Chapter 706 Superstar Industry Chain

It is undeniable that Nike's situation in European football is indeed worrying.

Not long ago, Arsenal of the Premier League announced that it had reached a cooperation agreement with Puma. Starting from the summer of 2014, the Gunners will bid farewell to the Nike team and switch to Puma. This is definitely a huge blow to Nike.

Because in the past few years, although Arsenal's performance has not been good, its market appeal is still quite strong.

Now, even the Gunners' old partner has switched to Puma, and Nike's influence in the Premier League has been further weakened.

Not only that, after the Gunners announced that they would switch to Puma, Manchester United also announced that they would switch to Adidas starting from 2015. The Germans offered a sky-high sponsorship contract of 75 million pounds a year for a period of ten years.

It can be seen that Adidas is taking a big gamble!

Today in the Premier League, Manchester United, Southampton and Chelsea belong to Adidas, Liverpool belongs to Warriors Sports, Arsenal belongs to Puma, and Nike only has one team left, Manchester City.

Adidas was once almost driven into desperation by Nike, but in just two or three years, the Germans completed a beautiful counterattack and successfully seized the largest market share of the Premier League, the most watched league in the world.

Especially in the last two seasons, Southampton's performance has been so eye-catching that Nike regrets its decision!

Manchester United has just announced that it will switch to Adidas, and Chelsea has signed a long-term contract with Adidas. If Nike can successfully poach Southampton at this time, with the Saints' current influence, Nike will surely stabilize the situation in the Premier League again.

Interestingly, Southampton’s contract with Adidas also expires in 2015!

This is just the Premier League. Nike's situation is equally precarious in the French Ligue 1.

Nike currently only sponsors Paris Saint-Germain and Lille in the French Ligue 1, but Adidas sponsors strong teams including Lyon, Marseille, Saint-Etienne, and Puma sponsors teams such as Bordeaux and Rennes, which makes the situation worrying for Nike.

And if it is true as Sun Yue said that Monaco's goal is to participate in the Champions League, then with strong teams such as Lyon and Marseille signing long-term contracts with Adidas, Nike's strong support for the two new giants, Paris Saint-Germain and Monaco, is undoubtedly a choice it has to make.

The same situation also happened in Serie A.

Inter Milan's situation has been very bad in the past few years until it was acquired by Yang Huan not long ago. In the winter transfer market, it invested in more than a dozen players in one go, sold a large number of players, and carried out a bold reorganization.

Since the two-week winter break, Inter Milan's performance has improved, especially the team's overall lineup has been strengthened, and it is indeed possible to break into the top three in the league.

More importantly, Yang Huan personally promised that Inter Milan will introduce a superstar player in the summer, which reflects Yang Huan's ambition for Inter Milan to maintain its top three position in the league, participate in European competitions, and even challenge for the league championship in the new season.

This is also consistent with Bert Hoyet's impression of Master Huan's usual style.

Among the strong teams in Serie A, Nike has long-term partners with Inter Milan and Juventus, while Adidas has long-term partners with AC Milan. This makes Nike's influence in Italy greater than that of AC Milan.

But recently, the wind direction has changed. First, Adidas spent a lot of money to poach Juventus. Starting from 2015, Juventus will receive high-priced sponsorship from Adidas, but Nike snatched the Red Wolves Roma from Capa.

In this case, Inter Milan is crucial!

Especially Inter Milan under Yang Huan, because looking at the past record, there is no doubt about Yang Huan and Miracle Media's ability to manage the team.

As the only team among the traditional top three that cooperates with Nike, Bert Hoyte is well aware that Nike's interests in Italy are directly linked to Inter Milan, and they prosper together and suffer together.

But if Inter Milan's only golden signboard is snatched away by Adidas, Nike will be kicked out of Serie A.

By that time, will Nike's interests in Italy still be protected?

Relatively speaking, the situation in La Liga is more optimistic, but there is no lack of crisis.

Nike sponsors Barcelona, ​​Atletico Madrid, Malaga, Real Sociedad and Athletic Bilbao in La Liga, while Adidas only sponsors Real Madrid and Valencia in La Liga.

It can be said that Nike has a certain advantage in La Liga.

But among the strongest teams with the greatest market appeal, if Atletico Madrid really has the potential to become the third pole of La Liga, then if Nike keeps Atletico Madrid, it will also continue to maintain its advantage in La Liga.

But if Adidas snatches it away, Nike’s interests will definitely be damaged.

But this is only considering the individual team.

But what Miracle Media is going to do now is to bundle these four teams together, which is much more serious.

Just imagine, if these four teams all switched to the Adidas camp, what a devastating blow it would be to Nike?

But on the other hand, if all of them were brought under Nike's control, it would greatly boost Nike's momentum and market share.

This is definitely a huge benefit for Nike, which has been shrinking in the European football market in recent years.

Thinking of this, Bert Hoyet let out a long breath, raised his head again, and looked at Yang Huan who was waiting leisurely, and was full of admiration in his heart.

It’s only been a few years?

In four years, oh no, three and a half years, this Young Master Huan has become a figure in European football who can shake the world with just a stomp of his foot. It is also said that he has a close relationship with Platini and is intentionally or unintentionally building momentum for Platini.

Just recently, Platini publicly stated that some of FIFA's practices were disappointing, and demanded that Blatter disclose the entire internal investigation process and documents, and ensure that it was open, fair and transparent!

This directly put Platini in the opposition camp of Blatter, but also put him in the same camp as all the indignant fans and media reporters around the world, and he got their support!

For a long time, no one has talked about the relationship between FIFA and Adidas, but everyone knows it.

If Blatter steps down and is replaced by Platini, does that mean Nike will have a chance?

Thinking of this, Bert Hoyet had an idea.

He himself is also very clear that this is an opportunity for him. If he can achieve results, his reputation within Nike will be further enhanced.

"Master Huan, I have taken note of everything that happened today. I will arrange for someone to follow up and contact Miracle Media. I hope to have a clearer understanding of your entire plan and future development plans."

Yang Huan smiled slightly and nodded, "OK, then you can contact Sun Yue!"

Sun Yue, who was sitting nearby, nodded to Bert Hoyet, but did not forget to remind him, "Bert, you should know that the preparations for the International Champions Cup have already begun, and the European Youth Champions League next season will also start to attract investment, so..."

After a pause, Sun Yue smiled slyly, "We can't give you too much time to think about it, you know!"

Bert Hoyet certainly understood, and he even suspected that the reason why Miracle Media had dragged on until now was their negotiation strategy.

Just like in the European transfer market, many selling teams deliberately schedule the negotiation time within 24 hours before the transfer market closes. Their meaning is very clear. If you really want to buy someone, then I won’t give you time to consider. You either agree to my conditions and buy at a high price, or you give up.

This negotiation strategy is very dangerous. It depends on how well each party understands the other party's psychology!

Now it seems that Miracle Media is also using such methods!

After seeing off Bert Hoyet, Sun Yue smiled slightly, "Master Huan, how determined are they to participate in the competition?"

Yang Huan laughed, "How determined they are to swallow up Adidas is how determined they are to compete."

Sun Yue also laughed, it was indeed true.

Miracle Media has bundled the sponsorship rights of these four teams together, which has indeed created an influence that cannot be underestimated.

This is far more valuable than individual club negotiations.

"Master Huan, we have invested a lot of money in Platini's affairs recently, over a million euros!"

"Over a million euros? So little?"

Sun Yue smiled bitterly, "It's not a small amount, Master Huan. If it's converted into RMB, it's more than 10 million!"

Perhaps only someone as wealthy as Master Huan in the world would consider one million euros as loose change.

"Oh, that's right!" Yang Huan seemed to have finally realized something. "Then continue to increase your efforts and tell Platini that you have to be more ruthless to have more influence. If what you say to young people now doesn't have any power, who will care?"

Then, Yang Huan remembered something, "Oh, by the way, let him learn more about Mourinho's speaking skills!"

When Sun Yue heard this, he almost burst out laughing. Isn't this too much?

Is it possible for Platini to learn from Mourinho?

But what Master Huan said is not wrong. Many of Mourinho's remarks cannot be said to be wrong. It's just that he is too obsessed with attracting attention. To put it nicely, he is protecting the team from wind and rain, but to put it bluntly, it can also be said that he is just trying to attract personal attention.

Such a head coach is also a rare species in the current professional football world!

Oh, there is such a person in the political circle, the Mayor of London, Mr. Huan’s good friend and the political upstart who he strongly supports, Boris Johnson, who is regarded as the strongest and most powerful contender for the next British Prime Minister, and is also a strange flower!

From this we can see that this is a weird world!

Of course, who cares whether it is real or fake?

"By the way, I asked you to continue looking for a team in Europe. What's the progress?"

"Well, we are investigating and contacting them. We are currently targeting the Netherlands, Czech Republic, Belgium, Croatia, Austria and Switzerland, all of which are teams known for their excellent youth training."

Yang Huan nodded, "Okay, very good, be patient, for now, not many people are paying attention to these mid-level teams!"

International capital is now targeting teams from the top five leagues, all of which are strong teams. They often do not pay much attention to teams outside the top five leagues, except for the Red Bull Group.

However, the Red Bull Group has invested in multiple clubs in Austria, Germany and other regions, and its primary consideration is still advertising effect.

But what Yang Huan values ​​is how to build a strong and powerful circulation system that can create a complete star industry chain. Therefore, it requires some arsenals and youth training camps that have excellent youth training and can continuously supply and cultivate talents for teams such as Southampton, Atletico Madrid and Inter Milan.

Yang Huan even thought that if there was an opportunity, he should enter the football markets in Argentina, Brazil, South America, Africa and other countries, because to put it bluntly, they are the raw material markets for professional football.

When that time really comes, from the selection of raw materials, to processing and training, to the packaging and promotion of stars, and finally to the top of the pyramid of professional football, Yang Huan will completely control the most powerful superstar industry chain in the entire professional football world.

Compared with Yang Huan’s grand plan, what Mendes and others did is nothing but inferior, isn’t it?