Chapter 1056 Magic Sold Out
Jason, who has been keeping a low profile for so many days, finally updated his Instagram today: "The physical record of "That Princess from Han" goes on sale today, everyone is welcome to buy it :)." The suffix was his iconic smiley face emoticon, but it didn't make much of a splash.
The media had been fooled by the mini performance that was a big deal but little action, and they were too lazy to care about Jason anymore. He still wanted them to promote him for free? No way!
However, on the first day alone, all CD stores in North America sold out the record. Those who couldn’t buy it immediately turned to online stores, such as Amazon and eBay. The limited quantity of the product was quickly bought up by a large number of consumers.
In an era when the record industry was in a severe recession, some people didn't even have a CD player at home. It was both dramatic and magical that a single record could have such a buying scene. Jason obviously didn't do any special promotion! Music industry colleagues thought that Jason and the Scott Records company behind him had used some kind of magic to make consumers flock to buy his records as if they were possessed.
Jason doesn't know any magic, he just knows He Lushen who has a lot of evil tricks up his sleeve!
While the MV was being produced in full swing, He Lushen participated in the marketing meeting of Scott's record company. He found that Scott himself and the managers of his company's marketing department were extremely confident in Jason's appeal and reputation, and they were also very confident in the wonderful content of this MV, so much so that they were a little confused. Their idea was very cheap. As before, they would first stock the records in various record stores, and then sell them directly on the online store, and they would sell as many as they could.
He Lushen asked Scott and the others out of the blue, "Do you know about the doll marketing that Liu? and Cats' Garden are collaborating on?"
Everyone: “????”
It’s not that they don’t have pets, but the plan to bring the dolls to the United States has been temporarily shelved. They are not aware of the crazy rush for the dolls in China, Australia and New Zealand.
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He Lushen smiled and continued, "It doesn't matter if you don't know. I'll mention two key words here, one is 'herd mentality', and the other is 'scarcity makes things valuable'. If something is truly good, then its reputation will inevitably be spread by a few people. If some necessary, seemingly unintentional publicity is added, then countless people will think that it is indeed a good thing, even if some people were not interested in this thing before, or they actually didn't like it at all, but because others like it, they have to like it."
"If Jason's record becomes something like this, then why worry about selling it? It only costs $20 to buy a physical record. Assuming 10 million copies are sold, not counting other costs, the total sales volume is about $200 million. 10 million physical records is considered a sales miracle nowadays, right?"
Scott nodded. "A record that sells 10 million copies is a diamond record. Before the Internet, Jason had three albums that achieved this result. But since the Internet became popular, none of his physical records have sold 10 million copies. Oh no, we should be thankful if we can sell 1 million copies. It's not that Jason's songs are bad. This is the general situation in the record industry. No matter how famous a singer is or how good his record is, it is impossible to sell 10 million copies by physical sales alone. Therefore, the evaluation criteria for diamond records now also include online sales."
At this point, Scott sighed. It was so tragic. Even if Jason's new single was combined with previous online sales, which totaled more than seven million purchases, it was still far from reaching the level of a diamond record. The consequences of a leak were so terrible! With this result, how could Jason compete for this year's Billboard Awards?
"Then let's set a small goal first," He Lushen snapped his fingers and smiled, showing his eight white teeth, "Let's sell 1 million copies first and make 50 million US dollars first!"
An employee from the marketing department couldn't help but correct him, "Your statement is wrong. Even if we sell 1 million copies, we can't make $50 million. The maximum sales volume is $20 million, and we still have to deduct the cost. Our initial investment is tens of millions of dollars..."
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