Chapter 877: Treat others in their own way

No matter who you are, as long as you appear in front of the media camera, you must be extremely cautious.

Because any irresponsible behavior, even extremely minor, will be magnified by the media and appear in front of the fans, which will definitely cause serious damage to the club's image.

This was what Christian Falk, the most famous journalist in Germany, said to Yang Huan when Yang Huan met him. He believed that the teams that attach the most importance to the image of the club in today's football world are almost always the most professional and successful teams.

For example, Real Madrid, Southampton, Manchester United, and Bayern Munich.

The famous German reporter even joked that he was very sure on the first day Mourinho took over Real Madrid that the Portuguese madman would not stay in Real Madrid for too long.

"Florentino will sooner or later find out that this most controversial coach in the world, no matter how successful he is at the competitive level, has brought damage to Real Madrid's brand image on a commercial level instead of help!"

Yang Huan had to say that what Christian Falk said was really good.

In today's commercial era, the days when good wine needs no bush are long gone.

What matters now is that even if your wine smells great, you have to take the initiative to go out and let everyone smell it.

Even as the core of the football world, teams in the top leagues of European professional football must do this.

Unless, you never thought about making money.

But I would like to ask, if there is no money, where will the funds come from to recruit players?

In fact, Christian Falk did make his first press conference as Hamburg's press director very lively, with a very good rhythm and just the right atmosphere.

To paraphrase a phrase used when watching a movie, it is that there are no boring moments throughout the whole movie!

In this press conference, Hamburg mainly announced several major events.

First of all, after consultation, the Hamburg board of directors unanimously agreed to remove several board members including Kekhoff and Kruse. The specific board positions will be temporarily held by the club's CEO Thomas Rek and club legend and technical director Dietmar Beiersdorf.

In addition, the club announced that it had terminated its employment contract with Kruse, and the position of football director will be taken over by Bernhard Peters, who will be specifically responsible for the reform of the team's youth training system and scouting system.

What has not been announced to the public is that after Hamburg introduced the data analysis system from Southampton, Bernhard Peters will be the person in charge of this system. This is because the Germans have attached great importance to data analysis in the past.

As for the position of chairman of the board of directors, Khov, it will be temporarily taken over by the chairman of the Fans' Congress, Alexander Otto, until the board of directors elects a new chairman at the appropriate time.

The reporters present were not surprised by the personnel changes in the Hamburg team.

Although there are various rumors, many people know what it is.

To put it bluntly, the major earthquake that just occurred in Hamburg was a power struggle.

Now that Yang Huan has won, it is natural for him to appoint his own people to the position.

So it is only natural that Thomas Rek and Beiersdorf hold power in the club.

These two people have accumulated enough prestige over the past period of time.

Although Bernhard Peters is a newcomer, his performance at Hoffenheim is obvious to all those who are familiar with the Bundesliga. Having him in charge of youth training can be said to be a good use of talent. The rise of Hamburg's youth training is just around the corner.

As for Alexander Otto, he is a well-known local wealthy fan of Hamburg in the past few years. Among all the fans of Hamburg, except Claude Michael Kuhn, he is the most famous and financially powerful.

So, who would have any doubts about him being the chairman of the board?

At the very least, with his billions of dollars in assets, fans don't have to worry about him being corrupt, right?

Instead of spending time on corruption, he might as well focus on running his own company, where he might even earn more.

After a solemn introduction by Christian Falk, Thomas Recke, Beiersdorf and Alexander Otto each spoke a few words individually.

Both of them introduced the club's development goals at the commercial and competitive levels, which also showed that the two of them already had a clear division of labor and cooperation.

Alexander Otto said in his speech that as a representative of the fans, he was saddened by the behavior of Khoff and others. At the same time, he also hoped that the board of directors would seriously consider whether the management model of the Hamburg club should be adjusted.

"We all know that it was the previous shareholding reform that brought in foreign investors and a professional management team that led to this storm. This is a good thing for Hamburg's long-term development. Therefore, the board of directors will seriously consider the team's development direction and hope that Hamburg can return to its glorious peak."

Reporters also actively asked questions about what Alexander Otto said in his speech, hoping that he could elaborate on his views in more detail.

But Alexander Otto had discussed this with Christian Falk, Yang Huan and others before, and felt that it was better to spread the word for the time being and test the waters, and not to act rashly.

Therefore, when answering questions, he always practiced Tai Chi.

In addition, with Christian Falk's help, reporters could only catch clues but could not go further, which made many people feel depressed.

Fortunately, after announcing the personnel appointments and dismissals, Christian Falk once again threw out a big gift package.

That is, Hamburg will sign sponsorship contracts with a number of local companies including Kuhn's Kuhn Group and Alexander Otto's ECE Group. Among them, Kuhn Group will sign the naming rights of Hamburg's training base, and ECE Group will sign the naming rights of the youth training base and the youth team's home stadium.

If we add to the stadium naming rights that Kuhn previously privately sponsored the club, the sponsorship contracts signed by Hamburg in the past year will increase the team's revenue by at least 30 million euros each year.

The club's CEO Thomas Rek also gave the club's plan at the first time, detailing the expansion plan of the team's training base and the renovation plan of the youth training camp. It is estimated that these two projects will invest more than 100 million euros in the next three years.

This immediately surprised all the reporters present, because Hamburg still has a lot of debts to pay off, and does Hamburg have enough financial resources to support such an ambitious plan?

Alexander Otto explains this.

"The expansion of the training base and the renovation of the youth training camp are both major events that will benefit the present and future generations. I believe that no Hamburg fan will oppose this."

"The team does have a debt problem, and it's very serious, but we should also see that in the past few years, Hamburg's poor youth training has seriously hindered the team's development. The fans should know which is more important."

"As for funding, we intend to follow the financing practices of Bayern Munich and Dortmund, attract capital injections from external investors, and use this money to repay the team's debts and start this project."

When the reporters below heard this, they all thought to themselves, "As expected."

After all, in reality, it is just a disguised way of selling the club's shares.

However, the reason for expanding the training base and transforming the youth training camp is so plausible and justified.

I guess no Hamburg fan would object.

Because of the problems at the training base and the poor performance of the youth training camp, Hamburg fans have been complaining about it for years, and the board of directors has also been shouting slogans for many years, but there has been no progress in this area.

Now that there are investors willing to invest, the fans are so happy that they can’t wait to vote. How could they object?

All the reporters knew that Yang Huan was going to eat away at Hamburg's shares step by step, and finally bring this declining giant, the only Bundesliga team that had never been relegated, under his control.

But even if you know, so what?

Now, everyone in the Hamburg team, inside and out, from top to bottom, is Yang Huan’s people. The Chinese people’s intentions are well known to everyone.

But how many people will actually stand up and oppose it?

After all, it was because the original management of Hamburg was too bad.

It was so disappointing that the fans chose the lesser of two evils and accepted Yang Huan.

Moreover, it must be said that Yang Huan’s ability to manage a team is indeed very strong.

In just one summer, Hamburg has transformed from a relegation team to the current leader of the Bundesliga.

Just for this reason, Hamburg fans probably won't have any resistance.

But the fans have joined, but the media reporters have not.

Therefore, after the club solemnly introduced several plans, reporters immediately pointed the finger at Yang Huan, asking Christian Falk, Thomas Rek, Alexander Otto and others to answer sharp questions such as whether Yang Huan was the club's investor and whether Yang Huan's practices violated the regulations of UEFA and the German Football Association.

But it is clear that everyone in Hamburg is mentally prepared for these problems and has done sufficient preparation.

The reporters at the scene were really annoyed by the Tai Chi they played, but they could do nothing about it.

When it comes to these media tricks, Christian Falk knows them better than anyone else and uses them more skillfully than anyone else.

Therefore, he was able to cope with the situation with ease and knew when to advance and retreat.

This Tai Chi Push Hands made the reporters on the scene dizzy and made Yang Huan, who was watching from the back, extremely amused.

I wonder if this can be considered as giving someone a taste of their own medicine?

This press conference finally ended in a relatively harmonious atmosphere.

All the reporters at the scene gained a lot of information and were particularly surprised and amazed by Hamburg's grand plans for development in the next few years. However, they got nothing about the sensitive inside stories that concerned many media and fans.

Some things are better known than seen.

As for the media's groundless reports, who cares?

The harvest in official affairs was rich and sufficient to get the job done, and in private matters, the Hamburg team was also fully prepared.

An inexpensive but very practical souvenir gave face to all the reporters on the scene, and the warm hospitality in a five-star hotel in Hamburg made the reporters feel the sincerity of the Hamburg team.

Such a generous hospitality made those reporters who were originally planning to write some unfavorable news about hamburgers feel embarrassed. They were all thinking about how to avoid the main issue and how to praise the hamburgers in a roundabout way.

After all, this has been the tacit understanding between top teams and media reporters over the years, isn't it?

Besides, people are grateful for what they have received and they are grateful for what they have received. They eat and take things from others, so if they turn around and say bad things about them, wouldn’t that be too unkind?

Just as the Hamburg team was dealing with the media and Master Huan was temporarily relieved about Hamburg's current situation, far away in Milan, Italy, a siege against Yang Huan and Inter Milan was secretly brewing.

What is even more worrying is that on the football field, Klopp's Inter Milan is not as optimistic as people generally expected at the beginning of the season.

In particular, Inter Milan's next opponent is...