Chapter 633 The wool comes from the pig

Perhaps because he felt that he had described himself as so great and glorious, Yang Huan himself felt a little embarrassed.

If this person is too great and righteous, wouldn’t he become Yue Buqun?

Seeing those bastards trying hard to hold back their laughter, Yang Huan sighed inwardly. It was all his fault that he didn't maintain a good image in front of them. As a result, they didn't trust him even when he wanted to do anything for Chinese football.

Well, it seems that I really need to save them from this wrong thinking logic!

Thinking of this, Yang Huan coughed twice, asking everyone to look over.

"Don't think I'm joking. On the contrary, I'm very, very serious!"

Who would have thought that it would have been better if he hadn't said this? Once he said it, everyone laughed.

"Master Huan, there's no need for you to emphasize this anymore. We all know and understand that you are serious!"

"Yes, very, very seriously!"

"I'm just afraid that it might be a bit too serious, isn't it?"

Yang Huan was depressed. I can do that to you, sister. I said I was serious. Do you think I was joking?

It’s all because of not acting like a boss in normal times. It’s better for the boss to maintain some mystery.

So Yang Huan coughed twice more and said, "I'll say it three times because it's important. I'm very serious. Very, very serious!"

Now everyone looked at each other, and no one dared to be careless.

He repeated it three times, it seems he is serious!

Once Young Master Huan becomes serious, others will not dare to be careless.

Everyone knows that Young Master Huan has very high requirements for the performance of his subordinates. Once you fail to meet his requirements and standards, he will not be merciful to you. The people present have fought their way out of the crowd, so how could they not understand?

Yang Huan glanced at everyone and then began to feel satisfied with the effect he had created.

Hey, I'm not talking to you guys with a stern face, and you guys think I'm joking?

Okay, now I will slowly settle the score with you guys!

“I’m telling you seriously, the broadcast of the Premier League in China is free!”

Everyone present was surprised, even Sun Yue couldn't sit still.

"No charge?"

"Oh my god, how can we do this without charging?"

"Yes, we have to invest so much money every year. If we don't charge, won't we lose all our capital?"

"That's not right, Master Huan. Didn't we decide to try charging a fee before?"

Everyone was talking at once, and it was obvious that they all felt that Young Master Huan's decision came too suddenly and caught people off guard.

Investing so much money every year in the broadcasting rights of the Premier League, but in the end, it doesn’t cost anything?

Yang Huan glanced at the crowd, shook his head and sighed, "That's why I said that you guys are all obsessed with money!"

But just when everyone thought that Young Master Huan was going to start making some glorious speeches again, Yang Huan directly asked a question that was so realistic that they were all caught off guard.

"How many people do you think will pay to watch the Premier League?"

Sun Yue and Zhao Yuanfang looked at each other and understood what Young Master Huan meant.

They are all smart people and have conducted detailed market research. They naturally know that almost all live broadcasts of domestic competitions are now free, and even if they are given to traditional TV stations, the broadcasting fees are quite cheap.

As for the Internet, free pirated copies are everywhere.

In such an environment, charging fees is undoubtedly a dead end.

The predecessors Tiansheng and Xinying are both precedents for WeChat videos.

"Let me tell you, in a country where the copyright system is still immature, there is no hope of charging fees. Even though there are many fans and they shout loudly and fiercely on weekdays, how many of them are really willing to pay to watch the game?"

After a pause, Yang Huan continued, "Also, you know the current bandwidth and rates in China. Do you think that the current environment is suitable for charging?"

After hearing what Young Master Huan said, Sun Yue, Zhao Yuanfang and others suddenly felt that this seemed to be the case.

"But, Master Huan, this market needs to be cultivated. But if we give up charging now, how can we cultivate it?"

Sun Yue also has his own considerations, because once it becomes free, it would be difficult to charge again.

Even if we are not careful, it may cause public resentment, and at that time, the image of WeChat company will collapse.

Unexpectedly, after hearing this, Yang Huan burst into laughter and said, "This is the point I want to make!"

Everyone present was confused. What did it mean?

Isn’t charging for Premier League broadcasting the point, but other things are?

"You guys always keep your eyes on the Premier League broadcasting rights. I just said that you are all obsessed with money, and I was absolutely right. And you still don't understand it at all!"

It has to be said that Sun Yue has been with Young Master Huan the longest, is the most shrewd, and flatters him the loudest.

Master Huan hadn't given him any hints just now, so he didn't quite understand. But now when he heard the hint, a bright light flashed through his mind.

"Master Huan, do you mean that the wool comes from the pig?"

Yang Huan laughed out loud and nodded, "Yes, you are absolutely right!"

Everyone suddenly understood, but there was still a problem.

The broadcasting rights of the Premier League are different from other Internet products. Why do they pay for the wool from the pig?

Also, there is a consensus among everyone in the industry that the free lunch will end sooner or later.

If WeChat Video does not actively cultivate users' awareness of paying, wouldn't it be a huge loss if it invested such a huge amount of money every year to run so many events?

"Actually, you have been doing one thing wrong."

"What's the matter?" Even Sun Yue was confused.

"It's not that Chinese netizens are unwilling to pay. The key is that you have to provide services that impress them and cater to their needs!"

Why were British football fans willing to pay a fee to buy Sky TV set-top boxes and watch the Premier League?

To put it bluntly, they have this demand, and only Sky TV can provide them with this service, so they pay.

Now in China, the Premier League broadcasts are not only available on WeChat Video, but can be downloaded for free on a large number of websites.

More importantly, what is the proportion of fans who actually watch the live broadcast?

As Yang Huan said before, anyone who pays attention to football can be considered a fan, regardless of whether he watches the live broadcast or not, regardless of whether he is a real fan or a fake fan, he is a fan, and there is no saying that one is superior to another.

So, these fans who like football may not watch live broadcasts, may not pay attention to the games, and may not even know those stars, but so what?

They like football and pay attention to football, so they must have their needs!

In other words, their demands are not on the broadcast of Premier League matches, but outside of the games.

But as the world's leading and largest social media in China, WeChat can do so much after winning the exclusive broadcasting rights for the Premier League.

"Master Huan is right. Our previous thinking was too narrow!"

Sun Yue was truly convinced this time.

Young Master Huan always thinks of things that they haven't thought of.

"One of the important reasons why foreign countries can charge for broadcasting rights is that they have a mature copyright operating environment, but in China, this is obviously impossible, so we have to seek change!"

Zhao Yuanfang also nodded continuously. "Old Sun is right. If we follow Young Master Huan's operation ideas, although the broadcasting rights are free, as long as we give them a little guidance, we will be able to greatly increase the activity of WeChat users and even attract more fans to join. That will really cultivate the domestic fan market!"

"From the perspective of capital operation, once the activity of WeChat users increases, it will be a huge boost to our future listing!"

Compared with the money earned from the listing, the current investment in the Premier League broadcasting rights is a piece of cake.

But Master Huan just kept shaking his head.

"You all have some truth in what you say, but it's not enough!"

"Not enough?" Sun Yue and Zhao Yuanfang were both a little surprised.

Yang Huan nodded, "You are right about one thing. We must charge fees and use the free broadcasting rights to attract as many fans as possible. We can even use low prices to sell to CCTV and several other TV stations that are willing to agree to our conditions and cooperate with us, and let them broadcast live."

"We are the exclusive operator of Internet and mobile copyrights. We can produce some supporting programs that the audience likes, such as daily matches or off-field programs, and then launch a series of attractive special fee services to cultivate users' awareness of fees. Even if the income is small for the time being, it will definitely be very promising in the long run."

Yang Huan himself started his business by providing services for free.

All the mobile games he made were free, but in the end, he was the owner of the most profitable game company in the world.

Therefore, he is more adept at playing this mode than anyone else.

"In addition, I think there are too few sports media in China now. There used to be one or two professional newspapers, but they are now half-dead. As for the Internet, the major portals have too much and too diverse information, and they are very cheap and unattractive!"

Yang Huan recalled the news APP that was jointly invested by three beauties, Zhuang Ziqing, Zhang Ning and Su Jingyan. It could be said that it caused a huge response almost immediately after it was launched in China, which touched him.

“We should create a professional sports app that integrates live broadcasts of events, professional news information, in-depth topic analysis, and forums with an excellent atmosphere.”

When Sun Yue and Zhao Yuanfang heard this, their eyes suddenly brightened.

Sports fans can be said to be the most loyal fan group on the Internet. How amazing would it be if such a mobile application could attract a large number of fans?

Having said that, Yang Huan himself felt that this idea was becoming clearer and more interesting.

"Well, isn't there a saying circulating on the Internet? Nowadays, anyone can be a football expert, so our mobile app is called Football Expert!"

"Ah?!" When Sun Yue and Zhao Yuanfang heard this, they immediately broke out in sweat.

Understand football?

This doesn't seem like a compliment, does it?

It should be a derogatory term used by some fans to ridicule and mock another group of fans, right?

But from Master Huan's tone, it seems that he thinks this word is very good?

"Well, this name is good, the Football Emperor. I have even thought of a slogan: Everyone is the Football Emperor. That's awesome!"

This time everyone present was stunned.

Master Huan, is this a joke too much?

Are you sure you want to choose this name?

When that happens, don’t let netizens laugh you to death!

But Sun Yue quickly grasped a key point.

Nowadays, netizens have very high sense of humor, and it is not easy to make them laugh.

Therefore, over the years, all the products and services that amused netizens eventually became popular.

In this way, the name "Dongqiudi" may be controversial and may be laughed at by others, but from another perspective, isn't this the basic element to become a hit?

If you seriously choose a great and glorious name, it might not be beautiful!

Thinking of this, Sun Yue looked towards Young Master Huan with eyes full of admiration.

Any name that is randomly thought of is praised by everyone. Let me ask, who else could it be other than Young Master Huan?

"Old Sun, go back and get ready. I'll call Zhang Ning."

Yang Huan stood up immediately. He was always the kind of man who would act on his words.

"It must be launched before the Premier League starts. Next year is 2014, a big tournament year, and we have to make it a big hit!"

As he spoke, Yang Huan's expression was full of confidence.

Because as long as he really wants to do something, there is nothing he can't do! R1148