Chapter 357 Is there a newly promoted horse like you?

When Yang Huan brought the entire Southampton team to the century-old classic food restaurant La Marcelina in Valencia, and wolfed down the paella that was said to be the best in the world, the Sun headquarters went wild.

“Change the front page headlines”

As the editor-in-chief Rebekah Wade walked into the editorial office and shouted, everyone in the editorial office looked over in amazement.

What's going on?

"News about withdrawing from the Manchester duo, go to Southampton"

Rebekah Wade gave the order with great certainty.

"Why, Editor-in-Chief?" Someone immediately stood up in confusion.

Yes, Southampton defeated Valencia and successfully advanced to the next round.

But the question is, Manchester City and Manchester United were eliminated from the Europa League. Isn’t this also big news?

And to some extent, Manchester City and Manchester United are Premier League teams competing for the Premier League championship this season. The two teams being eliminated from the Europa League at this time has obviously higher news value.

As for Southampton, it seems that everyone has become accustomed to this upset maker.

Rebekah Wade glanced at the reporter, who had just returned from Manchester.

The intelligence on Manchester City was the first-hand information he obtained.

Who would want to have the front-page headlines they worked so hard to get removed for no reason?

"I tell you, the rivalry between Manchester United and Manchester City is indeed newsworthy, but I just got first-hand intelligence that the live ratings of the match between Southampton and Valencia on EC TV and several other TV stations exceeded the match between Manchester City and Manchester United, and even exceeded the Champions League knockout match between Chelsea and Arsenal."

Many people in the editorial department were shocked and exclaimed in surprise.

"What does this mean?"

Rebekah Wade said with certainty: "This means that ordinary fans care more about Southampton"

The Sun's purpose is to dig deep into any topic that readers care about, squeeze out all the news value, and satisfy readers' psychological needs.

"Also, I just learned a piece of important inside information, and none of you guys know it."

Rebekah Wade's words made many reporters in the editorial department jump in their hearts.

What's the big inside story?

"Former Chelsea chief executives Peter Nean and Ron Gourlay have both taken over Southampton"

"What?"

"How is this possible?"

"Both of them are going?"

"No way?"

Everyone in the editorial office was stunned.

What is Southampton trying to achieve?

This team obviously wants to not only be better on the football field, but also catch up with the big teams in club management. This is going to turn the Premier League upside down.

Isn't that what Chelsea did back then?

It's just that Abramovich suddenly changed his mind halfway through.

But when it comes to Peter Nian and Ron Gourlay, the golden duo, everyone in the football circle gives them a thumbs up.

It would be much more interesting if they had all gone to Southampton.

Rebekah Wade was very satisfied with the effect she created.

People say that The Sun is omnipresent. Over the years, the people inside The Sun seem to be satisfied with such false reputation and halo. These guys have begun to become a little proud and have forgotten how The Sun became popular in the first place.

Now, it's time to give them a proper beating.

"I tell you, the most talked-about team in the Premier League in the future must be Southampton"

Rebekah Wade said this with great certainty.

He became even more certain after Southampton defeated Valencia and became the only English team left in the European League.

"From now on, keep an eye on this team closely"

The reporters in the editorial department immediately nodded in agreement.

"Also, ask Steven to come to me. He will write the front-page headline of Southampton tomorrow."

Steven Howard, the Sun's top commentator, has countless fans and can be described as a gold medal writer.

What happened at the Sun newspaper headquarters is happening in all major newspapers in the UK, big and small.

By the next morning, when all the newspapers came out, the whole of Britain was in an uproar.

Except for a very few newspapers, almost all newspapers focused their front-page headlines on Southampton.

Among the major newspapers, only The Times still chose the news about the two Manchester giants as the front-page headlines, but at least one-third of the page space was given to Southampton in a prominent position on the front page.

The British fans went crazy.

Traditional powerhouses such as Manchester United, Manchester City, Arsenal and Chelsea all lost and were eliminated.

But Southampton in the Championship won

Southampton fans were the most excited.

On the Internet, Saints fans rushed to tell each other, and countless Saints fans were in a frenzy.

Southampton is awesome and strong, otherwise how could they have accomplished this?

Premier League giants, what qualifications do you have to look down on Championship teams?

When you were eliminated from the European arena, it was the Championship team that you looked down upon that brought honor to our British Empire. Do you still have the nerve to call yourself a Premier League giant?

I'm so embarrassed.

Don't waste air when you are alive, and waste land when you are dead

Not only newspapers, but television stations also focused on Southampton's feat of reversal and advancement.

Needless to say, EC TV, Roger Moses made great efforts to promote Southampton.

Other TV stations such as Independent have also joined this ranks.

Even Sky TV, which is responsible for the live broadcast of the Premier League, has begun to focus on promoting Southampton this time.

There are even media reports that Sky TV has already made preparations in advance. Although Southampton is only a newly promoted team, its share of the live broadcast of the Premier League next season will increase significantly, and may even catch up with the live broadcast of the traditional top four teams.

This immediately caused an uproar in the entire English football world.

You should know that 50% of the broadcasting fee income of the Premier League teams is shared equally, another 25% is divided according to the league ranking, and the remaining 25% is divided according to the number of broadcast games.

Don't underestimate it as it's only a quarter, but when it is magnified into the Premier League broadcasting fees of several hundred million pounds, it's a huge sum.

The reason why the media broke this explosive news is that the broadcasting facilities at St. Mary's Stadium are too poor.

Sky TV was planning to purchase a set of equipment to cooperate with Southampton to transform the broadcasting system of St. Mary's Stadium to cope with the live broadcast of the Premier League next season, but the news was leaked in advance.

But once the news leaked, the Championship team was dissatisfied and complained directly to the English Football Association.

They believe that the league has not ended yet. Although Southampton is far ahead and has a great chance of winning the championship, they have not won the championship yet. Why do the media report it like this?

What are other Championship teams like? Are they just sparring partners?

Apologize sincerely

Not only the Championship teams, but also the Premier League teams

Damn, you haven't upgraded yet?

Why are the interests of the big brothers being affected?

If you are promoted, you will be awesome. But will we old veterans have any place to stand?

Is there a newly promoted horse like you?

Besides, there are only so many broadcast matches in each season. The traditional strong teams cannot be moved. Manchester City has been very popular recently, but it cannot be moved either. If the number of Southampton's live broadcast matches increases, the number of live broadcast matches of the mid- and lower-level Premier League teams will be reduced.

Each of these games costs money.

In the past, Manchester United, Arsenal, Liverpool and Chelsea accounted for the majority of the market, and we just accepted it because they are the traditional giants.

Recently, a new team, Manchester City, has emerged and there is nothing we can do about it. After all, they are already in the Premier League and there is nothing much to say.

But you are a nouveau riche team that was in English Football League One a year ago, and now you are trying to steal our food as soon as you emerge. Do you have the nerve to do that?

Therefore, as soon as the news came out, the Premier League teams immediately protested and demanded that the broadcast frequency of the mid- and lower-level teams be increased.

At first, only the CEOs of one or two teams made a few comments in the media, but two days later, Chelsea's owner Abramovich directly fired in the media, saying that Southampton would seriously damage the interests of English football.

His logic is that Southampton currently has four English players in its first team, and last summer they sold two local stars, Adam Lallana and Chamberlain.

This approach of improving strength in the short term through massive signings is not good for English professional football.

But as soon as Abramovich finished speaking, the famous journalist Charlene Lahiri immediately responded in her column.

"It's only been a few years, how could Abramovich forget how Chelsea won the league title?"

Charlene Lahiri's counterattack was immediately welcomed by the fans.

But with Abramovich taking the lead, owners and CEOs of several other Premier League teams soon emerged.

At a Premier League bosses' summit in mid-March, they all asked Premier League CEO Scudamore to put pressure on Sky TV to support mid- and lower-level teams.

The subtext is that a newly promoted team should behave like a newly promoted team.

The British journalists were delighted by this and started hyping the story like crazy.

Finally, Sky TV was forced into a corner and had to speak out, stating firmly that this was just a common facility renovation that other Premier League teams had also done and it was nothing to make a fuss about.

As for the live broadcast schedule, a Sky spokesperson said that this was company confidential and should not be disclosed to the public.

The subtext is, you bunch of bastards, just take the money if you want, and stop talking nonsense.

If you really make me angry, I will make you all starve to death.

As a result, the group of dissatisfied Premier League team owners suddenly fell silent and dared not say another word.

When Yang Huan heard the news at St. Mary's Stadium, he immediately burst into laughter.

"How can this thin arm possibly twist stronger than a thick thigh?"

Raiola, who was sitting opposite Yang Huan, couldn't help laughing.

Even Sky TV pays so much attention to Southampton, which shows that I made the right choice.

"Young Master Huan" Sun Yue also took over the conversation with a smile.

"In my opinion, the most outrageous person is Abramovich. The matter had already been settled, but he came out to be the first to speak out. It seems that he really dislikes us."

"That's right," Yang Huan laughed, "It would be strange if he could find me pleasing to the eye."

You gave me players for free and paid me a salary. In the end, I used the players you gave me to kill you.

I guess at this time Abramovich is thinking about eating my flesh and drinking my blood.

However, this old guy is indeed not very honest. He sneaks around and trips people up in secret. He is too insidious.

"Hey, Mino, have you heard about Chelsea's transfer activities this summer?"

Yang Huan asked with a smile, and his expression made Sun Yue and others see the clue at a glance.

Master Huan is trying to disgust Chelsea

In the transfer market these days, who doesn’t know that Southampton is a big money sponsor?

No matter who Chelsea has their eyes on, as long as we say it out loud, saying who we like, won't that person's value immediately soar?

"Great, Master Huan, if we just talk a few words, Chelsea will be disgusted to death by us" Sun Yue immediately clapped his hands in approval.

The biggest fear in the transfer market is stagnation and a lack of competition.

It's like an auction, there's competition, especially when you get really excited, you can get anything at a sky-high price.

"Master Huan, there really is one." Raiola thought about it and it really was one.