Chapter 85: Worship Like a God

Free games with in-app purchases often have a certain lag in revenue generation.

Just like Angry Birds, this game is charged for download, and occasionally free for a limited time or a free version is released, so their biggest income comes from players' payments during downloading and advertising revenue.

Although Yang Huan had high hopes for the game Cut the Rope, he never thought of making a fortune from it.

The reason is simple: this doesn't look like a game that can make a lot of money.

Moreover, Yang Huan did not like to add advertisements to the game, so the revenue of the entire game in the first two months after its release was dismal, even inconsistent with its fame.

If we calculate based on the current number of downloads, 10 million downloads, based on the minimum consumption of 99 cents, that would be $9.9 million in revenue. It's funny to say that Cutting the Rope has only brought WeChat tens of thousands of dollars in revenue so far.

But Yang Huan still didn't take it to heart. The reason was simple: free games with in-app purchases were a way of catching up from behind.

If you make a lot of money at the beginning, it may not be a good thing.

Just like its performance on the list, apart from the initial publicity and promotion, the WeChat company has done almost no official promotion. At best, it invited some review websites to conduct reviews, and it still relied more on word of mouth among players to develop.

The reason is simple. Most of the users attracted by the hype are here to join in the fun rather than to play games.

So in September and October, cutting the rope seems to be very popular, but the actual income is not high.

"Our revenue in October was much higher than before, exceeding our previous estimate of £500,000. It is basically £700,000. After deducting Apple's share, we can get £500,000."

Zhu Liangcheng still admires this very much.

Because from beginning to end, all the creative ideas for this game were provided by Yang Huan, even the details and testing of the game were personally checked by Yang Huan, and they just did it according to Yang Huan's requirements.

As a result, this game became really popular!

Now everyone in the entire WeChat company treats Yang Huan as a god.

When Yang Huan first proposed to develop WeChat, everyone, including Zhu Liangcheng and Wang Lin, thought it was not cost-effective. However, Yang Huan decided to do it. Now the total number of WeChat users is growing at a very fast pace.

Later, when Yang Huan said he wanted to make a game, Zhu Liangcheng, Wang Lin and others didn't quite know how to do it, so Yang Huan made the decision himself and created Cut the Rope. As a result, this game became a huge hit all over the world, even overshadowing Angry Birds.

"The outside world now has a very good evaluation of us. They think our development is very stable and we may enter the top ten revenue list in December, so we plan to release a new version on Halloween this month and a Christmas version on Christmas, and do some activities to boost momentum."

Yang Huan nodded, "It's better to be steady. We finally made it to the top of the free list, so we can't fall down so easily."

This kind of ranking list itself is the strongest and most powerful advertising promotion.

"As for revenue, you don't need to worry about it for now. You should increase your efforts to develop and retain users."

Zhu Liangcheng thought so too. "We now have about five million daily active users, which is amazing."

This is also the reason why authoritative media and websites are so optimistic about this game. The retention rate is amazing.

For a free game with in-app purchases, retention rate often represents huge revenue.

"By the way, how is the preparation for the new Christmas version of WeChat going?" Yang Huan asked with concern.

In this new version, Yang Huan decided to add an innovative feature to WeChat, which is to check people nearby.

In Yang Huan's opinion, this is undoubtedly a very interesting feature, because everyone has the desire to spy. Even when you know that when you are spying on others, others are also spying on you, that feeling is very wonderful.

Therefore, he has high hopes for this function, hoping that it can increase the number of users again.

"It's basically done, and I just contacted Miss Zhang. It may be updated simultaneously in Asia."

Speaking of which, WeChat updates very frequently. In less than three months, it has updated multiple versions.

What’s even more rare is that every update always introduces some fresh features.

There is no doubt that these functions all come from Yang Huan's brain.

"Okay, you can handle these things."

Yang Huan didn't like to get involved in such matters, just like Andres Ihahn, the door-to-door salesman who sold gift cards. Yang Huan gave him money, an office space, and then left him alone.

I still don’t know how it went.

"I'm going to check out the gaming group. If you have nothing to do, don't bother me, especially Sun Yue. Just say I'm in seclusion!"

Yang Huan knew that Aston Martin would definitely come knocking on their door. They were bound to lose the lawsuit, and if they didn't want to lose all face, it would be best for them to take the initiative to apologize and seek reconciliation.

There is also Sunseeker Yacht, which may also come to you.

However, he did not plan to meet them until Cash Harris's information came out.

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Ulrich Bates is very respected in the automotive field because he has held important positions in companies such as Ferrari and Ford. He is also the first technical director of BMW and has designed many classic models for BMW.

More importantly, he is not just the CEO of Aston Martin, he is also a scholar with high academic attainments, the author and researcher of more than 40 authoritative scientific publications.

But such a highly respected automotive expert now has to face the mess of Aston Martin.

In order to avoid a lawsuit that would make Aston Martin lose face, he even had to humbly apologize in person.

The problem is that they won’t even let you see them.

"Mr. Bates."

When Sun Yue walked into the reception room, Ulrich Bates, a gray-haired Mediterranean old man, was staring blankly ahead, and no one knew what he was thinking about.

After hearing Sun Yue's call, Ulrich Bates suddenly woke up and stood up. "Mr. Sun, is there any news?"

"Excuse me, Mr. Bates. I just called. Mr. Yang's assistant said that after Mr. Yang rushed back to Southampton from Poole the day before yesterday, he went to one of our Internet companies to deal with some urgent matters. He has been busy these two days."

At this point, Sun Yue looked apologetic and explained, "Our Mr. Yang is not just the boss. He is also a very creative engineer. You should know us. WeChat and that game were both Mr. Yang's ideas."

He was a car guy and had a lot of respect for Ulrich Bates, and he couldn't say anything unkind to him.

Ulrich Bates was also mentally prepared, "Then I wonder when I can see him?"

"I can't guarantee that." Sun Yue said apologetically.

Seeing that Ulrich Bates was a little disappointed, Sun Yue remembered what Yang Huan had said before and added, "Maybe tomorrow."

"tomorrow?"

"Yes, Mr. Yang is a die-hard fan. Tomorrow at St. Mary's Stadium, Southampton will face Brighton, the strongest championship rival this season. Mr. Yang will definitely be there in person. He never misses any of Southampton's games."

It turns out that he is such an avid football fan!

Ulrich Betts was born in Germany, a country where football is almost regarded as a belief, so he is also a football fan. After learning about Yang Huan's interest, he also gained something.

"I heard that our German national team's goalkeeper Manuel Neuer is on your team." Ulrich Bates felt much more relaxed. Since he could see him tomorrow, he was not in a hurry.

"Yes, Mr. Bates, perhaps we can arrange for you to meet him tomorrow."

"Okay, I'll definitely come!" Ulrich Bates smiled for the first time in these few days.

But I am still filled with anxiety. I wonder if I can reach an agreement with that wealthy Chinese young master tomorrow.

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Poole, south coast of England.

Robert Braithwaite finally persuaded the bank in the City of London to agree to postpone the repayment deadline again.

But he was only given three days.

He must make a final decision within three days, otherwise...

After hanging up the phone, Bryce White sighed deeply.

He never expected that after more than thirty years of hard work, he would have come to this day.

He once thought that as the world's top yacht brand, they could stand on the ocean of this blue planet for a long time, but a financial tsunami hit, and all his beautiful fantasies disappeared.

He now sees it all clearly.

It turns out that, in the final analysis, world-famous brands, Rolls-Royce on the sea, are all capital operations.

"How is it?" Stewart McEntire asked quickly.

He has worked in this company for 30 years and has developed feelings for it. He doesn't want to see it go bankrupt.

The difference between him and Bryce White is that he is more concerned with the interests of the company, while Bryce White also has to consider his own interests.

"Three days, we only have three days left." Bryce White looked helpless.

McIntyre had no choice. He had tens of thousands of pounds, but he had no millions, tens of millions, or even hundreds of millions.

"Maybe we should talk to the Irish again," McEntire suggested.

It was the acquirer that had negotiated with Shengxi for the longest time and was the most sincere.

But they are private equity, and after the acquisition, they will definitely try every means to improve the company's performance and then sell it to make a profit from the difference.

"Stewold, do you really think it's appropriate to sell it to those Irish people?" Bryce White asked with concern.

McEntire smiled bitterly and spread his hands. "We don't have a choice, do we?"

"That Chinese..."

"He is certainly better than private equity, but we don't know how strong his willingness to acquire the company is, and we will definitely have to make significant concessions on the price."

This will definitely harm the interests of the Brycewhite family. After all, this yacht company is their family business.

Bryce White stood up and walked to the window of the office. Looking out of the window, across from him was the backwater channel of Lake Upton. The row of buildings on the shore were all the shipbuilding workshops of the Sunseeker Yacht Company. Although old, every bit of them was filled with the feelings and hard work of the two brothers over the past thirty years.

"Times have changed. We are all old, so old that we can hardly keep up with the times!"

Bryce White's words, full of sighs, resonated with McEntire.

They are about the same age and have fought side by side for more than thirty years.

"Come with me to Southampton tomorrow!" Bryce White gritted his teeth and made a decision.

Football Giants