Chapter 466 Promotional Activities
Next, Yu Zhan patiently reminded Lan Xi of some things to note when raising a cat. When he learned that they didn’t even buy a litter box, he gave them one as a gift.
The entire adoption process and the animal physical examination went smoothly. Lan Xi was also very happy to meet the son of an old friend unexpectedly. Wang Xiangqin felt that the trip was worthwhile, and he also developed some affection for Yu Zhan.
After seeing off Wang Xiangqin and Lan Xi, Yu Zhan's pet hospital immediately resumed normal business. Liu Lan did not return to school, but took a taxi to the warehouse.
Zhang Pei saw her coming and asked in surprise, "You don't have class today?
Liu Lan said that she had taken a leave of absence and told her mother about Wang Xiangqin and his wife's adoption of a cat.
Zhang Pei had the same idea as Grandma Zhan, thinking that her daughter was amazing, and that she had such a good relationship with Wang Xiangqin! "Did you take photos of the adoption scene?" Zhang Pei wanted to see what her idol was like in real life.
Liu Lan shook her head. The photo was taken, but it was taken by Lan Xi using Wang Xiangqin's phone. She said, "Next time I see Uncle Qin, I'll take a video for you."
Liu Lan certainly didn't come here to tell her mother gossip about Wang Xiangqin. Today, she watched the process of Wang Xiangqin and his wife adopting a cat. Seeing that they were missing this and that, and even took a cat litter box from Yu Zhan, she was suddenly inspired.
She said to Zhang Pei, "I have an idea for a Double 11 promotion. Can you please see if it works?"
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Upon hearing the serious matter, Zhang Pei stopped joking. The mother and daughter sat down. Liu Lan said that they could sell cat supplies on the online store at the same time, such as cat litter, cat cages, cat litter boxes, cat climbing frames and other derivatives, and these things could also be used as gifts on Double Eleven Day. Anyone who spends a certain amount of money can get a corresponding reward.
"I just have this preliminary idea, and I haven't thought of a specific plan yet," Liu Lan said, "Do you think it's feasible?"
Zhang Pei agrees. "I also think that it's too monotonous for our online store to only sell cat food. However, selling other supplies involves the issue of brand effect and purchase cost. For example, there are so many brands of cat litter. Which one should we sell and how to deal with the supply? We need to discuss the details with the relevant companies. As Double 11 is coming soon, time is too tight and it is impossible and too late to discuss it clearly. I think the sale can be postponed and we can do the gift promotion first."
What Zhang Pei said makes a lot of sense. Today, she is no longer the full-time housewife who only knows how to do housework and take care of children. In order to run their small company well, she reads a lot of management and business books after work. Her horizons have broadened and her mind has become more flexible.
"I'll call Xiao Mao and the others in. There are more people and more ideas."
Zhang Peixin recruited 3 online store customer service, 1 warehouse manager and 10 workers. Wan Jun was promoted to online store supervisor, Mao Yuchen was responsible for financial management, and Chen Yuxiang remained as logistics manager. The three of them are considered the core members of Liu Man's mother-daughter team. Now that the company is developing so well, the two boys no longer regret switching jobs to come here. On the contrary, they cling to the mother and daughter. They are very confident that if they follow them, they will definitely have a good life in the future.
Mao Yuchen and his friends also approved of Liu Man's promotional method. After some discussion, they came up with a preliminary promotional plan: anyone who buys any product in their store on Double Eleven Day will receive a bag of cat litter, an order of 1,000 yuan or more will receive a cat toilet, an order of 1,500 yuan or more will receive a cat cage, an order of 2,000 yuan or more will receive a cat climbing frame, and an order of 3,000 yuan or more will receive a 500 yuan voucher that can be used to directly deduct cash next time.
The next thing was the purchase of gifts. There were more than 5 million yuan in the company's accounts, but the profit only accounted for a small part of it, and most of it was payment for goods from Xisilan Company.
The biggest issue to consider now is how to estimate the sales volume on Double Eleven. How many gifts should be purchased in total? How many of each gift should be purchased? This is a big problem. Buying too much or too little will cause trouble.
Mao Yuchen found the sales statistics report for the day of the 10% off coupon event and the next day, and the five people read the report in detail.
In order to prepare for Double Eleven, Zhang Pei had already started applying to Xisilan Company for increased supply and organized stockpiling. In recent days, there has been a constant flow of trucks driving into the warehouse.
On the night of the 10% off sale, they sold 5,000 bags of cat food in 3 hours. So, the most optimistic estimate of the sales volume on Double Eleven would be around 30,000 bags. This is also what Zhang Pei and Huang Shiting discussed.
Zhang Pei said to the four young people, "Based on the predicted sales volume of 20,000 bags, the order sales structure in this report will be the standard."
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