Chapter 100: Start selling cat food
In the evening, Liu Man returned home, cleaned up the cat's poop, fed the cat, ate, and then hurriedly opened her live broadcast room.
"Good evening, everyone. Before the live broadcast, I would like to advertise myself. Fans who follow my Weibo should already know that I have been busy with the cat food agency business recently. As of today, everything has been settled.
Starting tonight, you can buy the full range of Cats' Garden cat food directly in my live broadcast room. I have three sizes: 8 pounds, 12 pounds and 16 pounds, including five flavors: chicken, deep sea fish, venison, beef and mixed flavors. No matter how picky your cat is, there is always one that meets its needs.
My son Nikko loves chicken flavor the most, so I would recommend chicken flavor, which is also more cost-effective.
If you are a new fan and didn’t hear what I just said, you can go to my Weibo. There is a cat food category introduction table in my photo album. ”
"Miss, how much does each type of cat food cost?"
"Eight pounds is 609 yuan, 12 pounds is 809 yuan, 16 pounds is 989 yuan, deep sea fish and venison flavors, on top of that, add another 50 yuan."
As the business was just starting, Liu Lan didn't dare to set the price too high, because she knew her fans would definitely compare it with the retail price in Hong Kong. She calculated her own costs, taking 12 pounds of cat food as an example. The purchase price was HKD 665, and the tariff was 50% of 165 (665 minus 500), which is about HKD 80. After adding the purchase price, the total cost of a bag of cat food was close to HKD 750, far exceeding the local retail price of HKD 690.
It’s no wonder that no agent was willing to come to the mainland to do this business before, the cost was too high.
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In order to attract customers in the early stages, Liu Lan felt that it would be most reasonable for her to earn around 60 yuan for each bag of cat food sold.
"Great! It's cheaper than I thought. I've placed an order. I bought two 12-pound bags." - Xiao Tingting
"I'll buy an 8-pound bag of deep-sea fish to try and see if our Garfield likes it." - Big Face Cat
"I buy 16 pounds of chicken flavor, which is the most cost-effective. I live in the northwest, where the air is dry and can be stored for a long time." - Jianbing Guozi
Many old fans of Princess and the Married placed their first order to show their support for her.
The live broadcast APP has a shopping cart function. During the live broadcast, viewers can click the shopping cart icon in the lower left corner to buy the things promoted by the anchor. Even if the anchor is offline, fans can find the shopping cart button next to the avatar on the anchor's homepage and place an order at any time.
Liu Man has already edited the name, type and price of cat food in the shopping cart, which is equivalent to putting items on Taobao. Unlike Taobao, the live broadcast APP platform will not act as a third party to keep the payment. Once the fans pay, the money will be directly transferred to the anchor's account, and the anchor can withdraw it at any time, but the platform will charge a 1% service fee and collect 2% tax. This part of the money can be offset by the exchange rate difference between Hong Kong dollars and RMB.
Obviously, this payment method has a lot of loopholes and is not good for buyers. Therefore, not every anchor is qualified to open the shopping cart function. Only anchors above level 5 can apply for a shopping cart from customer service.
There are 13 levels of anchors on the platform. A newly registered account is level 0, with over 100 fans is level 1, over 1,000 fans is level 2, over 5,000 fans is level 3, over 10,000 fans is level 4, over 50,000 fans is level 5, over 100,000 fans is level 6, over 500,000 fans is level 7, over 1,000,000 fans is level 8, over 5,000,000 fans is level 9, over 1,000,000 fans is level 10, over 5,000,000 fans is level 11, and over 100 million fans is the highest level, level 12.
Princess Qieman’s number of fans has just exceeded 50,000, making her a level 5 account, which just meets the qualifications for activating the shopping cart function.
Xiao Keer used this app to do a live broadcast on the Magic City Pedestrian Street last time. She is a level 9 account and has 5 million fans.
Probably because live streaming is not a mainstream form of entertainment and social interaction, and the platform traffic is limited, Liu Man has not seen any level 12 anchors on this APP. There are a dozen level 11 anchors, but they are already famous stars, not internet celebrities, and they only do live streaming to interact with their fans in real time.
"Miss, when will you ship the goods?"
"Yes, yes, I want to ask this question too. There is only a little cat food left at home, and I don't know if I can last until the new cat food arrives."
"Also, what kind of courier do you use?"
Liu Lan replied, "The goods are shipped from Hong Kong. They will be shipped tomorrow at the earliest and this weekend at the latest. In order to ensure the safety and effectiveness of the cat food, we use SF Express, but it may be inspected by customs, which will delay it for a day or two."
"It turned out to be direct mail from Hong Kong. I thought it was sent to us by a young lady."
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