Chapter 918 Messi, you must buy it!
In Mr. Ma’s Capital, it is said that the economic base determines the superstructure.
This wise saying applies not only to society and individuals, but also to professional football.
Traces of its existence can be seen in almost every aspect of professional football.
In the past, old-school head coaches, like Ferguson and Van Gaal, worked in a simple football environment. There were no capital giants, and there was no huge gap between the tall, rich and handsome and the short, poor and ugly teams. Therefore, what determined the strength of a team was construction.
Ferguson's Manchester United and Van Gaal's Ajax are both destined to be dreams that have passed away and are unlikely to come back.
Today's professional football relies not on construction but on management.
Running a football club is like running a company. You must first understand what you want to sell, to whom, and how to sell it.
Some of them are prostitutes, and they go in and out of five-star hotels, have BBA cars to pick them up, and some even have to be selective, only picking up the ones they like, and if they don't like them, they won't keep her company.
But some can only stand on the street, pulling anyone they see, regardless of age, beauty or ugliness, and flattering others, hoping that others will take advantage of them. After finally attracting an old man, they have to use all their tricks to please and serve him, hoping that he will come back next time.
The same is true for football clubs.
Since we are selling things, there must be distinctions between high and low quality.
In a market economy, scarcity determines value.
In professional football, the top football superstars are undoubtedly the scarcest commodities.
They are not industrial products that can be produced in as much quantity as needed.
Especially those rare geniuses who are hard to come by, are even rarer.
In today's football world, Messi and Cristiano Ronaldo are undoubtedly such rare geniuses.
Almost since their debut, they have been compared by countless people. As a result, these two players have become the most dazzling superstars in the world.
An organization specializing in football research once conducted a survey, combining a series of data such as players' transfer fees, market quotations, annual salaries, and performance on the field to make an assessment.
Among all professional players in the world today, Messi has the highest value, reaching 160 million pounds.
Cristiano Ronaldo's value is only about half of Messi's, 85 million pounds.
But this is based on competitive factors. However, if commercial elements are taken into consideration, the situation will be reversed. Cristiano Ronaldo's commercial value is far higher than Messi.
The reason is that Messi is too low-key.
He is so low-key that he even turned off Twitter and rarely uses WeChat. He has a shockingly small number of followers, but Cristiano Ronaldo is a master of social networks. He uses both WeChat and Twitter with ease.
Unlike Messi who pays more attention to protecting his family, Cristiano Ronaldo is very happy for the media and fans to pay attention to his private life. From his romantic history, to his illegitimate child that suddenly appeared, to his breakup, he is willing to share everything with the outside world and even hype it up.
If Cristiano Ronaldo lags behind Messi at the competitive level, then the Portuguese superstar has successfully packaged himself from a football superstar into an idol star, and has once again caught up with Messi in terms of commercial value, media attention, and social influence, and even surpassed Messi.
It is difficult to say who is better between these two players, and it is also difficult to tell which of them is more talented. All we can say is that they are both the most successful superstars.
Behind the dazzling brilliance of the two superstars, there is undoubtedly an astonishing chain of interests hidden.
They all endorse the world's most high-end top brands.
Nike, Adidas, Armani, D