attentively.

"It's nothing, I just wanted to ask you, are you interested in giving it a try?" Yang Huan asked with a smile.

"A play?" Norman Foster laughed. "Tell me about it."

"I'm planning to find someone to design a jersey, but I can't think of anyone to ask for a while. Are you interested in playing?"

"Me?" Norman Foster smiled bitterly, "Master Huan, I'm an architectural designer, not a fashion designer."

Can this be the same?

Huang Ying on the side giggled, she understood.

She wondered if Young Master Huan did it on purpose.

How come in his eyes, all designers are interconnected?

Does knowing how to design architecture mean you must also know how to design clothes?

"Didn't I tell you? It's just for fun. I couldn't find anyone else so I asked you to make up the number."

Norman Foster really wanted to fall down, it turned out that he couldn't find anyone!

"I read in the newspaper before that many architects are excellent fashion designers, and they also said that fashion design and architectural design have a lot in common, so I naturally thought of you."

After listening to this, Norman Foster felt that there was some truth to it.

Many famous fashion designers have always believed that architectural design experience is very helpful in fashion design.

Besides, didn’t Master Huan also say that?

Just have fun!

Today’s architectural designers are no longer the isolated group they used to be. What they value now is openness and they need to pay attention to culture, nature and society.

So, it’s nice to design some clothes for fun.

What's more, it was Young Master Huan who called personally.

"Master Huan, let me tell you first, I have never designed clothing before, especially jerseys."

Yang Huan immediately laughed out loud, "That's easy. You have so many famous fashion designer friends. Ask them what's popular recently and what the future fashion trends are. My requirements are not too high."

Norman Foster immediately picked up a pen and prepared to write it down on paper.

"First and foremost it has to reflect our traditional Southampton colours, the red and white arrows."

"Yeah, I've got that in mind!"

"Secondly, it has to be practical. It doesn't have to be like the jerseys nowadays, which are usually kept at the bottom of the box and only taken out to show off on match days. They are not practical at all. I want the kind that can be worn on the court and on the street."

"Okay, I'll try my best!"

"Also, we need to consider the needs of different customers and groups of people. There should be designs for all, male and female, fat, thin, old and young, and it would be best if they were in one series."

"Well, I'll give it a try."

"In the end, never mind, there is no end, that's all, keep it simple!"

Norman Foster was really at a loss for words. Each of these three requirements was incredibly difficult. How could you call it simple?

However, since he has promised, he will definitely not go back on his word.

"Norman, can it be done in a month?" Yang Huan asked.

"One month?" Norman Foster was a little speechless.

He originally planned to deal with this matter slowly when he had time.

After all, designing clothes is not his main job.

Moreover, he also has to design the stadium and the hotel.

The architectural firm has had financial problems recently and he is having a headache.

"Yes, one month. We need it in the new season. I'll have them send the materials to you later. You can also ask someone to help you!"

At last, Yang Huan smiled again.

"Norman, I heard that your company has had some financial problems recently."

After listening to this, Norman Foster looked at the student Huang Ying in front of him. His bitter smile looked like he was crying.

"Don't worry, I've already asked Zhao Yuanfang to start preparing. Who knows, I might buy you out in the blink of an eye!"

Norman Foster was startled.

Since the subprime mortgage crisis and the outbreak of the European debt crisis, the construction industry has become increasingly bleak.

Foster & Johnson has been losing money every year, and its current employee size is more than half of what it was at its peak.

This is also the reason why Norman Foster attaches so much importance to Yang Huan’s new stadium and hotel project.

If it is acquired by Young Master Huan now, with Young Master Huan's wealth and connections in China, and I heard that his family is in the real estate business, then wouldn't it be...

Thinking of this, Norman Foster felt relieved.

But at the same time, we also attach great importance to the jersey design project given by Master Huan.

After all, this project was done beautifully and Master Huan is happy, so he might increase his support for the architectural firm.

After hanging up the phone, he immediately started laughing and boosted his morale.

"Huang Ying, it looks like we'll have to work overtime for the next month!"

Huang Ying showed a playful yet helpless expression.

Who made us run into Young Master Huan?

"Done!" Yang Huan breathed a sigh of relief after hanging up the phone.

"Master Huan, who did you ask to design it?" Marcus Bauman asked quickly.

"Norman Foster!"

"Norman...Foster?!" Marcus Bauman was so shocked that he lost his voice.

"The lord who designs architecture?"

"Yes, what's the matter?" Yang Huan felt strange. Was it necessary to make such a fuss?

Isn't he just a jazz?

There are a lot of jazz these days, but how many of them are really enjoying the good life?

Haven’t you seen that Norman Foster is still fighting on the front line to deal with the company’s debts even though he is over 70 years old?

It's quite pitiful. If this old man didn't want to let go of his life's hard work, there would be no need for him to work so hard given his wealth.

But it is not difficult to see from this that the good times in Europe are gone forever.

In the future, the world's economy will still depend on our great China.

Only by clinging to China's strong thigh can we have a future.

It was hard to tell whether Marcus Bauman was crying or laughing on his old face.

What do you mean what's the matter?

Master Huan, he is a national treasure of British architectural design.

Are you so calm?

Just a few words and you ask him to design a jersey for you?

And you give them a month limit?

If this gets out, you'll be drowned in the saliva of his fans all over the world!

But Master Huan just doesn't have this kind of awareness.

"He's a good guy. He always does what he promised. In a month, we'll go and look at the design drawings. You guys can hurry up and make the clothes. I'll find a few models to walk the runway and create some hype."

Marcus Bauman almost fell to his knees!

Master Huan, who will hold the press conference for the football club's new jerseys?

At most, I would take a few photos in the team and post them online.

But you, you still want to find models and hold a fashion show?

Are you really going to hold a fashion show?

He wondered if he had heard it wrong.

Neither Real Madrid nor Barcelona have ever done this, but why do you, Master Huan, want to do this?

Can it succeed?

But soon, he figured it out.

This young master just likes to make trouble.

Didn’t the newspaper mention this before?

He wanted to recruit a thousand members for Southampton, with an annual membership fee of £100,000.

This has been laughed to death in the media.

To be frank, this is not about recruiting members at all, but about people who are desperate and poor trying to make money.

Marcus Bauman certainly wouldn't think that Master Huan was crazy because of poverty.

But it is certain that I like to tinker.

"Okay, that's it. If there's nothing else, I'll leave first!"

Yang Huan has something else to do.

He had not forgotten that he had not had time to ask Charlene Lahiri for the debt.

Even though this girl could never escape from his Five Fingers Mountain, he still had to get the debt back as soon as possible.

When he walked out of the conference room, he saw Charlene Lahri finishing an interview with Javi Martinez.

Judging from her expression, she was obviously going back.

Yang Huan immediately walked downstairs quickly and caught up with him.