Chapter 704 The miracle continues!
Can a costume war film that has no big-name stars, whose main creative team is all newcomers, whose investment is only 20 million, and which is known as a box office poison, gain a foothold in the Chinese film market?
This should be a question that all film industry professionals are concerned about before the release of "The Ming Tribulation".
And The Ming Robbery has proved that as long as you put your heart into it and as long as the quality of your film is high, you can easily gain a foothold and even become a hit!
Don't believe it?
Take a look at the box office of The Ming Dynasty Robbery!
On the first day of its release, "The Ming Dynasty Robbery" had a screening rate of about 20% across the country. In the big box office Beijing, it was only shown for more than 700 times, which is only half of the Hollywood blockbuster Gravity and much less than the police and gangster film "Drug War", but it created a box office of more than 28 million!
This is a pretty amazing number because it means that the attendance for every show is quite high!
But even so, cinemas still dare not schedule screenings easily. After all, this type of movie still has many die-hard fans, and there is no guarantee that the box office will not be high on the premiere day and then plummet.
Therefore, on the second and third days, which were the weekends, the screening schedule of "The Ming Dynasty" only increased slightly, but the box office was not affected at all, and it reached a maximum of over 30 million. After three days of release, the total box office of "The Ming Dynasty" reached more than 87 million.
For a movie with an investment of only 20 million, this has already recouped the cost!
But is it just that?
You know, The Ming Robbery has a very good reputation on the Internet, especially as the movie became popular, major media and websites, as well as word of mouth from movie fans, have also come out, and cinemas have also started to schedule screenings.
As a result, the box office of "The Ming Dynasty Robbery" in its second week quickly reached more than 140 million. In addition to becoming the weekly box office champion, it also brought the total box office of the week to a high of more than 400 million.
This also made everyone realize that as long as you put your heart into making a movie, no matter how low the cost or how toxic the movie genre is, you can still get high box office.
In the third week, although another commercial blockbuster "Storm" from Miracle Pictures was released, the screening schedule of "The Ming Tribulation" remained unchanged and was on par with "The Storm", but in the end "The Ming Tribulation" still showed a downward trend.
After all, The Storm is a commercial blockbuster with huge investment!
In its first week, Storm grossed over 200 million yuan, while The Ming Dynasty only grossed over 120 million yuan.
But even so, the total box office of The Ming Dynasty soared to 350 million.
This is simply a miracle for a movie with an investment of only 20 million yuan and no big-name stars.
Then, in the fourth week, with the release of the Lunar New Year blockbuster "Personal Tailor", the screening schedule of "The Ming Dynasty Robbery" was once again greatly compressed, and the box office for that week finally dropped to more than 40 million.
Afterwards, with the fierce competition during the Lunar New Year holiday, the number of screenings of "The Ming Dynasty" became less and less, but its box office performance has always been good.
In the end, thanks to the film's extremely high reputation and amazing vitality, it finally earned more than 460 million in domestic box office.
Although it ultimately failed to make it into the top ten of the annual box office, it successfully counterattacked the Hollywood blockbuster "Gravity", which also triggered heated discussions in the domestic film industry. At least everyone began to believe that as long as you put your heart into making movies, low cost can still beat Hollywood commercial blockbusters!
If a box office poison like the ancient costume drama The Ming Dynasty can do it, how can other genres not do it?
But the miracles continue!
Not long after The Great Ming Robbery, Miracle Pictures began to focus on promoting the costume martial arts film Blade of the Assassin.
It is also a work by a new director. Although Zhang Zhen is one of the leading actors, as a low-key and capable actor, Zhang Zhen's box office appeal is obviously not high. However, such a movie, following the costume film market heated up by "The Ming Dynasty", became the opening drama of Miracle Pictures in 2014.
As a result, this movie, which cost 40 million yuan to make, earned a staggering box office of over 800 million yuan for Miracle Pictures in early 2014. It was truly amazing and shocked the entire film industry.
Some even believe that if Journey to the West: Conquering the Demons had not also been raking in the box office at the beginning of the year, the box office of Swords of Assassin would probably be even higher.
Two movies, with an investment of 60 million, but the box office reached more than 1 billion. I would like to ask, except Miracle Pictures, which other film company could do it?
With the hot sales of The Ming Dynasty and Blades of the Assassin, costume films have once again attracted attention in the film market, especially a group of costume films directed by new directors have been launched one after another, and there seems to be a sense of following the trend to make money at the box office.
On the other hand, after Miracle Pictures launched two blockbuster costume films, The Ming Dynasty and Blades of the Assassin, which grossed over a billion yuan at the box office, it subsequently launched more urban-themed films.
In the whole of 2014, there was only one costume martial arts drama, "The Bride with White Hair", while the major dramas were Ning Hao's "Lost in Thailand", Xu Ke's "Taking Tiger Mountain by Strategy", Chen Kexin's "Dear", and Wang Jing's "The Man from Macau".
But there is no doubt that the huge sales of "The Ming Dynasty" and "Assassin's Creed" have triggered a wave of heated discussion and reflection in the domestic film market.
Both the film companies and the film industry are thinking about the reasons behind the hot sales of these two films.
While the two films were selling well in China, Yang Huan was also busy.
He began to practice in seclusion, traveling back and forth between Europe and China, summoning football youth training experts and education experts from various fields, conducting in-depth research on the feasibility of establishing youth training camps in the country, and leading a team to conduct on-site inspections.
Since the superiors attached great importance to this project and it was a matter of great importance, Yang Huan participated in the whole process and was responsible for decision-making.
Not only that, when the mayor of Milan visited Longhai, he specially invited Yang Huan to accompany him in person, and also visited WeChat and made a speech, expressing his welcome for WeChat's decision to set up a branch in Milan.
Later, accompanied by Yang Huan, he visited Aston Martin's car factory, engine research institute, and automobile industrial design institute. Many engineers and R&D personnel of the latter two institutions were from Italy.
After receiving the mayor of Milan, the plan for campus football was almost ready. Yang Huan personally brought a group of experts to Beijing, handed the plan to Zhuang Mingyang, and held talks with various government departments.
The talks were finally concluded and ended in January 2014.
In February, the draw ceremony for the International Champions Cup was also delayed.
What is different from the past is that this time the International Champions Cup will be divided into two major regions, one in Asia and the other in North America. The Asian region includes mainland China and Hong Kong, as well as several countries in Southeast Asia.
The venue for the Asian finals was scheduled to be held at the Bird's Nest in Beijing.
The North American competition will continue to use the competition system and schedule that have been improved over the past two years.
But there have been changes in the participating teams.
Among them, after the North American division was grouped, the four teams in Group A were Manchester City, Atletico Madrid, Juventus and Dortmund, while Group B was Arsenal, Tottenham Hotspur, Paris Saint-Germain and Naples.
Although there are no super strong teams like Barcelona and Real Madrid, none of them are weak teams.
The Asia region is a bit surprising.
The four teams in Group A are Southampton, Liverpool, Real Madrid and Inter Milan, while Group B is Manchester United, Barcelona, Bayern Munich and Monaco.
The one that many people question is Monaco!
Because although this newly promoted team in Ligue 1 has performed well in the Ligue 1 this season, Martino relied on a group of young players to play well in the Ligue 1 and enjoyed competing with Paris Saint-Germain for the Ligue 1 championship.
But Monaco is a fallen aristocracy, so why can it participate in the International Champions Cup?
Finally, the media believed that it was probably related to Monaco being acquired by a Chinese consortium. After all, the International Champions Cup will focus on developing the Asian market in the future, and China is undoubtedly the top priority!
But after the draw, the general response from the outside world was still quite enthusiastic.
Although the International Champions Cup has only been successfully held twice, it has triggered a huge viewing craze in the United States, setting new spectator records for North American football games and surprising fans around the world.
Moreover, last year's Asian Invitational, although somewhat chaotic, still attracted considerable attention.
Especially considering that the teams participating in the Asian Invitational Tournament last year were generally not top teams, this time, Miracle Media simply moved all the teams with huge appeal around the world, including Southampton, Real Madrid, Bayern Munich, Barcelona, etc., to the Asian region.
There are also old giants such as Manchester United, Inter Milan, Liverpool, etc. Although they have temporarily declined, their influence and appeal in Asia are still quite amazing.
Using such a lineup to compete in the Asian competition is undoubtedly to be able to open up the situation in the shortest time possible.
As for the North American competition, more consideration is given to continuing to consolidate the brand foundation of the International Champions Cup and managing the good situation that has been hard-earned over the past two years. Therefore, it is enough to arrange strong teams such as Manchester City, Juventus, Arsenal, Tottenham Hotspur and Paris Saint-Germain.
It turns out that Miracle Media's strategy was correct.
As soon as the draw ceremony was over and the list of all participating teams and the draw results were announced, it immediately caused a huge response in the world of football, and fans and the media also showed great enthusiasm and attention.
The Asian finals are scheduled to be held in Beijing, so the entire International Champions Cup Asian zone competition will be broadcast live by Capital Television, and Miracle Media has also made considerable concessions in terms of broadcasting fees. The purpose is to use the influence of Capital Television to rapidly expand the brand of the International Champions Cup.
Afterwards, Miracle Media signed broadcasting agreements with many domestic television organizations, while the Internet copyright was still handed over to WeChat Video, which has the same operating model as the Premier League broadcasting rights.
In addition, major television organizations in countries and regions including Hong Kong, Singapore, South Korea, Japan, Australia, India, Indonesia, Malaysia, etc. have also expressed their willingness to broadcast the event live in its entirety.
As for the Middle East, although it is a pity that the International Champions Cup still cannot be moved to the Middle East, Yang Huan had previously reached a consensus and understanding with Qatari Prime Minister Hamad, and promised that when the time is right, it will definitely be moved to Qatar.
Al Jazeera, which has considerable influence in the Middle East and Africa, also announced immediately that it would broadcast the International Champions Cup live.
In this way, the International Champions Cup will be broadcast live simultaneously in five continents, including Asia, Africa, Europe, Oceania and North America. The momentum is undoubtedly a big step forward compared to last year.
Especially in terms of government subsidies, in order to attract the International Champions Cup to arrange two group matches in Sydney, the Australian government provided 10 million euros in government subsidies, which can be said to be a generous move.
On the contrary, in countries and regions such as China, Hong Kong, Singapore, South Korea and Indonesia, Miracle Media did not make excessively high demands on government subsidies in order to develop the market and build cup competition brands.
After all, for an event that has only been held for two years, the most important thing is not to consider how to make a profit, but how to build its own brand in the shortest time and win the recognition of fans and media around the world.
Yang Huan and Sun Yue both have a very clear understanding of this!
It’s one thing to have this understanding, but it still can’t stop some people from sending you money eagerly.
You don’t want to accept it?
If you don’t accept it, he will be unhappy!
Just like the person in front of Yang Huan at this moment!