Chapter 259 Ask her to be a model
There are two main topics for their meeting:
First, they discussed the issue of speeding up clothing production.
The sales of the company's Hanfu, no matter which series, have been lukewarm. In addition, due to the complex workmanship, the stock is limited. The existing ready-made clothes in the warehouse cannot meet the order volume at all. At this moment, the popular Hanfu styles on the official website have either been taken off the shelves or are out of stock.
The manager in charge of production management said that he had informed the factory to work overtime this week and that a batch of garments should be ready by next Monday at the latest.
Secondly, they need to figure out the reason for the surge in orders on the official website!
The most incredible thing is that until this moment, the number of visits to the official website is still increasing.
The technical director in charge of the official website operation came to the meeting with his laptop. He made a table of the website's backend data for a more intuitive understanding of the situation, and found the starting point of the increase in traffic, which was 8:02 p.m. the day before yesterday.
According to the message from the buyer of the website, the technical director found the long Weibo post about gossip about Hanfu, found the Douyin account of "young ladies", watched the ensemble video of Liu Man and Li Xiaoru, and followed the clues to find the videos and photos of Liu Man wearing "Fenghua" before. He showed all this information to his boss Hu Jie and other middle-level managers.
"This girl is a very popular online celebrity among young people, also known as the 'Hanfu Goddess'. She has appeared in the 'Fenghua' series of Hanfu five times. The first time she wore Xianjin and starred in a short play for students on Douyin; the second time she wore Xiange and Yuehua and took a personal photo and posted it on Weibo; the third time she wore Huai'an and played the guqin at the Capital Conservatory of Music's graduate concert; the fourth time she wore Shanhu and shot the Douyin video I just showed you."
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"It was because she wore the entire collection that this netizen who loves Hanfu on Weibo wrote an article introducing Mr. Zhong's designs in detail. With the momentum created by the latest video, this Weibo post went viral and attracted netizens to visit our official website."
Hu Jie listened carefully and took notes, with the focus on "Weibo", "Tik Tok", "Hanfu Goddess", and "Young ladies". She was indeed too old to keep up with the current fashion. She had never considered that she could increase the company's profits by promoting the clothes designed by her husband in this way.
She said, "In fact, it was Lao Zhong who became famous thanks to the momentum they created."
As soon as she finished speaking, Zhong Jiangnan pushed open the door of the conference room and walked in. Except for Hu Jie, all the participants immediately stood up and looked at him respectfully and surprised.
Zhong Jiangnan holds the title of chairman of the board in the company. Throughout the year, he only appears here on the day of the annual work meeting. Usually, he either stays in his studio or travels around China. After all, fashion design is also an art that requires inspiration.
Zhong Jiangnan handed the design draft and samples to his wife and ignored everything else.
Hu Jie once joked with her friends that her husband was like a fairy from other world, indifferent to fame and fortune, rarely sociable, and obsessed with design.
Therefore, Hu Jie was also very surprised that Zhong Jiangnan arrived suddenly without informing her in advance.
Zhong Jiangnan said with a smile, "You guys continue with the meeting, I'm here to listen in."
Hu Jie quickly asked her secretary to add a seat next to her.
Only after Zhong Jiangnan took his seat did the others dare to sit down.
Hu Jie gave the technical director a look, and he quickly continued to talk about the data he had collected. "Before the hot-selling clothing styles were removed from the shelves, the total number of orders on the official website was equivalent to the total number of orders for a whole month under normal circumstances. Even the unpopular styles were about to be sold out."
The sales manager was also very excited and said, "According to the feedback from various counters and stores, our physical store sales of ready-to-wear clothing have increased by 60%, and high-end orders have increased by 20%. The most popular style is 'coral'."
Zhong Jiangnan smiled and said, "'Coral' was difficult to sell before, as everyone thought the color was too tacky. So far, only three sets have been sold. This girl has worn it in her own style. The second phase is exactly what I imagined when I designed 'Coral'."
It's not just "coral". Zhong Jiangnan believes that his Hanfu is brought alive by her. People choose clothes, and clothes also choose people. The magical thing is that every set of Hanfu suits her perfectly. She perfectly blends the classical elegance with the modern leisure and comfort.
She is simply the model carefully crafted by God for his Hanfu design!
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