Chapter 53 Flattering and getting benefits

Yang Huan couldn't help but think of an experience he had in his previous life.

When the iPhone was very popular, almost everyone around me would buy one even if they had to sell everything they had so that they could show off. Some people even said that they felt embarrassed to make a phone call in a crowded place without an iPhone.

But at that time, Yang Huan was a complete ** fan and couldn't afford an Apple, so he bought a Korean version of Samsung Android on Taobao.

Whenever someone praises Apple, he would directly retort, "Damn it, who still uses Apple these days? It's closed and not easy to use, and there's no way to root and flash the phone. Android is still better, you can play it however you want and flash it however you want."

Later, Samsung rose, more and more people used Samsung products, Apple and Samsung became popular, and Xiaomi became popular.

Why? Exclusively for enthusiasts, with great performance and amazing configuration!

In fact, when it comes down to it, whether you use Apple, Samsung, or Xiaomi, it all comes down to one thing.

Prove that you are awesome.

The same is true in the world of football.

Football fans support their teams in the same way that women like luxury brands.

Why is Florentino's Real Madrid so **?

Why did the Real Madrid brand plummet during the three years that Calderón was president?

Is it just as simple as Calderon being a prodigal?

Wrong, because since Florentino came to power and implemented the superstar policy, the greatest value of Real Madrid to attract fans and sponsors is to introduce superstars every year.

Every one of their fans has a sense of superiority in their hearts to some extent, whether it is expressed or not.

We have so many superstars, do you have any?

Any player we pick out is worth tens of millions. Can you do it?

So even in the past few years when Barcelona achieved amazing results, Real Madrid fans still supported the team.

Because they have a belief in their hearts: just wait, we’ll smash a few more superstars*!

Being a superstar gives Real Madrid fans and sponsors the qualification to be narcissistic. Without a superstar, they have no qualification to be narcissistic.

The same is true for other top teams. What maintains their top status is the narcissism they give to their fans.

Once this narcissism is lost, their status as a wealthy family will also decline.

It’s like, when a luxury brand loses the narcissistic qualification that allows users to show off, who will buy it?

This is a very realistic business logic, and football, now called professional football, must follow this business logic.

"No matter what the future results are for Southampton, whether we are in League One or the Premier League, we must continue to firmly adhere to the hearty and gorgeous offensive football as always."

Yang Huan's words solved a doubt for Raiola, which was why Southampton invited Bielsa.

If Southampton cannot provide fans with a narcissistic sense of superiority by spending a lot of money on superstars like Real Madrid does, then it will have to attract fans by sticking to offensive football.

At the very least, Southampton fans can proudly say in the future that even if we lose, we are still thinking about attacking. Can you do it?

When Raiola thought of this, he couldn't help but praise in his heart. He had to admit that he really underestimated Yang Huan before.

The more you interact with Yang Huan, the more you can discover something unique from him.

"Mino." Yang Huan likes the fat man Raiola more and more.

"Actually, have you ever thought about expanding your brokerage business?"

Raiola was stunned. “I don’t quite understand.”

"Ibrahimovic now has hundreds of thousands of followers on WeChat, and the number will increase in the future, even exceeding 10 million. This is a huge potential consumer group. If we can make good use of this group, the future benefits will be immeasurable."

Raiola understood that what Yang Huan said did make some sense.

Cristiano Ronaldo was the first to actively use Twitter. He currently has the most Twitter followers among professional football players, followed closely by Kaka, but they mostly use Twitter to attract more fans and followers.

But now, Yang Huan wants him to focus on WeChat and convert these fans into potential user groups.

"Perhaps you don't understand it yet, but I can guarantee that WeChat will continue to make unremitting efforts in the coming period. After Neymar and Vidal join us, we will focus on developing the markets in Brazil, Chile and the entire South America, and we will continue to launch various new versions and add new features."

"We will have more and more users. In the near future, we will even join the game and actively develop some commercial development services for celebrity accounts and public accounts."

"As I told you before, in today's society, whoever controls the most users is the king!"

The same is true for Facebook and Twitter.

Raiola understood what Yang Huan said, and he also felt the meaning conveyed by Yang Huan, which was a hint to him.

"I understand. Don't worry, I know what to do." He also decided to give it a try in this direction.

If his previous promise to help Yang Huan was somewhat perfunctory, now he really wanted to give it a try.

With Ibrahimovic's successful precedent, who says it's impossible?

…………

…………

After Yang Huan finished talking with Holzhauser and others, both parties called in lawyers, signed the agreement on the spot, and had lunch together.

After that, Yang Huan did not rest and asked the driver to take him directly to Staplewood.

Bielsa has never had the habit of taking a lunch break. When others are resting, he is either watching game videos or sitting in the office studying the current problems the team is facing.

When Yang Huan knocked on the door, he was staring at a curve chart.

"What is that?" Yang Huan sat opposite Bielsa and took a look at the curve chart, which seemed to be something like coordinates.

Bielsa is only interested in football, and he immediately explained when Yang Huan asked.

"The horizontal axis is the team's ball possession rate, and the vertical axis is the team's pass success rate, and these are the data from the past three games."

Seeing Yang Huan looking over, Bielsa pointed to the point on the far left of the curve chart and said, "Although our ball possession rate in this game was as high as 60, our pass success rate was only 78."

After hearing this, Yang Huan continued watching. In the second game, although the rate was lower than the first game, it was still over 60, and the pass success rate climbed to 79%, close to 80%. The ball possession rate in the third game was close to that of the second game, but the pass success rate was over 80%.

"Aren't ball possession rate and pass success rate similar?" Yang Huan was a little puzzled.

According to common sense, a team with a high pass success rate must have a high ball possession rate, just like Barcelona. A low pass success rate means there are many mistakes, and the opponent has the ball for more time, so the ball possession rate must be low.

Why does Southampton have a low pass success rate but a high ball possession rate?

"It's different. There is one situation in which this result will occur." Bielsa said with a serious face.

Without waiting for Yang Huan to ask, he answered his own question, "That is the speed of regaining the ball. The faster the speed, the shorter the opponent's possession time, and the longer our possession time."

"Then what?" Yang Huan felt a headache. What did this indicate?

"Then, then there is nothing wrong with our team at the moment."

Yang Huan had the urge to smash this Argentine madman to death. He had done so much research just to prove that there was no problem with the team? Was there something wrong with this guy's brain?

Oh, yes, there is indeed something wrong with his brain. At least he doesn’t think the same way as ordinary people.

"By the way, what do you want to talk to me about?" Bielsa then remembered the reason why he wanted to ask Yang Huan.

"I came here to tell you that Vidal has been signed for 20 million euros."

Bielsa listened, nodded, and said, "Cheap."

Yang Huan laughed, "When do you plan to arrange for Ibrahimovic to play?"

"Wait a little longer. I still need to coordinate some issues of the team, and he should be more familiar with the team's overall tactics. I am currently organizing the team's offensive tactics according to his characteristics. Wait a little longer."

Yang Huan didn't take this matter to heart. After all, Bielsa had more say in who would play and when.

He firmly believes that if he doesn't understand something, he should leave it to someone who does.

"Well, you decide. I'm leaving now."

Yang Huan was not willing to stay with Bielsa for long. This guy's mind was full of football. He would always talk about some boring football terms and theories, which gave Yang Huan a headache.

His favorite thing to do is to date girls, eat and drink, and have fun.

Things that require too much brainpower are not suitable for him.

"Oh, by the way, I forgot to tell you." Bielsa stopped Yang Huan before he was about to go out.

"What?"

"That Courtois is pretty good."

Yang Huan laughed and shook his head, then nodded and walked out of Bielsa's office.

When I walked out, there was a big sun above my head, which was a little dazzling and a little hot.

Yang Huan was having a headache. What should he do next?

This person cannot be too idle. If he is idle, he will feel like a waste, so he has to find something to do.

"Let's go to the studio."

Yang Huan waved his hand, and Long Wu and the driver followed immediately.

The Bentley quickly drove across Southampton and soon arrived at a studio near the University of Southampton.

"Morning, Master Huan."

"Hello, Master Huan."

"Master Huan looks so handsome today."

Yang Huan couldn't stand being praised the most. Everyone in the studio knew that he would get benefits if he was in a good mood.

Sure enough, Yang Huan waved his hand and called the driver, "Let's go to Wangjiang Pavilion, special Cantonese afternoon tea, one serving per person."

"Thank you, Master Huan!"

"Great, Master Huan, you'd better come every day."

Yang Huan wanted to build Wangjiang Pavilion into a top-notch Chinese restaurant. Through the connections of the Yang Group, he invited two Chinese chefs from China. They worked together with Huang Tianshun and others to research the special Chinese dishes of Wangjiang Pavilion.

Therefore, the Chinese food in Wangjiang Pavilion is not only delicious, colorful, fragrant and tasty, but also very expensive.

A special Cantonese afternoon tea costs more than 30 pounds. Now there are more than 20 people in the whole studio, which is equivalent to nearly 1,000 pounds, which is nearly 10,000 yuan in RMB, which is considered a big deal.

"Don't flatter me, just work hard and I will never let you suffer any loss!"

Yang Huan said a few words to these flatterers with a smile, but in fact he felt very happy about it.

"Old Pig." Yang Huan dismissed everyone and told them to do what they were supposed to do, but left Zhu Liangcheng behind.

"Andres Ihaan, have you met him?"

"Yes, I have."

"How do you feel?" Yang Huan was very concerned about Zhu Liangcheng's evaluation of this Swede.

"He is very capable, especially in software. I believe his joining us will be a great help to us."

"That's good." Yang Huan felt relieved. If Zhu Liangcheng said so, then at least it wouldn't be bad.

"He has now returned to Sweden to resign, and I have asked him to help us recruit some professional technicians in Sweden, especially those in game and mobile application development, which is our current weak point."

Zhu Liangcheng nodded repeatedly, "Sweden has very good talents in this area."

"But we need a bigger office. Don't you think it's crowded now?"

After saying this, Zhu Liangcheng looked around again. Except for the second floor occupied by Yang Huan and Huang Ying, the first floor was indeed very crowded.

More than twenty people, plus computers, and a bunch of stuff, squeezed into a space of less than 300 square meters. How could it not be crowded?

"If you don't tell us, we won't feel anything."

Yang Huan felt that it was time to change places.

“Are there any iconic office buildings here?”

Football Giants