Chapter 1164: Shooting Commercials
When the above happened, Liu Yu and Yu Zhan were in the dressing room of the advertising company, watching the makeup artist and pet beautician carefully grooming the appearance of four small animals. The protagonists of the advertisement were not Liu and Yu, but cats and dogs. The advertising company attached great importance to their advertising project, so they specially invited a pet beautician from a pet store.
Probably because Liu? made the "Poetry and Lyrics Show" create a miracle in ratings, the national TV station tasted the sweetness and hoped to maintain a friendly long-term relationship with her. They took the initiative to propose to extend the advertising time from 15 seconds to 30 seconds.
The advertising script was written by an advertising company in the past two days. The content of the national TV station's advertisement cannot be too out of the ordinary, otherwise it will be easily blocked. The safest way is to tell a story in a conventional way. In the script, several pets are anthropomorphized, and they tell the story of how good the pet medical insurance card is.
Liu Yu and Yu Zhan read the script and thought the content was okay. After communicating with the director, they decided to let two big male cats and two dogs appear in the film. Ri Guang had to take care of the baby, and Susan's fur had been trimmed and was bumpy. She was also just out of confinement, and cats are not suitable for long-term labor. Although the commercial is only 30 seconds long, it would take at least a day to shoot the effect in the script.
The advertising crew was not as large as the film and television crew, but there were also more than a dozen staff members. They were very professional and often shot commercials for big stars. When they saw Liu? and Yu Zhan, they didn't have any special reactions. They just shook hands, said hello, and got to know each other.
Instead, it was Olive in the cat box that caught their interest.
“Is it the ragdoll cat in the foreign videos? Is its name Olive or Susan?”
Yu Zhan smiled and replied, "Olive."
"Hahaha, it's glaring at us fiercely."
...
...
"Although it's fierce, it's so cute. I want to touch it."
Several people were squatting there looking at the cats. The fame of the two ragdoll cats had far surpassed the earlier famous Riguang and Paul. Everyone only then knew that Yu Yuzhan brought both cats back when he returned to China - Yu Zhan did not mention this on any social platform.
The director of the commercial also found out about this at this moment. He thought Olive could become the surprise highlight of this commercial, so he told the crew members to keep it a secret. "Anyone who tells others about Olive will lose their bonus." The crew members nodded repeatedly, promising to keep their mouths shut.
The director called the advertising planner over again and discussed the details of the script with Liu and Yu. He wanted to make some minor changes and make Olive the protagonist (it was a group protagonist before). Liu and Yu Zhan had no objection. They were both outsiders in the advertising industry and basically did whatever the director asked.
The shooting locations are mainly divided into two places, the front part is in the studio, and the back part is in the pet hospital. Yu Zhan has already contacted Bai Ying and asked her not to receive customers this afternoon to free up the space for shooting commercials. If any animals with serious illnesses are encountered, they will be diverted to other branches.
In a 30-second commercial, each animal only has 7 to 8 seconds. It is impossible for the crew to shoot only such short shots. One clip must be at least one minute, and then be edited and spliced in post-production. With such a fleeting content, after an entire morning, they had not even managed to shoot a 10-second clip.
Olive was the protagonist, so they wanted to take pictures of this international internet celebrity cat first, but it was too uncooperative. When the beautician was styling its hair, it scratched the person's hands and left bloody marks. If Yu Zhan hadn't been there to comfort her, it would probably have scratched the person's face.
After finally finishing the styling and entering the studio for shooting, it didn't even stay in a fixed place, let alone listen to the director's instructions. It ran around the room, kicking props, knocking over the photographer's reflector, hissing in the corner, and looking at the staff present with contempt. Everyone was so tired.
The director wiped his sweat and said, "I don't have pets. This is my first time shooting an advertisement with real animals. If every animal reacts like this, it will be so laborious and time-consuming. It would be better to use special effects."
Liu? didn't want him to have any bad impression of the little animals, so he quickly said, "Olive is a troublemaker, you can take the shots of the moonlight and the two dogs first, they are very obedient."
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