Chapter 363: Telepathy

"Why?" Yang Huan was a little confused.

Charlene Lahiri regrouped and found that she was also particularly interested in what Yang Huan said.

The recording of the program has been going smoothly so far, and I, the host, am actually being led by Yang Huan.

But it didn't matter because she was indeed interested in Yang Huan's remarks.

"I mean, why can't the Premier League, which has the most potential to be a star league, produce star teams like Barcelona and Real Madrid?"

After hearing this, Yang Huan laughed, "I may not be able to answer this question well, and who knows, maybe Skudmore will come after me and even think that I am attacking him!"

Scudmore, Chief Executive of the Premier League.

"I heard that you and he are very good friends." Charlene Lahiri revealed another piece of information.

Yang Huan shook his head and laughed.

"I think, first of all, Spain has had a spurt of local talent in recent years, winning the World Cup and the European Championship in turn, and has a very strong star base, so they have an advantage. Moreover, they advocate offensive football. There is a huge gap in the strength of La Liga. The more goals they score, the more fans they will attract, and it will also cater to the media hype and publicity."

"When it comes to the media creating entertainment football stars, Barcelona and Real Madrid have a natural advantage. They have a membership system, a complex background, and strong financial resources, so they have a better foundation for creating football stars than other teams."

"Florentino is a great football manager. He has been working on the entertainment of football superstars since the first Galacticos. I believe he was still exploring the path during the first Galacticos, after all, he had just started professional football at that time. But by the second Galacticos, he had figured out the path and resolutely embarked on it."

"The same is true for Barcelona. From Laporta to Rosell, they are determined to follow this path because they know that this is the business model of the new era."

"In fact, the star-studded entertainment has brought unprecedented influence to Barcelona and Real Madrid. Even the substitutes among the substitutes in their teams can make the front-page headlines of newspapers around the world!"

Charlene Lahiri had to admit that media all over the world were frantically digging out news about Barcelona and Real Madrid.

Don't miss even the slightest bit of news.

"Looking back, Manchester United once had the best chance of achieving this, and that was during Cristiano Ronaldo's time. The Portuguese developed from an ordinary football star to a football superstar at Manchester United, but the transformation from a football superstar to a football star was completed at Real Madrid."

"Why?"

Faced with Yang Huan's question, Charlene Lahiri vaguely figured out the problem.

"Ferguson!"

"Yes!" Yang Huan nodded.

"The Premier League is known as a paradise for head coaches because it gives them great power and even allows them to get involved in the management of the team. This has also created star coaches like Ferguson, Wenger and Mourinho."

"But it is precisely because of this that Manchester United sold Cristiano Ronaldo, because the head coach must first consider football itself. He exists to win the game. Every decision he makes is for this goal. This limits the entertainment management of Premier League teams!"

No wonder Yang Huan said that Ferguson was the biggest cancer of Manchester United.

It's not completely aimless!

When Charlene Lahiri heard this, she couldn't help but feel puzzled.

“Is there no way to complete the business transformation while taking into account the competition results?”

Aren't Real Madrid and Barcelona doing well in both aspects?

"This is a good question. Barcelona and Real Madrid have both done it, and they have done it very well, but don't forget that in these two teams, the head coaches do not have much power. Not to mention team management, even when it comes to team transfers, the head coaches often only have the right to make suggestions, not the right to choose!"

"What about the Bundesliga and Serie A?" asked Charlene Lahri.

Yang Huan still shook his head. "Neither of these two leagues is good. The healthy development of the Bundesliga has tied their hands and feet. Therefore, Bayern Munich is the only team in the Bundesliga, but it cannot become Barcelona and Real Madrid, even though they have superstars such as Ribery and Robben."

"Serie A is even worse. It doesn't even have the ability to operate its own stadium. I am even worried that with the influx of capital, Serie A will become increasingly decadent unless there is a change. On the contrary, I think Ligue 1 has great potential because it is relatively more relaxed!"

Charlene Lahiri did not comment on Yang Huan's remarks, but turned to another question.

"I am very interested. After listening to what you said, I found that you seem to be running Southampton according to your own ideas. You are not like what many media and fans say, you don't understand football at all. On the contrary, I think you have a longer-term vision for the development of professional football from the perspective of a young person."

“So, how will you run Southampton?”

Yang Huan smiled slightly, without giving any humble response to Charlene Lahiri's praise.

"Embrace this trend and change. For example, we launched the Saints Fan Club. At the beginning, we wanted to recruit 1,000 members, and everyone thought it was impossible. But in fact, we did it, and there are still many people waiting for us to expand."

"I dare say that if Manchester United were to recruit now, they would definitely not be able to recruit. If Barcelona and Real Madrid were to recruit now, they might not be able to recruit 1,000 people."

"Every new player we recruit will be required to open WeChat, Facebook and Weibo accounts. We will encourage and even cultivate players to interact and communicate with teammates and fans on social networks. Our team will regularly organize activities to promote communication and connection between fans and the team."

"Ibrahimovic's WeChat membership has exceeded 10 million, making him the number one person on the social network. The media has reported this before. We opened a WeChat store for Ibrahimovic. Before Christmas last year, we worked with Adidas to launch a customized scarf for Ibrahimovic. In less than 48 hours, 10,000 scarves were sold out!"

"We launched a cute doll in Neymar's WeChat store that was the same model as the WeChat mood stamp. Ten thousand pieces were sold out in less than a day. The fans went crazy for them!"

"In addition to jerseys and scarves, we also have a lot of peripherals, such as socks, gloves, jackets, hats, etc. We even have daily necessities such as dolls, pencils, glasses, etc."

"We launched these not to make money, but to promote the connection between the team, players and fans!"

"For example, now we are planning to launch the ib brand for Ibrahimovic. Many of his fans are enthusiastically involved in designing things, such as clothes, shoes, daily necessities, etc. Fans make reservations first, and then we will contact partners to manufacture them, and then sell them on the Swedish WeChat store. Designers can also make money."

Charlene Lahiri knew about these things before, but she didn't take it too seriously, thinking it was just a marketing move.

But now it seems that Southampton is engaging in this marketing model deliberately and intentionally.

It can even be said that at first glance, these are not profitable.

How much money can you make from 10,000 scarves?

After distributing it to partners and then to players and management teams, how much will the team have left?

However, there is a saying that is true: little by little, a tower can be built!

Besides, Southampton may not earn much from it, but they gain a lot.

The topic created by the media hype is enough to greatly enhance the Saints' influence and brand value, and also greatly strengthen their relationship with sponsors and partners.

These are all potential benefits.

Moreover, for Yang Huan, he doesn’t care whether he makes money or not. He can fully utilize the media hype to help his WeChat company create greater influence and attract more users.

Today, WeChat has caught up with Facebook and Twitter and become an important part of the global social network.

Moreover, with the launch of WeChat’s third-party gaming platform and the testing of WeChat stores, there will definitely be more profit-making methods in the future.

Some even speculate that WeChat's current valuation is between 20 billion and 30 billion US dollars.

So, from the team's perspective, Yang Huan did not make much money from this move.

But if you look at it from WeChat's perspective, it's huge profit.

Especially considering the huge follow-up effect brought about by Southampton's move, which made WeChat stores popular, more and more celebrity accounts began to plan to open WeChat stores and create fan economy.

Sometimes when I think about it, Charlene Lahiri has to admire Yang Huan!

…………

…………

"Wow, you two are such a good chatterbox!"

As soon as the filming was over, Paul Yaro gave a thumbs up in admiration and walked towards Yang Huan and Charlene Lahiri.

"How long?" Yang Huan said with a smile.

After finishing the chat and enjoying it to his heart's content, he noticed that he was facing the camera and the microphone.

"Thirty-five minutes. If we make some minor changes, it will probably be around thirty minutes!"

"No way?" Charlene Lahiri smiled bitterly.

According to the original plan, the duration was fifteen minutes.

Paul Yaro also smiled bitterly. "I just saw that you two were chatting enthusiastically and cooperating so well, so I couldn't bear to interrupt you. Besides, Master Huan has been revealing explosive news one after another. If we release it, the fans will definitely be interested!"

"That's right, we are in sync with each other!" Yang Huan joked shamelessly.

Charlene Lahiri glanced at him coquettishly, her shy eyes seemed to be saying, "Look, there are outsiders here!"

It was fun chatting, but we ran out of time.

"How about we make it into two parts?" She looked at Yang Huan and asked.

Yang Huan thought for a moment and said, "It's not necessary. We should be natural. Thirty minutes is thirty minutes. We can broadcast as much as we want. What's there to be afraid of? Besides, if we only talk for twenty minutes, how will you divide it?"

As a self-media enthusiast in his previous life, Yang Huan hated the practice of dividing the show into two parts.

Can we just be straightforward?

Can you let it all out in one breath?

It took so long to come up with the next episode, it makes me so angry.

Charlene Lahiri pouted, not very willing, but after thinking about it carefully, she felt that what Yang Huan said made some sense.

"It's fun to chat, but if I send it out, I don't know how many people will scold me!" Yang Huan slapped his forehead and smiled bitterly.

Under Charlene Lahiri's coercion, she spoke out her thoughts bit by bit.

Paul Yaro laughed, "No, Master Huan, I think what you said makes sense, really."

Yang Huan smiled but did not comment.

Looking at Charlene Lahiri, "The atmosphere of chatting among friends like you is quite good. Keep going, it should work!"

"Master Huan is right. I listened to it from beginning to end. It's really good. I haven't seen a program of this type before. It will definitely be a hit!" Paul Yaro was also very excited.

Although he is not the leading actor this time, at least he is involved in the production.

Yang Huan looked around again and it seemed like there was nothing for him to do here, so he wanted to leave.

"Well, that's it. You guys are responsible for cleaning up the mess. I have to go back to St. Mary's Stadium."

We have just reached an agreement with Bielsa, so we need to send someone to London to finalize the transfers of Gareth Bale and Modric with Tottenham Hotspur, and then we have to negotiate personal agreements with the players.

When it comes to a transfer, the most troublesome thing is the personal treatment of the players.

Yang Huan had a feeling that things might not be so easy to negotiate this time.

Whether it is Gareth Bale or Modric, these two players are very popular.

Let me ask you, how could such a player give up a top team and go to Southampton?

Of course, Southampton is not completely without advantages.

Whether it is Modric or Gareth Bale, neither of them has reached the level of top stars. Even if they really go to a wealthy club, they may not be able to play as a main player.

To some extent, Southampton is now considered a first-tier team.

Judging from the attention and influence, it can even be said to be a quasi-rich family.

Coming to Southampton, with high salary, many opportunities and promising prospects, is also an option!