Chapter 698 Earning Money from All Over the World
Ha Qiu!
Following a loud sneeze coming from the Aston Martin Lagonda Subversive crossover, Yang Huan quickly grabbed a tissue from the tissue box on the main console and started wiping it.
"This is outrageous. I don't know which bastard is cursing me behind my back!"
At this point, Master Huan gnashed his teeth and said viciously: "If I find out, I will make him pay!"
Sitting in the driver's seat, driving on the winding mountain road, Zhuang Ziqing smiled sweetly when she heard this. She was already used to it because her husband was just that kind of person.
"Maybe you've done something wrong, so you always feel like someone is scolding you behind your back!"
Yang Huan was not happy to hear this. "Hey, I say, how could I, a good person, honest and kind, do something wrong? If you say so, it's not you, right?"
"Impossible!" Zhuang Ziqing was depressed. This guy was really unreasonable. He even dragged the war into himself.
"How is it impossible? I think it's you. Tell me, or I will..." Yang Huan gestured with his pair of Lushan claws.
I don’t know why, but when I saw these hands, Zhuang Ziqing felt completely limp.
"Hey, I'm driving, don't mess around, I'm ticklish, if I accidentally turn the wrong way, then..."
Yang Huan thought so too. The mountain road was difficult to travel on. If they were not careful, they would really become a pair of desperate couples.
"I'll let you go for now. Go home tonight, or you'll be in trouble!"
But soon, Master Huan found another interesting topic.
"Hey, look behind you, what do you think Lao Wu and Feng Jiu are doing?"
The couple decided to drive themselves, so Long Wu and Feng Jiu also followed in a car.
Zhuang Ziqing immediately rolled her eyes at him in annoyance, as if to say, Husband, could you please stop being so boring?
But people are curious, and she actually wants to know too.
These two guys used to have an affair secretly, but now they are doing it openly.
It is true that like master, like follower.
In my grandfather's words, Long Wu, this naive young man, has become completely bad since he followed Yang Huan. He is now full of evil thoughts. God knows what he was doing in the car?
But she didn't want to continue talking about this topic, otherwise, she would suffer in the end.
"Ah Huan, there is something that I have always found strange."
Yang Huan lazily leaned on the soft backrest, "What's the matter?"
"Why do you want to acquire Inter Milan?" Zhuang Ziqing asked curiously.
"I recently read reports from several domestic media outlets and I couldn't understand them all. I felt that it was a big pit. It was easy to jump in, but difficult to get out."
Hearing this, Yang Huan snorted and sneered, "They are just keyboard warriors, they know nothing!"
In fact, they have made good analysis in some aspects. For example, if Yang Huan wanted to get the land, he didn't need to acquire Inter Milan at all. He could get it himself. Therefore, it can only be said that acquiring land and acquiring Inter Milan are two different things.
But is it really like that?
"There is a football stadium with a match every seven days. Inter Milan currently attracts 46,000 fans to the Meazza for each game, and nearly 60,000 at its peak. Can you imagine the huge consumption potential brought by these 50,000 or 60,000 people gathering in this area?"
"And do fans only come here on match days? Through management, can we turn this area into the most popular consumption place for fans, so that they can eat, drink, play and have fun here every day?"
Zhuang Ziqing was also a very smart girl and she understood it immediately.
If it is true as Yang Huan said, it is indeed quite amazing and has huge potential.
"Real Madrid's Bernabeu Stadium and Barcelona's Camp Nou Stadium are both in the city center, with excellent geographical locations, especially the Bernabeu, so their annual match-day revenue exceeds 120 million. How much is Inter Milan now? Not even 20 million. That's potential!"
"Besides, Inter Milan is not just what it has on paper. How many of them know how strong Inter Milan's youth training is? Especially in recent years, with the decline of talent in Italy, the most eye-catching newcomers almost all come from Inter Milan's Facedi training center."
What Yang Huan was talking about were Balotelli, Santon, Destro and other Serie A rookies. Balotelli and Santon are needless to say, while Destro became famous after being sold to Siena by Inter Milan and was then bought by Roma for a high price of 16 million euros.
Although what Yang Huan said was a bit exaggerated, it has to be admitted that Inter Milan is indeed the most prestigious youth training camp in Italy in recent years. It's just that the players trained there find it difficult to gain a foothold in the first team.
One reason is the frequent changes of coaches, but another reason is that Inter Milan has no money.
Wasn’t there media coverage of this before?
In the past few years, the Faceti Training Center has brought Inter Milan a total of more than 80 million euros in revenue.
Just for this reason, who dares to say that Inter Milan’s youth training is not good enough?
Zhuang Ziqing was not familiar with these professional football matters, but after listening to Yang Huan's words, he seemed to understand a little.
Although professional football is dominated by capital operations, looking at the trends in the past few years, almost all teams are increasing their efforts in youth training.
It is obvious that they all realize the importance of youth training, and it will become more and more important!
“But I still don’t quite understand!”
Zhuang Ziqing looks really beautiful when she frowns!
Yang Huan looked at him and laughed foolishly, "You are so smart, what don't you understand?"
Zhuang Ziqing rolled her eyes at him unhappily, but she felt happy in her heart.
Which woman doesn't like to hear praise from her husband?
"Why buy Inter Milan when you already have Southampton, Tottenham, Monaco and Atletico Madrid?"
"Good question!" After hearing this, Yang Huan smiled and gave a thumbs up.
"Hey, can you be serious?"
"I'm serious. This is a really good question. I'm thinking about how to explain to you the grand plan in my mind!"
Zhuang Ziqing was amused by him and laughed. How could this guy not be serious at all?
"Let me tell you this. Do you know that the value of the entire professional football industry has undergone tremendous changes in the past decade or so? Many people say that it is because of the entry of big capital, but think about it, is capital stupid?"
Zhuang Ziqing understood that these capitalists were certainly not fools. They must have valued certain interests, so they entered the market.
"Let's look at it from another angle. Why is Europe the core of professional football in the world?"
Yang Huan smiled and said, "In terms of economy, Brazil is not inferior to Italy, Spain, the Netherlands, Portugal and other countries. In terms of the number of fans, Brazil beats them all. Even in terms of the level of players, Brazil is also better than these countries. But why is the Brazilian league not only inferior to Serie A and La Liga, but also to the Netherlands and Portugal?"
Without waiting for Zhuang Ziqing to answer, Yang Huan gave the answer himself.
"Because after decades or even centuries of operation, the mainstream European leagues have already formed an extremely mature commercial operation system and brand value that is widely recognized by football fans around the world."
"So, even if Brazil has money and people, what's the use? All Brazilian players are still trying their best to squeeze into the train bound for European professional football!"
"With the advent of the Internet era, especially the mobile Internet era, the wealthy teams that were once separated by thousands of miles of oceans in Europe can now easily project their influence to ordinary people in any corner of the world. As long as you are willing, this will undoubtedly further consolidate their advantages and make it more difficult for latecomers to catch up."
"The four major leagues, led by the European giants, and the second-tier leagues below the four major leagues, have begun to frantically explore overseas markets with only one goal, which is to use their excellent business operation system, their strong brand value and fan recognition to make money from all over the world!"
"To put it bluntly, this is the colonial rule of European football over football all over the world!"
Having said that, Yang Huan revealed a playful smile.
"In other words, entering the European professional football scene now is equivalent to using money to reap the fruits of victory accumulated by others over the past decades or even hundreds of years. The only risk is how you can transform these fruits of victory into what you want through operations."
"I can even say that this is just the beginning. In the future, more investors and more financial groups will rush into European football frantically, because whether from the perspective of advertising value or other aspects, investing in football clubs is quite cost-effective for the time being!"
Just like Abramovich's investment in Chelsea made him famous overnight, and the Abu Dhabi consortium's acquisition of Manchester City made this country completely famous in the world, let us ask, if the same amount of money is used for advertising, can it have such a shocking and lasting effect?
Not to mention the additional benefits they will gain from investing in professional football clubs!
Zhuang Ziqing was stunned when he heard this.
She had never imagined that there were so many twists and turns behind professional football.
"So, I don't own many teams now. I am even interested in acquiring a few more teams for fun!" Yang said happily.
"Anyway, I don't have anything else now, but I have a lot of money and I am willful!"
When Zhuang Ziqing saw that he was smiling again, she almost burst out laughing.
So what?
I know you just got 20 billion US dollars from Apple, but you don't have to show off like this, right?
But Yang Huan felt completely different.
What he said to Zhuang Ziqing was indeed what was in his heart, and he was indeed interested in acquiring another team and forming his own football league, but he was not like the Pozzo family of Udinese, who only cared about small things. If he did, he would either not do it or do it on a larger scale.
And all he is eyeing are the best resources in European football, such as Ajax!
Yang Huan has always firmly believed that the bubble in the transfer market in European football has become quite serious.
In the past few years, with the rapid development of overseas markets, the crazy influx of capital from all over the world, and the EU's crazy printing of money, the financing costs of wealthy teams have been low, and they have been quite willful when spending money on stars.
But the problem is that the market can't always be like this.
When this craze begins to subside, the value of youth training will immediately become apparent.
If transfers are a form of capital circulation, then youth training is about creating capital and value.
Therefore, looking at the teams acquired by Yang Huan, Southampton, Atletico Madrid, and Inter Milan are all established teams with very strong youth training capabilities. Tottenham Hotspur's youth training is also quite good, and with the support of the Qatari consortium, Yang Huan has nothing to worry about.
The only exception is Monaco, but after Platini and Prince Albert intervened, Monaco's tax advantage continued. For this reason alone, the team is worth buying.
Not to mention that Yang Huan is still continuously investing in Monaco's youth training, aggressively recruiting youth training talents, improving Monaco's youth training strength, and filling this weakness.
In time, he will surprise everyone!
While Yang Huan was thinking, the Lagonda Subverter slowly drove into the banker's villa halfway up the mountain.
Although Yang Huan is usually thick-skinned, he is still a little shy at this critical moment.
That shy look made Zhuang Ziqing laugh at him.
No wonder!
Yang Huan just didn't believe it. In this world, how many sons-in-law can be calm and comfortable when visiting their father-in-law's house?
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