Chapter 487: In full swing
"This way, you don't have to purchase all the gifts at once, and there won't be any stockpiling of goods. As for the delivery fees for all the gifts, we will bear them."
Luo Youyou's proposal is too beneficial to Liu Lan. How can one do business like this? Or which company boss would be so humble to the party that is weaker than himself?
This is not stupidity, this is real smartness.
At this time, Liu Lan had already vaguely guessed the other party's true intention.
She said, "Do you want to use my store's activities to promote your company's products?"
There was a laugh on the phone. "It's true that people on the Internet say you're extremely smart."
"But your online store already has three crowns," Liu Lan was puzzled, "and your products are not lacking in sales overseas."
"Which businessman would think that he makes too much money? The top 500 companies with assets of tens of billions of yuan spend hundreds of millions of yuan on advertising every year."
The fire-fighting video posted by Liu Lan on Weibo has now spread all over the Internet. Luo Youyou has certainly seen it. Like other netizens, he admires the righteous act of a group of college students. He saw so many celebrities reposting Liu Lan's Weibo and marveled at the social influence of this Internet celebrity. Naturally, he developed a huge curiosity about her. He checked Liu Lan's information and found that she was half of his colleague, and this colleague was really amazing. She tried every means to promote her cat food business. Not only did she invest in documentaries, she also invited Wang Xiangqin and Lan Xi to be her "spokespersons."
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The girl had a great business sense! But at that time he didn't know that Liu Lan had asked their company for a price.
The sales manager also saw the video. He realized that his arrogant attitude might have offended a potential big customer. He explained the situation to Luo Youyou by taking the blame.
Luo Youyou didn't expect that the Internet celebrity would be related to their company in the blink of an eye. He was very angry at the time, but he did not blame the manager. He asked the manager to give him Liu Lan's contact information immediately. The manager spent a long time looking through the call records before finding it.
So, it was Luo Youyou who called Mao Yuchen personally.
If their company provides gifts for Liu Lan's online store, wouldn't they be able to use Liu Lan's fame as an internet celebrity and her own publicity resources to advertise their own products? This would be a win-win situation.
"I really want to cooperate with you, and my attitude has been made clear. If you deduct the express fee from my quotation, we will definitely lose money. But I would like to take this opportunity to establish a long-term cooperative relationship with you. This is my real intention in contacting you," Luo Youyou continued to say to Liu Lan.
Even through the phone, Liu Lan could feel the other party's sincerity. In fact, the balance in her heart had already tilted towards this company. After all, Luo Youyou had helped her solve the biggest problem. Even if the cost of purchasing gifts increased, it might be able to retain some high-spending customers.
After thinking for a moment, she said, "Okay, I will purchase your company's products!"
The first step of cooperation is still to sign a contract. "Youyou" is a large company with its own lawyers. That afternoon, Mao Yuchen received a contract faxed from the other party. Because this was a one-time purchase contract, the content of the contract was relatively simple, so Zhang Pei signed the contract on behalf of Liu Man.
The second step was to promote the event in advance. Wan Jun, who was already overwhelmed, applied for funding from Zhang Pei and found a promotion company that specialized in decorating online stores. He used eye-catching text and gift pictures on the homepage to inform customers of their activities on Double Eleven.
When answering customers' inquiries, the three new customer service representatives at Liu Man's company specifically reminded them not to rush to place orders now, as there will be activities and gifts on Double Eleven, so they can add the products to the shopping cart first.
This kind of reminder that is considerate of consumers and saves money makes customers feel very comfortable. They think that if Liu Lan's customer service is so good, then Liu Lan herself must be even better. No wonder she and her friends would do such a brave thing.
Moreover, after customers consulted customer service about the specific types of gifts, they found that the gifts were not the unsold warehouse goods or cheap parallel imports as they imagined, but high-quality products from big brands. For some customers, these items are exactly what they want to buy or buy frequently, so they are naturally more willing to take the initiative to participate in the Double Eleven activities.
Liu Lan's promotional activities are being prepared in full swing, and Zhong Jiangnan's company is also busy.
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