Chapter 470: Another short video
The president also had his own difficulties. He finally told the truth, "The Veterinary Association won't let me cooperate with you, or else it will prohibit pet hospitals in the capital from treating the animals rescued by our base. I have no choice."
Ye Ziliang asked him back, "Aren't you afraid of offending the Veterinary Association now?"
The president was stumped by the question.
The Veterinary Medical Association's ban is still in effect, but compared to the popularity of the adoption activities in "Cute Pet Hospital", the Veterinary Medical Association's warning is not as scary.
They are an animal rescue organization, not a pet hospital. What they care about most is the placement of more than a thousand stray animals at the base. As long as most of the animals can be adopted, who cares about what the Veterinary Association says.
The president said, "I admit that I didn't think you had such great power and could create such a sensational public opinion effect. You can say that I am untrustworthy or that I am opportunistic. That is our problem. The stray cats and dogs in the base don't know anything. You can't vent your anger on them."
"We don't need anyone to donate money or materials, nor do we want to rely on you to become famous. We just hope that kind people can adopt some of the animals to relieve our pressure."
Although the Animal Rescue Association is an official organization, and its internal organization is somewhat formal and bureaucratic, it is undeniable that most of the employees working there are kind-hearted. Otherwise, who would insist on doing such dirty and tiring work with a low salary? It's just that the value of different kinds of love varies.
Ye Ziliang also understood these principles. The animals in the Animal Rescue Association were just as pitiful as those in Grandma Zhan's home. He said to the president, "We don't have the energy to take care of you right now. I'll discuss this with other team members after I'm done with this."
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...
The president heard the relaxation in his tone and said quickly, "You guys go ahead, you guys go ahead."
The president of the association is a leader and a clear-headed person. He always chooses the position that is most beneficial to himself and the association. He is probably the person with the lowest love value in the entire animal rescue association.
And often only such people can become leaders.
…
Just when everyone was busy, a new task came.
Zhong Jiangnan's wife Hu Jie called Sun Weiwei and said that their company would also be holding an event on Double Eleven this year, and that Sun Weiwei needed to plan a short video in a short period of time and publish it on the Internet for promotion.
On behalf of the "young ladies", Sun Weiwei signed a one-year sponsorship contract with Zhong Jiangnan Clothing Co., Ltd. The other party is their investor, so she naturally has to obey the boss's orders.
In the past, Zhong Jiangnan's Hanfu was a high-end luxury product with unpopular prices. There were not many publicity activities, and promotional activities were even rarer. However, this year, thanks to the internet celebrity Liu Man, they unexpectedly expanded their market share of low-end and mid-range Hanfu. Their company's sales in the third quarter of this year hit a record high.
Now, Hu Jie has completely changed the company's sales positioning. Instead of tailoring high-end Hanfu worth hundreds of thousands of yuan only for the rich, it is better to lower the profile and use ready-made clothes under 5,000 yuan to impress ordinary people. The profit of each piece of clothing is less, but it can't keep up with the large number of people.
She said to Sun Weiwei, "The promotion on our Double Eleven official website is mainly for this year's old and seasonal styles. To put it bluntly, it is to clear the inventory and pave the way for the new models to be put on the shelves next spring. Therefore, the price can be as low as 50% off. For Hanfu enthusiasts, especially students with limited funds, this is a rare opportunity to stock up. So I found you and hope you can plan this short video from a student's perspective."
Liu Lan is Zhong Jiangnan’s exclusive contracted model. The new spring models mentioned by Hu Jie are actually the “costumes” they lent to Liu Lan to wear in “Autumn Moon in the Han Palace”. It happened that “Autumn Moon in the Han Palace” was released during the Spring Festival, which coincides with their company’s plan. At that time, this movie will be their biggest selling point!
In order to maintain the mystery of the selling point, Hu Jie emphasized, "Liu Man should not appear in the short video."
Sun Weiwei was in a dilemma. She said, "Mr. Hu, among us, only Liu Man can wear Hanfu with style."
Hu Jie asked her back, "Have you also worn Hanfu? Have you ever compared it with hers?"
As soon as she reminded her, Sun Weiwei realized that, except Liu Lan, none of them had ever worn Hanfu!
"There are hundreds of millions of college students in the country. How many of them have Liu Man's outstanding appearance and temperament? Most of them are ordinary people. Our clothes are sold to ordinary people."
Hu Jie's words made Sun Weiwei fall into deep thought. She spent an entire night writing the script for this short video. After several revisions, she finally finished the work at the crowing of the rooster in the early morning.
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