Chapter 1105 Going to China Again
Following the trend of charitable donations is the first step to change consumers' bad impression. Although the method is crude, it does work. Many people just fall for charity. After Yu Zhan spread the news, many positive comments about Cats' Garden appeared on the Internet, such as:
"I used to like their cat food very much, but because of the rumors about the toxic beef, I stopped buying it. But to be honest, I feel like my cat seems to have become thinner after changing the food."
"The poisonous beef is a rumor, this company was framed!"
"Cats' Garden is a decades-old company. How could it ruin its brand just for a little profit?"
Among these reviews, half are real loyal consumers of Cats' Garden, and the rest are foreign internet trolls hired by Yu Zhan, whose resources were introduced by He Lushen.
The method of spending money to buy word of mouth really worked. The next day, Cats' Garden's sales on US e-commerce platforms rebounded significantly. However, American consumers, especially the elderly, are still more accustomed to buying large portions of cat food in physical stores or supermarkets, but the owners of the stores they used to frequent said that Cats' Garden was out of stock or sold out.
This is not a routine, it is a fact.
Wongee Company damaged the reputation of Cats' Garden and owed a large sum of money. The new agency seemed unreliable, so Peter informed the headquarters to suspend the transportation of cat food to the United States to avoid greater losses.
American retailers have stockpiled cat food. For every bag sold, one bag is left. Of course, they will be out of stock once all the food is sold out.
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In fact, this was a decision made after Yu Zhan and Peter discussed it. They had to help retailers deal with their inventory first, so that those retailers who were losing money because they couldn't sell the goods would be able to look favorably upon Yu Zhan. And the 10,000 bags of donated cat food were the overstocked cat food that Peter bought back from various retailers. He gave them away to win a good reputation for the company.
This trick worked very well, and the retailers' stocks were quickly cleared. When consumers came to ask about it again, they could only say that they were out of stock. Some retailers that Yu Zhan had greeted beforehand, had eaten his meals, and received his gifts would speak up for Cats' Garden, saying, for example, that their pet food was really good, and that the negative information on the Internet was all the fault of the former agent.
Consumers naturally ask, "Has this brand changed its agent?"
"It's a new company. I don't know if this company can help the previous company bear such a huge loss. If it fails, we will have no source of goods and will not sell Cats' Garden anymore. I guess it will be difficult to buy it in the whole North America in the future."
This kind of talk will make consumers subconsciously check whether the product is available online. As a result, they find that if they buy online, the goods will be mailed from New Zealand and may not be received for more than half a month. At this time, they realize the importance of Cats' Garden. Scarcity makes things valuable. When the product they are used to using suddenly disappears one day, people will be anxious. They worry that their pets will run out of food; they worry that they will not like other food; they worry that the ingredients of other pet food may not be as good as Cats' Garden.
As a result, Cats' Garden's official mailbox received a lot of emails asking whether they would really no longer sell products in the United States. Retailers around the world also received a lot of feedback asking them when they would have the products in stock.
Next, when Yu Zhan was taking care of the cats, the Cats' Garden packaging logo inadvertently appeared in the live broadcast or Instagram photos. The three kittens were too small to eat cat food, but Susan and Olive could eat it and loved it. After medication and careful care, the two cats did not completely recover to their peak appearance, but at least they gained a lot of weight, and their new fur was very smooth.
Careful netizens naturally discovered this little detail, "Hey, the cat food you feed the cat is Cats' Garden? I heard that the raw materials of this cat food are not good and are harmful to cats."
A fan immediately retorted, "Don't just follow the crowd. Cats' Garden has already issued a clarification on its official website. Look at the growth of the two cats. It doesn't look like they ate harmful cat food. Do you think it will harm the cats?"
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