Chapter 403 Big Mac

"What's going on?"

Yang Huan looked at Hamad strangely and felt puzzled.

When did our little prince from the Middle East become an abandoned and resentful woman?

Sun Yue and the others all smiled bitterly with helplessness, obviously they had no way to deal with this little prince from the Middle East.

"Master Huan, you are so mean." Hamad sat down on the sofa near Yang Huan and said angrily.

"Me?" Yang Huan was both depressed and amused, "How am I not nice enough?"

Could it be that this guy knew what I asked Xiaobu to do?

Come to think of it, it is indeed not very kind to let the goddess in someone's mind provide such service for you.

But you can't admit to this kind of thing even if you kill yourself, right?

"Then why don't you include me in such a huge investment?" Hamad asked resentfully.

Yang Huan smiled bitterly, "I have invested in too many projects, which one do you want to talk about?"

Everyone also had a bitter smile on their face.

What Master Huan said was true. He often threw whatever he thought of, hitting here and there, all over the place.

Anyway, I have money and I can do whatever I want, so what can I do?

"It's your plan to establish two major football tournaments."

Yang Huan was stunned at first. How did this guy know?

Looking at Sun Yue, Cash Harris and Zhao Yuanfang, the three guys all looked helpless, embarrassed, and a little awed.

Wasn't this just an accidental slip of the tongue, and this guy found out about it?

Who knew that once this guy passed the message, all the rich second-generations in the Saints fan club would know about it immediately.

As soon as they heard that Young Master Huan was going to organize two major football tournaments, these guys immediately started to join in the fun.

The result is obvious, and it is what it is now.

Yang Huan didn't blame him.

Firstly, they are not people who cannot keep a secret, and secondly, things will eventually be known to others.

Anyway, it's almost done, so now that you know it, you know it.

"Well, I'm not afraid to tell you the truth. It is indeed the case, but it is not entirely true."

Yang Huan Yucui came straight to the point and confessed.

As early as when Yang Huan mentioned to Raiola about exploring Ibrahimovic's potential commercial value, he already had a rough idea in his mind, which was to emulate the way Hollywood stars operate.

In Hollywood, the pay of stars often only accounts for a part of their income, and sometimes it is not even the bulk of their income.

What they really value is the income from business operations.

The same can be said for football stars; the salary from playing football should not be their main source of income.

Especially in recent years, the salaries in European professional football have been changing with each passing day, constantly setting new highs.

The same is true for the Premier League. If the new broadcasting contract is signed this summer, the players' salaries will definitely double within two years. This should not become the norm.

Because of the single source of income for players, they are forced to find ways to extract more income from the team.

In order to retain players, the team has to find ways to get more revenue from sponsors and league broadcasters.

What about sponsors and broadcasters?

It will definitely pass the pressure on to the users.

It’s a vicious cycle

Do you remember why the Bundesliga declined in 2001?

You know, the Bundesliga was so glorious in the 1990s, but why did it fall into decline at the beginning of the century?

It's because the Kirch Group, the broadcaster of the World Cup and the Bundesliga, went bankrupt

Think about it again, the broadcasting fees are constantly rising. What if Sky TV goes bankrupt one day?

Almost all the teams in the Premier League will go bankrupt.

Therefore, in the past two years, Yang Huan has been trying and exploring some new business models.

That is to diversify players' income and actively develop commercial value like Hollywood does.

Since then, Yang Huan has been paying attention to the brokerage business and sports marketing fields.

Southampton has also been committed to the entertainment of its star players.

These are the businesses that Sun Yue has been in charge of since then.

In recent years, the commercial income of Southampton players has been rising continuously, which has further strengthened Yang Huan's idea.

This is one of

As early as last summer, an organization called the Next Generation Competition Committee approached Yang Huan.

The so-called Next Generation Competition Committee is actually what many people later knew as the European Youth Champions League.

The two heads of this competition committee are both English and previously worked in youth training at Watford and Liverpool.

They started planning this event in 2009.

The idea itself is very good and interesting, and it has received responses from many teams and has even been successfully held. However, it does not have much influence, is not well-known, and has not attracted any commercial sponsorship.

So, starting from 2009, after successfully hosting one or two sessions, they encountered big problems.

money

Top teams including Arsenal, Manchester United, Chelsea, Liverpool, etc. are no longer interested in participating in this event.

The reason is simple. Although the competition has a high training value, the team needs to pay out of their own pockets to send so many players in the youth team to compete all over Europe. How much money would that cost?

Youth training is important, but money is more important.

The event was suspended for two years, but the two Englishmen were not discouraged and continued to solicit advertisements and sponsorships everywhere.

It took two years to solve the problems of air tickets, food and accommodation.

As a result, the competition was put on the agenda again.

At this time, they approached Southampton, which had invested heavily in youth training, hoping that Yang Huan could support Southampton in the competition.

You know, the Saints' youth training strength is well-known even in Europe.

As soon as Yang Huan heard their idea, he immediately knew that this was the European Youth Champions League which later became very popular.

When he heard that they were short of money, Yang Huan invested 10 million pounds without saying a word.

Not only that, Yang Huan also took advantage of the situation to take over the Next Generation Competition Committee, which had no money and power, and set up a professional company, headed by Sun Yue, which specialized in the operation of the European Youth Champions League and stepped up efforts to attract investment.

The night before the Europa League final, Yang Huan mentioned this matter to Platini.

UEFA has invested a lot of money in grassroots football and small country leagues in recent years, and no longer has enough funds to operate such events.

Therefore, when Yang Huan proposed to obtain the permanent license of the European Youth Champions League, Platini stated on the spot that UEFA would fully support it and would even help Yang Huan to strive for global authorization from FIFA.

Yang Huan knew better than anyone that in 2014 when he traveled through time, although this event had only been officially held for three times, and strictly speaking, it had only been officially authorized for one time, it had already attracted the attention of countless sponsors and fans.

It even has a nickname, the Youth Champions Cup

This is a good thing that will make a lot of money.

What could be more profitable and influential than running a popular event?

Therefore, Yang Huan decided to increase investment in this event.

Next season, the European Youth Champions League will expand to 24 teams, almost covering all the top teams in Europe, and the prize money and appearance fees will be increased again.

The promotion of the event was also placed in front of Yang Huan and others.

This is the second

A year ago, stimulated by the European Youth Champions League, Yang Huan came up with another idea.

Football events are booming right now, but the market is already very crowded.

Not to mention the national team competitions, each state has its own cup competition, there is also the World Cup and the Olympic Games.

There are also many club competitions. The inter-state championship cup, also known as the Club World Cup, belongs to FIFA.

But there is still a rather amazing potential market that has been neglected.

That's the summer warm-up game.

The Premier League has its official warm-up matches, and sponsors are also actively planning their own events, such as Audi, and there are also warm-up matches planned by other organizations, such as the North American Invitational.

Even clubs have their own competitions, such as Arsenal's Emirates Cup.

But these are not large-scale

In Yang Huan's words, it's not high-end enough

The prize money is pitifully small, the appearance fee is also low, and other supporting facilities are not satisfactory.

For example, in the past few years, top teams liked to come to China, but in recent years, few people are interested. What is the reason?

Firstly, China's football market is not yet standardized, and the ability to operate events is very poor. It lacks the ability to operate and promote world-class events. Secondly, it is inconvenient because the most important thing in summer is to train the team and warm up.

But in China, and even in Asia, the warm-up opponents are obviously too weak, so there is not much point in warming up.

It may even affect the team's pre-season preparations, leading to poor performance in the new season.

So, Yang Huan was wondering, is there an event that can achieve the best of both worlds?

The answer is yes

That is to plan a cup competition, bringing together the top and highest-level teams in Europe and even the world to play a few warm-up matches.

Such competitions have the value of training, the effect of preparation is achieved, and at the same time, you can make money by performing, killing two birds with one stone

Therefore, as early as a year ago, when Yang Huan made the decision to organize the European Youth Champions League, he decided to plan such an event.

But to plan such an event, you need not only money and resources, but also the ability

This is the third

Three plans were placed in front of Yang Huan, and without exception, they all pointed in the same direction.

Yang Huan has always been very self-aware when it comes to doing things. If there is something he doesn't understand or is not good at, he will look for someone who does and is good at it to do it. He would rather spend more money than pretend to know something he doesn't.

There is no such person around, simple, poach people

If you don't have such resources, simply acquire a company that has such resources.

Therefore, Master Huan had been making plans since a year ago. He asked Sun Yue, Zhao Yuanfang and Cash Harris to contact the five best sports marketing companies in the world, including INE in North America and Infront in Switzerland.

Among them, the latter's CEO Philippe Blatter is the nephew of FIFA President Blatter. He is the sole agent for the sales of broadcasting rights for major FIFA-organized football events such as the World Cup. He also has an absolute dominant position in major sporting events such as the Olympics and the Winter Olympics.

Last year, the media broke the news that Infront Sports & Media Group was acquired by a private equity firm from London for a high price of 550 million euros, but because it was too low-key, it did not cause much stir around the world.

After acquiring Infront, the private equity company continued its move towards the world's largest sports marketing company, whose performance has been clearly not very ideal in recent years. The transaction amount is expected to be as high as 2 billion euros.

This has caused quite a stir in the United States and even in the global industry.

Because once successful, the integration of the top two sports marketing companies in the world will become a giant in the global sports marketing field.

Moreover, the business of these two companies is not limited to sports, but also includes the entertainment industry, especially Hollywood.

Hamad and the members of the Saints Fan Club were not aware of Master Huan's plan before.

But they also felt that Young Master Huan had been too low-key in the past year.

It's a bit too low-key

But when Hamad accidentally heard this plan, even if he only heard a small part of it, he was completely stunned.

Just imagine, if the two major events, the European Youth Champions League and the International Champions Cup, could be run as youth and summer versions of the Champions League, it would be a long-term business that would be extremely profitable.

Just imagine, if the Champions League belonged to a private company, how much more money would it make?

One Champions League title is enough to make money, what about two Champions League titles?

Hamad couldn't imagine it.

So, when he heard this plan, his first thought was, I have to quickly hug Master Huan's thigh, which is so thick that it can't be any thicker.

Otherwise, if you miss this village, you will miss this store.